Electric Signage Issues

17622113 - fish and chips led sign at take away or fast food restaurant

Electric signs are a great tool for catching the attention of passersby. Their lighting makes the sign easy to see. However, the lighting can also bring about some problems when it isn’t working properly. Here are three types of electric signs and common issues they can experience:

Fluorescent Signs

Fluorescent lighted sign issues usually have to do with it not lighting up properly. It could be not fully lit, flickering, or completely unlit. Fluorescent lights have a lifespan of about 12,000 hours or approximately three years. Eventually they will start to show signs of aging by not lighting up properly. Regular sign maintenance can catch these issues and get the bulbs replaced when necessary.

Neon Signs

Neon signs aren’t too common anymore, but there are still some in use. The neon in the sign could be burned out or broken if the sign flickers and then goes out after being turned on. If half of the sign is working, but the other part is dim or out, the gas might need to be repumped or the tube replaced. Many businesses are replacing neon signs with new LED signs.

LED Signs

LED lighting has an extremely long lifespan. They rarely have issues like an individual or string of LEDs going out. However, sometimes the power supply can fail and need repairs. While it might cost more upfront, LED lighted signage has fewer issues and lasts much longer than the other two options.

When electric signage starts failing, it can impact the business and their image to the public. People might assume the business is closed, or doesn’t take good care of its property.

Along with creating electric signage, Infinity Signs NW offers sign maintenance, repairs, and cleaning to keep signage looking is best. If any issues arise with lighted signage, give us a call to get it fixed right away.

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Creating Brand Awareness with Calendars

Marketing Materials Boise

As 2017 nears its end, 2018 calendars are popping up.  While everyone has a calendar on their phone these days, sometimes a hard copy is greatly appreciated. So, for those companies looking for a useful promotional product to give out before the new year, they should consider a promotional calendar.

Branded calendars can be a great advertising tool because of their many benefits:

  1. Repeated Exposure

With a branded calendar, there’s daily, weekly, and monthly exposure for the entire year of 2018. Every time a person looks at the calendar or writes down an appointment, they will see the company logo. That’s a lot of brand exposure with just one promotional product.

  1. Cost-Effective Options

Repeated exposure and a low cost makes calendars a very cost-effective way to advertise and grow a brand through promotional products. Infinity Signs NW will work with companies to find a branded calendar option to fit their budget.

  1. Many Options

There are many types of calendars in Infinity Sign’s catalog to fit everyone’s brand. It could be a magnet calendar, a smaller flip calendar, or a large wall calendar.  Check out these options our website here.

  1. Easy Customization

It’s easy to customize a calendar with a logo and other important business information like hours of operation and contact information. There are also many choices when it comes to what pictures go into the calendar.

  1. Special Promotions

There’s another advertising opportunity within promotional calendars. Put seasonal sales, special pricing, or promotions into different months. It’s a great way to get sales and promotions out to the public and remind them that it is coming up.

Calendars are extremely useful and will continue to increase brand awareness whenever they are used. Start creating a promotional 2018 branded calendar with the help of Infinity Signs NW.

 

Benefits of Investing in a Pylon Sign

Business Signs

In large shopping centers or business complexes with multiple businesses and stores, trying to fit signage in for each business on the property can be difficult. That’s where pylon signs come in. These large, easily visible signs can clearly advertise several businesses at once.

Here are some of the benefits of installing a pylon sign:

Visibility

Pylon signs are generally installed up quite high and are large enough for passersby to see them from a distance. This can draw in potential customers. Pylon signs can also be illuminated for better visibility at night.

Cost-Effective

It’s much easier and less expensive to create one large sign that can advertise multiple businesses than to create multiple signs around the property. This benefits the businesses who occupy the shopping center or business complex by keeping their costs lower.

Customizable

Almost every aspect of pylon signs can be customized, such as height, style, and size. Let each business choose their own colors and logos on their section of the sign or make it uniform in font and color for a more formal look.

Minimal Maintenance

Pylon signs need very little maintenance to stay clean. Also, any maintenance needed can be performed by the staff at Infinity Signs NW, taking the burden away from the business complex.

Landmark Status

Because pylon signs are quite large in nature, they can become an unofficial landmark within the city. People will use it as a reference when giving directions or referencing a store within it.

While some could argue that pylon signs are too common to be unique or draw attention, it’s actually the opposite. So many complexes invest in them because they work well. Their visibility and cost-effective nature make them a popular and effective type of signage around Boise and throughout the Treasure Valley.

Talk to Infinity Signs NW about investing in a pylon sign for a shopping center or business complex to learn the benefits firsthand.

 

5 Ways to Safely Secure Banners

Secure Banners

Banners can be used for many applications both inside and outside of a building.

Here are some of the most common methods for safely securing banners in different environments:

  1. Suction Cups

If the banner needs to be positioned over glass, suction cups are an excellent way to hold it in place without making permanent changes to the building. They are a quick and inexpensive way to suspend lightweight banners. Suction cups are gentle on surfaces and are easy to move if necessary.

  1. Zip Ties

For construction projects with fencing, zip ties allow the banner to attach to the fence securely. Zip ties have a strong hold, which can protect the banner from flying away during windy weather. If the banner is larger, multiple grommets and zip ties might be needed to keep it in place.

  1. Velcro

Often at trade shows a banner needs to attach to a fabric-covered table. Velcro brand hooks and loops can stick to many fabric surfaces and provide a simple solution for this situation.

  1. String

When weather isn’t a concern or the banner will be placed inside, using a heavy-duty string will work just fine. Simply thread the heavy-duty string or thin roping through the grommets and tie it to an appropriate support.

  1. Bungee Cords

In areas with high winds, bungee cords can be used to securely fasten the banner while allowing it the flexibility to move with the wind. Since bungee cords have some give, while banners do not, putting the extra tension on the bungee cord instead of the banner will help prevent the banner from tearing.

No matter how your banner needs to be secured, Infinity Signs NW can accommodate it during the design process. Learn more about applications for banners and see Infinity Signs NW’s previous work on our website or give us a call at 208.473.2913 to get started on your next business banner.

Promotional Coffee Mugs

Promotional Products

Searching for the perfect fall promotional product? Go with custom coffee mugs! Everyone is trading in their cold brews and iced coffees for warmer drinks with the temperatures dropping. It’s the perfect time to invest in promotional coffee mugs whether they are ceramic, insulated to-go varieties, or stainless-steel tumblers.

One of the reasons coffee mugs are such a popular promotional item is their usefulness and the popularity of coffee throughout the years. Coffee is a staple in most people’s lives. They drink it to wake up in the morning, on the drive to work, and even in the afternoon for a pick-me-up. This morning brew won’t be going anywhere soon, which is why coffee mugs continue to be a great promotional product investment for many businesses.

Even those who don’t drink coffee find ways to use ceramic coffee mugs. Some other uses include: holding pens, using them as vases, candy dishes and more! To-go mugs and tumblers can be used for more than just coffee too. Their versatility is a huge advantage.

Besides their versatility in use, coffee mugs can be uniquely designed with graphics, logos, mission statements and more. They are also versatile with many styles, colors and sizes of coffee mugs available. A basic diner mug is great for home or work, and to-go mugs are great for those who are always on the go.

To use coffee mugs for increasing brand awareness, hand them out as gifts for people who purchase something from the company or include them in a gift basket with other goodies. It might seem like a small gift, but is likely to get a lot of use and brand visibility.

See some of the coffee mugs Infinity Signs NW can order and design in our catalog or give us a call at 208-473-2916 for details on coffee mugs and other Promotional Product Specials.

Seasonal Vinyl Window Graphics

Vinyl window graphics have many advertising uses, but one that is often overlooked is during holiday sales. As the calendar heads into October, now is the time to start working on holiday advertising plans. Window graphics can be used for this in a variety of ways:

  1. Holiday Hours

Many stores change their hours during the holidays, but go back to regular hours right after. A window graphic is a quick and easy way to inform customers of the changing hours that can be taken down after the holidays are over. What better way to inform customers of changing hours than to put it directly on the building?

  1. Sales Promotions

Let everyone know about an upcoming or current sale or special deal with a window graphic. Most businesses have sales or specials during the holidays or close to the end of the year. Temporary window graphics can attract attention to these promotions. When installed early enough, they can entice both early bird shoppers and procrastinators.

  1. Holiday Graphics

A festive environment is likely to make customers and clients happier during the holiday season. Happy customers and clients are likely to spend more money. These festive graphics can also boost employee morale. Work with the team at Infinity Signs NW to create beautiful graphics celebrating any holiday this season.

Open window space is begging to be used for marketing purposes, especially during the holidays. Take advantage of this space to bring in new customers, inform current customers, and welcome the changing seasons.

Vinyl window graphics are a snap for Infinity Signs NW to install, and even easier to take down once the promotional is over. Visit the  Infinity Signs NW website to learn more about using vinyl graphics for advertising and see some of the pervious graphics that have been created.

Custom Signage: Cost-Effective Marketing

Custom Business Signs

When opening a new business, or revamping an already existing one, custom signage is an important part of the process. Working with a local company, like Infinity Signs NW, to create custom signage can provide a company many benefits. One of the biggest benefits is cost-effectiveness.

A well-designed sign, that is placed for prime visibility, can translate into more revenue. It is considered the most cost-effective means of marketing a brand. This is because signs are a one-time purchase and are visible 24/7, 365 days a year. Once installed, they continue to constantly work for as long as they are visible to the public.

In many studies, it has been shown that customers come into a store simply because of the outdoor sign. Signs have also been shown to increase sales for many businesses. Even making improvements to your outdoor signage can result in an average increase of 10% in sales. Improved signage could be a newly designed sign, moving the sign for added visibility, or an additional monument or pole sign.

Many new businesses will use a banner style sign until they have enough funds for a custom, permanent sign. Although banners are effective at drawing attention to the new business, they should be replaced with a permanent sign as soon as possible. One study found that 34% of consumers associate the quality of a sign with the quality of a store or product. Investing in a quality, custom sign from Infinity Signs NW early will help a new business send the right message, build their brand and let people know they are here to stay.

Whether opening a new location, revamping a current sign, or updating your brand, Infinity Signs NW can create a unique, custom outdoor sign for your business.