3 Boise Business Types That Would Benefit From A Vehicle Wrap

Boise Vehicle Wraps

While an argument can certainly be made that every Boise business could benefit from the addition of a vehicle wrap, there are some that might see more immediate pay-offs than others. A vinyl wrapped vehicle is the ideal marketing tool for a variety of companies but here are 3 that we know are perfectly suited to take advantage of a vehicle wrap.

Trailers

You’ve certainly seen huge trailers driving down the highway with a picture of a giant hamburger on the side or some other marketing image. These companies are taking advantage of their fleet of trucks to also market their company – and you can too.

Even if you don’t own a 53’ trailer you can still capitalize on the marketing power available here. Many companies will offer one for rent that can be wrapped and placed in front of your place of business or at an event or show. Not only will everyone walking into the event increase their brand recognition for your business, but the sheer size of this type of vehicle wrap will lend immediate credibility to your company. You may be a smaller business but people will assume you’re larger and successful based on this type of statement.

Home Services

People are desperate to find good partners for work inside their home. Whether it’s chimney repair, construction work, real estate, flooring, furnace inspection, cleaning, plumbing or any other home service – they’re trying to find you. There’s a reason that so many websites exist to assist the public with finding these types of businesses, so you’ve got to get your name out there to the community.

Vehicle graphics are perfect because they spread the word and take advantage of the vehicles you’ve already got on the road. It’s like a built in referral when a potential customer sees your vehicle parked at their neighbor’s house. They grab your phone number right off the side of the truck, and you’re their next phone call.

Food Trucks

Food trucks are all the rage right now and you find them at virtually every event, but what separates the good from the bad may not always be the taste of their food. The unmarked, white food truck is far less likely to attract customers than one that’s covered in images of tacos, hotdogs, funnel cakes, or whatever other foods you serve. These images tell the consumer from far away what you offer, and get them thinking about that type of food for their lunch.

Much like the large trailer, it also lends credibility to your business. A vehicle wrap is a relatively small investment that can go a long ways towards making customers feel good about buying something from you that they’ll be putting into their body.

If you’re interested in learning how you could take advantage of vinyl vehicle graphics in 2020, reach out to Infinity Signs, NW. We’ve wrapped countless vehicles and can provide you with a quality result at a reasonable price. Don’t miss your chance to get your company name on everyone’s mind.

3 Great Ways to Market your Boise Business in 2020

Marketing in 2020

As we launch in to 2020, many businesses are reevaluating their marketing strategy and looking for ways to drive new business for the coming year and the new decade. This may mean a logo redesign, a face-lift for old outdoor signage or an eye-catching new vehicle wrap to grab the attention of busy customers on the road.

Every brick-and-mortar business knows that staying competitive in an increasingly on-line world has its challenges, but one of the biggest advantages you have is your physical presence in the community. Take full advantage of it by gaining brand recognition through increased local marketing efforts utilizing modern signage methods. Here are 3 great ways you can increase traffic this year – without breaking the bank.

Banners – banners are an inexpensive way to launch a new marketing message. They’re easy to install, can be moved to various locations, can be fabricated quickly, and can have a big impact on sales. The versatility of banners makes them the perfect tool for every business owner. They can be printed in virtually any size meaning you can hang one on the side of your building, or simply over the cash register. They can be printed in bright, vivid colors or classy more restrained color pallets. Infinity Signs, NW has helped many companies throughout the Boise area create effective banners that catch people’s attention and increase sales.

Vehicle Graphics – if you’ve not yet tried adding graphics to your business vehicle you really don’t know what you’re missing. The increase in brand recognition that a vehicle wrap brings is simply unbelievable. Whether that vehicle is parked at a customer site, driving around downtown, or even parked for the night in front of your business – it’s still working hard to promote your company. Literally thousands of people each and every day will see the stunning graphics, design, and colors you’ve selected for your vehicle wrap. Even your website doesn’t generate that kind of traffic.

Indoor Signs – the signage in your building can provide a lot of value to your business. Of course it can keep you in compliance with various local laws and ADA requirements, but it can also create a powerful effect for new customers entering your lobby, improve company moral with employees, and promote company initiatives. Consider adding a professionally-designed and installed dimensional sign. Infinity Signs, NW has come up with some incredible 3D signs that look amazing when installed in a business lobby. Your indoor signage can go a long way towards creating the look and feel of your business, it’s worth investing in.

If you’re looking to start 2020 off running contact Infinity Signs, NW today and get your new signage project underway. Our many years of experience make us the perfect partner in the sign industry.

Keeping Sales Momentum through Year End

Sales banners

With Black Friday, Small Business Saturday, and Cyber Monday in the past how can you keep up the momentum through the end of the year?  There are a variety of ways to go about maintaining strong sales throughout the month, and good signage can be a key to your success.

Store Hours – many businesses adjust their hours for the holiday season.  If you’re a business that will be closing earlier, or on specific days, the last thing you want is your clients showing up, finding you closed, and leaving frustrated. On the other hand if you’re increasing your hours of operation you want to be sure that customers are aware and traffic stays strong through those extended hours.  In either situation it’s critical that you have effective, highly visible signage to keep buyers informed. Consider putting signs throughout the store, not just on the front door. Placing a sign near the cash register or in the lobby will make sure they don’t get looked over.

1 or 2 Day Sales – while you may be prepared to run a sale through the entire holiday season, it’s better to run multiple different campaigns throughout the month. Promote the upcoming sale heavily, but limit the length of it to create a sense of urgency. You’ll need good signage to effectively pull this off.  Banners are a great way to make a big impact. Consider ordering several different banners each promoting a different sale. This will ensure customers take notice as the banner is regularly changing. Proper signage is also extremely helpful in clarifying for customers exactly what is, and is not included in the sale. There’s nothing more frustrating for a buyer than getting to the register and finding out that the product they thought was on sale is actually excluded. Rather than risking the whole sale over a miscommunication, use clear signage throughout your store to keep everyone informed.

Bundle Products – the ultimate goal is to increase the value of the average order or purchase. One great way to do this is by bundling several items together at a slightly discounted price. Making 30% on a $100 sale is better than 40% on a $30 sale. Find similar products that the customer may have interest in acquiring and offer a nice package deal. Depending on the product, you could even offer to literally bundle them into a nice basket or holiday wrapping to make them the perfect, and easy, gift item. Consider the use of a sidewalk sign to let customers know about the current bundled package being offered.

Record sales are expected in this year’s holiday spending and if you want to make sure you finish strong be sure to effectively use signs both – big and small – to encourage your holiday shoppers to fill their stockings with the perfect item from your store.

Table Runners Increase Branding

table runners

A table runner is a piece of fabric that goes across a table.  It can be used in conjunction with a table cloth, or all by itself.  They’re a really great option for use at tradeshows, company meetings, holiday events, weddings or other special occasions. As a business you can utilize table runners to increase brand recognition by printing your logo on fabric that fits your color pallet.  This is the perfect way to subtly market your business, in an already existing space, at a very reasonable price. Many people will print their logo in vivid colors to fully capture the attention of their target audience.

A table runner can be displayed in a variety of ways.  The traditional method is to run it down the center of the table with a logo printed in the center of the bottom third, but you could also consider using two runners and creating an “x” with them. This is particularly eye catching on round tables.  Another option for long 8’, 10’, or 12’ tables is to use more than one runner per table.  This breaks the length of the table up and allows for more unique designs to be printed on each table runner.

In a professional setting it’s recommended that the table runner go all of the way to the ground on both the front and back. That means you’ll need to determine the size of the tables you plan to use prior to ordering your runner. Within that space the logo is generally printed towards the top to keep it most visible.  The width of the table runner is entirely a personal preference.  Some customers opt for one that covers the majority of the table, while others choose a narrower option.  This can also vary depending on the number of table runners in use per table. The most standard option for a table runner is 90” long and 60” wide, but those can certainly change depending on your specific application.

Table runners are the perfect way to class up any event, while still providing a marketing value.  They’re both beautiful and functional.  Table runners are a great budget-friendly option as well.  They can be washed as needed and reused for many years to come.  They fold nicely and take up minimal storage space.  Infinity Signs NW can help you select the perfect fabric color and size and get your logo professionally printed on table runners in no time.

Top 10 Funniest Signs

Everyone needs a good chuckle now and again and while we have no idea if these signs were intended to be funny or not…they’re hilarious.  Enjoy a good laugh on us, and remember the restaurant owner is “Not responsible if seagulls eat your funnel cake”.

 

#1 Crazy Stealing Seagulls – doesn’t this just make you wonder how often this must have happened to warrant a sign?

Warning signsPhoto Posted by iirraa

 

#2 The Church is Coming For You – really can’t tell if this was on purpose or not.

Church Signs

Photo by boredpanda.com

 

#3 Out of Control Owls – the animals in some areas must be totally out of control!

Caution signs

Photo by boredpanda.com

 

#4 Can you Trust Anyone These Days?

Custom Parking Signs

Photo by marctonysmith

 

#5 Some Signs Get Funnier with Modification

Road Signs

Photo by un_owen

 

#6 The Seniors in this Town Must be Really Dirty

Changeable signs

Photo by PittCaleb

 

#7 Protect the Animals – we certainly don’t want to make the animals at the zoo ill!

Safety signs

Photo by tenioman

 

#8 Hmmm – This sign is well beyond politically correct

Funny Signs

Photo by TrombaMarina

 

#9 Go Green – this is what happens if you refuse to be part of the solution for the reduction of carbon emissions.

Road signage

Photo by Alexander Somma

 

#10 Attention Getter – this sign is a test to see how well you’re paying attention, and whether you read all the way to the end of instructions.

Metal Signs

Photo by dullhunk

Stickers vs. Decals

Wall Decals

If you’ve been in the market for either of these products before you may have wondered what the difference is between a sticker and a decal.  Many people use the terms interchangeably, but in fact there are some significant differences between them.  What about stickers verses labels?  Turns out those are actually different items as well.  For the most part the #1 difference between all 3 is – application.  All 3 are comprised of two layers: an adhesive and a paper baking.  The adhesive layer is applied to the paper backing and your design is printed on the front. So if the composition of the products is the same, how do you choose?

As a business owner it’s very likely that you’ll need to purchase all 3 of these products at various times.  Using decals for marketing on your windows or walls is a great way to make use of spaces that are often left blank. They’re one of the less expensive signage options, which allows for regular updates as the needs of the business change. Stickers are great give away items at trade shows or for employees.  Many people will put stickers from their favorite companies or products on everything from their notebook to their laptop. It’s a great way to increase your brand recognition through mass distribution.  Of course depending on your product, labels may be necessary for product information, shipping, or identification.

Infinity Signs, NW can help you design all three and make sure every facet of your business marketing is intertwined and cohesive. We’ve worked with many companies to determine the appropriate placement of decals, quantity to order for stickers, and layout of labels. We can help you figure out what material type and adhesive will work best based for the surface and location on your product.  Give us a call today and we’ll get your decals, stickers or labels designed, printed, and in your hands in no time.

Stickers stickers

Are Vehicle Wraps Still Effective in Winter?

Winter Vehicle Wraps

If you’ve not yet gotten a company vehicle wrapped you might be concerned that you’ve missed peak season because summer is coming to an end.  It turns out that this is definitely not the case.  In fact getting a vehicle wrap done now in time for the winter could actually be the best marketing opportunity you’re going to have for the cold weather months.

In the winter many smaller business loose some of their primary marketing methods.  Foot traffic goes down substantially, which limits the viability of sidewalk signs or window displays significantly.  In addition, outdoor events such as festivals and shows come to a halt.  The chances to display your banners at these events is completely eliminated.  So how can you continue to get your name out there in the community when the majority of the community is staying in?  Vehicle wraps!

Whether it’s cold or not everyone has to get in their car and drive to work, drop the kids at school, or go to the grocery store.  So, while people may not be going too many other places, they are still spending time in their car out on the roads.  This means you’ve got to meet them where they are. In fact winter is the perfect time to increase the number of wrapped vehicles you’ve got out on the road.

You’ve likely heard the stats on vehicle wraps.  They are far and away the most cost effective marketing method for the number of exposures you’ll get.  People notice graphics on vehicles and at least on a subconscious level they remember the brand and images associated with it.  Many people will take a picture of the contact information from these vehicles and will result in a sales potential.

While you may now be thinking about all the great benefits you’re going to get from your vehicle wrap during the upcoming snowy months, the best part is that it won’t end when the temperature begins to rise.  Your vehicle wrap will look great for years and will continue to be your most effective marketing tool through many different seasons.  Another perk of a vehicle wrap from Infinity Signs, NW is that while it could last years, it doesn’t have to.  If you want to market something that’s only appropriate in the winter, such as snow removal services, and then change your vehicle over to marketing for lawn care in the spring, that’s easy to take care of.  Give us a call today to get your vehicles ready to drive business this winter.