Why Utilize A Professional Sign Designer?

Half-Dental

You probably pass hundreds of signs every day – on your way to work, the gym, the grocery store, to get the kids from school – they’re literally everywhere.  Have you given any thought to the science that goes into signs?  There’s actually a tremendous amount of research that’s been conducted on all of the factors that make up effective, and ineffective, signage.  The United States Sign Council (USSC) has conducted several studies and put together recommendations for creating the ideal sign.

It’s important to partner with a sign company that is going to do more than just take an order for a sign, make it, and install it.  The sign company you work with needs to be willing to take the time to really understand your business.  It’s critical for the sign designer to understand the message you’re trying to communicate as well as the audience you’ll be targeting.  Factors such as letter size, color, and font are only a few of the factors designers will consider.  The USSC has gone well beyond these and put out recommendations based on the speed vehicles will be traveling at, the complexity of the driving situation, the amount of viewer reaction time & distance, as well as the amount of “negative” (unused space) on the sign.  With all these items impacting the effectiveness of your signage, having someone help guide the decision can be critical for the best end results.

Let’s consider just two of the areas that a sign designer will review: size and color of letters.  The size of the letters you select for your sign will vary depending on how close the sign is to the road, is it for foot traffic vs highway traffic vs city traffic, and how much time is your viewing audience going to have to take in the information.  Take a look at this chart that the USSC uses to make recommendations for letter sizing.

 

Viewing Distance – Minimum Letter Height

100’ – 4” letters

250’ – 10” letters

360’ – 16” letters

500’ – 22” letters

750’ – 33” letters

1000’ – 43” letters

1320’ – 57” letters

 

To give you a point of reference 360’ is roughly a city block.  So if you want drivers to see your signage from a block away when they’re stopped at a red light, make your letters 16” high.  Another interesting fact about sizing, that the USSC found through their research, is that letter height should be increased by 15% if the sign will be all capital letters vs a combination of capital and lower case letters, which are easier to discern.

Now let’s move into color selection for your signage. The USSC found in their research that changing the letter color and background color makes a major impact on visibility.  They found that the combination of a green background color with yellow letters was visible from the furthest distance, while the combination of a black background color with white letters had the shortest visibility distance. In both cases these were for external signs only.  Other combinations such as white background with black letters or blue backgrounds with yellow letters fell in between.

With so many things to consider, and so much research having been done, it’s worth the investment to utilize the skills of a professional designer.  Infinity Signs NW has designers who will take the time to get to know your business and make recommendations for all areas of your signage.  We value your business and don’t want to see you waste large sums of money on signs that simply won’t provide any ROI.

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Avoiding 5 Common Signage Mistakes

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Spring is the perfect time for some new signage and a fresh face for your business, but you’ll want to be sure to avoid common mistakes that can result in your sign being difficult to read or hard to understand.  You want to be certain you’re getting the most out of the money you spend, and you want to stand out to your customers. In order to make that happen, give careful consideration to every aspect of your new sign before moving forward.  The best way to do that is to work with the designers at Infinity Signs NW, they’ve seen the good, the bad, and the ugly and can provide the best in professional advice.  Here are some general guidelines to help get you started.

  1. Contrast – it’s extremely important that the color you select for your lettering be in contrast to the background that the letters will be placed on.  This can be the single biggest issue preventing your sign from standing out and catching people’s attention. If you select a light color for the font, such as yellow, go with something dark for the background, such as black.
  2. Font – regardless of what type of industry you’re in, choose a font that’s easy to read.  Just because you sell children’s clothes doesn’t mean you should have a sign with a silly unreadable font, remember readability is the #1 priority.
  3. Type of Signage – you may have the best sign in the world but if it isn’t appropriately placed, and in the correct form, it may go completely unnoticed.  For example, a large sign at the street may be ineffective if the majority of your customers come from foot traffic. In this case, proper signage in your storefront would be far more effective.
  4. Sizing – it’s critical that the size of your lettering and overall signage be appropriate for the placement.  This is again where a professional sign team from Infinity Signs NW will be helpful in providing guidance based on your specific need.  Too large of a sign will look ridiculous but something too small will go unnoticed.
  5. Material – the type of material you use for your signage should be both appropriate for the climate as well as fitting for your business type.  In certain scenarios a wooden sign fits but in others brass or plastic are far more appropriate. It’s not necessarily that the most expensive option is best but instead the one that fits the weather conditions as well as the businesses goals.  If your business is in Boise you are likely to need something that can withstand winter weather, as well as significant amounts of direct sunlight.

New signage is something most businesses invest in every few years, so it should be done with care and consideration to ensure it is effective, durable, and visually appealing.  Contact Infinity Signs NW today to discuss your needs and get a beautiful new sign installed this spring.

Benefits of Vinyl Wrapping a Boat

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Vinyl wrapping boats is a fun new trend that’s really going to be hot this summer.  While it’s certainly a great way to advertise for upcoming events or boat friendly clubs and restaurants, it’s also incredibly practical for the everyday boat owner as well.  Owning a boat can be high maintenance and expensive but a vinyl wrap can help with both of those issues. Take a look at some of the great benefits of getting your boat wrapped and consider giving Infinity Signs a call to get started designing your beautiful new boat look.

  1. Cost – the cost for a vinyl wrap is generally about a third of the cost of a professional paint spray job!
  2. Low Maintenance – no more buffing and polishing, simply use soap and water to clean. If the boat gets scratched or dented there’s no need to replace the entire wrap, in most cases a simple patch can be used to restore the original look.  A common question from customers has been whether the vinyl will lift or peel at all.  This should not be an issue for professionally installed vinyl wraps.
  3. Fast – most wraps can be completed in just a day or two which will reduce yard time and thus total cost for the project.
  4. Eco-Friendly – unlike toxic marine paints vinyl wraps use no chemicals or solvents, making it a much eco-friendlier option.
  5. Longevity – most wraps last up to 7 years, similar to a marine paint job. Vinyl has the added benefit of being more fade resistant than paint as well, meaning it will look great for all 7 years.
  6. Appearance – when your boat’s in the water no one will be able to tell whether you have a vinyl wrap or a new paint job, so why pay more? The wrap is also completely reversible.  If you try a new design and decide you’re not crazy about it, we can simply remove it.  In fact, a side benefit to the wrap is that it will preserve the original paint job on the boat and improve the resale value.
  7. Totally Unique – you can completely customize the look of your boat with a vinyl wrap. Virtually anything your imagination comes up with can be created!

Now is a great time to get started on your custom vinyl boat wrap.  As the summer season approaches our professional installers are going to start getting booked so beat the rush and get started today.

Getting the Most Out Of A Vehicle Wrap

Vehicle Wrap

A vehicle wrap is a business investment. To get the most of that investment, it needs to be well maintained. Knowing what to avoid and how to properly clean a vehicle wrap will keep it in optimal condition for years to come.

Cleaning Tips

Cleaning a vehicle wrap is easy. Simply use water and a gentle automotive detergent. Scrub it with a soft cloth and rinse after. Dry it with a microfiber cloth or towel to minimize water spots. It should be cleaned at least once a week or more depending on how much dirt and pollutants the vehicle is exposed to.

For spot cleaning, use isopropyl rubbing alcohol and rinse with cool water. This will take care of any small areas that may have gotten something splashed on them.

What to Avoid

Avoid taking the vehicle through a carwash with brushes. The brushes can be too harsh on the wrap, causing lifting or peeling of the edges.

Avoid pressure washing the vehicle over 2,000 psi. As long as it stays under 2,000 psi, with a 40 degree wide angle spray pattern, the wrap will be fine. Keep the water temperature below 140 degrees Fahrenheit and keep the nozzle 12 inches away from the vehicle.

It’s best to avoid leaving the vehicle outside for an excessive amount of time. The outdoor elements like debris and pollutants can cause damage to the wrap, especially the trunk lid, roof, or hood. These areas can attract pollutants easily. Parking under cover when possible or in shady areas when cover isn’t available will really extend the life of your vehicle wrap.

The better a car or truck wrap looks, the more people it attracts. Get the most advertising possible out of a wrap by keeping it well-maintained so it lasts for year to come. Infinity Signs NW can answer any other questions about caring for vehicle wrap.

Placement of Monument Signs

monument signs

Monument signs are eye-catching and enhance visibility for a business. When customers can find the business with ease, it helps drive traffic to the business. These are the reasons many businesses choose to invest in a monument sign.

While there are many factors that work in sync to create an effective monument sign, like size and design, a crucial part of this is its placement on the property. If the monument sign is put in the wrong place, it could lose all effectiveness for the business.

The best place to have a monument sign installed is near the entrance of the business’s parking lot. This guides visitors into the right area, minimizing possible confusion. It also gives them enough time to slow down and turn into the parking lot safely, even if it is on impulse.

Some businesses on large campuses have multiple monument signs posted around the edges of the area. This is common for businesses such as manufacturing plants and hospitals.

If the sign is placed too far away from the parking lot entrance or building, it can create confusion for visitors, making them pull into the wrong area or miss it completely. Monument signs that are placed near the parking lot, but too far back from the road can also cause problems cue to low visibility.

The surrounding landscaping should also be taken into consideration. Bushes, trees, and other elements can end up blocking the sign. They should be planted around the sign, taking in the visibility points from the roadway. Make sure plants are regularly trimmed back enough so they don’t block the sign from view.

The team at Infinity Signs NW draws up the plans, creates, and installs monument signs for many businesses in the Boise area. They know how to take these factors into consideration for the best placement of the sign possible. Call us at 208.473.2913 to talk about creating a monument sign for your business.

Promotional Products for Dental Offices

Business Marketing Materials

Almost everyone dreads going to the dentist. However, getting free things after a trip to the dentist can make it a little better for both kids and adults. Dentists have a great opportunity to increase their patient’s dental health, improve visits, and increase brand awareness by handing out branded promotional products.

Here are some fun ideas for branded promotional products:

  • Stress Ball

The dentist brings out all kinds of stress and anxiety. A branded stress ball will help patients keep their anxieties under control during the visit and after. Both children and adults will get use out of it. There are many different shapes of stress balls like lips or a tooth that relate back to dentistry.

  • Lip Balm

After dental work, sometimes the patients’ lips can get dry. Relieve that issue with some branded lip balm. They’ll continue using it long after leaving, which could possibly remind them to take better care of their teeth and recommend the dentist to friends.

  • Toothbrush

Everyone needs an extra toothbrush or two at home in their bathroom. Whether the patient uses it themselves, or gives it to a guest who forgot to pack one, it can help increase brand awareness. It may not be the most exciting promotional product, but a practical, useful one.

  • Compact Mirror

Compacts are generally used for adjusting makeup, but they can also be useful for flossing after a meal. Every time the compact is pulled out and used, it can be seen by others, increasing exposure.

  • Water Bottle

Part of dental health is staying hydrated. Make it easier for patients to stay hydrated with a branded water bottle. There are tons of styles and sizes to choose from.

Talk to Infinity Signs NW about investing in these and other promotional products for dentist offices. Learn how they can be beneficial for bringing in new patients and maintaining a better relationship with current patients.

 

Business Card Etiquette

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Business cards have been an effective way for people to market themselves for decades. To make sure business cards achieve the desired effect, there are some rules of etiquette and tips everyone should follow when handing them out or receiving them.

  1. Never Run Out

Business people should never leave home without a good amount of business cards. Running out can be seen as unprofessional and detrimental to making a business connection. If heading to a networking event, make sure to stock up and pack extra.

  1. Stay Updated

Correct contact information is essential. As soon as something changes, the cards need to be reprinted. Infinity Signs NW can help with this. Having to correct an aspect of a business card looks bad and can cause contact confusion.

  1. Don’t Be Aggressive

Being overly aggressive in handing out business cards isn’t good. Wait to be asked for a card, or when it is appropriate in the conversation. If contacting each other comes up, or someone seems interested in the product/service, then offer it. If the person isn’t asking, ask for theirs first, and they might reciprocate.

  1. Proper Storage

Protect business cards from wear and tear by keeping them in a protective case. This keeps them looking fresh and nice. Make sure you can easily access your business cards. Digging around in bags, briefcases, and pockets for business cards makes the person look disorganized.

  1. Be Considerate

Just because you collected a business card does not give you permission to begin spamming the person with phone calls or emails. Use the information on the card to contact them either to learn more about their business or to send business their way.

By following these simple business card guidelines, you can represent yourself and your business in a professional manner. The team at Infinity Signs NW can help create unique, well-designed business cards sure to grab everyone’s attention. There are many options to choose from regarding finishes, colors, shapes, and special touches.