Promotional signs need to quickly grab people’s attention. The best way to do this is with color. Some experts think a yellow background with black text is the best way to get attention while others claim red is the best choice. Those aren’t the only colors businesses use for promotional signs, though. When choosing colors, keep these factors in mind:
When using a white background, avoid light colored lettering. It will not be visible. A dark color, which has a high value, will show up much better because it contrasts with the low color value of the background. Same goes for using dark lettering on a darker background. It will not contrast enough, making the sign illegible.
Consider where the sign will be placed. The sign needs to stand out from the surrounding environment. A white sign in a snowy area can get lost in the snow around it. A green sign in an area with a lot of shrubbery or trees is unlikely to stand out. Take the surrounding environment into consideration when designing signage.
Two vs. One Color
Adding a second color almost always improves the design. This doesn’t mean a color on top of a white background, but a yellow and black sign or something similar. Two colors require two films, two screens, two setups, two runs, and two cleanups. This means two coloring printing costs more, but in the end it will be worth it. The lettering will stand out better.
Color is just one aspect of designing a promotional sign. For help with the rest of the designing process, contact Infinity Signs. Their graphic design team can work with business owners to create a promotional sign that is sure to grab attention.