Promotional Sign Design

Promotional signs need to quickly grab people’s attention. The best way to do this is with color. Some experts think a yellow background with black text is the best way to get attention while others claim red is the best choice. Those aren’t the only colors businesses use for promotional signs, though. When choosing colors, keep these factors in mind:

Color Value:

When using a white background, avoid light colored lettering. It will not be visible. A dark color, which has a high value, will show up much better because it contrasts with the low color value of the background. Same goes for using dark lettering on a darker background. It will not contrast enough, making the sign illegible.

Environment:

Consider where the sign will be placed. The sign needs to stand out from the surrounding environment. A white sign in a snowy area can get lost in the snow around it. A green sign in an area with a lot of shrubbery or trees is unlikely to stand out. Take the surrounding environment into consideration when designing signage.

Two vs. One Color

Adding a second color almost always improves the design. This doesn’t mean a color on top of a white background, but a yellow and black sign or something similar. Two colors require two films, two screens, two setups, two runs, and two cleanups. This means two coloring printing costs more, but in the end it will be worth it. The lettering will stand out better.

Color is just one aspect of designing a promotional sign. For help with the rest of the designing process, contact Infinity Signs. Their graphic design team can work with business owners to create a promotional sign that is sure to grab attention.

Visit the Infinity Signs website to see some of their previous sign work and learn more about the services they offer.

Benefits of Promotional Lanyards

There are a ton of promotional products out there for businesses to take advantage of for marketing purposes. The team at Infinity Signs has a whole catalog of promotional items, but this article is going to focus on lanyards.
Take a look at these five benefits of promotional lanyards:
1. Practical
Lanyards can be used for a variety of things such as keys, flash drives, holding IDs, etc. They are often passed out at conferences or trade shows. A company who is participating in or sponsoring an event should consider handing out promotional lanyards to be used for name tags.
2. Brand Awareness
Obviously the reason companies purchase promotional items is for brand awareness. When designing a lanyard, consider what it will look like from far away. Does it stand out or does it just look plain? Using brighter colors and large logos or lettering can make them stand out and be more recognizable.
3. Cost Effective
Most promotional items are bought in bulk, which helps to cut down on cost. Lanyards come at a reasonable price, making them a cost-effective choice for a business with a small marketing budget.
4. Wide Recognition
Handing out lanyards at promotional events can help the business to target a large number of people in a short amount of time. The lanyard will help people think of that company next time they need the services offered.
5. Increase Revenue
The more people reached, the more people will inquire about the company’s services or products. Investing in promotional items such as lanyards can help a company reach a larger audience at a variety of events.
Visit the Infinity Signs website to see their full catalog of promotional items. Kyle at Infinity Signs can help companies select the right promotional products for their business, whether that is lanyards, pens or one of the many other products available.

Company Logo Colors

New businesses need to create a logo, but first they have to decide on the color scheme of that logo. Colors portray certain feelings and emotions, and can influence how clients or customers see a company.

Companies choose colors for many reasons, some have merit, and some are just personal. If the company owner has a favorite color, they might go with that. Or, they might do some research on colors and pick which portray the right emotions they want their customers to associate with them.

Here are some popular logo colors and what they portray:

Blue

  • Calm
  • Honest
  • Strong
  • Caring
  • Trustworthy

Many companies choose blue because it is associated with trust and caring. Some notable companies with blue logos are: Facebook, Ford and Visa.

Red

  • Love
  • Action
  • Passionate
  • Energy

Red is a vivacious color that makes a bold statement. Red should be used carefully in logos and signs because it can be aggressive. Some notable companies with red logos include: Coca-Cola, Red Bull, and Kellogg’s.

Orange

  • Happy
  • Friendly
  • Sociable

Orange is happy and bright, making it a good color for companies with a younger demographic. Companies with an orange logo include: Nickelodeon, Fanta, and The Home Depot.

Green

  • Growth
  • Natural
  • Organic
  • Earth

Green is mostly associated with a down-to-earth feeling these days. It can also be associated with money and growth. Some notable companies with green in their logo are: Starbucks, Green Giant, and John Deer.

Designing a company logo can be hard for those who don’t have a creative eye. If a new business needs help creating a logo to put on their signs and promotional products, contact the creative graphic design experts at Infinity Signs. They can help choose the right colors and design a logo to put on interior/exterior building designs as well a variety of promotional items.