The Power of the A-Frame

A-frame sign

An A-Frame sign may just be the most powerful and effective way to promote your company.  These sidewalk and yard signs allow you to convey critical information in a concise way, direct people to a specific location, and grab the attention of the impulse buyer.  It’s pretty amazing that you can get all of that from one of the most affordable and portable sign options on the market.  There is truly an A-Frame sign for every budget.

There are countless uses for the A-Frame sign.  Is your business difficult to find or located inside another building?  Use an A-Frame to make sure people know you’re there and how to find you.  Do you have specials or discounts on products you need to move fast?  An A-Frame sign will stand out to any bargain hunting buyer.  A strategically placed sign is impossible to miss.  It’s right at ground level where people will be walking or driving.

Looking to further capitalize on the affordability of the A-Frame sign?  Consider that you’re really getting two signs in one.  You have two different sides to work with and market from.  In addition many have two panels (a front and a back) which are both reversible.  Now you’ve got 4 different sign options!  They also fold flat for easy storage and are light weight for portability.

What should you put on your sign?  The key to an effective A-Frame sign is to keep it simple.  Use bold letters and colors with a clear, simple message.  When possible substitute an image for text. For example if you’re an ice cream shop put an image of an ice cream cone rather than the wording for that on your sign.  Other items to be sure you include on your sign are your company name, logo, phone number and website.

The best sign is the one that fits your specific need.  An A-Frame sign can definitely deliver your message and attract buyers but working with an expert sign designer will make sure that happens. Infinity Signs NW will work with you, and within your budget, to design the perfect A-Frame sign.

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Types of Signs

Have you thought about getting a new sign for your business but felt like you didn’t know the lingo of the sign world enough to even know what to ask for?  Well here is a breakdown of the most common types of signs to help you feel confident in determining what type of signage you’re looking for.

monument sign

Monument Signs – these are permanent signs that are not attached to a wall or building.  They have a base or support structure made from a permanent material such as concrete, wood, or brick.  They are often found at the entrance to a parking lot or building.

Pylon Signs – these are the big, tall signs that you see in front of shopping plazas or along the highway.  Often times they will have the names of all of the businesses in that shopping area. The difference between a pylon sign and a monument sign is height.  Typically, monument signs are no higher than about 5’ in order to be at eye height, while a pylon sign is much taller with the intention to be seen from the street.

Pole Signs – this refers to any sign mounted on a single pole. In most cases they are tall, much like the pylon signs, but advertise only a single business name.  They are permanent, self-supporting, and not attached to any building or wall.

wall sign

Wall Signs – this refers to the signs seen on a building which indicate the name of the business located within.  They are made up of individual letters that are mounted directly to the building.  Many include lighting either from behind, in front or within the letters.  These are permanent signs and one of the most commonly seen types of sign.

sidewalk sign

Sidewalk Signs – These are the signs you see sitting in front of a business as you walk through the front door.  Often they feature information that changes frequently such as upcoming events, daily specials, or current sales.  They generally have a frame and the ability to change out the sign quickly and easily.

window graphics

Window Graphics – these are the signs you see on windows as store front advertising.  They can be decals, stickers or clings depending on the type of adhesive used.  This type of sign is easy to change more frequently as well.

Blade Signs – these are the signs that project out from the side of a building.  They are mounted perpendicular to the building or wall and are most common in a more downtown setting where walking customers are trying to locate a specific business.

Infinity Signs NW can help you with any of these sign choices through a comprehensive offering of material types, professional designers, and qualified installers.

Getting the Most Out Of A Vehicle Wrap

Vehicle Wrap

A vehicle wrap is a business investment. To get the most of that investment, it needs to be well maintained. Knowing what to avoid and how to properly clean a vehicle wrap will keep it in optimal condition for years to come.

Cleaning Tips

Cleaning a vehicle wrap is easy. Simply use water and a gentle automotive detergent. Scrub it with a soft cloth and rinse after. Dry it with a microfiber cloth or towel to minimize water spots. It should be cleaned at least once a week or more depending on how much dirt and pollutants the vehicle is exposed to.

For spot cleaning, use isopropyl rubbing alcohol and rinse with cool water. This will take care of any small areas that may have gotten something splashed on them.

What to Avoid

Avoid taking the vehicle through a carwash with brushes. The brushes can be too harsh on the wrap, causing lifting or peeling of the edges.

Avoid pressure washing the vehicle over 2,000 psi. As long as it stays under 2,000 psi, with a 40 degree wide angle spray pattern, the wrap will be fine. Keep the water temperature below 140 degrees Fahrenheit and keep the nozzle 12 inches away from the vehicle.

It’s best to avoid leaving the vehicle outside for an excessive amount of time. The outdoor elements like debris and pollutants can cause damage to the wrap, especially the trunk lid, roof, or hood. These areas can attract pollutants easily. Parking under cover when possible or in shady areas when cover isn’t available will really extend the life of your vehicle wrap.

The better a car or truck wrap looks, the more people it attracts. Get the most advertising possible out of a wrap by keeping it well-maintained so it lasts for year to come. Infinity Signs NW can answer any other questions about caring for vehicle wrap.

Placement of Monument Signs

monument signs

Monument signs are eye-catching and enhance visibility for a business. When customers can find the business with ease, it helps drive traffic to the business. These are the reasons many businesses choose to invest in a monument sign.

While there are many factors that work in sync to create an effective monument sign, like size and design, a crucial part of this is its placement on the property. If the monument sign is put in the wrong place, it could lose all effectiveness for the business.

The best place to have a monument sign installed is near the entrance of the business’s parking lot. This guides visitors into the right area, minimizing possible confusion. It also gives them enough time to slow down and turn into the parking lot safely, even if it is on impulse.

Some businesses on large campuses have multiple monument signs posted around the edges of the area. This is common for businesses such as manufacturing plants and hospitals.

If the sign is placed too far away from the parking lot entrance or building, it can create confusion for visitors, making them pull into the wrong area or miss it completely. Monument signs that are placed near the parking lot, but too far back from the road can also cause problems cue to low visibility.

The surrounding landscaping should also be taken into consideration. Bushes, trees, and other elements can end up blocking the sign. They should be planted around the sign, taking in the visibility points from the roadway. Make sure plants are regularly trimmed back enough so they don’t block the sign from view.

The team at Infinity Signs NW draws up the plans, creates, and installs monument signs for many businesses in the Boise area. They know how to take these factors into consideration for the best placement of the sign possible. Call us at 208.473.2913 to talk about creating a monument sign for your business.

Channel Letter Signs and Installation

lighted-signs

Channel letter signs are a popular option for businesses. They are dimensional and stand out away from the building, making quite the impact. They can be made using a wide variety of fonts, colors, and sizes.

The term channel letter signage encompasses many different styles of signs. Here’s a rundown of each type:

  • Front Lit Channel Letters

This is the most commonly seen and is also called standard channel letters. The illumination is projected through the front faces of the letters.

  • Reverse Channel Letters

In this type of sign, the illumination comes from the back of the letters. They are also commonly called halo lit or back lit letters. The light is reflected off the wall behind them, creating a halo.

  • Open Face Channel Letters

These letters have open faces, allowing for the placement of neon illumination. They’re bright and eye-catching when used in the right situation.

  • Front/Back Lit Channel Letters

Those looking for a dramatic sign should consider this type of channel lettering. These letters produce illumination from both the front and back making for a dynamic and bright sign.

Channel letter signs can be mounted in a several ways:

  • Raceway Mount

Channel letter signs are often installed on a raceway, which is a metal box that houses the electrical wiring and power supply for the letters. It reduces the number of wall penetrations required for mounting.

  • Flush Mount

In this installation technique, the letters are attached directly to the building. This creates a flawless appearance that many people favor for their business signs.

  • Backer Mount

Letters are attached to a metal cabinet or backer panel that is larger in height and width then the channel letter configuration.

Channel letter signs are popular because of their ability to make the signage unique and illuminated. Businesses interested in this type of sign should contact Infinity Signs NW.

Installing Window Graphics

Window Graphic Installation

Window graphics are seen more frequently in storefront windows this time of year. Many stores have them installed to advertise a huge year end sale or to decorate for the holidays. Those who haven’t invested in vinyl window graphics before, might not know there are two different ways of installing them.

Inside Installation

This style refers to installing the window graphic on the interior side of the window. The graphic is printed on the adhesive side. This is a common choice for store owners who might be worried about the outside elements damaging their window graphics. Another benefit is that when installed inside, people cannot vandalize the graphics by ripping or cutting them.

Outside Installation.

When putting the graphic on the outside of the window, the graphic is printed opposite the adhesive side. Many storefront owners with tinted windows choose this option so that the graphic is not partially obscured from view. The tint can distort the colors of the window graphic installed on the interior side of the window, making it harder to read for passersby. Also, window graphics are designed to withstand the elements and fading, even when placed outside.

No matter which way they are installed, window graphics help to drive traffic to storefronts and keep customers informed. Use them for decorating purposes, advertising a sale, or informing customers of business hours. Window graphics can be made to fit the whole window, or just a small portion, giving stores a lot of options.

Infinity Signs NW can meet with businesses to determine the best way to create and install window graphics for every situation. Our tools and training make installing windows graphics a quick and painless process for businesses. Visit our website to see some of the vinyl window graphics Infinity Signs NW has created for other businesses in Boise and the surrounding area.

Advertising with Feather Flags

Feather Flags

Feather flags can be used for a variety of advertising events and purposes. Their many benefits have helped launch them into popularity in recent years. Some of these benefits include:

  1. Transportation

The size and weight of feather flags make them easy to transport. This is a huge benefit to those who use them at multiple events throughout the year.

  1. Set Up

While transporting them is easy, setting up and taking down feather flags is even easier. They simply need to be placed and secured in the stand. Often, the stand and hardware come in a convenient carrying case as well. When used outside they can often be secured directly into the ground without a stand. This saves a lot of time and hassle before events.

  1. Affordability

When compared to other types of signage for this type of advertising, feather flags are a great low-cost option. This can help companies stay within their budget, while still making an impact.

  1. Durability

These banners are built to blow in the wind and can outlast the ever-changing, unpredictable weather Idaho often experiences. When properly secured, businesses won’t have to worry about them falling over or ripping due to weather conditions.

  1. Flexibility

Feather flags can be used for events or sales both indoors and outdoors. They can have text on one side, or both, and in a variety of colors. This flexibility of use and design makes them perfect for many advertising opportunities.

Use feather flags at trade shows, for outdoor events, large sales, advertising a new housing development, and so much more. Their large size and movement makes them stand out and attract attention wherever they are used.

Talk to the team at Infinity Signs NW about creating feather flags for an event or sale. They can create colorful, eye-catching feather flags that can be used for years to come.