Seasonal Vinyl Window Graphics

Vinyl window graphics have many advertising uses, but one that is often overlooked is during holiday sales. As the calendar heads into October, now is the time to start working on holiday advertising plans. Window graphics can be used for this in a variety of ways:

  1. Holiday Hours

Many stores change their hours during the holidays, but go back to regular hours right after. A window graphic is a quick and easy way to inform customers of the changing hours that can be taken down after the holidays are over. What better way to inform customers of changing hours than to put it directly on the building?

  1. Sales Promotions

Let everyone know about an upcoming or current sale or special deal with a window graphic. Most businesses have sales or specials during the holidays or close to the end of the year. Temporary window graphics can attract attention to these promotions. When installed early enough, they can entice both early bird shoppers and procrastinators.

  1. Holiday Graphics

A festive environment is likely to make customers and clients happier during the holiday season. Happy customers and clients are likely to spend more money. These festive graphics can also boost employee morale. Work with the team at Infinity Signs NW to create beautiful graphics celebrating any holiday this season.

Open window space is begging to be used for marketing purposes, especially during the holidays. Take advantage of this space to bring in new customers, inform current customers, and welcome the changing seasons.

Vinyl window graphics are a snap for Infinity Signs NW to install, and even easier to take down once the promotional is over. Visit the  Infinity Signs NW website to learn more about using vinyl graphics for advertising and see some of the pervious graphics that have been created.

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Custom Signage: Cost-Effective Marketing

Custom Business Signs

When opening a new business, or revamping an already existing one, custom signage is an important part of the process. Working with a local company, like Infinity Signs NW, to create custom signage can provide a company many benefits. One of the biggest benefits is cost-effectiveness.

A well-designed sign, that is placed for prime visibility, can translate into more revenue. It is considered the most cost-effective means of marketing a brand. This is because signs are a one-time purchase and are visible 24/7, 365 days a year. Once installed, they continue to constantly work for as long as they are visible to the public.

In many studies, it has been shown that customers come into a store simply because of the outdoor sign. Signs have also been shown to increase sales for many businesses. Even making improvements to your outdoor signage can result in an average increase of 10% in sales. Improved signage could be a newly designed sign, moving the sign for added visibility, or an additional monument or pole sign.

Many new businesses will use a banner style sign until they have enough funds for a custom, permanent sign. Although banners are effective at drawing attention to the new business, they should be replaced with a permanent sign as soon as possible. One study found that 34% of consumers associate the quality of a sign with the quality of a store or product. Investing in a quality, custom sign from Infinity Signs NW early will help a new business send the right message, build their brand and let people know they are here to stay.

Whether opening a new location, revamping a current sign, or updating your brand, Infinity Signs NW can create a unique, custom outdoor sign for your business.

 

Questions to Ask About Signage

Business Signage

Investing in signage is a crucial step in opening a business. However, before jumping in and buying a custom outdoor business sign, business owners must ask a few questions:

  1. What are the codes and criteria for the space?

When putting up signage, city codes and the landlord’s criteria must be followed. There are likely to be rules about the type of sign, how large it can be, illumination, installation, and more. Knowing these guidelines beforehand will make the entire process easier and can prevent costly corrections later.

  1. What is the time-frame?

Infinity Signs NW can work with businesses to produce a sign within a specified time frame and within the budget. Depending on the type of signage, days or weeks may be required to prepare the sign, so be sure to contact Infinity Signs NW early in your planning process to allow plenty of time. A sign is important in getting customers to notice a new business so you will want the sign in place before the grand opening.

  1. How do I maintain the sign?

Knowing what it takes to keep the sign looking its best can be a factor in the type of sign chosen. After creating and installing the sign, Infinity Signs NW will also clean and service the sign if business owners choose that option. Having professional sign maintenance makes it easier for business owners and they can be confident their sign will stay in good condition.

These are just a few of the questions business owners should ask before and during the sign making process. The team at Infinity Signs NW can guide new business owners through the questions and any other sign concerns.

No matter the budget and criteria, Infinity Signs NW can assist businesses in creating and installing the perfect custom sign to get them noticed in the Boise area business community. Contact Infinity Signs NW today to get started on your business signs.

 

Removing Vinyl Window Graphics

Vinyl Graphics

Has your vinyl window graphic’s life come to an end? When it comes time to remove the design, the graphic could be a bit stubborn, which is a testament to how well it was installed. Follow these tips to make the process as easy and quick as possible:

Gather Tools

Lifting up the edges will likely require some tools. Find a plastic razor blade or something similar to help with the process. After it’s off, there might be some adhesive residue on the window. Purchase a cleaner that is formulated for tackling adhesive residue.

Loosen the Graphic

If the vinyl has been on the window for a long time, it can be brittle and could come off in small pieces. Use a heat gun or hair dryer to loosen its grip from the window. This will make the vinyl graphic more pliable and easier to remove in larger pieces.

Peel and Scrape

Once loosened, use the plastic razor blade to lift up the edges and begin peeling the graphic off of the window. Once this is started, it should be easy to peel it completely off.

Remove Residue

Use the residue cleaner to get as much of the adhesive off as possible. It might take some time and elbow grease, but eventually all of the residue will come off.

Clean the Window

After all that work, there’s likely to be some smudges and fingerprints. Use a window cleaning solution to get rid of any remaining smudges. Now it’s ready for another window graphic to be applied!

Not all business owners have the time or patience to remove a window graphic themselves, or they might be worried about damaging the window. In that case, call the sign experts at Infinity Signs NW. We know all the tips and tricks when it comes to applying and removing vinyl window graphics.

Using a Professional Graphic Design Service

Barbie

Creating a strong brand image requires quality graphic design work. Cheap, non-professional graphic design work will ultimately lead to disappointment and is unlikely to achieve the desired results. Using a professional graphic design service to help build a strong brand image will lead to benefits like:

Saving Money

Graphic designers know the most cost-effective way to design graphics and materials for businesses. Also, the more professional the design, the better response it will have from customers. A poor design can be lackluster, created in a difficult to use program, or may not print ready, all of which can cost a business extra money later.

Stand Out

A strong brand image sets a business apart from their competition. A thoughtfully designed graphic helps to accomplish this goal. Generic logos and graphics won’t get a second look. The imagery needs to provide an instant connection to the products and services offered, which Infinity Signs NW can do.

Professionalism

To be taken seriously, a company’s logo and other graphics needs to be designed well. The logo only has a fraction of a second to make a first impression. A poorly designed logo can make customers and clients feel like the business itself is unprofessional.

Consistency

A professional graphic designer can create many different graphics for multiple projects, while making them look cohesive and consistent to better represent the brand’s image.

Saving Time

Having a knowledgeable graphic designer create the design incorporating the details wanted will save the business time. Beyond giving the designer specifics of the project and approving the design, there’s not much else required from the business owner, letting them focus on the day-to-day specifics of their business instead of graphic design.

Let the graphic design team at Infinity Signs NW take care of all the graphic design needs for logos, brochures, banners, signs and more.

5 Tips for Compelling Retail Signage

Retail Signs

Retail signage is crucial in bringing in new business. Good retail signage tells customers what or why they should be looking at your merchandise. It draws interest and makes the customer want to know more. To help retail owners know what makes compelling retail signage, here are five tips:

  1. Concise Messages

Attention spans are short, so the message the sign is portraying needs to be as well. Get to the point with as few words are possible, while still making the message understandable. Keep the design concise too. If there’s too much surrounding the text, it can become difficult to read.

  1. Fonts

While fun fonts can match a store’s personality, they aren’t always easy to read. When trying to gain a customer’s attention through signage, use clear, easy-to-read fonts that are large enough to see from a distance. Clean fonts will get the message across much better than fancy fonts.

  1. Call to Action

Signage that gives the customer a reason to buy the product will work more effectively. Using phrases like “surprise her with flowers” is more motivating than a “fresh flowers” sign. Also including “you” and “yours” will help customers visualize themselves using the product.

  1. Use Colors

Colors, especially red, are great in a retail environment. They catch the eye faster than black and white. Just be careful not to go overboard. The text needs to contrast from its background and too many colors can confuse the eye.

  1. Test the Sign

Do a few test runs with the sign. Make sure it can be seen from a good distance, it’s noticeable, and that people can tell what it’s advertising. Ask customers or friends to help test it out. If it isn’t working, edit it using the feedback and try again.

Talk to Infinity Signs NW about creating the perfect retail signs for a display, clearance sale, store window and more.

 

Floor Graphics

Graphics can be put almost anywhere. Windows, cars, walls, and even floors. Not sure how to incorporate them? Well there are quite a few uses for them, such as:

  • Directing customer traffic
  • Reinforcing brand identity
  • Promoting an event
  • Themed rooms
  • Point-of-purchase advertising

Floor graphics can help boost profits and reach customers in a unique way. They’ve become a popular advertising and decorating tool for many businesses for three reasons.

  1. Flexibility

Businesses can get creative with the design and use of floor graphics. They can be made in different sizes, shapes, colors, and finishes to fit with the company or event. Whether they are needed for long-term use or short-term use, Infinity Signs NW can make it happen. Graphics can be installed on a variety of flooring as well.

  1. Blank Space

Signs are suspended from the ceiling, put on walls and windows, so why not put them on the floor? It’s taking advantage of free ad space that already exists. It’s a much less expensive option than other forms of advertising, which is a huge benefit for small or new businesses.

  1. Effective

Floor graphics give the customer something new to catch their attention. It’s different, and will be noticed with the help of graphic design team at Infinity Signs NW. When used along with other advertising efforts, it will boost the brand visibility and effectiveness even more. If helping direct traffic is the goal, what better way than to post a pathway for customers to follow? Floor graphics are not just for retail stores. They can provide guidance in large medical buildings, children’s play areas and other places where some visible, easy to follow direction symbols could be helpful.

Floor graphics are slip resistant, and can hold up to heavy traffic. Infinity Signs NW can install them in a timely manner, making sure they stick well and look professional. When they are no longer needed, floor graphics can be easily removed without leaving adhesive residue or damaging the flooring in the process.

Talk to Infinity Signs NW about how floor graphics can be beneficial for advertising purposes, directing traffic, or an upcoming event. Visit our website or call us at 208.473.2913.