Don’t Forget About Your Sign

Round signs

As I drove around town recently I noticed something about the majority of construction and commercial real estate signs – they were hidden by weeds or brush that have overtaken the area.  It got me thinking that it might be a good idea to remind our customers to check on your signage every now and again.  You made a substantial financial investment in having good signage because you know the impact it can have in attracting the attention of your customers, but it’s all lost if it’s hidden in overgrown landscaping.

In many situations customers select a beautiful, durable wooden-framed sign for real estate or construction needs.  The advantage is that these signs will look nice for a very long time and can withstand the elements, however they don’t come with a built in weed Wacker.  So while your sturdy sign may look amazing you’ll still need to revisit the site periodically to take care of whatever may have grown up and surrounded it, or trash that may have blown and gotten stuck around it, or clean off random bird poop that has fallen on it.

Your sign is a representation of your company, and you want to be sure it’s looking its best.  Not only could you be losing business simply because the sign has gotten swallowed up in the surroundings, but you could also be making a poor first impression for those that do see the sign.  We strongly recommend that our customers visit their various signs every few weeks to make sure they’re still looking their best.  This will also help you address any minor maintenance needs for your sign before too much time goes by and the issue becomes more substantial.

Both real estate and construction are long term projects that will require signage to look its best for many months, or years, to come.  If you notice that one of your signs is really in need of a facelift contact the design team at Infinity Signs NW for an upgrade.  We can create a beautiful full-color architectural sign that incorporates your graphics and messaging in an eye-catching way.  Our team of professional installers can get it put in place for you in no time and can walk you through the best way to maintain both your amazing new sign, as well as the landscape around it.

Advertisements

Choosing the Right Material

When ordering an outdoor sign there are a variety of things to consider – color, size, material, lighting, and much more.  One of the most important decisions, and often the most confusing for those who are new to sign ordering, is which material to use.  Beyond choosing the correct material you’ll also need to be sure to order the correct thickness.  All of this can be tricky if you haven’t done it before.  Infinity Signs, NW has the answers you need.

For customers who are looking for heavy-duty construction site signs, such as a hazardous material sign, we would recommend using .125” thick aluminum.  In general aluminum is one of the most popular options for outdoor signage.  It’s lightweight, looks great for years to come, is affordable and is incredibly durable. For our real estate customers looking for small yard signs we would recommend a thinner .040” thick aluminum.  For something slightly more rigid .080” thick aluminum is also a good choice.  As an example this is the thickness of the stop sign at the end of your street.

Similar in appearance to the aluminum sign is a dibond material.  These signs are thicker than aluminum alone but have an aluminum surface, which means you keep the beautiful look but add dimension.  Dibond also increases the strength and durability of the sign, and is available in a variety of colors, shapes and sizes.  It’s priced comparably to aluminum but does even better in outdoor conditions.  Many commercial real estate companies will use dibond for their signage because of its balance between durability and portability.

Another popular choice is dura-wood.  For those who are looking for signage that has the classic look of wood but the durability of vinyl.  Dura-wood is ½” thick and can be custom cut into any size you need.  It’s one of the best options for those who are looking to make use of full-color graphics but want something that’s still easy to mount and can stand up to the outdoor elements.  Many customers prefer dura-wood because it can be printed as a double-sided sign.

Whether your business is real estate, construction, or something else entirely we recommend considering the use of one of these 3 materials.  There is so much you can do with each of them and our design team is here to help you create something that suits your business perfectly.  Give Infinity Signs, NW a call today.

Make Them Laugh a Little

Funny Signs

You’ve seen those signs “I was addicted to the hokey pokey, but I turned myself around” or “Free car wash – yesterday!” or “Free cookie when you donate $1 for diabetes”.  Signs that make you chuckle or even laugh out loud.  Maybe you end up telling your spouse that night about it or you snap a picture to post on Facebook.  It catches your attention, lightens your mood and makes you want to pass it on to others.  So as a business owner could you be using humor in your signage to help increase sales?  Absolutely!

Humor is an incredibly powerful emotion that you, as a business owner, should use to connect with your customers.  When people are running through their busy day they’re stressed, frustrated, bored, etc and if they drive by your business and it engages them in a positive way through a joke that gets implanted in their subconscious and you now have done something for them.  They may not realize it but they now have a feeling of loyalty towards your business.  You’ve created joy in their world and that positive thought will return to them every time they remember the sign or tell someone else about it.

In addition to that powerful subconscious connection that the consumer now has with you, you’ve also given yourself an opportunity to plant a seed about your product.  If you can come up with a clever sign that relates to your business – such as “Free car wash – yesterday” it has now got that person thinking about whether they need a car wash.  That can lead to an impulse buy where they turn in to your car wash immediately, or a longer term sale when that person next thinks of getting a car wash and your funny signs pops in to their head and reminds them where to go.

You can use your signage to incorporate humor in all sorts of ways.  Of course message boards outside your business are the ones most often seen with funny sayings on them, but you can use A-frame sidewalk signs, event banners, or even a chalkboard inside your business.  You don’t have to spend a bunch of money to take advantage of the power of humor.  If you make humor a regular part of your business signage people will begin checking your sign to see what new joke you’ve posted.  Get creative, spend some time brainstorming ideas, and you can come with all sorts of clever signs to get customers giving your business a second look.

Choosing the Correct Size for Your Banner

banner signs

With the festival season upon us many people are looking to purchase banners to promote their event, booth, or goods and services.  Unfortunately, most people have little experience designing a banner and thus are very unsure about what to purchase. Infinity Signs NW has helped many of our customers talk through the objective for their banner, the location it will be hung in, and the features it needs to have to help them determine exactly what they should order.  It’s important that your sign be large enough to be read from a distance, but not ridiculously big where it’s intended to hang on the side of the building, not the front of a trade show booth.

Banners are the absolutely perfect way to stay within your marketing budget, while doing an excellent job promoting your business.  The standard size for an outdoor vinyl banner that will hang horizontally is 2’ x 6’ or 3’ x 10’ while one intended to hang vertically is often 4’ x 10’ or 4’ x 6’. A banner of this size can easily be seen by hundreds of people walking around at an event or driving by in their car.  Smaller size banners are also available if you’re intending to promote an individual product within your store or only to foot traffic.

If you’ve got a special occasion coming up – birthday, graduation party, family reunion, wedding, baby shower, etc. then you may want a banner to announce the location and promote the event.  Typically these banners are 3’ x 6’ up to 4’ x 8’.  This is the appropriate size if you want to hang the banner on a wall or over the celebrant’s table.  If you’re an organization looking to make a big announcement such as the opening of a new location, a ground breaking ceremony or even an upcoming Vacation Bible School you’ll want to look at a larger vinyl banner.  10’ x 8’ would be considered a medium size banner for this type of promotion, but you can certainly go larger.

Regardless of the event, business or product you’re looking to promote a banner is a great way to get the information out there and bring the customers in.  Infinity Signs NW is ready and willing to help you come up with the perfect banner.  We can customize your banner for your color preferences, graphics and images, as well as font and texts.  Give us a call today and let us get the word out!

Effectiveness of Sign Spinners

Sign Spinners

Everyone has seen those people that stand on the street holding a sign and dancing like crazy, or spinning the sign around, or dressed like a gorilla.  Do these gimmicks actually work?  Recent studies have found that having a person standing with a sign actually does improve customer responsiveness.  In fact it found that the response rate when the sign was being held was more than 150% higher than when the sign was simply standing alone at the road.  The driver responsiveness increased another 15% if the person holding the sign was doing some type of action – dancing, spinning, etc.

The study looked at a variety of other variables as well.  As you might imagine there are many do’s and don’ts associated with getting the attention of the public when using a temporary sign.  Here are a few of the ones most important when designing your street sign:

Simplicity – the most important thing to remember is to keep your sign and your messaging simple and to the point.  Your sign needs to use as few words as possible to give drivers enough time to read and comprehend your message.  Avoid using graphics and designs as these can detract from your primary messaging and make it more difficult for drivers to read your sign.

Color – selecting a color contrast for your sign will make a big difference in its effectiveness.  A bright color for the background or text contrasted with white or black works extremely well.  If you don’t want to use color at all a simple white background with black text was almost as effective in getting driver response during the study.

Text – it’s critical that you select a font that’s easy-to-read, bold, and sized appropriately.  You certainly can’t have someone holding a sign that’s ridiculously big so you’ll need to make sure that the number of words you print will fit in a standard size sign while maintaining a large font.  It’s far better for drivers to read 5 words and understand them than to see 20 words but be unable to read them all. The study found that short messages were over 90% more effective than longer ones.

The most important thing for business owners to take note of is that signs work!  People definitely notice signs when driving.  Their response to your sign is heavily dependent on its design and messaging, but they’ll definitely notice it.  In addition, it’s worth the cost to have an employee standing outside holding your sign.  If you can increase driver interest by 150% that will pay for your employee cost in a hurry.  Get your sign designed and printed today from Infinity Signs, NW.

Exterior Signage Spring Clean-up

Monument Signs

Spring is a good time to get out there and give your exterior business signage a hard look.  Does it look fresh, clean and professional or faded, outdated, and worn?  Often time’s signage is a critical decision for a new business but then gets crossed off the mental “to do” list and never revisited.  This can be detrimental to your company though as customer’s either fail to notice your sign at all because it’s been part of their world for so long, or worse yet they do not notice it because it looks like it needs some love.  It’s important to complete regular maintenance and cleaning on your exterior signs to avoid the negative effects that time and weather can have.  The team at Infinity Signs NW can help you keep your sign in tip top condition.

If many years have passed since your sign purchase, it might be time for something new altogether.  A new monument sign is the best choice for many non-retail customers.  Infinity Signs NW can design, build, and install a beautiful monument sign from virtually any material.  Select a material that fits the persona of your business – concrete, brick, wood, stone, stucco, and many more.  There is no better way to have a strong presence and excellent street visibility than with a monument sign.  You want your business to be easy to locate and make a great first impression, a monument sign gets the job done.

It may seem like a big task to get a new sign but we can help.  We have years of experience negotiating with landlords, property management companies, contractors, homeowner’s associations and others to make sure our clients have the appropriate permits in place and meet local requirements.  We will ensure that you get a sign you love, without upsetting the neighbors.

Infinity Signs NW has a huge variety of architectural design options, background colors, and optional features for you to select from.  We can be sure to make your sign stand out whether that’s literally with raised lettering or just figuratively with a beautiful new look.  Our professional installers will have the job done right and right away.  Get your sign ordered today and enjoy the benefits of attracting new attention this summer.

The Power of a Refresh

Sign refresh

I recently walked through an airport that I’ve walked through hundreds of times.  You know how it goes when you take the same route over and over.  You stop really seeing anything, it’s all just a blur of vaguely familiar images.  Interestingly this time I actually noticed the signs for the bathrooms, dog walking area, baggage claim and others.  I realized that the reason these signs were suddenly grabbing my attention was that they were all new signs.  While of course the information they provided was the same as it’s probably been for 50 years, for the first time they actually stuck out to me.  What if the same thing could happen for your business?  What if those customers that drive by day after day, but never really see anything, suddenly noticed you?  A new sign could make that happen!

A new sign doesn’t have to be a dramatic change from the old one, sometimes simply a facelift will get the job done.  The airport signs for example went from being black signs with white lettering to being metallic signs with colored light illuminating the letter cut-outs.  They were subtle, but different.  Just enough to grab my attention.  If you’re happy with your color scheme, there’s no reason to completely revamp it.  Instead look for new ways to present the same colors, graphics or logos.  Maybe this is changing the material type for your sign or using the same font and material but adding lighting to create a halo sign.  Creating a new look doesn’t have to be dramatic or expensive.  There are a variety of simple ways to create something that will grab people’s attention.

Another option is changing the location of your sign.  I noticed that at the baggage claim area they had relocated the signs from hanging centered over the luggage conveyors, to being located on cement poles at the end of each conveyor.  Again the information was the same but because it was not in the place it’s always been in, it stuck out in a whole new way.  You could also consider changing the size of your sign.  Make it slightly bigger or smaller than before and it will register in your customer’s mind that something is different, which will cause them to give it a second look.

These simple changes- size, material type, lighting, color, or location can yield big sales results.  They can be effective on exterior signage, directional signs, and interior informational signs depending on your goal.  If you need to get people to a new area of your store or business try new signs inside, if your goal is to bring in new customers altogether than let’s upgrade the outside.  Whether you need 1 new sign or a 100, interior or exterior, a big revamp or something subtle, the team at Infinity Signs NW can get the job done.  Give us a call today to get your business to stand out again.