5 Benefits of Channel Letter Signs

Channel letter signs are a very popular option among businesses for building exteriors. These signs can be designed to be visible both day and night with either front or back lighting. They provide a beautiful 3D effect. These bold signs help create an easily identifiable brand for any business, making them an excellent choice.

Five of the main benefits of custom channel lettering include:

  1. Excellent Visibility

The 3-D quality and lighting make channel letter signs visible from far away. Having an easily seen sign is important for businesses, especially those in multi-tenant buildings or large business campuses.

  1. Size Advantage

Some code jurisdictions put a limit on the size of certain types of signs, which means the text on the sign could be too small to be noticeable. Using channel letters to create the sign allows for the text to appear larger, while still staying within the permitted size. This is because channel letters are displayed as individual letters mounted onto the exterior wall. The background is then no longer considered in the size of the entire sign because actually the wall of the building is the background.

  1. Unique Style

While a large number of businesses in Boise and the Treasure Valley have channel letter signs in front of their building, no two are the same. There are many different styles of channel letters that can be coupled with different fonts and colors to make each channel letter sign unique to that business and their identity.

  1. Brand Boosting

Channel letter signs can be made to match the feel of the brand, therefore re-instilling the brand in customers’ minds. Using colors, fonts, size, fabrication, illumination, and mounting, Infinity Signs NW can make a channel letter sign to perfectly portray the business’s brand. Channel letter signs also look professional and aesthetically appealing, which helps to increase brand image.

  1. Mounting

There are several ways channel letter signs can be mounted to a building depending on the background they will be placed on. The most common mounting applications are:

  • On a Raceway: this provides support from just one side of each letter whether it be left, right, top or bottom.
  • On a Box: This provides support from the rear of each letter.
  • Directly: In this application, the letters are mounting directly onto the existing exterior of the wall.

Whether an old building sign needs replacing or a business recently moved into a new location, the team at Infinity Signs NW can create the perfect sign for that space and install it. Stand out and be visible with a custom channel letter sign from Infinity Signs NW.

Designing Vehicle Wraps


Vehicle wraps can receive hundreds of impressions in just one mile of driving around town. Their low cost-per-impression makes them a popular choice for businesses trying to build their brand. Vehicle wrap designs are extremely diverse and personal to the company, but there are still some rules to follow when thinking of a design.

  1. Have a Great Brand

Vehicle wraps should include a strong, identifiable brand and logo to make them easy to recognize. Infinity Signs NW can also help design a great logo for a new business or re-design a logo for a business wanting to update their brand. A great logo will enhance any vehicle wrap.

  1. Limited Text

The text on a vehicle wrap needs to be simple and concise so people have time to read and remember the information. The more text it has, the harder it will be for a person to remember what they read. A good rule of thumb is to only include the brand, tagline, and web address or phone number.

  1. Stand Out

Designing can get overcomplicated with details that in the end just create visual noise that just muddles the message. A simple wrap that makes an impact with a great logo and good text and color contrast will stand out way more than one that has all the bells and whistles.

Creating custom, stand-out vehicle graphics is a specialty of Infinity Signs NW. We can create a vehicle wrap for many different types of vehicles including:

  • Cars
  • Trucks
  • Box Trucks
  • Vans
  • Trailer
  • Food Trucks
  • Motorcycles
  • Boats

Start making thousands of impressions each day while driving through Boise and the Treasure Valley with the help of the team at Infinity Signs NW. Visit our website to see some of the vehicle wraps we have created for other businesses.

Creating Promotional Signs for Retail Stores


Promotional signs are part of every retail store. They can be promoting many things: a new product, a big sale, etc. When creating the perfect promotional signage with the help of Infinity Signs NW, keep these suggestions in mind:

  1. Color Value

This is a general rule for signage, that should be a high priority for promotional signage. Never use a low value color with a low value color. This means do not use light lettering, such as yellow, on a white background. It may seem bright because it is fluorescent, but it will not effectively contrast against a white background.

The same rule goes for high value against high value. No black lettering on a dark blue background. Contrast makes signs readable.

  1. Environment

Considering what is going to be surrounding the sign is an important first step in the signage process. With Boise and the entire Treasure Valley experiencing so much snow and ice, a winter outdoor promotional sign should not be white. There’s a chance it would blend in with the snow and ice and not be seen by the intended audience. You will want to avoid green outdoor promotional signage in spring and summer as well. If the sign is indoors, think about what products, walls and shelving it will near and choose a color that will stand out.

  1. Simple Text

Signs need to be readable, which means using a text that is easy to see. Promotional signs often use bold, capitalized letters to get people’s attention. They also use as few words as possible, but still attract attention. Think of “SALE” or “CLEARANCE” signs. They’re simple, direct and to the point.

Promotional signs don’t have to be fancy, they just need to have high contrast and be readable. The team at Infinity Signs NW can help retail businesses design promotional signs for any need. Visit our website to learn more about our sign services.