Metal Signs…A Truly Refined Look

Metal Business Signs

When you consider signage for your business it’s important to give serious thought to the perception you want the community to have about the culture of your business.  Do you want to be perceived as fun and whimsical or more serious and refined?  A metal sign is the perfect choice if you want to give the impression of a classy, stable, and serious business.  Many of our customers who are in fields such as finance/banking, legal work, information technology, or insurance will opt for a metal sign for exactly this reason.  You want your customers to feel confident that your business is solid and reliable and trust you enough to give you their money.

The image you portray through your signage can go a long way towards establishing trust.  The power of the first impression is unmistakable, it simply sets the tone for how your customer will think of your business for years going forward.

When it comes to metal signs you have a variety of options.  Some of the most popular include aluminum, brass, copper and stainless steel.  You can then choose whether you want the material shined up or with more of a brushed look. This tends to be more a choice of personal preference since both options send the same message to customers.  You may want to consider the rest of your company’s color pallet as well.  For example if your lobby is painted orange you may want to steer clear of brass for your sign.  The colors there will clash and be visually off-putting.   In addition, you want to be sure that the color you choose matches with your logo.  There may be times when the logo ends up near your signage and again you want them to go well together.

Metal signs are a great option for those looking for something that will look beautiful for many years.  Whether inside or out metal signs are up to the job of lasting through the test of time. The materials are all very weather resistant and won’t fade as the years go by. Each metal sign created by Infinity Signs NW is custom cut meaning that it will be unique to your business and can be customized to fit your preferences.  The sign can be any shape, size or font you like.

Infinity Signs, NW has worked with many companies throughout the Boise area to make stunning metal signs that set their company apart from the competition.  Our signs are professionally installed, reasonably priced, available quickly, and low maintenance.  Give us a call to discuss the design of your next sign project.

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Make Them Laugh a Little

Funny Signs

You’ve seen those signs “I was addicted to the hokey pokey, but I turned myself around” or “Free car wash – yesterday!” or “Free cookie when you donate $1 for diabetes”.  Signs that make you chuckle or even laugh out loud.  Maybe you end up telling your spouse that night about it or you snap a picture to post on Facebook.  It catches your attention, lightens your mood and makes you want to pass it on to others.  So as a business owner could you be using humor in your signage to help increase sales?  Absolutely!

Humor is an incredibly powerful emotion that you, as a business owner, should use to connect with your customers.  When people are running through their busy day they’re stressed, frustrated, bored, etc and if they drive by your business and it engages them in a positive way through a joke that gets implanted in their subconscious and you now have done something for them.  They may not realize it but they now have a feeling of loyalty towards your business.  You’ve created joy in their world and that positive thought will return to them every time they remember the sign or tell someone else about it.

In addition to that powerful subconscious connection that the consumer now has with you, you’ve also given yourself an opportunity to plant a seed about your product.  If you can come up with a clever sign that relates to your business – such as “Free car wash – yesterday” it has now got that person thinking about whether they need a car wash.  That can lead to an impulse buy where they turn in to your car wash immediately, or a longer term sale when that person next thinks of getting a car wash and your funny signs pops in to their head and reminds them where to go.

You can use your signage to incorporate humor in all sorts of ways.  Of course message boards outside your business are the ones most often seen with funny sayings on them, but you can use A-frame sidewalk signs, event banners, or even a chalkboard inside your business.  You don’t have to spend a bunch of money to take advantage of the power of humor.  If you make humor a regular part of your business signage people will begin checking your sign to see what new joke you’ve posted.  Get creative, spend some time brainstorming ideas, and you can come with all sorts of clever signs to get customers giving your business a second look.

Outdoor Message Boards

Message boards

Many companies are looking to display information for those walking by in a format that allows for regular, easy updating.  Sidewalk signs are a great way to promote an upcoming sale or event, but they tend to hold a limited amount of information, and are not something that can be updated and reused.  Outdoor message boards are the perfect solution.  These boards are like having a physical Facebook page for your business front.  They create a space to post notices, share details about upcoming activities and events, display a new menu and generally post anything you want to let the public know about your business.

For many customers these boards function like an information center.  They use them not only to promote the business but also to post job postings, company announcements, and more detailed descriptions of the business.  Think of a spa that wants to post all of their available services – 5 different types of massages, various manicure and pedicure options, facials, etc.  Then they want to be able to describe each of those different massages in greater detail so that a customer can choose what fits them best and also to sell them on coming inside for a time of relaxation.  This is the perfect place for a message board.  For a lot of companies the message board provides similar information to that which is on their website.

These outdoor message boards are made from materials that can withstand the elements – rain, snow, and insects and continue to look great for years.  Most people select one that is made from high density polyethylene that will not rot or crack over time.  They come in a variety of styles and colors depending on the size you’re looking for, and how you want to access them.  Some can be free standing to allow for messages to be placed on both sides, while others attach to the building with single sided message access. Some have one or two hinged doors that open to insert information, while others are top loading.  The doors are made from shatter-resistant materials and are lockable to keep your information safe.

Message boards are an incredibly cost effective way to draw people to your storefront, entice them with thorough information, and get them to come inside to make a purchase.  They’re easy to install and available quickly.  Contact Infinity Signs, NW today to get one for your business before you miss all that summer foot traffic.

Vehicle Graphics to Spruce Up Your Look

Are your company vehicles starting to look a little sad?  Getting a new paint job can cost quite a bit, but adding some graphics to the vehicle is an affordable way to get a whole new look.  It’s a great way of making sure your fleet of vehicles gives a great first impression when showing up at a client’s site, without buying all new transportation.  For many customers it’s the perfect way to get a few more years out of their service and sales vehicles.

Vehicle graphics are also a great option if you’ve got a car that’s going to be carrying all of your supplies to trade shows, festivals, or even the county fair.  It makes it easy to identify in a crowd, which means your customers will know that your company is somewhere inside that show, and they’ll be sure to look for you.  It’s also the perfect way of marketing to potential customers who may have arrived intending to look for one of your competitors.  You can be sure they don’t make a buying decision before checking out your inventory simply by catching their attention out in the parking lot.

Vehicle graphics aren’t just for cars, trucks and vans our customers have been putting them on anything and everything:  Boats, ATV’s, Jet Skis, Motorcycles, Airplanes, Dirt Bikes, 3-Wheelers, Helicopters, and much, much more! You can apply these durable, vinyl graphics to virtually anything with a smooth surface.  If it’s window glass, acrylic, or paint, and has a smooth spot, we’re good to go.  Infinity Signs, NW has thousands of different design options to choose from, or we can help you create your own custom look.  There are hundreds of color combinations to ensure that your creation will stand out against the crowd.

Vinyl graphics are the perfect way to create a new look, at an affordable price, without making a lifetime commitment.  Graphics typically look amazing for 4-6 years depending on weather conditions and storage, but they’re easily removed at any point should you decide to change your look again.  Our professional installation team will put them on for you and can also remove and replace them as needed down the road.

Still not sure if vehicle graphics will look good in your situation?  We’re happy to do a mock up for you so you can fully visualize the final result ahead of time.  We want you to be absolutely certain that you’ll love it.  Start putting your different types of transportation to work for you, they could easily be your most effective marketing tool.

Summer Banner Season

banner signs

Now is the time to start preparing for summer, and while you may think all things digital are the way to go it turns out that studies continue to show that signage is critical.  In fact adding a banner to the front of your business can increase sales dramatically.  One study found that 68% of American consumers said they recently purchased a product or service based entirely on a sign catching their eye and getting them to go inside the store.  Those are sales that would never have happened without a good sign, or banner.  This same survey found that nearly 80% of people entered a store that they’d never been to before simply because the sign was so intriguing. That gives you a lot of power to influence your customers by choosing a well-designed sign.

It’s important that you do more than just hang something in front of your business.  Two thirds of those surveyed believe that the quality of the sign is a direct reflection on the quality of the products or services found inside. Infinity Signs NW understands how critical sign quality is and we make sure that our customers have a beautiful, professionally installed sign or banner every time they partner with us.  50% of the people surveyed said that they’ve decided not to go into a store because of poorly-made signage.

Sign quality is of the utmost importance, but placement and readability are equally critical.  A cluttered, difficult-to-read sign is just as bad as a low-quality sign, or one that’s hung in a difficult to see location.  Before Infinity Signs NW goes to work on your sign we’ll help you make sure that you’ve included only vital information, aesthetically appropriate graphics, and lettering that is the correct size and color for easy reading.  By working together we can make sure you’re getting your message across in the most concise manner possible.  Your customers will only spend a few seconds glancing at your banner or sign, we have to make each one count.

If you want to grab those summer strollers this year and get them to give you a closer look consider updating your signage and adding a banner.  More people will be out-and-about now that the weather’s improving so there’s no better time to take advantage of that additional exposure.

Effectiveness of Sign Spinners

Sign Spinners

Everyone has seen those people that stand on the street holding a sign and dancing like crazy, or spinning the sign around, or dressed like a gorilla.  Do these gimmicks actually work?  Recent studies have found that having a person standing with a sign actually does improve customer responsiveness.  In fact it found that the response rate when the sign was being held was more than 150% higher than when the sign was simply standing alone at the road.  The driver responsiveness increased another 15% if the person holding the sign was doing some type of action – dancing, spinning, etc.

The study looked at a variety of other variables as well.  As you might imagine there are many do’s and don’ts associated with getting the attention of the public when using a temporary sign.  Here are a few of the ones most important when designing your street sign:

Simplicity – the most important thing to remember is to keep your sign and your messaging simple and to the point.  Your sign needs to use as few words as possible to give drivers enough time to read and comprehend your message.  Avoid using graphics and designs as these can detract from your primary messaging and make it more difficult for drivers to read your sign.

Color – selecting a color contrast for your sign will make a big difference in its effectiveness.  A bright color for the background or text contrasted with white or black works extremely well.  If you don’t want to use color at all a simple white background with black text was almost as effective in getting driver response during the study.

Text – it’s critical that you select a font that’s easy-to-read, bold, and sized appropriately.  You certainly can’t have someone holding a sign that’s ridiculously big so you’ll need to make sure that the number of words you print will fit in a standard size sign while maintaining a large font.  It’s far better for drivers to read 5 words and understand them than to see 20 words but be unable to read them all. The study found that short messages were over 90% more effective than longer ones.

The most important thing for business owners to take note of is that signs work!  People definitely notice signs when driving.  Their response to your sign is heavily dependent on its design and messaging, but they’ll definitely notice it.  In addition, it’s worth the cost to have an employee standing outside holding your sign.  If you can increase driver interest by 150% that will pay for your employee cost in a hurry.  Get your sign designed and printed today from Infinity Signs, NW.

Exterior Signage Spring Clean-up

Monument Signs

Spring is a good time to get out there and give your exterior business signage a hard look.  Does it look fresh, clean and professional or faded, outdated, and worn?  Often time’s signage is a critical decision for a new business but then gets crossed off the mental “to do” list and never revisited.  This can be detrimental to your company though as customer’s either fail to notice your sign at all because it’s been part of their world for so long, or worse yet they do not notice it because it looks like it needs some love.  It’s important to complete regular maintenance and cleaning on your exterior signs to avoid the negative effects that time and weather can have.  The team at Infinity Signs NW can help you keep your sign in tip top condition.

If many years have passed since your sign purchase, it might be time for something new altogether.  A new monument sign is the best choice for many non-retail customers.  Infinity Signs NW can design, build, and install a beautiful monument sign from virtually any material.  Select a material that fits the persona of your business – concrete, brick, wood, stone, stucco, and many more.  There is no better way to have a strong presence and excellent street visibility than with a monument sign.  You want your business to be easy to locate and make a great first impression, a monument sign gets the job done.

It may seem like a big task to get a new sign but we can help.  We have years of experience negotiating with landlords, property management companies, contractors, homeowner’s associations and others to make sure our clients have the appropriate permits in place and meet local requirements.  We will ensure that you get a sign you love, without upsetting the neighbors.

Infinity Signs NW has a huge variety of architectural design options, background colors, and optional features for you to select from.  We can be sure to make your sign stand out whether that’s literally with raised lettering or just figuratively with a beautiful new look.  Our professional installers will have the job done right and right away.  Get your sign ordered today and enjoy the benefits of attracting new attention this summer.