3 Boise Business Types That Would Benefit From A Vehicle Wrap

Boise Vehicle Wraps

While an argument can certainly be made that every Boise business could benefit from the addition of a vehicle wrap, there are some that might see more immediate pay-offs than others. A vinyl wrapped vehicle is the ideal marketing tool for a variety of companies but here are 3 that we know are perfectly suited to take advantage of a vehicle wrap.

Trailers

You’ve certainly seen huge trailers driving down the highway with a picture of a giant hamburger on the side or some other marketing image. These companies are taking advantage of their fleet of trucks to also market their company – and you can too.

Even if you don’t own a 53’ trailer you can still capitalize on the marketing power available here. Many companies will offer one for rent that can be wrapped and placed in front of your place of business or at an event or show. Not only will everyone walking into the event increase their brand recognition for your business, but the sheer size of this type of vehicle wrap will lend immediate credibility to your company. You may be a smaller business but people will assume you’re larger and successful based on this type of statement.

Home Services

People are desperate to find good partners for work inside their home. Whether it’s chimney repair, construction work, real estate, flooring, furnace inspection, cleaning, plumbing or any other home service – they’re trying to find you. There’s a reason that so many websites exist to assist the public with finding these types of businesses, so you’ve got to get your name out there to the community.

Vehicle graphics are perfect because they spread the word and take advantage of the vehicles you’ve already got on the road. It’s like a built in referral when a potential customer sees your vehicle parked at their neighbor’s house. They grab your phone number right off the side of the truck, and you’re their next phone call.

Food Trucks

Food trucks are all the rage right now and you find them at virtually every event, but what separates the good from the bad may not always be the taste of their food. The unmarked, white food truck is far less likely to attract customers than one that’s covered in images of tacos, hotdogs, funnel cakes, or whatever other foods you serve. These images tell the consumer from far away what you offer, and get them thinking about that type of food for their lunch.

Much like the large trailer, it also lends credibility to your business. A vehicle wrap is a relatively small investment that can go a long ways towards making customers feel good about buying something from you that they’ll be putting into their body.

If you’re interested in learning how you could take advantage of vinyl vehicle graphics in 2020, reach out to Infinity Signs, NW. We’ve wrapped countless vehicles and can provide you with a quality result at a reasonable price. Don’t miss your chance to get your company name on everyone’s mind.

Keeping Sales Momentum through Year End

Sales banners

With Black Friday, Small Business Saturday, and Cyber Monday in the past how can you keep up the momentum through the end of the year?  There are a variety of ways to go about maintaining strong sales throughout the month, and good signage can be a key to your success.

Store Hours – many businesses adjust their hours for the holiday season.  If you’re a business that will be closing earlier, or on specific days, the last thing you want is your clients showing up, finding you closed, and leaving frustrated. On the other hand if you’re increasing your hours of operation you want to be sure that customers are aware and traffic stays strong through those extended hours.  In either situation it’s critical that you have effective, highly visible signage to keep buyers informed. Consider putting signs throughout the store, not just on the front door. Placing a sign near the cash register or in the lobby will make sure they don’t get looked over.

1 or 2 Day Sales – while you may be prepared to run a sale through the entire holiday season, it’s better to run multiple different campaigns throughout the month. Promote the upcoming sale heavily, but limit the length of it to create a sense of urgency. You’ll need good signage to effectively pull this off.  Banners are a great way to make a big impact. Consider ordering several different banners each promoting a different sale. This will ensure customers take notice as the banner is regularly changing. Proper signage is also extremely helpful in clarifying for customers exactly what is, and is not included in the sale. There’s nothing more frustrating for a buyer than getting to the register and finding out that the product they thought was on sale is actually excluded. Rather than risking the whole sale over a miscommunication, use clear signage throughout your store to keep everyone informed.

Bundle Products – the ultimate goal is to increase the value of the average order or purchase. One great way to do this is by bundling several items together at a slightly discounted price. Making 30% on a $100 sale is better than 40% on a $30 sale. Find similar products that the customer may have interest in acquiring and offer a nice package deal. Depending on the product, you could even offer to literally bundle them into a nice basket or holiday wrapping to make them the perfect, and easy, gift item. Consider the use of a sidewalk sign to let customers know about the current bundled package being offered.

Record sales are expected in this year’s holiday spending and if you want to make sure you finish strong be sure to effectively use signs both – big and small – to encourage your holiday shoppers to fill their stockings with the perfect item from your store.

Table Runners Increase Branding

table runners

A table runner is a piece of fabric that goes across a table.  It can be used in conjunction with a table cloth, or all by itself.  They’re a really great option for use at tradeshows, company meetings, holiday events, weddings or other special occasions. As a business you can utilize table runners to increase brand recognition by printing your logo on fabric that fits your color pallet.  This is the perfect way to subtly market your business, in an already existing space, at a very reasonable price. Many people will print their logo in vivid colors to fully capture the attention of their target audience.

A table runner can be displayed in a variety of ways.  The traditional method is to run it down the center of the table with a logo printed in the center of the bottom third, but you could also consider using two runners and creating an “x” with them. This is particularly eye catching on round tables.  Another option for long 8’, 10’, or 12’ tables is to use more than one runner per table.  This breaks the length of the table up and allows for more unique designs to be printed on each table runner.

In a professional setting it’s recommended that the table runner go all of the way to the ground on both the front and back. That means you’ll need to determine the size of the tables you plan to use prior to ordering your runner. Within that space the logo is generally printed towards the top to keep it most visible.  The width of the table runner is entirely a personal preference.  Some customers opt for one that covers the majority of the table, while others choose a narrower option.  This can also vary depending on the number of table runners in use per table. The most standard option for a table runner is 90” long and 60” wide, but those can certainly change depending on your specific application.

Table runners are the perfect way to class up any event, while still providing a marketing value.  They’re both beautiful and functional.  Table runners are a great budget-friendly option as well.  They can be washed as needed and reused for many years to come.  They fold nicely and take up minimal storage space.  Infinity Signs NW can help you select the perfect fabric color and size and get your logo professionally printed on table runners in no time.

Are Vehicle Wraps Still Effective in Winter?

Winter Vehicle Wraps

If you’ve not yet gotten a company vehicle wrapped you might be concerned that you’ve missed peak season because summer is coming to an end.  It turns out that this is definitely not the case.  In fact getting a vehicle wrap done now in time for the winter could actually be the best marketing opportunity you’re going to have for the cold weather months.

In the winter many smaller business loose some of their primary marketing methods.  Foot traffic goes down substantially, which limits the viability of sidewalk signs or window displays significantly.  In addition, outdoor events such as festivals and shows come to a halt.  The chances to display your banners at these events is completely eliminated.  So how can you continue to get your name out there in the community when the majority of the community is staying in?  Vehicle wraps!

Whether it’s cold or not everyone has to get in their car and drive to work, drop the kids at school, or go to the grocery store.  So, while people may not be going too many other places, they are still spending time in their car out on the roads.  This means you’ve got to meet them where they are. In fact winter is the perfect time to increase the number of wrapped vehicles you’ve got out on the road.

You’ve likely heard the stats on vehicle wraps.  They are far and away the most cost effective marketing method for the number of exposures you’ll get.  People notice graphics on vehicles and at least on a subconscious level they remember the brand and images associated with it.  Many people will take a picture of the contact information from these vehicles and will result in a sales potential.

While you may now be thinking about all the great benefits you’re going to get from your vehicle wrap during the upcoming snowy months, the best part is that it won’t end when the temperature begins to rise.  Your vehicle wrap will look great for years and will continue to be your most effective marketing tool through many different seasons.  Another perk of a vehicle wrap from Infinity Signs, NW is that while it could last years, it doesn’t have to.  If you want to market something that’s only appropriate in the winter, such as snow removal services, and then change your vehicle over to marketing for lawn care in the spring, that’s easy to take care of.  Give us a call today to get your vehicles ready to drive business this winter.

Metal Signs…A Truly Refined Look

Metal Business Signs

When you consider signage for your business it’s important to give serious thought to the perception you want the community to have about the culture of your business.  Do you want to be perceived as fun and whimsical or more serious and refined?  A metal sign is the perfect choice if you want to give the impression of a classy, stable, and serious business.  Many of our customers who are in fields such as finance/banking, legal work, information technology, or insurance will opt for a metal sign for exactly this reason.  You want your customers to feel confident that your business is solid and reliable and trust you enough to give you their money.

The image you portray through your signage can go a long way towards establishing trust.  The power of the first impression is unmistakable, it simply sets the tone for how your customer will think of your business for years going forward.

When it comes to metal signs you have a variety of options.  Some of the most popular include aluminum, brass, copper and stainless steel.  You can then choose whether you want the material shined up or with more of a brushed look. This tends to be more a choice of personal preference since both options send the same message to customers.  You may want to consider the rest of your company’s color pallet as well.  For example if your lobby is painted orange you may want to steer clear of brass for your sign.  The colors there will clash and be visually off-putting.   In addition, you want to be sure that the color you choose matches with your logo.  There may be times when the logo ends up near your signage and again you want them to go well together.

Metal signs are a great option for those looking for something that will look beautiful for many years.  Whether inside or out metal signs are up to the job of lasting through the test of time. The materials are all very weather resistant and won’t fade as the years go by. Each metal sign created by Infinity Signs NW is custom cut meaning that it will be unique to your business and can be customized to fit your preferences.  The sign can be any shape, size or font you like.

Infinity Signs, NW has worked with many companies throughout the Boise area to make stunning metal signs that set their company apart from the competition.  Our signs are professionally installed, reasonably priced, available quickly, and low maintenance.  Give us a call to discuss the design of your next sign project.

Make Them Laugh a Little

Funny Signs

You’ve seen those signs “I was addicted to the hokey pokey, but I turned myself around” or “Free car wash – yesterday!” or “Free cookie when you donate $1 for diabetes”.  Signs that make you chuckle or even laugh out loud.  Maybe you end up telling your spouse that night about it or you snap a picture to post on Facebook.  It catches your attention, lightens your mood and makes you want to pass it on to others.  So as a business owner could you be using humor in your signage to help increase sales?  Absolutely!

Humor is an incredibly powerful emotion that you, as a business owner, should use to connect with your customers.  When people are running through their busy day they’re stressed, frustrated, bored, etc and if they drive by your business and it engages them in a positive way through a joke that gets implanted in their subconscious and you now have done something for them.  They may not realize it but they now have a feeling of loyalty towards your business.  You’ve created joy in their world and that positive thought will return to them every time they remember the sign or tell someone else about it.

In addition to that powerful subconscious connection that the consumer now has with you, you’ve also given yourself an opportunity to plant a seed about your product.  If you can come up with a clever sign that relates to your business – such as “Free car wash – yesterday” it has now got that person thinking about whether they need a car wash.  That can lead to an impulse buy where they turn in to your car wash immediately, or a longer term sale when that person next thinks of getting a car wash and your funny signs pops in to their head and reminds them where to go.

You can use your signage to incorporate humor in all sorts of ways.  Of course message boards outside your business are the ones most often seen with funny sayings on them, but you can use A-frame sidewalk signs, event banners, or even a chalkboard inside your business.  You don’t have to spend a bunch of money to take advantage of the power of humor.  If you make humor a regular part of your business signage people will begin checking your sign to see what new joke you’ve posted.  Get creative, spend some time brainstorming ideas, and you can come with all sorts of clever signs to get customers giving your business a second look.

Outdoor Message Boards

Message boards

Many companies are looking to display information for those walking by in a format that allows for regular, easy updating.  Sidewalk signs are a great way to promote an upcoming sale or event, but they tend to hold a limited amount of information, and are not something that can be updated and reused.  Outdoor message boards are the perfect solution.  These boards are like having a physical Facebook page for your business front.  They create a space to post notices, share details about upcoming activities and events, display a new menu and generally post anything you want to let the public know about your business.

For many customers these boards function like an information center.  They use them not only to promote the business but also to post job postings, company announcements, and more detailed descriptions of the business.  Think of a spa that wants to post all of their available services – 5 different types of massages, various manicure and pedicure options, facials, etc.  Then they want to be able to describe each of those different massages in greater detail so that a customer can choose what fits them best and also to sell them on coming inside for a time of relaxation.  This is the perfect place for a message board.  For a lot of companies the message board provides similar information to that which is on their website.

These outdoor message boards are made from materials that can withstand the elements – rain, snow, and insects and continue to look great for years.  Most people select one that is made from high density polyethylene that will not rot or crack over time.  They come in a variety of styles and colors depending on the size you’re looking for, and how you want to access them.  Some can be free standing to allow for messages to be placed on both sides, while others attach to the building with single sided message access. Some have one or two hinged doors that open to insert information, while others are top loading.  The doors are made from shatter-resistant materials and are lockable to keep your information safe.

Message boards are an incredibly cost effective way to draw people to your storefront, entice them with thorough information, and get them to come inside to make a purchase.  They’re easy to install and available quickly.  Contact Infinity Signs, NW today to get one for your business before you miss all that summer foot traffic.