5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.

 

Properly Cleaning Vehicle Wraps

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Proper cleaning and care of your Vehicle wrap  will protect your investment. It also prolongs their life and maintains a high quality of appearance. Read on to learn how to properly take care of vehicle graphics.

Do:

  • Wash with a mixture of water and a mild wash or detergent
  • Test the cleaning solution on a small spot before washing the entire area
  • Read warning labels on car care products

Don’t

  • Allow fuels to stay in contact with the wrap for extended periods of time
  • Use mechanical brush washing as it could dull, scratch, or lift the edges of the graphic
  • Use automated car washes that use caustic cleaners or pressure washers

If normal cleaning procedures fail to get difficult pollutants or debris off of the vehicle wrap, try these two options:

  1. Spot clean the area with Isopropyl Alcohol and a microfiber cloth, or
  2. Moisten the cloth with a citric-based cleaner and naphtha before wiping down the area. Rinse with water and soap immediately afterward.

The best way to wash vehicle wraps or graphics is as follows:

  1. Rinse with water to wash away any loose sediments or debris with a spray nozzle
  2. Mix the mild detergent and water in a large bucket
  3. Soak the sponge in the mixture and begin working from top to bottom
  4. Rinse with clean water again using the spray nozzle
  5. Allow the vehicle to air dry or use a microfiber cloth

Although hand washing is the preferred method, pressure washing the vehicle can be done following these instructions:

  • Water pressure is kept below 2000 psi
  • Water temperature is below 180 degrees Fahrenheit
  • Use a spray nozzle with a 40-degree wide angle spray pattern
  • Keep the nozzle at least one foot away from and perpendicular to the graphic

Talk to the team at Infinity Signs NW about creating a vehicle graphic, or repairing an existing one.

 

Marketing a Landscaping Business

Businesses that offer services, such as landscaping, have to be a little more creative when it comes to marketing. Attracting new clientele means getting the business’s name in front of the public using a variety of methods. Some ways of promoting a landscaping business include:

  1. Yard Signage

Upon completion of a project, ask clients if they would mind having a promotional sign in their yard. The sign should include the company name and contact information. A graphic or logo also makes a nice addition. Placing signs at completed job sites spreads brand awareness and also lets people know who made the landscaping look so great. Infinity Signs NW can create and produce yard signs in a range of sizes and styles.

  1. Trade Shows

Having a booth at home and garden shows or other local events is a fantastic opportunity to let people know about the landscaping services being offered. Hand out promotional items with the business’s contact information to potential customers. Landscaping businesses can take advantage of unique promotional items such as seed bombs or other yardwork and garden-related items.  Take a look at the large range of promotional items available in the catalog on the Infinity Signs NW website.

  1. Vehicle Wraps

Landscaping requires many different types of vehicles and trailers. Wrapping the entire fleet of trucks and trailers is a great way to make impressions on potential clients when driving to a job site and while parked at the job site. It also creates uniformity in the appearance of the vehicles. Whether a full vehicle wrap or partial graphic is needed, Infinity Signs NW can design, create and install the wraps on any type of vehicle or trailer.

The team at Infinity Signs NW can help with all three of the marketing efforts listed above. Visit our website to see some of the yard signs, examples of vehicle wraps, and more.

Businesses That Benefit from a Wall Graphic

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A well-designed full wall graphic can transform a space and provide many benefits for a business. Full walls graphics might not be right for every business, however. To determine if a full wall graphic could be beneficial, businesses need to look at these factors:

  1. Audience

As with every other marketing or advertising decision, businesses first have to identify their audience. Is the wall graphic, intended for the general public, a specific market segment or is it being used for the benefit of employees? A wall graphic meant for employees may have a completely different style than one directed at potential customers.

2. Staff Motivation

Instead of a wall graphic aimed at customers, it can be aimed at motivating the staff. It livens up the workspace, can increase energy, and make everything a little less drab. Including company mottos and mission statement also helps everyone remember what their company stands for.

3. Enticing Customers

A large, colorful, wall graphic can create interest, making new potential customers want to come in and learn more about the business. It conveys the company’s personality, it’s mission, and more. Using the right colors for a specific business can boost revenue by enticing the emotions connected to a certain color.

Full wall graphics created by Infinity Signs NW are more efficient than a painted wall mural. Graphics are easily and quickly installed by professionals, which means no drying time like paint.

Wall graphics can be installed in many areas of the business such as the lobby, sales floor, conference room, and more. They truly transform a space into a statement.

The team at Infinity Signs NW can help businesses decide if a wall graphic would be beneficial, where it should go, and the design. Visit our website to see some examples of wall graphics projects we’ve done.

Do Business Cards Still Matter?

With all of the technology in the world today, it might seem a little strange that people are still swapping business cards. Almost everything in the business world is digital and online today, so why do business cards still matter? Here are five reasons:

  1. Personal

Digitally exchanging information is often cold and impersonal. When physically handing someone a business card, there is a conversation and the chance to make a connection. Being able to talk to someone, putting a face to the name, makes that information more memorable.

  1. Direct Marketing

Potential leads, contacts, or clients are everywhere. Having a business card on hand to give people is a much simpler and effective way to market the business than telling them about it. With the contact information on a business card, the recipient can then go visit the business’s web page and social media sites, working in tandem with Internet marketing efforts.

  1. Branding

The sky is the limit when designing businesses cards. There are so many ways for a business to put their brand on a card. A creative business card can make a big impact and can further a conversation. Let the brand speak through the design, size, or style of the business card.

  1. Continued Marketing

When someone receives a business card, they might pass it on to another person in need of those services. Business cards continue to market that company each time they are passed on to another potential client.

  1. Professional and Prepared

In the business world, being prepared is everything. Writing down contact information on a scrap of paper or a napkin is a great way for it to get lost. Having business cards on hand at all times shows potential clients you are prepared and professional.

Business cards won’t be making their exit anytime soon. Let the team at Infinity Signs NW create the perfect memorable business card for your business.

5 Benefits of Channel Letter Signs

Channel letter signs are a very popular option among businesses for building exteriors. These signs can be designed to be visible both day and night with either front or back lighting. They provide a beautiful 3D effect. These bold signs help create an easily identifiable brand for any business, making them an excellent choice.

Five of the main benefits of custom channel lettering include:

  1. Excellent Visibility

The 3-D quality and lighting make channel letter signs visible from far away. Having an easily seen sign is important for businesses, especially those in multi-tenant buildings or large business campuses.

  1. Size Advantage

Some code jurisdictions put a limit on the size of certain types of signs, which means the text on the sign could be too small to be noticeable. Using channel letters to create the sign allows for the text to appear larger, while still staying within the permitted size. This is because channel letters are displayed as individual letters mounted onto the exterior wall. The background is then no longer considered in the size of the entire sign because actually the wall of the building is the background.

  1. Unique Style

While a large number of businesses in Boise and the Treasure Valley have channel letter signs in front of their building, no two are the same. There are many different styles of channel letters that can be coupled with different fonts and colors to make each channel letter sign unique to that business and their identity.

  1. Brand Boosting

Channel letter signs can be made to match the feel of the brand, therefore re-instilling the brand in customers’ minds. Using colors, fonts, size, fabrication, illumination, and mounting, Infinity Signs NW can make a channel letter sign to perfectly portray the business’s brand. Channel letter signs also look professional and aesthetically appealing, which helps to increase brand image.

  1. Mounting

There are several ways channel letter signs can be mounted to a building depending on the background they will be placed on. The most common mounting applications are:

  • On a Raceway: this provides support from just one side of each letter whether it be left, right, top or bottom.
  • On a Box: This provides support from the rear of each letter.
  • Directly: In this application, the letters are mounting directly onto the existing exterior of the wall.

Whether an old building sign needs replacing or a business recently moved into a new location, the team at Infinity Signs NW can create the perfect sign for that space and install it. Stand out and be visible with a custom channel letter sign from Infinity Signs NW.

Designing Vehicle Wraps

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Vehicle wraps can receive hundreds of impressions in just one mile of driving around town. Their low cost-per-impression makes them a popular choice for businesses trying to build their brand. Vehicle wrap designs are extremely diverse and personal to the company, but there are still some rules to follow when thinking of a design.

  1. Have a Great Brand

Vehicle wraps should include a strong, identifiable brand and logo to make them easy to recognize. Infinity Signs NW can also help design a great logo for a new business or re-design a logo for a business wanting to update their brand. A great logo will enhance any vehicle wrap.

  1. Limited Text

The text on a vehicle wrap needs to be simple and concise so people have time to read and remember the information. The more text it has, the harder it will be for a person to remember what they read. A good rule of thumb is to only include the brand, tagline, and web address or phone number.

  1. Stand Out

Designing can get overcomplicated with details that in the end just create visual noise that just muddles the message. A simple wrap that makes an impact with a great logo and good text and color contrast will stand out way more than one that has all the bells and whistles.

Creating custom, stand-out vehicle graphics is a specialty of Infinity Signs NW. We can create a vehicle wrap for many different types of vehicles including:

  • Cars
  • Trucks
  • Box Trucks
  • Vans
  • Trailer
  • Food Trucks
  • Motorcycles
  • Boats

Start making thousands of impressions each day while driving through Boise and the Treasure Valley with the help of the team at Infinity Signs NW. Visit our website to see some of the vehicle wraps we have created for other businesses.