Advertising with Feather Flags

Feather Flags

Feather flags can be used for a variety of advertising events and purposes. Their many benefits have helped launch them into popularity in recent years. Some of these benefits include:

  1. Transportation

The size and weight of feather flags make them easy to transport. This is a huge benefit to those who use them at multiple events throughout the year.

  1. Set Up

While transporting them is easy, setting up and taking down feather flags is even easier. They simply need to be placed and secured in the stand. Often, the stand and hardware come in a convenient carrying case as well. When used outside they can often be secured directly into the ground without a stand. This saves a lot of time and hassle before events.

  1. Affordability

When compared to other types of signage for this type of advertising, feather flags are a great low-cost option. This can help companies stay within their budget, while still making an impact.

  1. Durability

These banners are built to blow in the wind and can outlast the ever-changing, unpredictable weather Idaho often experiences. When properly secured, businesses won’t have to worry about them falling over or ripping due to weather conditions.

  1. Flexibility

Feather flags can be used for events or sales both indoors and outdoors. They can have text on one side, or both, and in a variety of colors. This flexibility of use and design makes them perfect for many advertising opportunities.

Use feather flags at trade shows, for outdoor events, large sales, advertising a new housing development, and so much more. Their large size and movement makes them stand out and attract attention wherever they are used.

Talk to the team at Infinity Signs NW about creating feather flags for an event or sale. They can create colorful, eye-catching feather flags that can be used for years to come.

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Promotional Coffee Mugs

Promotional Products

Searching for the perfect fall promotional product? Go with custom coffee mugs! Everyone is trading in their cold brews and iced coffees for warmer drinks with the temperatures dropping. It’s the perfect time to invest in promotional coffee mugs whether they are ceramic, insulated to-go varieties, or stainless-steel tumblers.

One of the reasons coffee mugs are such a popular promotional item is their usefulness and the popularity of coffee throughout the years. Coffee is a staple in most people’s lives. They drink it to wake up in the morning, on the drive to work, and even in the afternoon for a pick-me-up. This morning brew won’t be going anywhere soon, which is why coffee mugs continue to be a great promotional product investment for many businesses.

Even those who don’t drink coffee find ways to use ceramic coffee mugs. Some other uses include: holding pens, using them as vases, candy dishes and more! To-go mugs and tumblers can be used for more than just coffee too. Their versatility is a huge advantage.

Besides their versatility in use, coffee mugs can be uniquely designed with graphics, logos, mission statements and more. They are also versatile with many styles, colors and sizes of coffee mugs available. A basic diner mug is great for home or work, and to-go mugs are great for those who are always on the go.

To use coffee mugs for increasing brand awareness, hand them out as gifts for people who purchase something from the company or include them in a gift basket with other goodies. It might seem like a small gift, but is likely to get a lot of use and brand visibility.

See some of the coffee mugs Infinity Signs NW can order and design in our catalog or give us a call at 208-473-2916 for details on coffee mugs and other Promotional Product Specials.

Custom Signage: Cost-Effective Marketing

Custom Business Signs

When opening a new business, or revamping an already existing one, custom signage is an important part of the process. Working with a local company, like Infinity Signs NW, to create custom signage can provide a company many benefits. One of the biggest benefits is cost-effectiveness.

A well-designed sign, that is placed for prime visibility, can translate into more revenue. It is considered the most cost-effective means of marketing a brand. This is because signs are a one-time purchase and are visible 24/7, 365 days a year. Once installed, they continue to constantly work for as long as they are visible to the public.

In many studies, it has been shown that customers come into a store simply because of the outdoor sign. Signs have also been shown to increase sales for many businesses. Even making improvements to your outdoor signage can result in an average increase of 10% in sales. Improved signage could be a newly designed sign, moving the sign for added visibility, or an additional monument or pole sign.

Many new businesses will use a banner style sign until they have enough funds for a custom, permanent sign. Although banners are effective at drawing attention to the new business, they should be replaced with a permanent sign as soon as possible. One study found that 34% of consumers associate the quality of a sign with the quality of a store or product. Investing in a quality, custom sign from Infinity Signs NW early will help a new business send the right message, build their brand and let people know they are here to stay.

Whether opening a new location, revamping a current sign, or updating your brand, Infinity Signs NW can create a unique, custom outdoor sign for your business.

 

Updating Business Cards

BusinessCardsNew

Business cards are a great way to reach out to potential clients, spread brand awareness, and make community connections. However, out-of-date cards might send the wrong message. That’s why it is recommended to update business cards when any of your information changes or when you have new business services or a new logo.

While some people might recommend updating them yearly, that may or may not be often enough. Here are three instances when updating business cards is necessary:

  1. New Information

When information changes, so should the business card. A change in information could be any of the following:

  • New Address
  • Name Change
  • New Phone Number
  • New Email
  • New Website
  • New Social Media Networks

If any of these changes occur, the card needs to be updated to reflect the change. Someone calling the wrong number or going to the wrong office won’t be happy when they do reach the business.

  1. Design

Over the years, logos are should be updated to look more modern and clean. When there is a change to the logo, the business cards need to be redesigned to match the new logo. Also, font preferences are constantly changing. Keep cards looking modern with a font update if necessary. Lastly, consider updating the color scheme of the card, or adding color if none is currently present. This will make the new cards stand out more to current clients and prospective new clients.

  1. Materials

Business cards today look nothing like they did 20 years ago. With technology and design capabilities constantly advancing, there are more options for creating business cards than ever before. They can be finished with gold leaf, aqua foil, embossing and more. The designers at Infinity Signs NW can add many little touches to make your business cards stand out.

Updating business cards ensures the business is giving a good first impression. Learn more about the design options available through Infinity Signs NW on our website.

 

Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.

 

Properly Cleaning Vehicle Wraps

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Proper cleaning and care of your Vehicle wrap  will protect your investment. It also prolongs their life and maintains a high quality of appearance. Read on to learn how to properly take care of vehicle graphics.

Do:

  • Wash with a mixture of water and a mild wash or detergent
  • Test the cleaning solution on a small spot before washing the entire area
  • Read warning labels on car care products

Don’t

  • Allow fuels to stay in contact with the wrap for extended periods of time
  • Use mechanical brush washing as it could dull, scratch, or lift the edges of the graphic
  • Use automated car washes that use caustic cleaners or pressure washers

If normal cleaning procedures fail to get difficult pollutants or debris off of the vehicle wrap, try these two options:

  1. Spot clean the area with Isopropyl Alcohol and a microfiber cloth, or
  2. Moisten the cloth with a citric-based cleaner and naphtha before wiping down the area. Rinse with water and soap immediately afterward.

The best way to wash vehicle wraps or graphics is as follows:

  1. Rinse with water to wash away any loose sediments or debris with a spray nozzle
  2. Mix the mild detergent and water in a large bucket
  3. Soak the sponge in the mixture and begin working from top to bottom
  4. Rinse with clean water again using the spray nozzle
  5. Allow the vehicle to air dry or use a microfiber cloth

Although hand washing is the preferred method, pressure washing the vehicle can be done following these instructions:

  • Water pressure is kept below 2000 psi
  • Water temperature is below 180 degrees Fahrenheit
  • Use a spray nozzle with a 40-degree wide angle spray pattern
  • Keep the nozzle at least one foot away from and perpendicular to the graphic

Talk to the team at Infinity Signs NW about creating a vehicle graphic, or repairing an existing one.