Backlit Signage

When it comes to indoor signage, there are many options for customizing a space. One of those options is backlit signs. These signs are seen often in malls, office lobbies, and other locations. Generally lit from behind with LEDs, these signs stand out and make a memorable first impression.

While great for indoor use, backlit signs can be utilized outdoors as well. They are used most often on the front of business buildings. These signs stand out far better than the once popular fluorescent signage.

Here are some of the benefits of backlit signage:

  • Versatility

As stated above, these signs can be installed either indoors or outdoors. Backlit signs can promote products for short-term or long-term displays, making them a flexible sign option.

  • Visibility

The LED lighting behind the sign makes it easier to be seen from farther away. This helps the sign to be more readable, and attracts attention with the vibrant colors.

  • Customizable Materials

Backlit signs are made custom so they match a company’s brand and personality. They can be made from many different materials with different finishes to produce a one-of-a-kind look.

  • Cost-Effective

When compared to other lighted alternatives, such as incandescent lighting or compact fluorescent, an LED backlit sign might cost more initially, but it will last longer and uses significantly less energy. This can help save money offer time.

  • Color Options

There’s a wide range of colors that LEDs can produce. Just the whites can range from warm and soft to cool and bright, which has a huge impact on the feel of the sign. Some LEDs can even cycle through a pattern of multiple colors. This gives a business some options when choosing the perfect color for the backlit sign.

These benefits make a backlit sign a great investment for any business. Talk to the team at Infinity Signs NW about designing and creating a new backlit LED sign for your business today.

Caring for Vinyl Banners

St-Judes-banner

Banners can be used over and over when kept in good condition. Vinyl banners are durable, but can fade, wear out, or crack over time if not taken care of properly. Here are some rules to follow while caring for vinyl banners:

Cleaning Banners

Whether used inside or outside, banners are probably going to get a little dirty. Generally, all that is needed to clean a vinyl banner is a damp, soft cloth.  Avoid using abrasive materials such as paper towels or sponges to wipe down the banner. Also abstain from using detergents or other aggressive cleaners.

If a damp cloth is not getting all the debris off, try using a mild soap and water solution. Be sure to rinse the banner off thoroughly so there is no soap residue remaining. Make sure the banner is completely dry before storing it. If water is left on the banner, it could develop mildew while in storage.

Storing Your Company Banner

Proper storage of vinyl banners also ensures they stay in good condition. Store the banner in a container in a dry, cool place out of the sunlight. Avoid folding the banner so colors do not rub off on each other and it does not develop creases. If space is limited in the storage space, roll the banner up instead of folding. There’s less of a chance of it getting damaged when rolled.

Following these precautions when caring for a vinyl banner will ensure it remains in good condition for many years and events to come.

The team at Infinity Signs NW can help create the perfect vinyl banner for any trade show, grand opening, or other type of event in Boise and throughout the Treasure Valley.

5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

Park and Public Space Signage

Park-Signs
27395373 – american national parks rv journey. national park service shield. zion national park entrance.

Creating a park or other type of public space includes a lot of little details. One of these details that should not be overlooked is signage for the area. On a basic level, this signage will provide information and direction. It can also encourage learning, set and maintain an image, communicate rules, and more.

Location of these signs is key to meeting specific goals and needs set forth in the public space. Placing them near other amenities like benches, restrooms and more is a good way to achieve these goals. They have a larger impact when placed in conjunction with other features in the space.

A few different types of signs needed for parks and public spaces are:

  1. Maps

To help visitors stay oriented to their surroundings and know how to find certain locations within the area, maps are needed at the entry points as well as set distances. Maps guide visitors and highlight points of interest.

  1. Educational Signs

Inform visitors of events that happened in a certain spots or other unique aspects of the space. They can also be a way to let visitors know the rules of the area such as all pets need to be on leashes.

  1. Directional Signage

To help visitors find the right path or location, directional signage should be posted throughout the area. They can be near landmarks, where trails split off, close to restrooms, etc.

Signage in public spaces needs to be designed in a way that will catch attention while being informative and placed in the right areas. Infinity Signs NW can help figure out the types of signage needed, design and produce the signs, and install them.

They can also develop site project signs while the space is being built and designed. Visit Infinity Signs NW’s website to see some of their previous work.

Trade Show Signage

Trade Show Signs BoiseTrade shows are very important for small businesses to grow. They allow a business to promote themselves to hundreds of potential clients, forge new contracts, and market their products and services. For trade shows to be beneficial, businesses need a good booth exhibit and that starts with signage.

What makes a good trade show sign? Here are some guidelines to consider while working with Infinity Signs NW to create trade show signage:

  1. Size

A small sign isn’t going to attract as many people as a larger sign simply because it’s less noticeable. A large sign, such as a banner, that stretches across the length of the booth is a good size.

  1. Position

Some booths have multiple signs, which can affect how they are positioned. However, the sign that the company wants to be the primary focus should be positioned high above the booth or in front of the booth space. This will make it stand out among the crowds and other displays.

  1. Typography

Signs need to be easily readable from both far away and close up. This means using a clear, concise font. Avoid elaborate fonts with tails and swirls. Sans Serif fonts are the best for most types of signage.

  1. Colors

It is important to have contrast between the text and background so the sign can be read without straining the eyes.  Avoid two dark colors or two light colors together. This includes the business logo.

  1. Message

You will want the message on your sign or banner to be short and to the point. Frequently, a large sign with the company name, logo, and tagline is enough to interest potential clients.

Talk to the team at Infinity Signs NW about creating dynamic, interesting signage for upcoming trade shows.

Effective Signage Tips for New Businesses

Exterior business signs

When opening a business in a new location, one of the most important aspects to plan for is the signage. It has been found that 50% of business for start-up companies comes from sign exposure. This means having effective signage is crucial for a new business.

An effective sign not only has to be designed well, but it needs to be implemented in the right way. Here are some tips on design and implementation of signs:

Design

When designing a sign, new businesses need to take these factors into consideration: color, materials, contrast and size. The team at Infinity Signs NW can make design process suggestions to help create the best sign possible. Many of the design decisions will depend on budget and the building constraints.

Implementation

How the sign is implemented might be even more important than the design. Even if a sign is expertly designed, if it is not properly placed or installed then the design will be ineffective. Here are some implementation tips:

  • Viewpoint

The sign needs to be seen easily for it to be effective. Retail stores often place their signs high above the building to attract customers who may be passing by on the street. Other types of businesses might be better served with signage that is at eye level.

  • Placement

It can be worth it to experiment with signage placements before making the installation permanent. Ask customers for their preferences and see where the sign is most effective.

  • Regulations

There are regulations, permits and building codes that surround business signage. These factors need to be taken into consideration before the design process even starts. City ordinances can have an enormous impact on the type of sign and how large it can be.

Signage can have a tremendous influence on attracting customers, which is important for new businesses. Talk to Infinity Signs NW about creating effective business signage for new businesses in Boise and throughout the Treasure Valley.

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.