Don’t Forget About Your Sign

Round signs

As I drove around town recently I noticed something about the majority of construction and commercial real estate signs – they were hidden by weeds or brush that have overtaken the area.  It got me thinking that it might be a good idea to remind our customers to check on your signage every now and again.  You made a substantial financial investment in having good signage because you know the impact it can have in attracting the attention of your customers, but it’s all lost if it’s hidden in overgrown landscaping.

In many situations customers select a beautiful, durable wooden-framed sign for real estate or construction needs.  The advantage is that these signs will look nice for a very long time and can withstand the elements, however they don’t come with a built in weed Wacker.  So while your sturdy sign may look amazing you’ll still need to revisit the site periodically to take care of whatever may have grown up and surrounded it, or trash that may have blown and gotten stuck around it, or clean off random bird poop that has fallen on it.

Your sign is a representation of your company, and you want to be sure it’s looking its best.  Not only could you be losing business simply because the sign has gotten swallowed up in the surroundings, but you could also be making a poor first impression for those that do see the sign.  We strongly recommend that our customers visit their various signs every few weeks to make sure they’re still looking their best.  This will also help you address any minor maintenance needs for your sign before too much time goes by and the issue becomes more substantial.

Both real estate and construction are long term projects that will require signage to look its best for many months, or years, to come.  If you notice that one of your signs is really in need of a facelift contact the design team at Infinity Signs NW for an upgrade.  We can create a beautiful full-color architectural sign that incorporates your graphics and messaging in an eye-catching way.  Our team of professional installers can get it put in place for you in no time and can walk you through the best way to maintain both your amazing new sign, as well as the landscape around it.

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Choosing the Right Material

When ordering an outdoor sign there are a variety of things to consider – color, size, material, lighting, and much more.  One of the most important decisions, and often the most confusing for those who are new to sign ordering, is which material to use.  Beyond choosing the correct material you’ll also need to be sure to order the correct thickness.  All of this can be tricky if you haven’t done it before.  Infinity Signs, NW has the answers you need.

For customers who are looking for heavy-duty construction site signs, such as a hazardous material sign, we would recommend using .125” thick aluminum.  In general aluminum is one of the most popular options for outdoor signage.  It’s lightweight, looks great for years to come, is affordable and is incredibly durable. For our real estate customers looking for small yard signs we would recommend a thinner .040” thick aluminum.  For something slightly more rigid .080” thick aluminum is also a good choice.  As an example this is the thickness of the stop sign at the end of your street.

Similar in appearance to the aluminum sign is a dibond material.  These signs are thicker than aluminum alone but have an aluminum surface, which means you keep the beautiful look but add dimension.  Dibond also increases the strength and durability of the sign, and is available in a variety of colors, shapes and sizes.  It’s priced comparably to aluminum but does even better in outdoor conditions.  Many commercial real estate companies will use dibond for their signage because of its balance between durability and portability.

Another popular choice is dura-wood.  For those who are looking for signage that has the classic look of wood but the durability of vinyl.  Dura-wood is ½” thick and can be custom cut into any size you need.  It’s one of the best options for those who are looking to make use of full-color graphics but want something that’s still easy to mount and can stand up to the outdoor elements.  Many customers prefer dura-wood because it can be printed as a double-sided sign.

Whether your business is real estate, construction, or something else entirely we recommend considering the use of one of these 3 materials.  There is so much you can do with each of them and our design team is here to help you create something that suits your business perfectly.  Give Infinity Signs, NW a call today.

Make Them Laugh a Little

Funny Signs

You’ve seen those signs “I was addicted to the hokey pokey, but I turned myself around” or “Free car wash – yesterday!” or “Free cookie when you donate $1 for diabetes”.  Signs that make you chuckle or even laugh out loud.  Maybe you end up telling your spouse that night about it or you snap a picture to post on Facebook.  It catches your attention, lightens your mood and makes you want to pass it on to others.  So as a business owner could you be using humor in your signage to help increase sales?  Absolutely!

Humor is an incredibly powerful emotion that you, as a business owner, should use to connect with your customers.  When people are running through their busy day they’re stressed, frustrated, bored, etc and if they drive by your business and it engages them in a positive way through a joke that gets implanted in their subconscious and you now have done something for them.  They may not realize it but they now have a feeling of loyalty towards your business.  You’ve created joy in their world and that positive thought will return to them every time they remember the sign or tell someone else about it.

In addition to that powerful subconscious connection that the consumer now has with you, you’ve also given yourself an opportunity to plant a seed about your product.  If you can come up with a clever sign that relates to your business – such as “Free car wash – yesterday” it has now got that person thinking about whether they need a car wash.  That can lead to an impulse buy where they turn in to your car wash immediately, or a longer term sale when that person next thinks of getting a car wash and your funny signs pops in to their head and reminds them where to go.

You can use your signage to incorporate humor in all sorts of ways.  Of course message boards outside your business are the ones most often seen with funny sayings on them, but you can use A-frame sidewalk signs, event banners, or even a chalkboard inside your business.  You don’t have to spend a bunch of money to take advantage of the power of humor.  If you make humor a regular part of your business signage people will begin checking your sign to see what new joke you’ve posted.  Get creative, spend some time brainstorming ideas, and you can come with all sorts of clever signs to get customers giving your business a second look.

Vinyl Lettering – No project Too Small

vinyl lettering

At Infinity Signs NW we often hear from customers that they thought sign companies only did big jobs like monument signs or vehicle wraps, but we actually take on projects of all shapes and sizes.  Vinyl lettering is becoming more and more popular in a variety of applications, and Infinity Signs NW is working with customers every day on these projects.  As one of our customers said recently, “I had a very small project where I needed some vinyl lettering.  I was honestly surprised that Infinity Signs was willing to spend the time on such a small job.  Thanks again for following through on my job!” – Jarrod Clymer

For many businesses the simple addition of vinyl lettering to their walls or windows is a great way to promote their services or increase brand recognition through frequent logo placement.  Vinyl letters can be printed large enough to cover the whole wall, or small enough to be labels.  Regardless of your need, we can help.  If your business is one that wants to move customers through a process – such as a dog bathing business – vinyl letters are perfect.  You can use creative, eye-catching images and text to indicate where to start.  “Drop dog here, suds station, haircut time, shake it dry, how about a style.”

By selecting the color, size and font of your vinyl letters you can really set a tone for the type of business you’re promoting.  Bright colors and fun graphics in a child-care facility are welcoming and engaging.  They can be just for fun such as a giant giraffe, or they can be informative such as “please take your shoes off”.  Infinity Signs NW is great at helping you design vinyl lettering to fit your whole space and bring together your company culture with the information you need to present.

Vinyl letters are the perfect marketing tool for those who want something semi-permanent for their signage.  These graphics and letters will look beautiful for years, but can easily be removed and replaced at any time.  If you start to look around as you go about your day, you’ll find that people are using vinyl printing everywhere.  You probably don’t notice it but virtually every business is using it in some capacity.  Another advantage of vinyl is the price point.  It’s incredibly affordable as a signage and marketing option, which again allows for more frequent changes to fit various seasons of your business.

If you’re interested in learning how you could incorporate the use of vinyl lettering or images into your marketing plan give us a call.  We can get something designed, printed and ready for installation in no time.

Outdoor Message Boards

Message boards

Many companies are looking to display information for those walking by in a format that allows for regular, easy updating.  Sidewalk signs are a great way to promote an upcoming sale or event, but they tend to hold a limited amount of information, and are not something that can be updated and reused.  Outdoor message boards are the perfect solution.  These boards are like having a physical Facebook page for your business front.  They create a space to post notices, share details about upcoming activities and events, display a new menu and generally post anything you want to let the public know about your business.

For many customers these boards function like an information center.  They use them not only to promote the business but also to post job postings, company announcements, and more detailed descriptions of the business.  Think of a spa that wants to post all of their available services – 5 different types of massages, various manicure and pedicure options, facials, etc.  Then they want to be able to describe each of those different massages in greater detail so that a customer can choose what fits them best and also to sell them on coming inside for a time of relaxation.  This is the perfect place for a message board.  For a lot of companies the message board provides similar information to that which is on their website.

These outdoor message boards are made from materials that can withstand the elements – rain, snow, and insects and continue to look great for years.  Most people select one that is made from high density polyethylene that will not rot or crack over time.  They come in a variety of styles and colors depending on the size you’re looking for, and how you want to access them.  Some can be free standing to allow for messages to be placed on both sides, while others attach to the building with single sided message access. Some have one or two hinged doors that open to insert information, while others are top loading.  The doors are made from shatter-resistant materials and are lockable to keep your information safe.

Message boards are an incredibly cost effective way to draw people to your storefront, entice them with thorough information, and get them to come inside to make a purchase.  They’re easy to install and available quickly.  Contact Infinity Signs, NW today to get one for your business before you miss all that summer foot traffic.

Choosing the Correct Size for Your Banner

banner signs

With the festival season upon us many people are looking to purchase banners to promote their event, booth, or goods and services.  Unfortunately, most people have little experience designing a banner and thus are very unsure about what to purchase. Infinity Signs NW has helped many of our customers talk through the objective for their banner, the location it will be hung in, and the features it needs to have to help them determine exactly what they should order.  It’s important that your sign be large enough to be read from a distance, but not ridiculously big where it’s intended to hang on the side of the building, not the front of a trade show booth.

Banners are the absolutely perfect way to stay within your marketing budget, while doing an excellent job promoting your business.  The standard size for an outdoor vinyl banner that will hang horizontally is 2’ x 6’ or 3’ x 10’ while one intended to hang vertically is often 4’ x 10’ or 4’ x 6’. A banner of this size can easily be seen by hundreds of people walking around at an event or driving by in their car.  Smaller size banners are also available if you’re intending to promote an individual product within your store or only to foot traffic.

If you’ve got a special occasion coming up – birthday, graduation party, family reunion, wedding, baby shower, etc. then you may want a banner to announce the location and promote the event.  Typically these banners are 3’ x 6’ up to 4’ x 8’.  This is the appropriate size if you want to hang the banner on a wall or over the celebrant’s table.  If you’re an organization looking to make a big announcement such as the opening of a new location, a ground breaking ceremony or even an upcoming Vacation Bible School you’ll want to look at a larger vinyl banner.  10’ x 8’ would be considered a medium size banner for this type of promotion, but you can certainly go larger.

Regardless of the event, business or product you’re looking to promote a banner is a great way to get the information out there and bring the customers in.  Infinity Signs NW is ready and willing to help you come up with the perfect banner.  We can customize your banner for your color preferences, graphics and images, as well as font and texts.  Give us a call today and let us get the word out!

Vehicle Graphics to Spruce Up Your Look

Are your company vehicles starting to look a little sad?  Getting a new paint job can cost quite a bit, but adding some graphics to the vehicle is an affordable way to get a whole new look.  It’s a great way of making sure your fleet of vehicles gives a great first impression when showing up at a client’s site, without buying all new transportation.  For many customers it’s the perfect way to get a few more years out of their service and sales vehicles.

Vehicle graphics are also a great option if you’ve got a car that’s going to be carrying all of your supplies to trade shows, festivals, or even the county fair.  It makes it easy to identify in a crowd, which means your customers will know that your company is somewhere inside that show, and they’ll be sure to look for you.  It’s also the perfect way of marketing to potential customers who may have arrived intending to look for one of your competitors.  You can be sure they don’t make a buying decision before checking out your inventory simply by catching their attention out in the parking lot.

Vehicle graphics aren’t just for cars, trucks and vans our customers have been putting them on anything and everything:  Boats, ATV’s, Jet Skis, Motorcycles, Airplanes, Dirt Bikes, 3-Wheelers, Helicopters, and much, much more! You can apply these durable, vinyl graphics to virtually anything with a smooth surface.  If it’s window glass, acrylic, or paint, and has a smooth spot, we’re good to go.  Infinity Signs, NW has thousands of different design options to choose from, or we can help you create your own custom look.  There are hundreds of color combinations to ensure that your creation will stand out against the crowd.

Vinyl graphics are the perfect way to create a new look, at an affordable price, without making a lifetime commitment.  Graphics typically look amazing for 4-6 years depending on weather conditions and storage, but they’re easily removed at any point should you decide to change your look again.  Our professional installation team will put them on for you and can also remove and replace them as needed down the road.

Still not sure if vehicle graphics will look good in your situation?  We’re happy to do a mock up for you so you can fully visualize the final result ahead of time.  We want you to be absolutely certain that you’ll love it.  Start putting your different types of transportation to work for you, they could easily be your most effective marketing tool.