I recently walked through an airport that I’ve walked through hundreds of times. You know how it goes when you take the same route over and over. You stop really seeing anything, it’s all just a blur of vaguely familiar images. Interestingly this time I actually noticed the signs for the bathrooms, dog walking area, baggage claim and others. I realized that the reason these signs were suddenly grabbing my attention was that they were all new signs. While of course the information they provided was the same as it’s probably been for 50 years, for the first time they actually stuck out to me. What if the same thing could happen for your business? What if those customers that drive by day after day, but never really see anything, suddenly noticed you? A new sign could make that happen!
A new sign doesn’t have to be a dramatic change from the old one, sometimes simply a facelift will get the job done. The airport signs for example went from being black signs with white lettering to being metallic signs with colored light illuminating the letter cut-outs. They were subtle, but different. Just enough to grab my attention. If you’re happy with your color scheme, there’s no reason to completely revamp it. Instead look for new ways to present the same colors, graphics or logos. Maybe this is changing the material type for your sign or using the same font and material but adding lighting to create a halo sign. Creating a new look doesn’t have to be dramatic or expensive. There are a variety of simple ways to create something that will grab people’s attention.
Another option is changing the location of your sign. I noticed that at the baggage claim area they had relocated the signs from hanging centered over the luggage conveyors, to being located on cement poles at the end of each conveyor. Again the information was the same but because it was not in the place it’s always been in, it stuck out in a whole new way. You could also consider changing the size of your sign. Make it slightly bigger or smaller than before and it will register in your customer’s mind that something is different, which will cause them to give it a second look.
These simple changes- size, material type, lighting, color, or location can yield big sales results. They can be effective on exterior signage, directional signs, and interior informational signs depending on your goal. If you need to get people to a new area of your store or business try new signs inside, if your goal is to bring in new customers altogether than let’s upgrade the outside. Whether you need 1 new sign or a 100, interior or exterior, a big revamp or something subtle, the team at Infinity Signs NW can get the job done. Give us a call today to get your business to stand out again.