Backlit Signage

When it comes to indoor signage, there are many options for customizing a space. One of those options is backlit signs. These signs are seen often in malls, office lobbies, and other locations. Generally lit from behind with LEDs, these signs stand out and make a memorable first impression.

While great for indoor use, backlit signs can be utilized outdoors as well. They are used most often on the front of business buildings. These signs stand out far better than the once popular fluorescent signage.

Here are some of the benefits of backlit signage:

  • Versatility

As stated above, these signs can be installed either indoors or outdoors. Backlit signs can promote products for short-term or long-term displays, making them a flexible sign option.

  • Visibility

The LED lighting behind the sign makes it easier to be seen from farther away. This helps the sign to be more readable, and attracts attention with the vibrant colors.

  • Customizable Materials

Backlit signs are made custom so they match a company’s brand and personality. They can be made from many different materials with different finishes to produce a one-of-a-kind look.

  • Cost-Effective

When compared to other lighted alternatives, such as incandescent lighting or compact fluorescent, an LED backlit sign might cost more initially, but it will last longer and uses significantly less energy. This can help save money offer time.

  • Color Options

There’s a wide range of colors that LEDs can produce. Just the whites can range from warm and soft to cool and bright, which has a huge impact on the feel of the sign. Some LEDs can even cycle through a pattern of multiple colors. This gives a business some options when choosing the perfect color for the backlit sign.

These benefits make a backlit sign a great investment for any business. Talk to the team at Infinity Signs NW about designing and creating a new backlit LED sign for your business today.

Caring for Vinyl Banners

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Banners can be used over and over when kept in good condition. Vinyl banners are durable, but can fade, wear out, or crack over time if not taken care of properly. Here are some rules to follow while caring for vinyl banners:

Cleaning Banners

Whether used inside or outside, banners are probably going to get a little dirty. Generally, all that is needed to clean a vinyl banner is a damp, soft cloth.  Avoid using abrasive materials such as paper towels or sponges to wipe down the banner. Also abstain from using detergents or other aggressive cleaners.

If a damp cloth is not getting all the debris off, try using a mild soap and water solution. Be sure to rinse the banner off thoroughly so there is no soap residue remaining. Make sure the banner is completely dry before storing it. If water is left on the banner, it could develop mildew while in storage.

Storing Your Company Banner

Proper storage of vinyl banners also ensures they stay in good condition. Store the banner in a container in a dry, cool place out of the sunlight. Avoid folding the banner so colors do not rub off on each other and it does not develop creases. If space is limited in the storage space, roll the banner up instead of folding. There’s less of a chance of it getting damaged when rolled.

Following these precautions when caring for a vinyl banner will ensure it remains in good condition for many years and events to come.

The team at Infinity Signs NW can help create the perfect vinyl banner for any trade show, grand opening, or other type of event in Boise and throughout the Treasure Valley.

Park and Public Space Signage

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Creating a park or other type of public space includes a lot of little details. One of these details that should not be overlooked is signage for the area. On a basic level, this signage will provide information and direction. It can also encourage learning, set and maintain an image, communicate rules, and more.

Location of these signs is key to meeting specific goals and needs set forth in the public space. Placing them near other amenities like benches, restrooms and more is a good way to achieve these goals. They have a larger impact when placed in conjunction with other features in the space.

A few different types of signs needed for parks and public spaces are:

  1. Maps

To help visitors stay oriented to their surroundings and know how to find certain locations within the area, maps are needed at the entry points as well as set distances. Maps guide visitors and highlight points of interest.

  1. Educational Signs

Inform visitors of events that happened in a certain spots or other unique aspects of the space. They can also be a way to let visitors know the rules of the area such as all pets need to be on leashes.

  1. Directional Signage

To help visitors find the right path or location, directional signage should be posted throughout the area. They can be near landmarks, where trails split off, close to restrooms, etc.

Signage in public spaces needs to be designed in a way that will catch attention while being informative and placed in the right areas. Infinity Signs NW can help figure out the types of signage needed, design and produce the signs, and install them.

They can also develop site project signs while the space is being built and designed. Visit Infinity Signs NW’s website to see some of their previous work.

Trade Show Signage

Trade Show Signs BoiseTrade shows are very important for small businesses to grow. They allow a business to promote themselves to hundreds of potential clients, forge new contracts, and market their products and services. For trade shows to be beneficial, businesses need a good booth exhibit and that starts with signage.

What makes a good trade show sign? Here are some guidelines to consider while working with Infinity Signs NW to create trade show signage:

  1. Size

A small sign isn’t going to attract as many people as a larger sign simply because it’s less noticeable. A large sign, such as a banner, that stretches across the length of the booth is a good size.

  1. Position

Some booths have multiple signs, which can affect how they are positioned. However, the sign that the company wants to be the primary focus should be positioned high above the booth or in front of the booth space. This will make it stand out among the crowds and other displays.

  1. Typography

Signs need to be easily readable from both far away and close up. This means using a clear, concise font. Avoid elaborate fonts with tails and swirls. Sans Serif fonts are the best for most types of signage.

  1. Colors

It is important to have contrast between the text and background so the sign can be read without straining the eyes.  Avoid two dark colors or two light colors together. This includes the business logo.

  1. Message

You will want the message on your sign or banner to be short and to the point. Frequently, a large sign with the company name, logo, and tagline is enough to interest potential clients.

Talk to the team at Infinity Signs NW about creating dynamic, interesting signage for upcoming trade shows.

Effective Signage Tips for New Businesses

Exterior business signs

When opening a business in a new location, one of the most important aspects to plan for is the signage. It has been found that 50% of business for start-up companies comes from sign exposure. This means having effective signage is crucial for a new business.

An effective sign not only has to be designed well, but it needs to be implemented in the right way. Here are some tips on design and implementation of signs:

Design

When designing a sign, new businesses need to take these factors into consideration: color, materials, contrast and size. The team at Infinity Signs NW can make design process suggestions to help create the best sign possible. Many of the design decisions will depend on budget and the building constraints.

Implementation

How the sign is implemented might be even more important than the design. Even if a sign is expertly designed, if it is not properly placed or installed then the design will be ineffective. Here are some implementation tips:

  • Viewpoint

The sign needs to be seen easily for it to be effective. Retail stores often place their signs high above the building to attract customers who may be passing by on the street. Other types of businesses might be better served with signage that is at eye level.

  • Placement

It can be worth it to experiment with signage placements before making the installation permanent. Ask customers for their preferences and see where the sign is most effective.

  • Regulations

There are regulations, permits and building codes that surround business signage. These factors need to be taken into consideration before the design process even starts. City ordinances can have an enormous impact on the type of sign and how large it can be.

Signage can have a tremendous influence on attracting customers, which is important for new businesses. Talk to Infinity Signs NW about creating effective business signage for new businesses in Boise and throughout the Treasure Valley.

Teardrop and Feather Banner Benefits

Teardrop and feather flag signs can draw a lot of attention to an event or business and can be seen pretty commonly around Boise and the Treasure Valley. Businesses and organizations are realizing that these are a great option because they are:

  1. Easy to Transport

When compared to other styles of banners, they are much easier to transport due to their size and weight. Easy transportation is essential for many businesses or events that set up on their own or move around frequently.

2. Easy to Set Up

Forget ladders and stringing a banner up on a building. With feather or teardrop flags, simply set up the easy-to-assemble banner stands and attach the flags. Or, some prefer to simply push the bottom of the feather banner pole directly into the soft ground. It’s a quick and painless process.

3. Affordable

This type of signage is very affordable, but the quality is still high. For short-term events, an affordable banner like these makes sense. They can also easily be stored and re-used for reoccurring annual or monthly events.

4. Sturdy

Since these signs wave in the wind, they are designed and made to withstand the elements that Idaho experiences. This helps them have a long lifespan and stay looking new for quite a while.

5. Customizable

Feather and teardrop flags can come in different sizes and colors for every type of event. They can also be personalized with a message to pique interest in the event.

The uses for teardrop or feather flag signs is endless. Some of the most common uses for them include sales, car dealerships, new housing developments, and flea markets. While most often used outdoors, they can also be utilized indoors as well. They are an excellent way to draw attention to a booth space at a large tradeshow.

Talk to the team at Infinity Signs NW to see if a teardrop or feather flag is the best choice for your next event.

 

Businesses That Benefit from a Wall Graphic

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A well-designed full wall graphic can transform a space and provide many benefits for a business. Full walls graphics might not be right for every business, however. To determine if a full wall graphic could be beneficial, businesses need to look at these factors:

  1. Audience

As with every other marketing or advertising decision, businesses first have to identify their audience. Is the wall graphic, intended for the general public, a specific market segment or is it being used for the benefit of employees? A wall graphic meant for employees may have a completely different style than one directed at potential customers.

2. Staff Motivation

Instead of a wall graphic aimed at customers, it can be aimed at motivating the staff. It livens up the workspace, can increase energy, and make everything a little less drab. Including company mottos and mission statement also helps everyone remember what their company stands for.

3. Enticing Customers

A large, colorful, wall graphic can create interest, making new potential customers want to come in and learn more about the business. It conveys the company’s personality, it’s mission, and more. Using the right colors for a specific business can boost revenue by enticing the emotions connected to a certain color.

Full wall graphics created by Infinity Signs NW are more efficient than a painted wall mural. Graphics are easily and quickly installed by professionals, which means no drying time like paint.

Wall graphics can be installed in many areas of the business such as the lobby, sales floor, conference room, and more. They truly transform a space into a statement.

The team at Infinity Signs NW can help businesses decide if a wall graphic would be beneficial, where it should go, and the design. Visit our website to see some examples of wall graphics projects we’ve done.