The Powerful Effect of Combining Materials

Multi-layered Sign Materials

When considering your interior and exterior signage designs don’t limit yourself to the use of just one material.  In many cases combining different materials, such as wood with metal, creates a truly unique and striking look.  The metal letters stand out sharply in contrast to the wooden background and really draw the attention of the people driving past.  The same is true for many other combinations of materials.

The addition of a second material gives your sign added dimension, which is a fantastic and increasingly popular look.  You can also achieve that 3 dimensional look by layering the same material on top of itself.  Let’s say you used a brushed stainless or aluminum background material but then layered your text in the same material on top.  You could use a bright color for the letters to make them stand out from the background, while maintaining the feel of the metal.  This is also the perfect way to bring your company colors through to your signage and further increase your brand recognition in the community.  Another way of doing this is by using two different colors or types of wood all on one sign.  A lighter colored wood for the background but a dark wood for the logo is a powerful look.

By using a different material for the lettering you also have the opportunity to create spacing between letters and background, which is the perfect place to add in some halo lighting effects.  You could do white light or colored to really make the letters pop.  Lighting improves your sign’s visual effects during the day as well as increasing visibility at night.

Layering multiple materials is not just for exterior signage.  This look is a fantastic addition to your company’s lobby as well as in the production of directional signs. It gives your business a fresh, modern look in addition to being sure to be noticed by anyone walking through your hallways.  Give Infinity Signs, NW a call today to discuss how we can help you take advantage of integrating multiple materials into your next signage project and you’ll have the confidence that your sign will literally stand out from all the others.

Metal Signs…A Truly Refined Look

Metal Business Signs

When you consider signage for your business it’s important to give serious thought to the perception you want the community to have about the culture of your business.  Do you want to be perceived as fun and whimsical or more serious and refined?  A metal sign is the perfect choice if you want to give the impression of a classy, stable, and serious business.  Many of our customers who are in fields such as finance/banking, legal work, information technology, or insurance will opt for a metal sign for exactly this reason.  You want your customers to feel confident that your business is solid and reliable and trust you enough to give you their money.

The image you portray through your signage can go a long way towards establishing trust.  The power of the first impression is unmistakable, it simply sets the tone for how your customer will think of your business for years going forward.

When it comes to metal signs you have a variety of options.  Some of the most popular include aluminum, brass, copper and stainless steel.  You can then choose whether you want the material shined up or with more of a brushed look. This tends to be more a choice of personal preference since both options send the same message to customers.  You may want to consider the rest of your company’s color pallet as well.  For example if your lobby is painted orange you may want to steer clear of brass for your sign.  The colors there will clash and be visually off-putting.   In addition, you want to be sure that the color you choose matches with your logo.  There may be times when the logo ends up near your signage and again you want them to go well together.

Metal signs are a great option for those looking for something that will look beautiful for many years.  Whether inside or out metal signs are up to the job of lasting through the test of time. The materials are all very weather resistant and won’t fade as the years go by. Each metal sign created by Infinity Signs NW is custom cut meaning that it will be unique to your business and can be customized to fit your preferences.  The sign can be any shape, size or font you like.

Infinity Signs, NW has worked with many companies throughout the Boise area to make stunning metal signs that set their company apart from the competition.  Our signs are professionally installed, reasonably priced, available quickly, and low maintenance.  Give us a call to discuss the design of your next sign project.

Proper Sign Maintenance

Sign Maintenance

No one wants to think about it but it won’t be long before the weather starts to change and it’s far less pleasant to be outside doing maintenance on your company’s signage.  The time to address cleaning, maintenance, or upgrades that your signage needs is right now.  Infinity Signs, NW helps many of our customers with regular maintenance and cleaning of their signage to help them ensure that their investment lasts as long as possible.  Here are a few tips we’ve put together to help those of you who are up to tackling sign maintenance themselves:

  1. Cleaning Signs – this is often overlooked as people just simply don’t think of their sign as a place that gets dirty, but it certainly is. Exterior signage should be cleaned at least once a year to remove dirt and grim, bird droppings, lawn clippings or dust all of which could be accumulating over time.

Plastic Signs – One of the best ways to clean your plastic sign is by using a power washer. Stand at least a foot or two away from the sign and use a circular spray nozzle set lower than 2000 psi.

 

Acrylic Signs – For acrylic signs use a clean, soft cloth and some lukewarm water to just wipe it down.  Be sure not to use anytime of harsh cleaning agent or abrasive tool as this will ruin your sign’s appearance.

 

Metal Signs – For metal signs use a soft cloth, dip it in a bucket filled with warm water, a cup of liquid dish soap and a cup of white vinegar.  Gently wash the sign down and dry with another clean cloth.

  1. Maintenance – inspect your sign regularly for things such as damage to the lettering, burned out bulbs, exposed cables or wires, loose brackets, etc. If you find any of these items you should address them right away either by replacing worn out items or repairing them and putting them back to their original positioning. If you notice signs of cracking or peeling contact Infinity Signs, NW immediately before it destroys the appearance of your sign. In some cases a protective coating can be applied to the sign every few years that can also help improve its longevity, this will depend on the type of sign you have.

It’s important to remember that the condition of your sign has a direct impact on your customer’s opinion of your business.  A shabby looking sign sends the message that you can’t be trusted to meet their needs.  Some simply, regular maintenance can make all the difference in the perception the public has of your company.

Choosing the Right Material

When ordering an outdoor sign there are a variety of things to consider – color, size, material, lighting, and much more.  One of the most important decisions, and often the most confusing for those who are new to sign ordering, is which material to use.  Beyond choosing the correct material you’ll also need to be sure to order the correct thickness.  All of this can be tricky if you haven’t done it before.  Infinity Signs, NW has the answers you need.

For customers who are looking for heavy-duty construction site signs, such as a hazardous material sign, we would recommend using .125” thick aluminum.  In general aluminum is one of the most popular options for outdoor signage.  It’s lightweight, looks great for years to come, is affordable and is incredibly durable. For our real estate customers looking for small yard signs we would recommend a thinner .040” thick aluminum.  For something slightly more rigid .080” thick aluminum is also a good choice.  As an example this is the thickness of the stop sign at the end of your street.

Similar in appearance to the aluminum sign is a dibond material.  These signs are thicker than aluminum alone but have an aluminum surface, which means you keep the beautiful look but add dimension.  Dibond also increases the strength and durability of the sign, and is available in a variety of colors, shapes and sizes.  It’s priced comparably to aluminum but does even better in outdoor conditions.  Many commercial real estate companies will use dibond for their signage because of its balance between durability and portability.

Another popular choice is dura-wood.  For those who are looking for signage that has the classic look of wood but the durability of vinyl.  Dura-wood is ½” thick and can be custom cut into any size you need.  It’s one of the best options for those who are looking to make use of full-color graphics but want something that’s still easy to mount and can stand up to the outdoor elements.  Many customers prefer dura-wood because it can be printed as a double-sided sign.

Whether your business is real estate, construction, or something else entirely we recommend considering the use of one of these 3 materials.  There is so much you can do with each of them and our design team is here to help you create something that suits your business perfectly.  Give Infinity Signs, NW a call today.

Outdoor Message Boards

Message boards

Many companies are looking to display information for those walking by in a format that allows for regular, easy updating.  Sidewalk signs are a great way to promote an upcoming sale or event, but they tend to hold a limited amount of information, and are not something that can be updated and reused.  Outdoor message boards are the perfect solution.  These boards are like having a physical Facebook page for your business front.  They create a space to post notices, share details about upcoming activities and events, display a new menu and generally post anything you want to let the public know about your business.

For many customers these boards function like an information center.  They use them not only to promote the business but also to post job postings, company announcements, and more detailed descriptions of the business.  Think of a spa that wants to post all of their available services – 5 different types of massages, various manicure and pedicure options, facials, etc.  Then they want to be able to describe each of those different massages in greater detail so that a customer can choose what fits them best and also to sell them on coming inside for a time of relaxation.  This is the perfect place for a message board.  For a lot of companies the message board provides similar information to that which is on their website.

These outdoor message boards are made from materials that can withstand the elements – rain, snow, and insects and continue to look great for years.  Most people select one that is made from high density polyethylene that will not rot or crack over time.  They come in a variety of styles and colors depending on the size you’re looking for, and how you want to access them.  Some can be free standing to allow for messages to be placed on both sides, while others attach to the building with single sided message access. Some have one or two hinged doors that open to insert information, while others are top loading.  The doors are made from shatter-resistant materials and are lockable to keep your information safe.

Message boards are an incredibly cost effective way to draw people to your storefront, entice them with thorough information, and get them to come inside to make a purchase.  They’re easy to install and available quickly.  Contact Infinity Signs, NW today to get one for your business before you miss all that summer foot traffic.

Effectiveness of Sign Spinners

Sign Spinners

Everyone has seen those people that stand on the street holding a sign and dancing like crazy, or spinning the sign around, or dressed like a gorilla.  Do these gimmicks actually work?  Recent studies have found that having a person standing with a sign actually does improve customer responsiveness.  In fact it found that the response rate when the sign was being held was more than 150% higher than when the sign was simply standing alone at the road.  The driver responsiveness increased another 15% if the person holding the sign was doing some type of action – dancing, spinning, etc.

The study looked at a variety of other variables as well.  As you might imagine there are many do’s and don’ts associated with getting the attention of the public when using a temporary sign.  Here are a few of the ones most important when designing your street sign:

Simplicity – the most important thing to remember is to keep your sign and your messaging simple and to the point.  Your sign needs to use as few words as possible to give drivers enough time to read and comprehend your message.  Avoid using graphics and designs as these can detract from your primary messaging and make it more difficult for drivers to read your sign.

Color – selecting a color contrast for your sign will make a big difference in its effectiveness.  A bright color for the background or text contrasted with white or black works extremely well.  If you don’t want to use color at all a simple white background with black text was almost as effective in getting driver response during the study.

Text – it’s critical that you select a font that’s easy-to-read, bold, and sized appropriately.  You certainly can’t have someone holding a sign that’s ridiculously big so you’ll need to make sure that the number of words you print will fit in a standard size sign while maintaining a large font.  It’s far better for drivers to read 5 words and understand them than to see 20 words but be unable to read them all. The study found that short messages were over 90% more effective than longer ones.

The most important thing for business owners to take note of is that signs work!  People definitely notice signs when driving.  Their response to your sign is heavily dependent on its design and messaging, but they’ll definitely notice it.  In addition, it’s worth the cost to have an employee standing outside holding your sign.  If you can increase driver interest by 150% that will pay for your employee cost in a hurry.  Get your sign designed and printed today from Infinity Signs, NW.

The Power of a Refresh

Sign refresh

I recently walked through an airport that I’ve walked through hundreds of times.  You know how it goes when you take the same route over and over.  You stop really seeing anything, it’s all just a blur of vaguely familiar images.  Interestingly this time I actually noticed the signs for the bathrooms, dog walking area, baggage claim and others.  I realized that the reason these signs were suddenly grabbing my attention was that they were all new signs.  While of course the information they provided was the same as it’s probably been for 50 years, for the first time they actually stuck out to me.  What if the same thing could happen for your business?  What if those customers that drive by day after day, but never really see anything, suddenly noticed you?  A new sign could make that happen!

A new sign doesn’t have to be a dramatic change from the old one, sometimes simply a facelift will get the job done.  The airport signs for example went from being black signs with white lettering to being metallic signs with colored light illuminating the letter cut-outs.  They were subtle, but different.  Just enough to grab my attention.  If you’re happy with your color scheme, there’s no reason to completely revamp it.  Instead look for new ways to present the same colors, graphics or logos.  Maybe this is changing the material type for your sign or using the same font and material but adding lighting to create a halo sign.  Creating a new look doesn’t have to be dramatic or expensive.  There are a variety of simple ways to create something that will grab people’s attention.

Another option is changing the location of your sign.  I noticed that at the baggage claim area they had relocated the signs from hanging centered over the luggage conveyors, to being located on cement poles at the end of each conveyor.  Again the information was the same but because it was not in the place it’s always been in, it stuck out in a whole new way.  You could also consider changing the size of your sign.  Make it slightly bigger or smaller than before and it will register in your customer’s mind that something is different, which will cause them to give it a second look.

These simple changes- size, material type, lighting, color, or location can yield big sales results.  They can be effective on exterior signage, directional signs, and interior informational signs depending on your goal.  If you need to get people to a new area of your store or business try new signs inside, if your goal is to bring in new customers altogether than let’s upgrade the outside.  Whether you need 1 new sign or a 100, interior or exterior, a big revamp or something subtle, the team at Infinity Signs NW can get the job done.  Give us a call today to get your business to stand out again.