Businessmen and women hand out hundreds to thousands of business cards each year. To make sure those business cards are making the right impression, be aware of how its format and information are coming across to potential contacts. Follow these five rules for an effective business card:
- Only Important Information
Not every single detail needs to be put on a business card. Cluttering it with a small font can make it difficult for people to read or lose their attention. The basics should be the only info on the front of the business card. These include: name, title, business name, phone, email and website.
The text on business cards should be simple and easy to read. While it might be tempting to add a fun font, it isn’t the best idea. The logo design can be a different, fun element that adds interest, while allowing the font to stay simple.
While printing business cards at home might save a little money, they won’t make as good of an impression as professionally printed business cards. The team at Infinity Signs NW can print business cards, as well as help design them for customers.
- Keep the Audience in Mind
Business cards for a tailoring business will look different than those for a plumbing business. They will need to be designed thinking of the people receiving the business card and how they will receive the design.
- Call to Action
To make a card memorable and interactive, consider including a call to action. It can be a discount, a QR code, or something else interactive. It can help generate leads and get people to call or visit your website.
Not sure where to start? The graphic design team at Infinity Signs NW can design business cards for any kind of business. They can also help design a logo for new businesses. Contact Infinity Signs today.