Business Card Rules

Businessmen and women hand out hundreds to thousands of business cards each year. To make sure those business cards are making the right impression, be aware of how its format and information are coming across to potential contacts. Follow these five rules for an effective business card:

  1. Only Important Information

Not every single detail needs to be put on a business card. Cluttering it with a small font can make it difficult for people to read or lose their attention. The basics should be the only info on the front of the business card. These include: name, title, business name, phone, email and website.

  1. Legibility

The text on business cards should be simple and easy to read. While it might be tempting to add a fun font, it isn’t the best idea. The logo design can be a different, fun element that adds interest, while allowing the font to stay simple.

  1. Printing

While printing business cards at home might save a little money, they won’t make as good of an impression as professionally printed business cards. The team at Infinity Signs NW can print business cards, as well as help design them for customers.

  1. Keep the Audience in Mind

Business cards for a tailoring business will look different than those for a plumbing business. They will need to be designed thinking of the people receiving the business card and how they will receive the design.

  1. Call to Action

To make a card memorable and interactive, consider including a call to action. It can be a discount, a QR code, or something else interactive. It can help generate leads and get people to call or visit your website.

Not sure where to start? The graphic design team at Infinity Signs NW can design business cards for any kind of business. They can also help design a logo for new businesses. Contact Infinity Signs today.

The Popularity of Coolies


One of the specials Infinity Signs NW has for the month of July is coolies. These items have become very popular over the last few years, and have been used in a variety of ways. Coolies keep beverages chilled, and protect the user’s hand from condensation and the cold. Here are some different ways coolies can be utilized:

Promotional Products

For businesses, coolies can be passed out to a large group of people at a convention or other event. Infinity Signs NW can print the company’s logo and slogan on the coolies to help them promote brand awareness.


Coolies have taken over as one of the most popular wedding favors today. They can be personalized with a cute saying, the bride and groom’s name, and the date of the wedding. These favors last a long time, and will remind guests of the wedding whenever they use it.

Company Parties

If the company is hosting an employee sporting event or picnic, why not create some coolies for it? Not only will they commemorate the day, they can help promote brand awareness when the employees use them at a later date.

College Programs

Use coolies to raise college students’ awareness about a certain program on campus. Put the program logo and website or phone number on it so they have a way of getting more information. Sometimes, free promotional items can be the best way to get people’s attention.

Talk to Infinity Signs about creating a coolie design for a special occasion or just to build brand awareness. Don’t have a design in mind? They’re graphic design team can help create the perfect logo and design.

Along with coolies, other specials this month include lip balm, hand sanitizer, and a “stowaway” sign for businesses. Visit their website or call them at (208)473-2916 to get more details.

New Sign Considerations

New business owners need to allow room in their budget for an eye catching sign when opening a new storefront. Signs let the public know the business exists, and make an initial impression of the business so make sure to schedule time for careful consideration of the sign design.

When thinking about the type of sign needed for the business, keep these things in mind:

Size and Placement

The size of the sign has a lot to do with the location of the business. If the business is on a road with slower traffic, the sign doesn’t have to be as large as if it was on a road with higher traffic speeds. This is because legibility distance is directly correlated with the speed people are driving. For example, smaller letters become unreadable at speeds of 45 mph.

When deciding where the sign should go, keep in mind other items surrounding the building. Signage needs to be clear of trees, bushes, lampposts, and even other signs. If it’s tucked behind another object people won’t be able to easily read it.


The color of the background and text can have a huge impact on how the sign is received. White or yellow backgrounds are the most readable. Text colors that are easily read include black, dark blue, and red. Also, adding a border around the sign has been shown to help people take in the information 26 percent faster.


Signs should be short and to the point. If there’s too much text on the sign, people will gloss over it and not pay any attention. The goal of signage is to engage the public’s attention, identifying the business location, and highlight a few services. It’s best to avoid trying to explain everything the business has to offer.

Need a new sign for a business? Contact the experts at Infinity Signs NW. They design and produce a huge variety of signs for any type of business. Visit their website at to see some of their previous work.

Advertising with Window Wraps

In buildings with multiple businesses, it can be hard to stand out. One way to catch the public’s eye is with window wraps. Whether it’s for decorative purposes or advertising a sale, a window graphic can draw more attention to the business and provide these benefits:

  1. Brand Building

Window wraps can help a business show off who they are with a logo or slogan, rather than just tell customers the hours of operation like most windows seen on buildings. A creatively designed window graphic by the team at Infinity Signs NW can turn heads and help build a brand.

  1. Enhance Privacy

If the business wants some privacy for their clients, such as a gym or hair salon, window wraps could help. They can be designed to block people from seeing completely in the building, and keep outside distractions from bothering employees as well.

  1. Provide Information

Sometimes a window wrap simply needs to provide information to customers. They can list the hours of operation, which way the door opens, or the services provided.

  1. Promote Specials

If the business is in an area that gets a lot of foot traffic or people driving by, using window decals can be a great way to promote specials. By using bright colors and fun graphics, window wraps can grab attention of passing people and inform them of a sale.

  1. Block the Sun

Windows facing the rising or setting sun can let in blinding light. This can bother both customers and employees. Window wraps can be used to block out some of the sun’s rays and make the building more comfortable. It might even cut down on heating and cooling costs by blocking the sun from heating the building.

Talk to Infinity Signs NW about designing a window wrap for any business or occasion. Their graphic design team can create an eye-catching design or logo to fit a variety of windows.

Maintaining Neon Signs

Neon signs are bright and fun. They’re a great way to direct attention, but not if they are burnt out. To keep neon signs lit and around for years to come, maintain neon signs with the steps below:

  1. Dust

Dust can dim the sign and cause issues if it builds up. To clean the dust off of a neon sign, take a small nylon brush and gently remove all of the dust particles from the sign. Next, use room temperature water and a soft sponge to wipe the light down before drying it. This needs to be done with extreme caution because the bulbs are very fragile.

  1. Nicotine Damage

One of the most common places to find neon signs is in a bar. If people have smoked in the vicinity, the signs might have nicotine stains. For this, an ammonia-based cleaner that is safe for use on glass should be used. Use a small cloth and dip it in the cleaner, then wring it out. Wipe down the surface with the ammonia-based cleaner before using a damp cloth on it. Then dry it before turning the sign back on.

  1. Ongoing Maintenance

Keeping the sign on 24 hours a day will actually use less electricity than turning it on and off. It takes more power for the sign to heat up than if it was left on at all times. Try to keep neon signs in a place where they won’t get bumped. If there are any problems with the light, contact Infinity Signs to come take a look at it.

Visit the Infinity Signs gallery on the website to see some of the neon signs they have made for businesses. If the sign goes out or is acting up, Infinity Signs can service and repair the sign to get it working properly again.