For-Sale-By-Owner like a Professional

for sales sign

More and more sellers are considering selling their home themselves, and with an average cost savings of just over $14,000, it’s easy to see why.  While many buyers are quick to make great use of the internet, various apps, and even the MLS they forget about the value of printed material.  Making a small investment in professionally printed signage and brochures can help you sell what is often your largest investment.. For a minimal cost you can market your home just like a professional real estate agent.  The print professionals at Infinity Signs NW are here to help.

First let’s consider outdoor signage.  You’ll want a nice sign in your yard with your contact information and possibly a fact or two about the house.  You’ll also need some signs to put at major cross roads to get the word out to the public that you have a property for sale in the area.  Both of these can be done with excellence by utilizing a professional designer.

Second, you’ll definitely need flyers or brochures to hand out to offer the full background on your home.  This is an opportunity to provide the basic information as well as much more.  Photos printed professionally on flyers makes a huge visual difference verses photos printed from your home printer.  Given that these images are likely to be referred back to by potential buyers many times, it seems worth the time and money to make sure they’re high quality.  For most people selling a home is something they only do a few times in a lifetime so having the expertise to properly layout a flyer is not something you’re likely to specialize in.  The design and layout can be overwhelming if far too much information is provided, and completely disorganized if not done correctly.  You want to make sure the most critical information, the high points of the home, and details that are important to buyers are displayed in the most clear and concise manner possible.

With quick turnaround available, Infinity Signs NW can sit down with you right away to design everything you’ll need to sell your home professionally but without the hefty realtor fees.  If you want to get the most money for your home then your home needs to command that price, and it starts with a professional presentation of everything it has to offer.

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The Power of Color

choosing a color

One of the most powerful tools you have when creating brand recognition is color.  The right color selection and placement will stick with customers, and forever be associated with your name.  However it can be tricky to select the colors that best suit your business, so here are a few tips to help you get started.

First, keep it simple.  Too much color will be overwhelming and completely lose its effectiveness.  You want the customer to associate the color with your brand so limit it to 2 main colors and 1 accent color.  The 2 primary colors should have similar tones and go well together, while the accent color should be different thus causing it to really pop off the page.  Your primary colors should both be either warm or cool.  Browns, tans, blacks, golds and beige are considered warm while white, silver, gray and ivory would be cool colors.

Second, be consistent.  Once you’ve settled on the colors you’re going to use they should be everywhere.  Your signage, website, logo, literature, company shirts, and advertising should all use the exact same colors.  You don’t want to have one set of colors for your website, but a different set for your building signage if you’re trying to build brand awareness.  Keep the colors, even the hues of the colors, the same across the board.

Third, consider your personality.  There are some key areas to look at for the personality type of your business, and thus the colors that will best reflect that to your customers.  Take a look at the break down below to help you sort it all out.

Feminine (pink) vs. Masculine (dark blue/brown)

Playful (orange/yellow) vs Serious (green)

Luxurious (purple) vs. Affordable (light blue/white)

Modern (black/white) vs. Classic (brown)

Youthful (pink) vs. Mature (black/brown)

Loud (red) vs. Subdued (gray)

Finally, know your audience.  While it’s important that your colors reflect your company, it’s equally important that they speak to your potential customers.  Give some consideration to the personality type your most likely to find in your customers and whether that’s reflected in your color choice or not as well.  Choosing your color scheme is a big decision and the designers at Infinity Signs NW are here to help.  We can work with you to make sure your colors will help establish your brand, speak to your customers and reflect your business personality.  Infinity Signs NW can take you through the whole process from choosing colors to turning that into signage, literature and employee shirts.

Why Salespeople Love Brochures

52979613 - salesman showing brochure to couple

As more and more customers come into the sales process already thoroughly educated on the product they’re looking to purchase, thanks largely to the plethora of information available on the internet, it changes the sales process some.  The customer is no longer looking for the basics, they already have that, instead they’re looking for your salesperson to be an “expert”.  Having a high quality, print brochure can help your salesperson immensely in striving to meet this demand and earn business.  Here are a 5 reasons why:

  1. Legitimacy – customers realize that virtually anyone can put up a website that can appear authentic, while in fact they may be a fly by night business. Having a well-designed brochure gives the impression of a solid, stable company that’s invested in their industry and will be around long after the sale is complete. It immediately improves the impression that person has of your salesperson.
  2. Messaging – your brochure is a great way to make sure all of your salespeople are delivering the same message to your prospects. Encouraging, or requiring, the use of this tool will make sure the most critical points about your product or company are covered in every sales discussion.  It allows you to have some control over the messaging that’s being delivered in the field.
  3. Talking Point – the brochure actually makes life easier for the salesperson by providing images they can reference during a discussion, fast facts that answer many questions that the customer is likely to ask, and creating an easy flow through the conversation. For many salespeople a good brochure is all they need to walk a client through their entire sales presentation.
  4. Notepad – most sales calls require pricing discussions and many salespeople love to use the brochure to note price options, available discounts, and pricing for add-ons. It keeps all of the most critical information in one place for the prospect to reference after the salesperson leaves, and in many instances it can give the impression that this pricing is special, just for this client and just for this window of time, which encourages the prospect to move quicker in the sales process.
  5. Images – in many cases the salesperson won’t have the actual product or service they’re selling with them so having good images is critical. The images in the brochure will draw people in, break up the stream of words, and explain complex concepts.  In the end the image is what is most likely to stick with someone after they close the brochure.

While it may seem that printed literature is a dated concept, it actually remains incredibly relevant in the sales process.  If you ask your sales team they’ll tell you that there are very few more effective marketing tools for them to have in their toolbox then a well-designed, eye-catching, quality brochure.  The professional designers at Infinity Signs NW are available to work with you and your team to create your perfect brochure.       

Trendy Business Cards

Trendy Business Cards

In addition to preparing your banners and other marketing materials for the upcoming trade show season one item that often gets overlooked is business cards.  It’s easy to get into a routine of just reordering the same cards again and again, but it’s critical to give your business cards a facelift from time to time. Many companies are successfully using their businesses cards to build their brand but your company can only be part of that if you put the time into creating something truly memorable.

You may be thinking the most important thing for your business card to do is deliver the contact information for your company, unfortunately that’s not true.  The card you put in your client’s hand will do much more than that, it will give them their first impression of your company.  This little card can convey your company’s vision and values.

So how do you do all of this with such a simple tool?  Your color scheme, logo, images, layout and symbols have the power to say everything you want to about your company.  Some of the biggest trends in 2018 are: simple designs, larger typeface, clever puns or symbols, heavy cardstock, colored borders, and unusual materials.  You can utilize any, or all, of these ideas without breaking the bank.  The designers at Infinity Signs NW have helped countless customers this year already to redesign their look using many of these strategies.

Business cards are an area that you might want to consider loosening the purse strings a bit.  Again it’s an extremely powerful tool to drive home your marketing message.  Many customers are spending a little more to create cards that are way outside the traditional box.  Die-cutting is one example.  By die-cutting your cards you can literally create any shape you want, no boring rectangles for you.  Digital business cards is another example.  While for some this means not having a paper card, in many other cases it means adding a twist to a traditional card.  It often isn’t realistic to eliminate paper cards, in reality digital cards for many businesses means a card that integrates with your company’s website or app.  A digitally designed paper card can get prospects to learn even more about your company by drawing them in to your other forms of marketing.

Consider coming into the fall season with a fresh new look and strong new marketing message through the distribution of your company’s newly designed business cards.