5 Digital Signage Statistics

A lot of business owners are starting to wonder about digital signage and if it could help their business. These five statistics might help with this decision:
1. Digital Stands Out
A 2012 study found that 71% of people felt advertising on digital billboards stood out more than online ads. They are also more prominent than television ads according to 46% of the participants.
2. Digital Signs Reach More Customers
Seventy percent of Americans report having seen a digital video display in the past month. Another interesting fact is that 75% percent of people recall seeing a digital billboard in the past month while traveling, which means the digital signs are reaching more than just the people who live in the particular town where the sign is located.
3. Digital Holds Attention
Drivers spend significantly longer looking at digital billboards than traditional billboards as they are driving. Giving these signs more attention helps viewers recall the digital advertisement later, especially when it has an animated and colorful display. Although driver distraction was a concern when these signs first became popular, experience has proven this is not a problem.
4. People Remember the Message
Of people who have recently seen a digital billboard, 55 percent could recall the specific message displayed. Advertisers frequently find it challenging to get people to remember a specific message through an advertising campaign, but digital signage has proven to be one of the better ways to reinforce the message.
5. Drive Sales
When people see an ad, it can make them want that item immediately. Digital advertisements can do the same thing when people drive by and see them. Nineteen percent of consumers claim to have made an unplanned, impulse purchase of products they’ve seen digitally advertised.
If your business has decided to use digital signage talk to the team at Infinity Signs NW. We will work to find the right digital sign for your business needs.

Winter Promotional Items

Promotional travel mugs

Winter is fast approaching which means it might be time to put away the promotional t-shirts and water bottles. For the next promotional giveaway, try something that fits with the winter season. Here are some cold-weather promotional item ideas:

  1. Beanie

Trade in the embroidered ball cap for a beanie this winter. It will keep customers warm while they represent the company and spread brand awareness. Our promotional product catalog has a variety of styles and colors to choose from.

  1. Ice Scraper

Defrosting the car in the morning could possibly be one of the worst parts about winter. Make it easier for customers and clients with a promotional ice scraper.

  1. Travel Mug

Sipping hot coffee or hot cocoa is one way to stay warm when the weather outside is frightful. Help customers keep their beverages hot with a travel mug. There is a large variety of styles to choose from, and the company logo can be printed on the surface.

  1. Scarves

With snow comes wind. Scarves are a great way to stay protected from the wind. They can be embroidered just like hats with a logo.

  1. Sweatshirts

Infinity Signs offers many styles of sweatshirts. Both hoodies and crew necks make great giveaway prizes and could even be coupled with a matching beanie.

  1. Lip Balm

Cold, blustery weather can take a toll on the skin and lips. Have the company logo and contact information printed on the lip balm packaging. Every time customers use it this winter they will see your company logo.

  1. Umbrella

Snow can easily turn to rain or sleet, especially here in Idaho. A branded umbrella is a great thing for customers to keep in their car for weather emergencies. When they use it to walk through a parking lot other people will see it, increasing your brand awareness.

Help customers stay warm and battle the elements this winter with these promotional items. Visit the Infinity Signs website to view the full promotional products catalog and be sure to check out our monthly specials.

5 Types of Signage for Retailers

Retail Signs

To attract customers and drives sales, retail businesses need to get noticed. The best way to do that is with signage. Signs are like salespeople, they draw people in, direct them where they need to go, and are informative about the product or business. To do this correctly they need to:

  • Be specific
  • Be simple
  • Include a call to action

However, before creating the sign, retailers have to consider which signage they are going to invest in. Here are five types of signage retailers should consider:

Outdoor Signage

This category encompasses a large variety of signage including sidewalk signs, electronic signs, window signs, banners and more. These signs are often the first chance a retailer has to make an impression and draw customers in to the store.

ADA Signage

Many establishments have to comply by including ADA signage within their store. It also makes everyone feel welcome. ADA signage includes Braille and tactile characters, signs letting people know where an accessible entrance is located and more.

Informational Signage

These signs guide customers by giving them directions, or identifying which department of the store they are in, etc. Customers don’t like getting lost in a store and having to seek out an employee to ask where a certain item would be located. Having effective directional and informational signage will make it easier for customers to find their way around, which helps make their entire experience more pleasant.

Persuasive Signage

This type of signage is often eye-catching and witty, drawing people to a featured item. The signs can influence customers though convincing language or imagery. However, they should not be relied on to be the main signage for a product, they are supplemental.