Interior Signs: Acrylic vs Photopolymer

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The majority of interior signage is made from either acrylic or photopolymer, and while sign makers will certainly know the difference, the average consumer may not.  When your business is looking to create new interior, ADA compliant, directional signage you’ll want to consider the pros and cons of both options.  Either material can be used to create signs that are informative, and meet all government requirements for ADA compliance, but there are definitely differences between the two.

Acrylic – in many facilities acrylic is the material of choice simply because it’s generally the most economical option.  When using acrylic a raised text is applied to the face of the sign and a raster fit method of braille insertion is used to create a compliant, affordable, and visually appealing final product.  On acrylic material it’s no problem to add graphics through digital printing or applying vinyl.  These signs can also have 1/32” thick plastic text bonded to them in order to meet ADA requirements.  All of this can be done at the appropriate surface gloss level to avoid too much glare.

Photopolymer – this is the material of choice for buildings that need signs with a higher degree of durability.  These signs are virtually indestructible and vandalism proof.  In places that are often unprotected, or out of view of the general public, such as educational facilities or other public buildings, using photopolymer makes the most sense.  With photopolymer signs the raised text and braille are actually printed as part of the sign itself, rather than bonded on after the fact.  This makes it impossible for them to be defaced or removed. These signs can also have graphics added to them through digital printing or vinyl application.  In order to achieve this higher level of durability the signs are made from a slightly more expensive material than the acrylic, this can be compensated for by reducing the frequency of replacement in certain environments. Photopolymer will still meet the requirements for raised lettering heights, surface gloss and non-glare in order to stay ADA compliant.

If you’re not sure which option makes the most sense for your business, get a quote on both from Infinity Signs NW and talk with your sign designer for additional suggestions.  In either situation the look of bright new signs throughout your building can send a message to visitors that your company is headed in a fresh, new direction.

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New Year, New Look

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As we begin 2019, is it time for your business to get a new look?  Do you need to mix it up to grab customer’s attention again?  The best way is to reevaluate your signage.  After a while people drive by the same signs over and over and completely miss what they even say.  Haven’t you ever had that experience?  You drive through an area you’ve driven through a thousand times before and all of the sudden realize there’s a store there that you never knew existed.  Many times it turns out that the store has been there for 20 years.

What can you do to make sure your business isn’t in that situation?  Change up the look of your signage periodically.  Having something fresh and different will stand out to customers and cause them to take a second look.  Getting a new look can mean an entirely new exterior sign, the addition of an electronic sign, a new banner or special event sign, or simply a facelift of the existing signage.

Infinity Signs NW can help with all of these services.  Our installation team can take a look at your existing signage and make recommendations on everything from giving it a good cleaning to servicing and repairing anything that’s been damaged. The design team is also available to work with you if you’re looking to go in a new direction entirely.  You’ll need to consider whether you want to keep some of your existing sign features such as font, color, or use of images or scrap everything and completely start over.  This is where working with a design artist can be extremely helpful.  Let us work up some images for you to give you an idea of what it would look like to make big changes verses smaller ones and then you decide which best reflects your business.

The quick turn around on manufacturing from Infinity Signs NW means you’ll be getting the benefits of your new signage right away.  You’ll be sure to get everything you can out of this New Year.  The installation staff will have your new signs up promoting your company before you know it.  Make 2019 the year your company stands out from the crowd with a new look in the community.  This could be just what you need to bring in new customers and grow your business this year.

Promoting Your Seasonal Business

promoting your seasonal business

As the snow begins to fly you may be switching over from a summer business, such as landscaping, to a winter one, such as snow plowing.  If this is the case you have a very short window of time for your customers to find out about you, and get locked in with you for the season.  So how do you make sure you cast the widest net possible and attract as much business for the year as you can?

Existing Customers – of course your biggest stream of potential revenue will be from previous customers.  Order some professionally printed flyers and get them in the mailboxes of all of last year’s customers.  Maybe even include a magnet with your company information that they can stick on their fridge to remind them of what you offer for both winter and summer as their needs change.

Vehicle Wraps – wrapping your vehicle is a great way to attract new customers.  People will certainly see the giant snow plow on the front of your truck, but they’ll have no way of knowing your company information.  Get your truck, or other company vehicle, wrapped with all the details on who you are and how they can reach you.  Make it easy for them to see your snow plow going down the road and get in touch with you.  Getting that first call after a big snow storm could lead to years of business with that client.  Since your truck will be out there working for you either way, you might as well get the most out of it with low cost marketing in addition to snow removal.

Lawn Signs – seasonal winter business can still be promoted effectively through the use of lawn signs.  Think of all those people driving around slowly looking at Christmas lights right now.  They could easily see your sign for snow removal and write down the phone number.  Include in your flyer to your existing customers an offer for a small discount this year if they agree to the placement of a lawn sign to help you further grow your business.  The most efficient way for you to operate your business is to get as many customers in the same geographic area as possible.  Promoting through lawn signs increases the chances of people who live in the same neighborhood reaching out to you.  No need to spend all of your time driving back and forth across town between customer locations.

There are many low-cost, easy ways to grow your seasonal business this winter.  Infinity Signs NW is here to help you promote your company and market more efficiently.  Give us a call today to get your signage taken care of.

Electronic Signs

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Are you getting the most out of your electronic signs?  Electronic signs are an incredibly powerful tool capable of providing 24/7 marketing to your potential customers, but they’re only effective if they’re utilized correctly.  Some people get stuck on just using an electronic sign for the basics – name of the company, open/closed sign, or other generic messaging such as “Come In”.  This really provides only the most basic of information, and does virtually nothing to promote your offerings or get customers in the door.  Infinity Signs, NW knows that electronic signs can offer so much more.

Electronic signs can come in both text and images and for many businesses using both can be extremely effective in getting their message across.  A pizza shop for example might have an electronic sign with an image of a pizza as well as one that says “We deliver 333-333-3333”.  That provides useful information that a customer driving by could really use.  Maybe they’re driving home thinking the last thing they want to do is start dinner.  They get the phone number right off the sign, place an order, and have food delivered when they get home.  The next thing you know you’ve got someone who has never tried your pizza before as a new customer for life.

Another great use for electronic signs is to promote new product offerings, or seasonally specific services.  During the holiday time if your business does printing and copying but also handles shipping maybe that’s the time to add an electronic sign that lets people know, “Shipping Center”.  If you’re a hair salon who has recently picked up a new line of products use an electronic sign to get the word out.  Some customers are very brand loyal and will stop in just because they see that you now sell their favorite brand.

The key to electronic signs is to think beyond the base level information and go for something that will really grab their attention.  Make sure the sign is clearly visible from a reasonable distance, has bright colors, is in good condition and is visible at night.  Beyond that, the sky’s the limit for designing your custom electronic sign.

LED Signs vs. Neon Signs

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For many years neon signs have been very popular.  They offer a bright burst of color to attract the eye of paying customers, they last a long time and are relatively low maintenance.  In recent years though the rise of LED signs has overtaken neon signs in terms of popularity.  To determine the reason behind their incredible growth you first have to understand the differences between the two.

Neon signs create light from the reaction of an inert gas which emits a fluorescent color as a result of the release of energy.  This light comes in a hand crafted glass tube which is shaped into the letters or images necessary for the individual sign.  LED signs use light-emitting diodes, essentially small light bulbs, placed close together to create the same text and images.  Unlike traditional lightbulbs led signs do not have a filament and are far more efficient.  Both signs can be effective in driving customers into your business if used properly, so how do you choose one?

There are a few key areas in which to compare LED and neon signs – power use, maintenance, purchase price, brightness, and safety.  In terms of power use, the LED sign wins hands down.  The LED needs just 24 volts of power while the neon bulbs require 15,000 volts.  This means for larger signs there will be a substantial difference in running cost over a year.  Maintenance for an LED sign is generally pretty minimal.  Most LED signs can last about a decade before requiring replacement.  Neon signs will require that the gases periodically be refilled, which will require a visit from a professional.  Of course because neon signs have been around so much longer the availability of a technician for a neon sign is likely to be easier than one for an LED sign should it require attention.

The purchase price between the two is virtually identical.  In some cases, for larger signs, there may be up to a 10% savings on an LED sign, but that is expected to change.  As the use of LED signs continues to increase the cost is expected to decline making it an even more appealing option over neon signs in the future.  Brightness can be tricky.  LED signs are far brighter than neon and be seen from much further away, but many people feel that neon signs have a warmer, more aesthetically pleasing light.  So there may not be a clear winner in terms of the quality of the light, it may come down more to personal preference.

Safety for signs does not necessarily mean safety to you personally, but more like safety for the environment.  LED signs create very little heat and do not contain environmentally dangerous materials.  Neon signs use high voltage and glass tubing that is prone to breaking.  If the neon tube breaks, gases will be emitted to the environment and the tube will require special treatment for disposal.

Infinity Signs NW has years of sign experience and we’ve definitely come to recognize that LED signs are the way of the future.  The lower cost, increased safety, and better reliability are turning more and more customers towards selecting LED signs for their business.  We’re happy to talk with you about your specific sign needs and help you determine which option might be best for the future of your company.

For-Sale-By-Owner like a Professional

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More and more sellers are considering selling their home themselves, and with an average cost savings of just over $14,000, it’s easy to see why.  While many buyers are quick to make great use of the internet, various apps, and even the MLS they forget about the value of printed material.  Making a small investment in professionally printed signage and brochures can help you sell what is often your largest investment.. For a minimal cost you can market your home just like a professional real estate agent.  The print professionals at Infinity Signs NW are here to help.

First let’s consider outdoor signage.  You’ll want a nice sign in your yard with your contact information and possibly a fact or two about the house.  You’ll also need some signs to put at major cross roads to get the word out to the public that you have a property for sale in the area.  Both of these can be done with excellence by utilizing a professional designer.

Second, you’ll definitely need flyers or brochures to hand out to offer the full background on your home.  This is an opportunity to provide the basic information as well as much more.  Photos printed professionally on flyers makes a huge visual difference verses photos printed from your home printer.  Given that these images are likely to be referred back to by potential buyers many times, it seems worth the time and money to make sure they’re high quality.  For most people selling a home is something they only do a few times in a lifetime so having the expertise to properly layout a flyer is not something you’re likely to specialize in.  The design and layout can be overwhelming if far too much information is provided, and completely disorganized if not done correctly.  You want to make sure the most critical information, the high points of the home, and details that are important to buyers are displayed in the most clear and concise manner possible.

With quick turnaround available, Infinity Signs NW can sit down with you right away to design everything you’ll need to sell your home professionally but without the hefty realtor fees.  If you want to get the most money for your home then your home needs to command that price, and it starts with a professional presentation of everything it has to offer.

Window Graphics Marketing

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The windows on the outside of your business are a unique opportunity to advertise to potential customers, without reducing visibility for employees.  Window graphics allow you to still see out, but customer’s to see your message.  There are a tremendous number of benefits to taking advantage of this marketing space.

Nearly anything can be printed – photos, logos, text, product information, directional details, etc.  Often your store front will have multiple window panels allowing for the opportunity to display several different items.  This is a great way to put a significant amount of information into your customer’s hands in just a few seconds.  Let them know who you are, what your business offers, and current deals all in the blink of an eye.  Using bright colors will attract attention from a substantial distance and make buyers curious to see what the display is about.

Window graphics are also temporary.  They can easily be removed and replaced as your needs change.  The professional installers at Infinity Signs NW can come swap out one graphic for another and instantly you go from your summer specials to what’s new for the fall. In addition they allow you to constantly present a modern, trendy look rather than a more permanent sign that will look out dated at some point. While easily removed, they look far more professional than putting up posters or using window paint.  A beautifully designed window graphic lets customers know you’re a serious business, with a product they should check out.

At Infinity Signs NW we can create custom window graphics in whatever size, shape, color, style, finish, or quantity you need.  We can assist with the design & layout, printing, installation, and when needed removal/replacement.  Window advertising is one of the most cost effective ways to reach your customer base.  Your windows are essentially a large, low-cost billboard that you have unlimited access to.  Windows can be a great opportunity to set the mode for your business as well.  If you offer services for children, the windows can be decorated in a kid-friendly way to excite them to come inside.  Maybe you’re focused on travel, set the mood with images of far away places.  The options are truly limitless.  Contact our design specialists at Infinity Signs NW to get started and begin using your windows to drive sales.