Placement of Monument Signs

monument signs

Monument signs are eye-catching and enhance visibility for a business. When customers can find the business with ease, it helps drive traffic to the business. These are the reasons many businesses choose to invest in a monument sign.

While there are many factors that work in sync to create an effective monument sign, like size and design, a crucial part of this is its placement on the property. If the monument sign is put in the wrong place, it could lose all effectiveness for the business.

The best place to have a monument sign installed is near the entrance of the business’s parking lot. This guides visitors into the right area, minimizing possible confusion. It also gives them enough time to slow down and turn into the parking lot safely, even if it is on impulse.

Some businesses on large campuses have multiple monument signs posted around the edges of the area. This is common for businesses such as manufacturing plants and hospitals.

If the sign is placed too far away from the parking lot entrance or building, it can create confusion for visitors, making them pull into the wrong area or miss it completely. Monument signs that are placed near the parking lot, but too far back from the road can also cause problems cue to low visibility.

The surrounding landscaping should also be taken into consideration. Bushes, trees, and other elements can end up blocking the sign. They should be planted around the sign, taking in the visibility points from the roadway. Make sure plants are regularly trimmed back enough so they don’t block the sign from view.

The team at Infinity Signs NW draws up the plans, creates, and installs monument signs for many businesses in the Boise area. They know how to take these factors into consideration for the best placement of the sign possible. Call us at 208.473.2913 to talk about creating a monument sign for your business.


Channel Letter Signs and Installation


Channel letter signs are a popular option for businesses. They are dimensional and stand out away from the building, making quite the impact. They can be made using a wide variety of fonts, colors, and sizes.

The term channel letter signage encompasses many different styles of signs. Here’s a rundown of each type:

  • Front Lit Channel Letters

This is the most commonly seen and is also called standard channel letters. The illumination is projected through the front faces of the letters.

  • Reverse Channel Letters

In this type of sign, the illumination comes from the back of the letters. They are also commonly called halo lit or back lit letters. The light is reflected off the wall behind them, creating a halo.

  • Open Face Channel Letters

These letters have open faces, allowing for the placement of neon illumination. They’re bright and eye-catching when used in the right situation.

  • Front/Back Lit Channel Letters

Those looking for a dramatic sign should consider this type of channel lettering. These letters produce illumination from both the front and back making for a dynamic and bright sign.

Channel letter signs can be mounted in a several ways:

  • Raceway Mount

Channel letter signs are often installed on a raceway, which is a metal box that houses the electrical wiring and power supply for the letters. It reduces the number of wall penetrations required for mounting.

  • Flush Mount

In this installation technique, the letters are attached directly to the building. This creates a flawless appearance that many people favor for their business signs.

  • Backer Mount

Letters are attached to a metal cabinet or backer panel that is larger in height and width then the channel letter configuration.

Channel letter signs are popular because of their ability to make the signage unique and illuminated. Businesses interested in this type of sign should contact Infinity Signs NW.

Advertising with Feather Flags

Feather Flags

Feather flags can be used for a variety of advertising events and purposes. Their many benefits have helped launch them into popularity in recent years. Some of these benefits include:

  1. Transportation

The size and weight of feather flags make them easy to transport. This is a huge benefit to those who use them at multiple events throughout the year.

  1. Set Up

While transporting them is easy, setting up and taking down feather flags is even easier. They simply need to be placed and secured in the stand. Often, the stand and hardware come in a convenient carrying case as well. When used outside they can often be secured directly into the ground without a stand. This saves a lot of time and hassle before events.

  1. Affordability

When compared to other types of signage for this type of advertising, feather flags are a great low-cost option. This can help companies stay within their budget, while still making an impact.

  1. Durability

These banners are built to blow in the wind and can outlast the ever-changing, unpredictable weather Idaho often experiences. When properly secured, businesses won’t have to worry about them falling over or ripping due to weather conditions.

  1. Flexibility

Feather flags can be used for events or sales both indoors and outdoors. They can have text on one side, or both, and in a variety of colors. This flexibility of use and design makes them perfect for many advertising opportunities.

Use feather flags at trade shows, for outdoor events, large sales, advertising a new housing development, and so much more. Their large size and movement makes them stand out and attract attention wherever they are used.

Talk to the team at Infinity Signs NW about creating feather flags for an event or sale. They can create colorful, eye-catching feather flags that can be used for years to come.

Electric Signage Issues

17622113 - fish and chips led sign at take away or fast food restaurant

Electric signs are a great tool for catching the attention of passersby. Their lighting makes the sign easy to see. However, the lighting can also bring about some problems when it isn’t working properly. Here are three types of electric signs and common issues they can experience:

Fluorescent Signs

Fluorescent lighted sign issues usually have to do with it not lighting up properly. It could be not fully lit, flickering, or completely unlit. Fluorescent lights have a lifespan of about 12,000 hours or approximately three years. Eventually they will start to show signs of aging by not lighting up properly. Regular sign maintenance can catch these issues and get the bulbs replaced when necessary.

Neon Signs

Neon signs aren’t too common anymore, but there are still some in use. The neon in the sign could be burned out or broken if the sign flickers and then goes out after being turned on. If half of the sign is working, but the other part is dim or out, the gas might need to be repumped or the tube replaced. Many businesses are replacing neon signs with new LED signs.

LED Signs

LED lighting has an extremely long lifespan. They rarely have issues like an individual or string of LEDs going out. However, sometimes the power supply can fail and need repairs. While it might cost more upfront, LED lighted signage has fewer issues and lasts much longer than the other two options.

When electric signage starts failing, it can impact the business and their image to the public. People might assume the business is closed, or doesn’t take good care of its property.

Along with creating electric signage, Infinity Signs NW offers sign maintenance, repairs, and cleaning to keep signage looking is best. If any issues arise with lighted signage, give us a call to get it fixed right away.

5 Ways to Safely Secure Banners

Secure Banners

Banners can be used for many applications both inside and outside of a building.

Here are some of the most common methods for safely securing banners in different environments:

  1. Suction Cups

If the banner needs to be positioned over glass, suction cups are an excellent way to hold it in place without making permanent changes to the building. They are a quick and inexpensive way to suspend lightweight banners. Suction cups are gentle on surfaces and are easy to move if necessary.

  1. Zip Ties

For construction projects with fencing, zip ties allow the banner to attach to the fence securely. Zip ties have a strong hold, which can protect the banner from flying away during windy weather. If the banner is larger, multiple grommets and zip ties might be needed to keep it in place.

  1. Velcro

Often at trade shows a banner needs to attach to a fabric-covered table. Velcro brand hooks and loops can stick to many fabric surfaces and provide a simple solution for this situation.

  1. String

When weather isn’t a concern or the banner will be placed inside, using a heavy-duty string will work just fine. Simply thread the heavy-duty string or thin roping through the grommets and tie it to an appropriate support.

  1. Bungee Cords

In areas with high winds, bungee cords can be used to securely fasten the banner while allowing it the flexibility to move with the wind. Since bungee cords have some give, while banners do not, putting the extra tension on the bungee cord instead of the banner will help prevent the banner from tearing.

No matter how your banner needs to be secured, Infinity Signs NW can accommodate it during the design process. Learn more about applications for banners and see Infinity Signs NW’s previous work on our website or give us a call at 208.473.2913 to get started on your next business banner.

Seasonal Vinyl Window Graphics

Vinyl window graphics have many advertising uses, but one that is often overlooked is during holiday sales. As the calendar heads into October, now is the time to start working on holiday advertising plans. Window graphics can be used for this in a variety of ways:

  1. Holiday Hours

Many stores change their hours during the holidays, but go back to regular hours right after. A window graphic is a quick and easy way to inform customers of the changing hours that can be taken down after the holidays are over. What better way to inform customers of changing hours than to put it directly on the building?

  1. Sales Promotions

Let everyone know about an upcoming or current sale or special deal with a window graphic. Most businesses have sales or specials during the holidays or close to the end of the year. Temporary window graphics can attract attention to these promotions. When installed early enough, they can entice both early bird shoppers and procrastinators.

  1. Holiday Graphics

A festive environment is likely to make customers and clients happier during the holiday season. Happy customers and clients are likely to spend more money. These festive graphics can also boost employee morale. Work with the team at Infinity Signs NW to create beautiful graphics celebrating any holiday this season.

Open window space is begging to be used for marketing purposes, especially during the holidays. Take advantage of this space to bring in new customers, inform current customers, and welcome the changing seasons.

Vinyl window graphics are a snap for Infinity Signs NW to install, and even easier to take down once the promotional is over. Visit the  Infinity Signs NW website to learn more about using vinyl graphics for advertising and see some of the pervious graphics that have been created.

Custom Signage: Cost-Effective Marketing

Custom Business Signs

When opening a new business, or revamping an already existing one, custom signage is an important part of the process. Working with a local company, like Infinity Signs NW, to create custom signage can provide a company many benefits. One of the biggest benefits is cost-effectiveness.

A well-designed sign, that is placed for prime visibility, can translate into more revenue. It is considered the most cost-effective means of marketing a brand. This is because signs are a one-time purchase and are visible 24/7, 365 days a year. Once installed, they continue to constantly work for as long as they are visible to the public.

In many studies, it has been shown that customers come into a store simply because of the outdoor sign. Signs have also been shown to increase sales for many businesses. Even making improvements to your outdoor signage can result in an average increase of 10% in sales. Improved signage could be a newly designed sign, moving the sign for added visibility, or an additional monument or pole sign.

Many new businesses will use a banner style sign until they have enough funds for a custom, permanent sign. Although banners are effective at drawing attention to the new business, they should be replaced with a permanent sign as soon as possible. One study found that 34% of consumers associate the quality of a sign with the quality of a store or product. Investing in a quality, custom sign from Infinity Signs NW early will help a new business send the right message, build their brand and let people know they are here to stay.

Whether opening a new location, revamping a current sign, or updating your brand, Infinity Signs NW can create a unique, custom outdoor sign for your business.