Choosing the Right Material

When ordering an outdoor sign there are a variety of things to consider – color, size, material, lighting, and much more.  One of the most important decisions, and often the most confusing for those who are new to sign ordering, is which material to use.  Beyond choosing the correct material you’ll also need to be sure to order the correct thickness.  All of this can be tricky if you haven’t done it before.  Infinity Signs, NW has the answers you need.

For customers who are looking for heavy-duty construction site signs, such as a hazardous material sign, we would recommend using .125” thick aluminum.  In general aluminum is one of the most popular options for outdoor signage.  It’s lightweight, looks great for years to come, is affordable and is incredibly durable. For our real estate customers looking for small yard signs we would recommend a thinner .040” thick aluminum.  For something slightly more rigid .080” thick aluminum is also a good choice.  As an example this is the thickness of the stop sign at the end of your street.

Similar in appearance to the aluminum sign is a dibond material.  These signs are thicker than aluminum alone but have an aluminum surface, which means you keep the beautiful look but add dimension.  Dibond also increases the strength and durability of the sign, and is available in a variety of colors, shapes and sizes.  It’s priced comparably to aluminum but does even better in outdoor conditions.  Many commercial real estate companies will use dibond for their signage because of its balance between durability and portability.

Another popular choice is dura-wood.  For those who are looking for signage that has the classic look of wood but the durability of vinyl.  Dura-wood is ½” thick and can be custom cut into any size you need.  It’s one of the best options for those who are looking to make use of full-color graphics but want something that’s still easy to mount and can stand up to the outdoor elements.  Many customers prefer dura-wood because it can be printed as a double-sided sign.

Whether your business is real estate, construction, or something else entirely we recommend considering the use of one of these 3 materials.  There is so much you can do with each of them and our design team is here to help you create something that suits your business perfectly.  Give Infinity Signs, NW a call today.

Advertisements

Vinyl Lettering – No project Too Small

vinyl lettering

At Infinity Signs NW we often hear from customers that they thought sign companies only did big jobs like monument signs or vehicle wraps, but we actually take on projects of all shapes and sizes.  Vinyl lettering is becoming more and more popular in a variety of applications, and Infinity Signs NW is working with customers every day on these projects.  As one of our customers said recently, “I had a very small project where I needed some vinyl lettering.  I was honestly surprised that Infinity Signs was willing to spend the time on such a small job.  Thanks again for following through on my job!” – Jarrod Clymer

For many businesses the simple addition of vinyl lettering to their walls or windows is a great way to promote their services or increase brand recognition through frequent logo placement.  Vinyl letters can be printed large enough to cover the whole wall, or small enough to be labels.  Regardless of your need, we can help.  If your business is one that wants to move customers through a process – such as a dog bathing business – vinyl letters are perfect.  You can use creative, eye-catching images and text to indicate where to start.  “Drop dog here, suds station, haircut time, shake it dry, how about a style.”

By selecting the color, size and font of your vinyl letters you can really set a tone for the type of business you’re promoting.  Bright colors and fun graphics in a child-care facility are welcoming and engaging.  They can be just for fun such as a giant giraffe, or they can be informative such as “please take your shoes off”.  Infinity Signs NW is great at helping you design vinyl lettering to fit your whole space and bring together your company culture with the information you need to present.

Vinyl letters are the perfect marketing tool for those who want something semi-permanent for their signage.  These graphics and letters will look beautiful for years, but can easily be removed and replaced at any time.  If you start to look around as you go about your day, you’ll find that people are using vinyl printing everywhere.  You probably don’t notice it but virtually every business is using it in some capacity.  Another advantage of vinyl is the price point.  It’s incredibly affordable as a signage and marketing option, which again allows for more frequent changes to fit various seasons of your business.

If you’re interested in learning how you could incorporate the use of vinyl lettering or images into your marketing plan give us a call.  We can get something designed, printed and ready for installation in no time.

Effectiveness of Sign Spinners

Sign Spinners

Everyone has seen those people that stand on the street holding a sign and dancing like crazy, or spinning the sign around, or dressed like a gorilla.  Do these gimmicks actually work?  Recent studies have found that having a person standing with a sign actually does improve customer responsiveness.  In fact it found that the response rate when the sign was being held was more than 150% higher than when the sign was simply standing alone at the road.  The driver responsiveness increased another 15% if the person holding the sign was doing some type of action – dancing, spinning, etc.

The study looked at a variety of other variables as well.  As you might imagine there are many do’s and don’ts associated with getting the attention of the public when using a temporary sign.  Here are a few of the ones most important when designing your street sign:

Simplicity – the most important thing to remember is to keep your sign and your messaging simple and to the point.  Your sign needs to use as few words as possible to give drivers enough time to read and comprehend your message.  Avoid using graphics and designs as these can detract from your primary messaging and make it more difficult for drivers to read your sign.

Color – selecting a color contrast for your sign will make a big difference in its effectiveness.  A bright color for the background or text contrasted with white or black works extremely well.  If you don’t want to use color at all a simple white background with black text was almost as effective in getting driver response during the study.

Text – it’s critical that you select a font that’s easy-to-read, bold, and sized appropriately.  You certainly can’t have someone holding a sign that’s ridiculously big so you’ll need to make sure that the number of words you print will fit in a standard size sign while maintaining a large font.  It’s far better for drivers to read 5 words and understand them than to see 20 words but be unable to read them all. The study found that short messages were over 90% more effective than longer ones.

The most important thing for business owners to take note of is that signs work!  People definitely notice signs when driving.  Their response to your sign is heavily dependent on its design and messaging, but they’ll definitely notice it.  In addition, it’s worth the cost to have an employee standing outside holding your sign.  If you can increase driver interest by 150% that will pay for your employee cost in a hurry.  Get your sign designed and printed today from Infinity Signs, NW.

Exterior Signage Spring Clean-up

Monument Signs

Spring is a good time to get out there and give your exterior business signage a hard look.  Does it look fresh, clean and professional or faded, outdated, and worn?  Often time’s signage is a critical decision for a new business but then gets crossed off the mental “to do” list and never revisited.  This can be detrimental to your company though as customer’s either fail to notice your sign at all because it’s been part of their world for so long, or worse yet they do not notice it because it looks like it needs some love.  It’s important to complete regular maintenance and cleaning on your exterior signs to avoid the negative effects that time and weather can have.  The team at Infinity Signs NW can help you keep your sign in tip top condition.

If many years have passed since your sign purchase, it might be time for something new altogether.  A new monument sign is the best choice for many non-retail customers.  Infinity Signs NW can design, build, and install a beautiful monument sign from virtually any material.  Select a material that fits the persona of your business – concrete, brick, wood, stone, stucco, and many more.  There is no better way to have a strong presence and excellent street visibility than with a monument sign.  You want your business to be easy to locate and make a great first impression, a monument sign gets the job done.

It may seem like a big task to get a new sign but we can help.  We have years of experience negotiating with landlords, property management companies, contractors, homeowner’s associations and others to make sure our clients have the appropriate permits in place and meet local requirements.  We will ensure that you get a sign you love, without upsetting the neighbors.

Infinity Signs NW has a huge variety of architectural design options, background colors, and optional features for you to select from.  We can be sure to make your sign stand out whether that’s literally with raised lettering or just figuratively with a beautiful new look.  Our professional installers will have the job done right and right away.  Get your sign ordered today and enjoy the benefits of attracting new attention this summer.

How often Should You Replace or Redesign Your Sign?

old signs

For a lot of business owners, outdoor signage is a big priority when they first open, or when they relocate to a new facility, but then it gets put on the backburner indefinitely.  You may think that it’s a one and done situation, but it’s not quite that simple.  While your signage will certainly last you for many years, there will come a point when the constant exposure to the elements, the development of other businesses around you, or changes in the city requirements will make a new sign important.  Your sign is the first and last impression customers will have of you, and it’s well known that a new sign promotes business growth.

We would recommend that every few years you take a hard look at your sign.  Does the location still make sense?  Does the wording still accurately describe your business?  Is the lighting appropriate and effective?  Are the materials of the sign in good repair? If the answer to any of these questions is “no” than it’s time to reach out to Infinity Signs NW for a new sign.  If the location or materials are the problem than more than likely a replacement of your existing sign, or possibly just a repair, will get the job done.  On the other hand if the wording or lighting aren’t working out, than a complete redesign and replacement may be in order.

For many customers the cost of the new sign is off set by the increase in sales that results from improved visibility, better messaging, lower maintenance costs, reduced electrical expense through the use of LED lighting and more.  So while that initial cost may feel overwhelming, the payoff can be substantial.  When selecting your next sign consider the material you select in terms of longevity.  An aluminum or aluminum composite sign has a life expectancy of 7-10 years, while plastics are only 5-7 years.  A vinyl banner may last 2-3 years depending on wind and weather impact.  A cedar wood sign will give you 8-10 good years and a high density urethane option can last 10 years or more.  Keep in mind that the lifespan of each of these materials is dependent upon regular maintenance along the way.

If you’re looking to get a sign that lasts, at an affordable price, contact Infinity Signs NW today.  Our design team will make sure the look and feel of your sign fits your business and our manufacturing group will ensure a quality product.

Steps to Remove a Decal

decal removal
15669589 – marion, wi – september 16: rear window decal on 1980 blue ford mustang car at the 3rd annual not just another car show on september 16, 2012 in marion, wisconsin.

While adding decals to your vehicle or business window is a great way of messaging to your customer base, there may come a time when you need to remove those decals.  In some cases, the decal is simply promoting something that’s no longer relevant or maybe you’ve rebranded with a new logo and want to make sure that’s the image hitting your customer when they walk through the door.  Either way the first step is to remove the existing decals without leaving any marks or scratches, and prep the surface for your new one.

This may seem odd but to begin the removal process start by cleaning the decal and the area around it.  This can be done by simply using a sponge, warm water, and some liquid dish detergent.  Soak the sponge in the soapy water and scrub the area well to remove any built up dirt or grim.   Use clean water to rinse off the bubbles and then a cloth to dry the area.  Make sure the decal is completely dry before moving to the next step.

Look over the decal and identify if there are any weak spots.  In many cases the corner or edge is likely to be the best spot to start.  If you don’t see anything obvious pick a little at the edges until you find an area that seems more ready to peel off.  Next get a hair dryer and use some heat to loosen the adhesive.  Begin by pointing the hair dryer at the center of the decal and then moving out in slow circles.  The hair dryer should be just a few inches off the surface of the decal.  You’ll need to move slowly, holding the heat over each surface of the decal for several seconds.  The decal should feel warm to the touch upon completion of this step.

To further loosen the corners or edges apply rubbing alcohol or WD-40.  At this point it’s time to start scrapping the decal off.  This can be done using anything with a soft edge.  Avoid using a metal blade as this is likely to scratch the surface of the material underneath the decal.  Your fingernail, an old credit card, or a plastic spatula are all good options.  Began your scraping at the previously identified weak spots.

Once the sticker has been completely removed use a glue removal product to clean the surface area.  This can be done by applying it to a cloth and rubbing it over the area formerly covered by the decal until the area is completely clean.  Clean the area again with your sponge and warm, soapy water.  If the decal was located on a vehicle, apply a fresh coat of wax as a final step.  Now you’re ready to start promoting the next phase of your business.

Signage: It Can Make or Break Your New Business

exterior-signage

As a business owner you have a million decisions to make, especially when opening a new location or getting a first time business off the ground.  As you wade through government red tape for permits and legal protections, contractor decisions for the set-up of your facility, and marketing choices to best get the word out, you may not be giving your sign a whole lot of thought….but you really should.  Undervaluing the power of the first impression that your sign will make could be catastrophic to your business.

While traveling recently, we came across a great example of the damage that can be done by not using good signage.  A new business had just moved in to the area and set-up a fantastic facility for kids to jump on trampolines and run through ninja courses.  They did everything right with the facility.  The inside was clean, had bright colors, was well laid out, and had many friendly employees ready to engage kids in an afternoon of fun.  They did everything right with the marketing.  They hit social media hard, promoted on local radio stations, and offered deals to get people in to check it out.  It looked like this company was set-up for success with parents throughout the area talking about taking their kids there.  Unfortunately things went downhill when parents pulled in to the parking lot.

As many of these types of places are, this one was located in a large warehouse style building at the end of a strip mall.  This means an enormous surface area on the front of the building in which to put a sign.  This business chose however to print out a small banner to hang over the door.  It wasn’t properly secured and was thus flapping in the breeze, making it difficult to even read what it said.  Sadly many people pulled into the parking lot and either couldn’t find the place, or saw the sad little banner and decided to move on.  The impression it gave to parents was that this place was a fly-by-night company which did not instill the confidence parents want before taking their children inside.  These potential customers never had the chance to see the amazing facility inside or the eager-to-please staff members.

To avoid shooting your new business in the foot before you even get it off the ground, make sure your signage sends the appropriate message to your new customers.  They’ve got to feel comfortable that your business is legitimate.  If you do an amazing job inside, but your customers never walk through the front door, you’ve lost before you’ve even started.  Infinity Signs NW can make sure you don’t end up in this situation.  Our design team will help you come up with just the right signage to market your business to the community, our manufacturing team will create something beautiful, and our installers will make sure the work is properly completed. So before your big launch contact Infinity Signs NW and make sure you hit the ground running.