3 Great Ways to Market your Boise Business in 2020

Marketing in 2020

As we launch in to 2020, many businesses are reevaluating their marketing strategy and looking for ways to drive new business for the coming year and the new decade. This may mean a logo redesign, a face-lift for old outdoor signage or an eye-catching new vehicle wrap to grab the attention of busy customers on the road.

Every brick-and-mortar business knows that staying competitive in an increasingly on-line world has its challenges, but one of the biggest advantages you have is your physical presence in the community. Take full advantage of it by gaining brand recognition through increased local marketing efforts utilizing modern signage methods. Here are 3 great ways you can increase traffic this year – without breaking the bank.

Banners – banners are an inexpensive way to launch a new marketing message. They’re easy to install, can be moved to various locations, can be fabricated quickly, and can have a big impact on sales. The versatility of banners makes them the perfect tool for every business owner. They can be printed in virtually any size meaning you can hang one on the side of your building, or simply over the cash register. They can be printed in bright, vivid colors or classy more restrained color pallets. Infinity Signs, NW has helped many companies throughout the Boise area create effective banners that catch people’s attention and increase sales.

Vehicle Graphics – if you’ve not yet tried adding graphics to your business vehicle you really don’t know what you’re missing. The increase in brand recognition that a vehicle wrap brings is simply unbelievable. Whether that vehicle is parked at a customer site, driving around downtown, or even parked for the night in front of your business – it’s still working hard to promote your company. Literally thousands of people each and every day will see the stunning graphics, design, and colors you’ve selected for your vehicle wrap. Even your website doesn’t generate that kind of traffic.

Indoor Signs – the signage in your building can provide a lot of value to your business. Of course it can keep you in compliance with various local laws and ADA requirements, but it can also create a powerful effect for new customers entering your lobby, improve company moral with employees, and promote company initiatives. Consider adding a professionally-designed and installed dimensional sign. Infinity Signs, NW has come up with some incredible 3D signs that look amazing when installed in a business lobby. Your indoor signage can go a long way towards creating the look and feel of your business, it’s worth investing in.

If you’re looking to start 2020 off running contact Infinity Signs, NW today and get your new signage project underway. Our many years of experience make us the perfect partner in the sign industry.

Top 10 Funniest Signs

Everyone needs a good chuckle now and again and while we have no idea if these signs were intended to be funny or not…they’re hilarious.  Enjoy a good laugh on us, and remember the restaurant owner is “Not responsible if seagulls eat your funnel cake”.

 

#1 Crazy Stealing Seagulls – doesn’t this just make you wonder how often this must have happened to warrant a sign?

Warning signsPhoto Posted by iirraa

 

#2 The Church is Coming For You – really can’t tell if this was on purpose or not.

Church Signs

Photo by boredpanda.com

 

#3 Out of Control Owls – the animals in some areas must be totally out of control!

Caution signs

Photo by boredpanda.com

 

#4 Can you Trust Anyone These Days?

Custom Parking Signs

Photo by marctonysmith

 

#5 Some Signs Get Funnier with Modification

Road Signs

Photo by un_owen

 

#6 The Seniors in this Town Must be Really Dirty

Changeable signs

Photo by PittCaleb

 

#7 Protect the Animals – we certainly don’t want to make the animals at the zoo ill!

Safety signs

Photo by tenioman

 

#8 Hmmm – This sign is well beyond politically correct

Funny Signs

Photo by TrombaMarina

 

#9 Go Green – this is what happens if you refuse to be part of the solution for the reduction of carbon emissions.

Road signage

Photo by Alexander Somma

 

#10 Attention Getter – this sign is a test to see how well you’re paying attention, and whether you read all the way to the end of instructions.

Metal Signs

Photo by dullhunk

The Powerful Effect of Combining Materials

Multi-layered Sign Materials

When considering your interior and exterior signage designs don’t limit yourself to the use of just one material.  In many cases combining different materials, such as wood with metal, creates a truly unique and striking look.  The metal letters stand out sharply in contrast to the wooden background and really draw the attention of the people driving past.  The same is true for many other combinations of materials.

The addition of a second material gives your sign added dimension, which is a fantastic and increasingly popular look.  You can also achieve that 3 dimensional look by layering the same material on top of itself.  Let’s say you used a brushed stainless or aluminum background material but then layered your text in the same material on top.  You could use a bright color for the letters to make them stand out from the background, while maintaining the feel of the metal.  This is also the perfect way to bring your company colors through to your signage and further increase your brand recognition in the community.  Another way of doing this is by using two different colors or types of wood all on one sign.  A lighter colored wood for the background but a dark wood for the logo is a powerful look.

By using a different material for the lettering you also have the opportunity to create spacing between letters and background, which is the perfect place to add in some halo lighting effects.  You could do white light or colored to really make the letters pop.  Lighting improves your sign’s visual effects during the day as well as increasing visibility at night.

Layering multiple materials is not just for exterior signage.  This look is a fantastic addition to your company’s lobby as well as in the production of directional signs. It gives your business a fresh, modern look in addition to being sure to be noticed by anyone walking through your hallways.  Give Infinity Signs, NW a call today to discuss how we can help you take advantage of integrating multiple materials into your next signage project and you’ll have the confidence that your sign will literally stand out from all the others.

Beautiful Window Graphics

Boise Window Graphics

Recently Infinity Signs, NW had the pleasure of working on a project to complete a large series of window graphics in a downtown Boise area.  Window graphics are a great way to, not only promote an existing business, but also to let customers know about what’s going to be coming soon.  As you complete renovations or construction on your new location consider adding some colorful window graphics.  Not only will they hide everything that’s going on inside, but they also get people excited about what’s coming.  There’s nothing better for a new business then to have people spreading the word about what’s coming before it even opens.

An additional benefit to window graphics is the ability to keep them or remove them after your business does open.  In many cases keeping a few panels up is a great way to continue your marketing efforts and draw attention to your business, but other panels can be taken down to entice people to come inside and see all that you have to offer.  Window graphics from Infinity Signs, NW are designed to last for many years, but are also easy to remove when the time is right.

Window graphics are one of the most affordable ways for new businesses to advertise.  Compared to more traditional signage, they’re far less expensive and can have an even more powerful effect on customers because of their large colorful graphics. The team at Infinity Signs, NW will complete the installation process quickly and professionally freeing you up to focus on the thousands of other details that go in to opening a new location.

Not sure what to put on your windows? Let our design team go to work for you.  We have years of experience coming up with window displays that are both unique and beautiful. We can work with the style of your company, your logo, color scheme and graphics to create something you will absolutely love. In addition, you’ll be able to go from an initial phone call to Infinity Signs NW to a stunning, finished window in just days. We offer a variety of styles to fit any window set-up and we can tie your window graphics in with all of your other interior signage and marketing efforts to ensure a successful launch for your business. Give us a call today to get started changing the whole look of your business.

Choosing the Right Material

When ordering an outdoor sign there are a variety of things to consider – color, size, material, lighting, and much more.  One of the most important decisions, and often the most confusing for those who are new to sign ordering, is which material to use.  Beyond choosing the correct material you’ll also need to be sure to order the correct thickness.  All of this can be tricky if you haven’t done it before.  Infinity Signs, NW has the answers you need.

For customers who are looking for heavy-duty construction site signs, such as a hazardous material sign, we would recommend using .125” thick aluminum.  In general aluminum is one of the most popular options for outdoor signage.  It’s lightweight, looks great for years to come, is affordable and is incredibly durable. For our real estate customers looking for small yard signs we would recommend a thinner .040” thick aluminum.  For something slightly more rigid .080” thick aluminum is also a good choice.  As an example this is the thickness of the stop sign at the end of your street.

Similar in appearance to the aluminum sign is a dibond material.  These signs are thicker than aluminum alone but have an aluminum surface, which means you keep the beautiful look but add dimension.  Dibond also increases the strength and durability of the sign, and is available in a variety of colors, shapes and sizes.  It’s priced comparably to aluminum but does even better in outdoor conditions.  Many commercial real estate companies will use dibond for their signage because of its balance between durability and portability.

Another popular choice is dura-wood.  For those who are looking for signage that has the classic look of wood but the durability of vinyl.  Dura-wood is ½” thick and can be custom cut into any size you need.  It’s one of the best options for those who are looking to make use of full-color graphics but want something that’s still easy to mount and can stand up to the outdoor elements.  Many customers prefer dura-wood because it can be printed as a double-sided sign.

Whether your business is real estate, construction, or something else entirely we recommend considering the use of one of these 3 materials.  There is so much you can do with each of them and our design team is here to help you create something that suits your business perfectly.  Give Infinity Signs, NW a call today.

Vinyl Lettering – No project Too Small

vinyl lettering

At Infinity Signs NW we often hear from customers that they thought sign companies only did big jobs like monument signs or vehicle wraps, but we actually take on projects of all shapes and sizes.  Vinyl lettering is becoming more and more popular in a variety of applications, and Infinity Signs NW is working with customers every day on these projects.  As one of our customers said recently, “I had a very small project where I needed some vinyl lettering.  I was honestly surprised that Infinity Signs was willing to spend the time on such a small job.  Thanks again for following through on my job!” – Jarrod Clymer

For many businesses the simple addition of vinyl lettering to their walls or windows is a great way to promote their services or increase brand recognition through frequent logo placement.  Vinyl letters can be printed large enough to cover the whole wall, or small enough to be labels.  Regardless of your need, we can help.  If your business is one that wants to move customers through a process – such as a dog bathing business – vinyl letters are perfect.  You can use creative, eye-catching images and text to indicate where to start.  “Drop dog here, suds station, haircut time, shake it dry, how about a style.”

By selecting the color, size and font of your vinyl letters you can really set a tone for the type of business you’re promoting.  Bright colors and fun graphics in a child-care facility are welcoming and engaging.  They can be just for fun such as a giant giraffe, or they can be informative such as “please take your shoes off”.  Infinity Signs NW is great at helping you design vinyl lettering to fit your whole space and bring together your company culture with the information you need to present.

Vinyl letters are the perfect marketing tool for those who want something semi-permanent for their signage.  These graphics and letters will look beautiful for years, but can easily be removed and replaced at any time.  If you start to look around as you go about your day, you’ll find that people are using vinyl printing everywhere.  You probably don’t notice it but virtually every business is using it in some capacity.  Another advantage of vinyl is the price point.  It’s incredibly affordable as a signage and marketing option, which again allows for more frequent changes to fit various seasons of your business.

If you’re interested in learning how you could incorporate the use of vinyl lettering or images into your marketing plan give us a call.  We can get something designed, printed and ready for installation in no time.

Effectiveness of Sign Spinners

Sign Spinners

Everyone has seen those people that stand on the street holding a sign and dancing like crazy, or spinning the sign around, or dressed like a gorilla.  Do these gimmicks actually work?  Recent studies have found that having a person standing with a sign actually does improve customer responsiveness.  In fact it found that the response rate when the sign was being held was more than 150% higher than when the sign was simply standing alone at the road.  The driver responsiveness increased another 15% if the person holding the sign was doing some type of action – dancing, spinning, etc.

The study looked at a variety of other variables as well.  As you might imagine there are many do’s and don’ts associated with getting the attention of the public when using a temporary sign.  Here are a few of the ones most important when designing your street sign:

Simplicity – the most important thing to remember is to keep your sign and your messaging simple and to the point.  Your sign needs to use as few words as possible to give drivers enough time to read and comprehend your message.  Avoid using graphics and designs as these can detract from your primary messaging and make it more difficult for drivers to read your sign.

Color – selecting a color contrast for your sign will make a big difference in its effectiveness.  A bright color for the background or text contrasted with white or black works extremely well.  If you don’t want to use color at all a simple white background with black text was almost as effective in getting driver response during the study.

Text – it’s critical that you select a font that’s easy-to-read, bold, and sized appropriately.  You certainly can’t have someone holding a sign that’s ridiculously big so you’ll need to make sure that the number of words you print will fit in a standard size sign while maintaining a large font.  It’s far better for drivers to read 5 words and understand them than to see 20 words but be unable to read them all. The study found that short messages were over 90% more effective than longer ones.

The most important thing for business owners to take note of is that signs work!  People definitely notice signs when driving.  Their response to your sign is heavily dependent on its design and messaging, but they’ll definitely notice it.  In addition, it’s worth the cost to have an employee standing outside holding your sign.  If you can increase driver interest by 150% that will pay for your employee cost in a hurry.  Get your sign designed and printed today from Infinity Signs, NW.