As a business owner you have a million decisions to make, especially when opening a new location or getting a first time business off the ground. As you wade through government red tape for permits and legal protections, contractor decisions for the set-up of your facility, and marketing choices to best get the word out, you may not be giving your sign a whole lot of thought….but you really should. Undervaluing the power of the first impression that your sign will make could be catastrophic to your business.
While traveling recently, we came across a great example of the damage that can be done by not using good signage. A new business had just moved in to the area and set-up a fantastic facility for kids to jump on trampolines and run through ninja courses. They did everything right with the facility. The inside was clean, had bright colors, was well laid out, and had many friendly employees ready to engage kids in an afternoon of fun. They did everything right with the marketing. They hit social media hard, promoted on local radio stations, and offered deals to get people in to check it out. It looked like this company was set-up for success with parents throughout the area talking about taking their kids there. Unfortunately things went downhill when parents pulled in to the parking lot.
As many of these types of places are, this one was located in a large warehouse style building at the end of a strip mall. This means an enormous surface area on the front of the building in which to put a sign. This business chose however to print out a small banner to hang over the door. It wasn’t properly secured and was thus flapping in the breeze, making it difficult to even read what it said. Sadly many people pulled into the parking lot and either couldn’t find the place, or saw the sad little banner and decided to move on. The impression it gave to parents was that this place was a fly-by-night company which did not instill the confidence parents want before taking their children inside. These potential customers never had the chance to see the amazing facility inside or the eager-to-please staff members.
To avoid shooting your new business in the foot before you even get it off the ground, make sure your signage sends the appropriate message to your new customers. They’ve got to feel comfortable that your business is legitimate. If you do an amazing job inside, but your customers never walk through the front door, you’ve lost before you’ve even started. Infinity Signs NW can make sure you don’t end up in this situation. Our design team will help you come up with just the right signage to market your business to the community, our manufacturing team will create something beautiful, and our installers will make sure the work is properly completed. So before your big launch contact Infinity Signs NW and make sure you hit the ground running.