Updating Business Cards

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Business cards are a great way to reach out to potential clients, spread brand awareness, and make community connections. However, out-of-date cards might send the wrong message. That’s why it is recommended to update business cards when any of your information changes or when you have new business services or a new logo.

While some people might recommend updating them yearly, that may or may not be often enough. Here are three instances when updating business cards is necessary:

  1. New Information

When information changes, so should the business card. A change in information could be any of the following:

  • New Address
  • Name Change
  • New Phone Number
  • New Email
  • New Website
  • New Social Media Networks

If any of these changes occur, the card needs to be updated to reflect the change. Someone calling the wrong number or going to the wrong office won’t be happy when they do reach the business.

  1. Design

Over the years, logos are should be updated to look more modern and clean. When there is a change to the logo, the business cards need to be redesigned to match the new logo. Also, font preferences are constantly changing. Keep cards looking modern with a font update if necessary. Lastly, consider updating the color scheme of the card, or adding color if none is currently present. This will make the new cards stand out more to current clients and prospective new clients.

  1. Materials

Business cards today look nothing like they did 20 years ago. With technology and design capabilities constantly advancing, there are more options for creating business cards than ever before. They can be finished with gold leaf, aqua foil, embossing and more. The designers at Infinity Signs NW can add many little touches to make your business cards stand out.

Updating business cards ensures the business is giving a good first impression. Learn more about the design options available through Infinity Signs NW on our website.

 

Floor Graphics

Graphics can be put almost anywhere. Windows, cars, walls, and even floors. Not sure how to incorporate them? Well there are quite a few uses for them, such as:

  • Directing customer traffic
  • Reinforcing brand identity
  • Promoting an event
  • Themed rooms
  • Point-of-purchase advertising

Floor graphics can help boost profits and reach customers in a unique way. They’ve become a popular advertising and decorating tool for many businesses for three reasons.

  1. Flexibility

Businesses can get creative with the design and use of floor graphics. They can be made in different sizes, shapes, colors, and finishes to fit with the company or event. Whether they are needed for long-term use or short-term use, Infinity Signs NW can make it happen. Graphics can be installed on a variety of flooring as well.

  1. Blank Space

Signs are suspended from the ceiling, put on walls and windows, so why not put them on the floor? It’s taking advantage of free ad space that already exists. It’s a much less expensive option than other forms of advertising, which is a huge benefit for small or new businesses.

  1. Effective

Floor graphics give the customer something new to catch their attention. It’s different, and will be noticed with the help of graphic design team at Infinity Signs NW. When used along with other advertising efforts, it will boost the brand visibility and effectiveness even more. If helping direct traffic is the goal, what better way than to post a pathway for customers to follow? Floor graphics are not just for retail stores. They can provide guidance in large medical buildings, children’s play areas and other places where some visible, easy to follow direction symbols could be helpful.

Floor graphics are slip resistant, and can hold up to heavy traffic. Infinity Signs NW can install them in a timely manner, making sure they stick well and look professional. When they are no longer needed, floor graphics can be easily removed without leaving adhesive residue or damaging the flooring in the process.

Talk to Infinity Signs NW about how floor graphics can be beneficial for advertising purposes, directing traffic, or an upcoming event. Visit our website or call us at 208.473.2913.

Businesses That Benefit from a Wall Graphic

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A well-designed full wall graphic can transform a space and provide many benefits for a business. Full walls graphics might not be right for every business, however. To determine if a full wall graphic could be beneficial, businesses need to look at these factors:

  1. Audience

As with every other marketing or advertising decision, businesses first have to identify their audience. Is the wall graphic, intended for the general public, a specific market segment or is it being used for the benefit of employees? A wall graphic meant for employees may have a completely different style than one directed at potential customers.

2. Staff Motivation

Instead of a wall graphic aimed at customers, it can be aimed at motivating the staff. It livens up the workspace, can increase energy, and make everything a little less drab. Including company mottos and mission statement also helps everyone remember what their company stands for.

3. Enticing Customers

A large, colorful, wall graphic can create interest, making new potential customers want to come in and learn more about the business. It conveys the company’s personality, it’s mission, and more. Using the right colors for a specific business can boost revenue by enticing the emotions connected to a certain color.

Full wall graphics created by Infinity Signs NW are more efficient than a painted wall mural. Graphics are easily and quickly installed by professionals, which means no drying time like paint.

Wall graphics can be installed in many areas of the business such as the lobby, sales floor, conference room, and more. They truly transform a space into a statement.

The team at Infinity Signs NW can help businesses decide if a wall graphic would be beneficial, where it should go, and the design. Visit our website to see some examples of wall graphics projects we’ve done.

5 Benefits of Channel Letter Signs

Channel letter signs are a very popular option among businesses for building exteriors. These signs can be designed to be visible both day and night with either front or back lighting. They provide a beautiful 3D effect. These bold signs help create an easily identifiable brand for any business, making them an excellent choice.

Five of the main benefits of custom channel lettering include:

  1. Excellent Visibility

The 3-D quality and lighting make channel letter signs visible from far away. Having an easily seen sign is important for businesses, especially those in multi-tenant buildings or large business campuses.

  1. Size Advantage

Some code jurisdictions put a limit on the size of certain types of signs, which means the text on the sign could be too small to be noticeable. Using channel letters to create the sign allows for the text to appear larger, while still staying within the permitted size. This is because channel letters are displayed as individual letters mounted onto the exterior wall. The background is then no longer considered in the size of the entire sign because actually the wall of the building is the background.

  1. Unique Style

While a large number of businesses in Boise and the Treasure Valley have channel letter signs in front of their building, no two are the same. There are many different styles of channel letters that can be coupled with different fonts and colors to make each channel letter sign unique to that business and their identity.

  1. Brand Boosting

Channel letter signs can be made to match the feel of the brand, therefore re-instilling the brand in customers’ minds. Using colors, fonts, size, fabrication, illumination, and mounting, Infinity Signs NW can make a channel letter sign to perfectly portray the business’s brand. Channel letter signs also look professional and aesthetically appealing, which helps to increase brand image.

  1. Mounting

There are several ways channel letter signs can be mounted to a building depending on the background they will be placed on. The most common mounting applications are:

  • On a Raceway: this provides support from just one side of each letter whether it be left, right, top or bottom.
  • On a Box: This provides support from the rear of each letter.
  • Directly: In this application, the letters are mounting directly onto the existing exterior of the wall.

Whether an old building sign needs replacing or a business recently moved into a new location, the team at Infinity Signs NW can create the perfect sign for that space and install it. Stand out and be visible with a custom channel letter sign from Infinity Signs NW.

Designing Vehicle Wraps

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Vehicle wraps can receive hundreds of impressions in just one mile of driving around town. Their low cost-per-impression makes them a popular choice for businesses trying to build their brand. Vehicle wrap designs are extremely diverse and personal to the company, but there are still some rules to follow when thinking of a design.

  1. Have a Great Brand

Vehicle wraps should include a strong, identifiable brand and logo to make them easy to recognize. Infinity Signs NW can also help design a great logo for a new business or re-design a logo for a business wanting to update their brand. A great logo will enhance any vehicle wrap.

  1. Limited Text

The text on a vehicle wrap needs to be simple and concise so people have time to read and remember the information. The more text it has, the harder it will be for a person to remember what they read. A good rule of thumb is to only include the brand, tagline, and web address or phone number.

  1. Stand Out

Designing can get overcomplicated with details that in the end just create visual noise that just muddles the message. A simple wrap that makes an impact with a great logo and good text and color contrast will stand out way more than one that has all the bells and whistles.

Creating custom, stand-out vehicle graphics is a specialty of Infinity Signs NW. We can create a vehicle wrap for many different types of vehicles including:

  • Cars
  • Trucks
  • Box Trucks
  • Vans
  • Trailer
  • Food Trucks
  • Motorcycles
  • Boats

Start making thousands of impressions each day while driving through Boise and the Treasure Valley with the help of the team at Infinity Signs NW. Visit our website to see some of the vehicle wraps we have created for other businesses.

Designing Yard Signs

Many businesses can benefit from lawn signs. These are generally installed in customers’ yards, or outside of a business to give more information about the business services. The key to making a good impression on passersby is a well-crafted yard sign. To be effective, a sign needs to be informative and attention-grabbing.

The team at Infinity Signs can help design an effective sign for any type of business in Boise and throughout the Treasure Valley. To create an effective yard sign, it first needs to have the basic information about the business.

This includes:

  • Name and Logo
  • Phone Number
  • Physical Address (if appropriate)
  • Website URL

If the sign is for a special promotion, here are a few more items to add:

  • Call to Action
  • Slogan
  • Text or SMS Code

Color

Yard signs must stand out since they aren’t tall and at eye level. Making them stand out requires smart color choices. Use bold colors that complement one another. The text and the background colors should contrast each other, so the text is easier to read.

Text

Text needs to be readable. A mix of capital and lower-case letters is best for accomplishing this clarity. A sign full of capital letters can be difficult to read. Usually you will want to use the same font throughout the sign, and make sure it is simple. Sometimes a different font or font color will be used for one or two words to really make them stand out.

Graphics

Adding graphics on a sign can help it stand out. Generally, the graphic on a yard sign is the company’s logo. However, it could also be a drawing or photo relating to the sign. The graphic should not clash with the colors of the text and background.

Talk to Infinity Signs about creating the perfect yard sign for any business. Their graphic design team will work with the customer to design a sign that they can be proud of and that customers will want to display in their yard.