Times Change, So Do Signs

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People and businesses are constantly changing – the average time people stay in a home = 7 years; the average time someone stays at a job = 5 years. With the only constant being that things are constantly changing, why would you want signage that never changes?  Many people think of changeable letter signs or electronic signs as the only option for something that’s easy and affordable to update, but there are many different options within printed signs as well.  Especially if you have a message that doesn’t change daily or weekly but annually or bi-annually you’ll still need the ability for a quick change.  There are a number of other reasons for purchasing changeable signs, but here are a few examples to help you see the vision for your company.

Directional – maybe you’re trying to direct customers to a specific location, or you need people to find your booth at a tradeshow, or you need interior directional signs to guide people to the correct location in a large building.  In any of these scenarios you need signage to get people to the right destination, but what if that destination changes?  Many times people change from one office to another within the same building, or the women’s clothing department relocates within a store. Being able to quickly and easily change the signs to point to the new location can be extremely helpful.

Directory – in many buildings there are multiple occupants which can change pretty frequently.  That will require regular sign changes to list the current tenants and their location.   Even within one company there may be changes necessary as services get added or dropped. In any case, having an affordable way to keep directories accurate is important.

There are several options for changeable signs.  Many A-Frame signs offer panels that can easily slide in and out, which can be very useful as directional signs.  A plastic sign channel can be useful for occupancy directories.  For a sign channel a new employee or business name is simply printed out and inserted.  Another option for directory signs that are more resilient are the plastic options.  Text can be printed on a plastic strip which can snap in or out of the directory as needed.

No matter what your budget or timeframe Infinity Signs NW has an option for an easily changeable sign that will get the job done. We’ve printed countless signs for businesses in the Boise area and continue to be their trusted supplier every time their sign needs change.

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Are Vehicle Wraps for Small Businesses?

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Many people think of advertising on vehicles as something done by large companies with a whole fleet of cars on the road, but a vehicle wrap can be an incredibly effective tool for small businesses as well.  Vehicle wraps are a very affordable way of reaching a large number of people in a relatively small geographic area.  For small businesses this type of targeted marketing is invaluable.

A vehicle wrap has one of the best returns on investment available with an average cost of around 4 cents per thousand impressions.  Compare that with a newspaper ad which costs roughly $19.70 to reach a thousand impressions, and a vehicle wrap is a no brainer.  In addition, most vehicle wraps last 5+ years with no signs of aging.  There are very few marketing options that have that type of long term range.

Have doubts about a vehicle wrap being effective for your small business?  The good news is it’s very easy to track how effective a wrap is for your company.  Try getting a different phone number to put on the wrap so you’ll know exactly where customers saw your information.  Another idea is to advertise a special deal or discount only on the vehicle wrap.  When customers contact you regarding that deal you’ll know they’ve seen the car around town.  Another option is to create a special landing page on your website and put that address on the vehicle wrap.  By tracking the traffic to that page you’ll get an idea of the effectiveness of the vehicle wrap.

Of course it’s critical that your wrap look good to the public, so you’ll want to be sure to use a professional to print and install it.  Infinity Signs NW has been doing vehicle wraps for businesses in the Boise area for years and our team of professionals gets the job done right every time.  A good wrap installer will protect the paint on the vehicle from any potential damage from the wrap as well as potential scratches during installation.

Infinity Signs NW uses only premium vinyl materials designed specifically for vehicle wraps.  We offer vinyl laminates that are formulated to protect printed graphics from both abrasion and UV fading.  In addition, Infinity Signs NW offers a quick turnaround to ensure your vehicles are on the road as soon as possible. Contact Infinity Signs NW today to get more information, tell us about your project and get a quote!

Why Utilize A Professional Sign Designer?

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You probably pass hundreds of signs every day – on your way to work, the gym, the grocery store, to get the kids from school – they’re literally everywhere.  Have you given any thought to the science that goes into signs?  There’s actually a tremendous amount of research that’s been conducted on all of the factors that make up effective, and ineffective, signage.  The United States Sign Council (USSC) has conducted several studies and put together recommendations for creating the ideal sign.

It’s important to partner with a sign company that is going to do more than just take an order for a sign, make it, and install it.  The sign company you work with needs to be willing to take the time to really understand your business.  It’s critical for the sign designer to understand the message you’re trying to communicate as well as the audience you’ll be targeting.  Factors such as letter size, color, and font are only a few of the factors designers will consider.  The USSC has gone well beyond these and put out recommendations based on the speed vehicles will be traveling at, the complexity of the driving situation, the amount of viewer reaction time & distance, as well as the amount of “negative” (unused space) on the sign.  With all these items impacting the effectiveness of your signage, having someone help guide the decision can be critical for the best end results.

Let’s consider just two of the areas that a sign designer will review: size and color of letters.  The size of the letters you select for your sign will vary depending on how close the sign is to the road, is it for foot traffic vs highway traffic vs city traffic, and how much time is your viewing audience going to have to take in the information.  Take a look at this chart that the USSC uses to make recommendations for letter sizing.

 

Viewing Distance – Minimum Letter Height

100’ – 4” letters

250’ – 10” letters

360’ – 16” letters

500’ – 22” letters

750’ – 33” letters

1000’ – 43” letters

1320’ – 57” letters

 

To give you a point of reference 360’ is roughly a city block.  So if you want drivers to see your signage from a block away when they’re stopped at a red light, make your letters 16” high.  Another interesting fact about sizing, that the USSC found through their research, is that letter height should be increased by 15% if the sign will be all capital letters vs a combination of capital and lower case letters, which are easier to discern.

Now let’s move into color selection for your signage. The USSC found in their research that changing the letter color and background color makes a major impact on visibility.  They found that the combination of a green background color with yellow letters was visible from the furthest distance, while the combination of a black background color with white letters had the shortest visibility distance. In both cases these were for external signs only.  Other combinations such as white background with black letters or blue backgrounds with yellow letters fell in between.

With so many things to consider, and so much research having been done, it’s worth the investment to utilize the skills of a professional designer.  Infinity Signs NW has designers who will take the time to get to know your business and make recommendations for all areas of your signage.  We value your business and don’t want to see you waste large sums of money on signs that simply won’t provide any ROI.

Benefits of Vinyl Wrapping a Boat

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Vinyl wrapping boats is a fun new trend that’s really going to be hot this summer.  While it’s certainly a great way to advertise for upcoming events or boat friendly clubs and restaurants, it’s also incredibly practical for the everyday boat owner as well.  Owning a boat can be high maintenance and expensive but a vinyl wrap can help with both of those issues. Take a look at some of the great benefits of getting your boat wrapped and consider giving Infinity Signs a call to get started designing your beautiful new boat look.

  1. Cost – the cost for a vinyl wrap is generally about a third of the cost of a professional paint spray job!
  2. Low Maintenance – no more buffing and polishing, simply use soap and water to clean. If the boat gets scratched or dented there’s no need to replace the entire wrap, in most cases a simple patch can be used to restore the original look.  A common question from customers has been whether the vinyl will lift or peel at all.  This should not be an issue for professionally installed vinyl wraps.
  3. Fast – most wraps can be completed in just a day or two which will reduce yard time and thus total cost for the project.
  4. Eco-Friendly – unlike toxic marine paints vinyl wraps use no chemicals or solvents, making it a much eco-friendlier option.
  5. Longevity – most wraps last up to 7 years, similar to a marine paint job. Vinyl has the added benefit of being more fade resistant than paint as well, meaning it will look great for all 7 years.
  6. Appearance – when your boat’s in the water no one will be able to tell whether you have a vinyl wrap or a new paint job, so why pay more? The wrap is also completely reversible.  If you try a new design and decide you’re not crazy about it, we can simply remove it.  In fact, a side benefit to the wrap is that it will preserve the original paint job on the boat and improve the resale value.
  7. Totally Unique – you can completely customize the look of your boat with a vinyl wrap. Virtually anything your imagination comes up with can be created!

Now is a great time to get started on your custom vinyl boat wrap.  As the summer season approaches our professional installers are going to start getting booked so beat the rush and get started today.

Installing Window Graphics

Window Graphic Installation

Window graphics are seen more frequently in storefront windows this time of year. Many stores have them installed to advertise a huge year end sale or to decorate for the holidays. Those who haven’t invested in vinyl window graphics before, might not know there are two different ways of installing them.

Inside Installation

This style refers to installing the window graphic on the interior side of the window. The graphic is printed on the adhesive side. This is a common choice for store owners who might be worried about the outside elements damaging their window graphics. Another benefit is that when installed inside, people cannot vandalize the graphics by ripping or cutting them.

Outside Installation.

When putting the graphic on the outside of the window, the graphic is printed opposite the adhesive side. Many storefront owners with tinted windows choose this option so that the graphic is not partially obscured from view. The tint can distort the colors of the window graphic installed on the interior side of the window, making it harder to read for passersby. Also, window graphics are designed to withstand the elements and fading, even when placed outside.

No matter which way they are installed, window graphics help to drive traffic to storefronts and keep customers informed. Use them for decorating purposes, advertising a sale, or informing customers of business hours. Window graphics can be made to fit the whole window, or just a small portion, giving stores a lot of options.

Infinity Signs NW can meet with businesses to determine the best way to create and install window graphics for every situation. Our tools and training make installing windows graphics a quick and painless process for businesses. Visit our website to see some of the vinyl window graphics Infinity Signs NW has created for other businesses in Boise and the surrounding area.

5 Ways to Safely Secure Banners

Secure Banners

Banners can be used for many applications both inside and outside of a building.

Here are some of the most common methods for safely securing banners in different environments:

  1. Suction Cups

If the banner needs to be positioned over glass, suction cups are an excellent way to hold it in place without making permanent changes to the building. They are a quick and inexpensive way to suspend lightweight banners. Suction cups are gentle on surfaces and are easy to move if necessary.

  1. Zip Ties

For construction projects with fencing, zip ties allow the banner to attach to the fence securely. Zip ties have a strong hold, which can protect the banner from flying away during windy weather. If the banner is larger, multiple grommets and zip ties might be needed to keep it in place.

  1. Velcro

Often at trade shows a banner needs to attach to a fabric-covered table. Velcro brand hooks and loops can stick to many fabric surfaces and provide a simple solution for this situation.

  1. String

When weather isn’t a concern or the banner will be placed inside, using a heavy-duty string will work just fine. Simply thread the heavy-duty string or thin roping through the grommets and tie it to an appropriate support.

  1. Bungee Cords

In areas with high winds, bungee cords can be used to securely fasten the banner while allowing it the flexibility to move with the wind. Since bungee cords have some give, while banners do not, putting the extra tension on the bungee cord instead of the banner will help prevent the banner from tearing.

No matter how your banner needs to be secured, Infinity Signs NW can accommodate it during the design process. Learn more about applications for banners and see Infinity Signs NW’s previous work on our website or give us a call at 208.473.2913 to get started on your next business banner.

Seasonal Vinyl Window Graphics

Vinyl window graphics have many advertising uses, but one that is often overlooked is during holiday sales. As the calendar heads into October, now is the time to start working on holiday advertising plans. Window graphics can be used for this in a variety of ways:

  1. Holiday Hours

Many stores change their hours during the holidays, but go back to regular hours right after. A window graphic is a quick and easy way to inform customers of the changing hours that can be taken down after the holidays are over. What better way to inform customers of changing hours than to put it directly on the building?

  1. Sales Promotions

Let everyone know about an upcoming or current sale or special deal with a window graphic. Most businesses have sales or specials during the holidays or close to the end of the year. Temporary window graphics can attract attention to these promotions. When installed early enough, they can entice both early bird shoppers and procrastinators.

  1. Holiday Graphics

A festive environment is likely to make customers and clients happier during the holiday season. Happy customers and clients are likely to spend more money. These festive graphics can also boost employee morale. Work with the team at Infinity Signs NW to create beautiful graphics celebrating any holiday this season.

Open window space is begging to be used for marketing purposes, especially during the holidays. Take advantage of this space to bring in new customers, inform current customers, and welcome the changing seasons.

Vinyl window graphics are a snap for Infinity Signs NW to install, and even easier to take down once the promotional is over. Visit the  Infinity Signs NW website to learn more about using vinyl graphics for advertising and see some of the pervious graphics that have been created.