The Powerful Effect of Combining Materials

Multi-layered Sign Materials

When considering your interior and exterior signage designs don’t limit yourself to the use of just one material.  In many cases combining different materials, such as wood with metal, creates a truly unique and striking look.  The metal letters stand out sharply in contrast to the wooden background and really draw the attention of the people driving past.  The same is true for many other combinations of materials.

The addition of a second material gives your sign added dimension, which is a fantastic and increasingly popular look.  You can also achieve that 3 dimensional look by layering the same material on top of itself.  Let’s say you used a brushed stainless or aluminum background material but then layered your text in the same material on top.  You could use a bright color for the letters to make them stand out from the background, while maintaining the feel of the metal.  This is also the perfect way to bring your company colors through to your signage and further increase your brand recognition in the community.  Another way of doing this is by using two different colors or types of wood all on one sign.  A lighter colored wood for the background but a dark wood for the logo is a powerful look.

By using a different material for the lettering you also have the opportunity to create spacing between letters and background, which is the perfect place to add in some halo lighting effects.  You could do white light or colored to really make the letters pop.  Lighting improves your sign’s visual effects during the day as well as increasing visibility at night.

Layering multiple materials is not just for exterior signage.  This look is a fantastic addition to your company’s lobby as well as in the production of directional signs. It gives your business a fresh, modern look in addition to being sure to be noticed by anyone walking through your hallways.  Give Infinity Signs, NW a call today to discuss how we can help you take advantage of integrating multiple materials into your next signage project and you’ll have the confidence that your sign will literally stand out from all the others.

Exterior Signage Spring Clean-up

Monument Signs

Spring is a good time to get out there and give your exterior business signage a hard look.  Does it look fresh, clean and professional or faded, outdated, and worn?  Often time’s signage is a critical decision for a new business but then gets crossed off the mental “to do” list and never revisited.  This can be detrimental to your company though as customer’s either fail to notice your sign at all because it’s been part of their world for so long, or worse yet they do not notice it because it looks like it needs some love.  It’s important to complete regular maintenance and cleaning on your exterior signs to avoid the negative effects that time and weather can have.  The team at Infinity Signs NW can help you keep your sign in tip top condition.

If many years have passed since your sign purchase, it might be time for something new altogether.  A new monument sign is the best choice for many non-retail customers.  Infinity Signs NW can design, build, and install a beautiful monument sign from virtually any material.  Select a material that fits the persona of your business – concrete, brick, wood, stone, stucco, and many more.  There is no better way to have a strong presence and excellent street visibility than with a monument sign.  You want your business to be easy to locate and make a great first impression, a monument sign gets the job done.

It may seem like a big task to get a new sign but we can help.  We have years of experience negotiating with landlords, property management companies, contractors, homeowner’s associations and others to make sure our clients have the appropriate permits in place and meet local requirements.  We will ensure that you get a sign you love, without upsetting the neighbors.

Infinity Signs NW has a huge variety of architectural design options, background colors, and optional features for you to select from.  We can be sure to make your sign stand out whether that’s literally with raised lettering or just figuratively with a beautiful new look.  Our professional installers will have the job done right and right away.  Get your sign ordered today and enjoy the benefits of attracting new attention this summer.

New Year, New Look

flextechs-sign1

As we begin 2019, is it time for your business to get a new look?  Do you need to mix it up to grab customer’s attention again?  The best way is to reevaluate your signage.  After a while people drive by the same signs over and over and completely miss what they even say.  Haven’t you ever had that experience?  You drive through an area you’ve driven through a thousand times before and all of the sudden realize there’s a store there that you never knew existed.  Many times it turns out that the store has been there for 20 years.

What can you do to make sure your business isn’t in that situation?  Change up the look of your signage periodically.  Having something fresh and different will stand out to customers and cause them to take a second look.  Getting a new look can mean an entirely new exterior sign, the addition of an electronic sign, a new banner or special event sign, or simply a facelift of the existing signage.

Infinity Signs NW can help with all of these services.  Our installation team can take a look at your existing signage and make recommendations on everything from giving it a good cleaning to servicing and repairing anything that’s been damaged. The design team is also available to work with you if you’re looking to go in a new direction entirely.  You’ll need to consider whether you want to keep some of your existing sign features such as font, color, or use of images or scrap everything and completely start over.  This is where working with a design artist can be extremely helpful.  Let us work up some images for you to give you an idea of what it would look like to make big changes verses smaller ones and then you decide which best reflects your business.

The quick turn around on manufacturing from Infinity Signs NW means you’ll be getting the benefits of your new signage right away.  You’ll be sure to get everything you can out of this New Year.  The installation staff will have your new signs up promoting your company before you know it.  Make 2019 the year your company stands out from the crowd with a new look in the community.  This could be just what you need to bring in new customers and grow your business this year.

Window Graphics Marketing

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The windows on the outside of your business are a unique opportunity to advertise to potential customers, without reducing visibility for employees.  Window graphics allow you to still see out, but customer’s to see your message.  There are a tremendous number of benefits to taking advantage of this marketing space.

Nearly anything can be printed – photos, logos, text, product information, directional details, etc.  Often your store front will have multiple window panels allowing for the opportunity to display several different items.  This is a great way to put a significant amount of information into your customer’s hands in just a few seconds.  Let them know who you are, what your business offers, and current deals all in the blink of an eye.  Using bright colors will attract attention from a substantial distance and make buyers curious to see what the display is about.

Window graphics are also temporary.  They can easily be removed and replaced as your needs change.  The professional installers at Infinity Signs NW can come swap out one graphic for another and instantly you go from your summer specials to what’s new for the fall. In addition they allow you to constantly present a modern, trendy look rather than a more permanent sign that will look out dated at some point. While easily removed, they look far more professional than putting up posters or using window paint.  A beautifully designed window graphic lets customers know you’re a serious business, with a product they should check out.

At Infinity Signs NW we can create custom window graphics in whatever size, shape, color, style, finish, or quantity you need.  We can assist with the design & layout, printing, installation, and when needed removal/replacement.  Window advertising is one of the most cost effective ways to reach your customer base.  Your windows are essentially a large, low-cost billboard that you have unlimited access to.  Windows can be a great opportunity to set the mode for your business as well.  If you offer services for children, the windows can be decorated in a kid-friendly way to excite them to come inside.  Maybe you’re focused on travel, set the mood with images of far away places.  The options are truly limitless.  Contact our design specialists at Infinity Signs NW to get started and begin using your windows to drive sales.

The History of Signage

historical sign

Signs have been around far longer than you might imagine, just not in quite the way you might be thinking.  According to Wikipedia signage is defined as “the design or use of signs and symbols to communicate a message to a specific group…Signs are any kind of visual graphics created to display information to a particular audience.”  Using this definition the first “signs” were cave drawings such as those done by the Egyptians and others to pass information on to future generations.  These signs were a way of keeping track of history, but also providing useful information about potential danger as well as opportunities for food in the area.

Fast forward a few hundred years and other types of signs emerge.  Religious groups began to use signs, such as the cross or the moon, to indicate religious affiliations. The first commercial signs are found in about this same time period with examples having been recovered from the Greek and Roman peoples.  They used stone to create signboards to put on shop fronts as well as for officials to announce public events.  In addition there have been examples recovered from the outside of shops where there were white areas which would then have symbols painted on them to indicate what type of building it was.  Some of the earliest still exist today such as the red and white pole for the barber’s shop and the three balls which indicate a pawnbroker.

english pub sign

In the 14th century King Richard II of England made signage a law.  He required shops to put up signs on their property with his legislations that stated “whosoever shall brew ale in the town with intention of selling it must hang out a sign, otherwise he shall forfeit his ale.”  Given that no one wanted to forfeit their ale, signs became common.  As time went on and more and more shops went up, the shop owners had to get more elaborate in their signage to differentiate themselves, thus we move in to the more modern versions of signs.

Many shop owners thought the answer was bigger signs, this became a hazard to the public as well as an eye sore, which is when government began to get involved with legislating the size and location for sign placement.  In the 19th century painting of signboards became so popular that local artists were able to support themselves just from this type of work. In addition, some inventions came along that really helped the industry – gas lighting, the industrial printing press, and electricity.

neon sign

The next major sign developments came in the early 1900’s.  Lights began to be added to signs, initially just for businesses that operated after dark but eventually to nearly all signs.  In the 1920’s came the invention of the neon sign.  This provided signage that could be easily customized and highly visible. For many years neon signs became the standard.  In addition, the creation and widespread adoption of the automobile led to the need for street signs and street safety signs at about this same time.  From here plastics were introduced which allowed for large scale production of signs with the flexibility to make changes easily.

From there it was a quick jump to the sign industry of today which is estimated to be just over a $50 billion dollar a year industry.  Now signs are available in any color, size, material, or shape you can imagine and can be displayed in hundreds of manners.   Infinity Signs NW is a proud part of the history of the sign industry with our team’s creative energy helping to further advance signage and move it towards future development.

Types of Signs

Have you thought about getting a new sign for your business but felt like you didn’t know the lingo of the sign world enough to even know what to ask for?  Well here is a breakdown of the most common types of signs to help you feel confident in determining what type of signage you’re looking for.

monument sign

Monument Signs – these are permanent signs that are not attached to a wall or building.  They have a base or support structure made from a permanent material such as concrete, wood, or brick.  They are often found at the entrance to a parking lot or building.

Pylon Signs – these are the big, tall signs that you see in front of shopping plazas or along the highway.  Often times they will have the names of all of the businesses in that shopping area. The difference between a pylon sign and a monument sign is height.  Typically, monument signs are no higher than about 5’ in order to be at eye height, while a pylon sign is much taller with the intention to be seen from the street.

Pole Signs – this refers to any sign mounted on a single pole. In most cases they are tall, much like the pylon signs, but advertise only a single business name.  They are permanent, self-supporting, and not attached to any building or wall.

wall sign

Wall Signs – this refers to the signs seen on a building which indicate the name of the business located within.  They are made up of individual letters that are mounted directly to the building.  Many include lighting either from behind, in front or within the letters.  These are permanent signs and one of the most commonly seen types of sign.

sidewalk sign

Sidewalk Signs – These are the signs you see sitting in front of a business as you walk through the front door.  Often they feature information that changes frequently such as upcoming events, daily specials, or current sales.  They generally have a frame and the ability to change out the sign quickly and easily.

window graphics

Window Graphics – these are the signs you see on windows as store front advertising.  They can be decals, stickers or clings depending on the type of adhesive used.  This type of sign is easy to change more frequently as well.

Blade Signs – these are the signs that project out from the side of a building.  They are mounted perpendicular to the building or wall and are most common in a more downtown setting where walking customers are trying to locate a specific business.

Infinity Signs NW can help you with any of these sign choices through a comprehensive offering of material types, professional designers, and qualified installers.

Why Utilize A Professional Sign Designer?

Half-Dental

You probably pass hundreds of signs every day – on your way to work, the gym, the grocery store, to get the kids from school – they’re literally everywhere.  Have you given any thought to the science that goes into signs?  There’s actually a tremendous amount of research that’s been conducted on all of the factors that make up effective, and ineffective, signage.  The United States Sign Council (USSC) has conducted several studies and put together recommendations for creating the ideal sign.

It’s important to partner with a sign company that is going to do more than just take an order for a sign, make it, and install it.  The sign company you work with needs to be willing to take the time to really understand your business.  It’s critical for the sign designer to understand the message you’re trying to communicate as well as the audience you’ll be targeting.  Factors such as letter size, color, and font are only a few of the factors designers will consider.  The USSC has gone well beyond these and put out recommendations based on the speed vehicles will be traveling at, the complexity of the driving situation, the amount of viewer reaction time & distance, as well as the amount of “negative” (unused space) on the sign.  With all these items impacting the effectiveness of your signage, having someone help guide the decision can be critical for the best end results.

Let’s consider just two of the areas that a sign designer will review: size and color of letters.  The size of the letters you select for your sign will vary depending on how close the sign is to the road, is it for foot traffic vs highway traffic vs city traffic, and how much time is your viewing audience going to have to take in the information.  Take a look at this chart that the USSC uses to make recommendations for letter sizing.

 

Viewing Distance – Minimum Letter Height

100’ – 4” letters

250’ – 10” letters

360’ – 16” letters

500’ – 22” letters

750’ – 33” letters

1000’ – 43” letters

1320’ – 57” letters

 

To give you a point of reference 360’ is roughly a city block.  So if you want drivers to see your signage from a block away when they’re stopped at a red light, make your letters 16” high.  Another interesting fact about sizing, that the USSC found through their research, is that letter height should be increased by 15% if the sign will be all capital letters vs a combination of capital and lower case letters, which are easier to discern.

Now let’s move into color selection for your signage. The USSC found in their research that changing the letter color and background color makes a major impact on visibility.  They found that the combination of a green background color with yellow letters was visible from the furthest distance, while the combination of a black background color with white letters had the shortest visibility distance. In both cases these were for external signs only.  Other combinations such as white background with black letters or blue backgrounds with yellow letters fell in between.

With so many things to consider, and so much research having been done, it’s worth the investment to utilize the skills of a professional designer.  Infinity Signs NW has designers who will take the time to get to know your business and make recommendations for all areas of your signage.  We value your business and don’t want to see you waste large sums of money on signs that simply won’t provide any ROI.