Every business needs to find ways to stand out from the competition, attract talented employees, and appeal to its customer base. Having custom signage is an important piece of making all of that happen. Both new and old businesses can benefit from well-designed, professionally manufactured and installed custom signage. If your company has been around for a while chances are a refresh is needed, and for those just starting out you’ve only got one chance to make a good first impression on the community. Use quality signage to your advantage when attracting the eye of everyone passing by.
First Impressions – your signage is literally the first impression people will have of your business, which means it shouldn’t be the very last thing you update or put thought into. If you’re a new business the city, the newspaper, and social media are all going to help you in marketing your product or services but to fully take advantage of all that these have to offer, you need to be sure that your signage is in place ahead of time. Don’t wait until after the big launch to spend money getting your sign made; It might just be too late. For more established businesses new signage can be a chance to get a second try at a first impression. Replacing that faded, falling apart sign with something new, reintroduces you to the community, and may catch many people’s attention for the very first time.
Brand Awareness – the truth is you need people to feel like they are familiar with you and can trust you before they’re going to spend money with you. The more they see your company name and logo the more they’ll feel like they have a connection to you. Your signage is that opportunity to send a positive message to people and connect them to you. The more people see your logo, the more it reinforces your brand in their mind. They may not be in need of your services now, but when the time comes you want them to remember you and good signage can make that happen.
Interior Signage – don’t stop with just your large outdoor sign, give thought to the signage you want people to see when they actually come inside your business. Do they need directional signs? Would product information signage be helpful? Maybe a classy lobby sign is in order. No matter what your company does you will definitely need good interior signage to support what you’ve got going on outside.
Your custom sign is the perfect time to let everyone know what your particular style is and what the culture of your business is like. This is your chance to stand out from the crowd and really make a name for yourself. If you’re not sure how to ditch the more generic sign options then take advantage of a professional designer, it’s definitely worth the investment.