Updating Business Cards

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Business cards are a great way to reach out to potential clients, spread brand awareness, and make community connections. However, out-of-date cards might send the wrong message. That’s why it is recommended to update business cards when any of your information changes or when you have new business services or a new logo.

While some people might recommend updating them yearly, that may or may not be often enough. Here are three instances when updating business cards is necessary:

  1. New Information

When information changes, so should the business card. A change in information could be any of the following:

  • New Address
  • Name Change
  • New Phone Number
  • New Email
  • New Website
  • New Social Media Networks

If any of these changes occur, the card needs to be updated to reflect the change. Someone calling the wrong number or going to the wrong office won’t be happy when they do reach the business.

  1. Design

Over the years, logos are should be updated to look more modern and clean. When there is a change to the logo, the business cards need to be redesigned to match the new logo. Also, font preferences are constantly changing. Keep cards looking modern with a font update if necessary. Lastly, consider updating the color scheme of the card, or adding color if none is currently present. This will make the new cards stand out more to current clients and prospective new clients.

  1. Materials

Business cards today look nothing like they did 20 years ago. With technology and design capabilities constantly advancing, there are more options for creating business cards than ever before. They can be finished with gold leaf, aqua foil, embossing and more. The designers at Infinity Signs NW can add many little touches to make your business cards stand out.

Updating business cards ensures the business is giving a good first impression. Learn more about the design options available through Infinity Signs NW on our website.

 

3 Tips for Creating a Company Logo

Creating a company logo is an important step in starting a new business. It helps to shape the identity and often is the first thing customers will see. This is why it needs to symbolize what the company stands for.

There are three types of logos:

  • Font-based logos: these are made up of a type treatment with a twist so they aren’t just simple print
  • Illustrative logos: this type is literally an illustration of what the company does
  • Abstract graphic symbols: these logos don’t necessarily have anything to do with the actual business, such as the Nike swoosh

Not everyone is a creative genius, which can make creating a company logo difficult. That’s where Infinity Signs NW comes in. Their graphic design team can help create the perfect company logo to put on signage, promotional products, and more. However, coming in with a few ideas is helpful. Here are some ideas to get started:

  1. Seek out the competition

Some logos might not fly in a certain industry. It can be a good idea to check out what other companies are doing and which type of logo is used a lot in that industry. It can also give companies an idea of how to make theirs stand out.

  1. The message

The logo is a direct message to customers telling them what the company is about. If the company is more conservative, the logo should reflect that. The target audience should also be taken into consideration.

  1. Concise

Logos can’t afford to be cluttered. They need to be clean and able to be put on anything from a business card to the side of a vehicle. The best logos are easily reproduced and distinctive.

While actually creating the logo oneself isn’t the best idea, brainstorming some ideas can really help expedite the process. Talk to Infinity Signs NW about creating the perfect company logo to go on any sign or product needed.

Different Font Uses

When designing a sign, the choice of font matters. The right font should help the customer to read and understand the message quickly, while the wrong font will leave them confused, or could cause people to not read the sign at all. With thousands of fonts available, it can make choosing the right one difficult.

Almost every font can be put into one of five categories: Serif, San Serif, Script& Cursive, Text, and Novelty.

Serif

These fonts are the easiest to read, which is why Times New Roman is commonly used in publishing. A serif is a small angled line projecting from the upper and lower ends of the letter. When dealing with large amounts of text, like in a book, newspaper, or brochure, a serif font is the best way to go.

San Serif

The word sans means “without” in French, which means the letters in this font are missing the serifs from the top and bottom. When there are few words and a large font is needed, san serif is easy to read. This type of font is commonly used for street signs. When creating large signage for a business, this is a great type of font to use.

Script and Cursive

There is a different between these two stylish and formal fonts. Script is when the letters do not touch each other. If the letters are touching each other, the font is considered cursive. These can be difficult to read, so be careful when putting them on signage.

Text

These are the most difficult fonts to read. Generally, these can be found on newspaper mastheads (the logo at the top) and company logos. It probably is not the best font for a sign, unless it is already part of a logo.

Novelty

Novelty fonts should be used for novelty signage, such as a holiday special or important promotion. These fonts are easy to go overboard with and should never be mixed together on a sign.

Keeps these font suggestions in mind when thinking of a new sign design. Still not sure which font to use? The team at Infinity Signs NW can help find the right font for any sign they help to create and manufacture.

Business Card Rules

Businessmen and women hand out hundreds to thousands of business cards each year. To make sure those business cards are making the right impression, be aware of how its format and information are coming across to potential contacts. Follow these five rules for an effective business card:

  1. Only Important Information

Not every single detail needs to be put on a business card. Cluttering it with a small font can make it difficult for people to read or lose their attention. The basics should be the only info on the front of the business card. These include: name, title, business name, phone, email and website.

  1. Legibility

The text on business cards should be simple and easy to read. While it might be tempting to add a fun font, it isn’t the best idea. The logo design can be a different, fun element that adds interest, while allowing the font to stay simple.

  1. Printing

While printing business cards at home might save a little money, they won’t make as good of an impression as professionally printed business cards. The team at Infinity Signs NW can print business cards, as well as help design them for customers.

  1. Keep the Audience in Mind

Business cards for a tailoring business will look different than those for a plumbing business. They will need to be designed thinking of the people receiving the business card and how they will receive the design.

  1. Call to Action

To make a card memorable and interactive, consider including a call to action. It can be a discount, a QR code, or something else interactive. It can help generate leads and get people to call or visit your website.

Not sure where to start? The graphic design team at Infinity Signs NW can design business cards for any kind of business. They can also help design a logo for new businesses. Contact Infinity Signs today.

Advertising with Window Wraps

In buildings with multiple businesses, it can be hard to stand out. One way to catch the public’s eye is with window wraps. Whether it’s for decorative purposes or advertising a sale, a window graphic can draw more attention to the business and provide these benefits:

  1. Brand Building

Window wraps can help a business show off who they are with a logo or slogan, rather than just tell customers the hours of operation like most windows seen on buildings. A creatively designed window graphic by the team at Infinity Signs NW can turn heads and help build a brand.

  1. Enhance Privacy

If the business wants some privacy for their clients, such as a gym or hair salon, window wraps could help. They can be designed to block people from seeing completely in the building, and keep outside distractions from bothering employees as well.

  1. Provide Information

Sometimes a window wrap simply needs to provide information to customers. They can list the hours of operation, which way the door opens, or the services provided.

  1. Promote Specials

If the business is in an area that gets a lot of foot traffic or people driving by, using window decals can be a great way to promote specials. By using bright colors and fun graphics, window wraps can grab attention of passing people and inform them of a sale.

  1. Block the Sun

Windows facing the rising or setting sun can let in blinding light. This can bother both customers and employees. Window wraps can be used to block out some of the sun’s rays and make the building more comfortable. It might even cut down on heating and cooling costs by blocking the sun from heating the building.

Talk to Infinity Signs NW about designing a window wrap for any business or occasion. Their graphic design team can create an eye-catching design or logo to fit a variety of windows.

Company Logo Colors

New businesses need to create a logo, but first they have to decide on the color scheme of that logo. Colors portray certain feelings and emotions, and can influence how clients or customers see a company.

Companies choose colors for many reasons, some have merit, and some are just personal. If the company owner has a favorite color, they might go with that. Or, they might do some research on colors and pick which portray the right emotions they want their customers to associate with them.

Here are some popular logo colors and what they portray:

Blue

  • Calm
  • Honest
  • Strong
  • Caring
  • Trustworthy

Many companies choose blue because it is associated with trust and caring. Some notable companies with blue logos are: Facebook, Ford and Visa.

Red

  • Love
  • Action
  • Passionate
  • Energy

Red is a vivacious color that makes a bold statement. Red should be used carefully in logos and signs because it can be aggressive. Some notable companies with red logos include: Coca-Cola, Red Bull, and Kellogg’s.

Orange

  • Happy
  • Friendly
  • Sociable

Orange is happy and bright, making it a good color for companies with a younger demographic. Companies with an orange logo include: Nickelodeon, Fanta, and The Home Depot.

Green

  • Growth
  • Natural
  • Organic
  • Earth

Green is mostly associated with a down-to-earth feeling these days. It can also be associated with money and growth. Some notable companies with green in their logo are: Starbucks, Green Giant, and John Deer.

Designing a company logo can be hard for those who don’t have a creative eye. If a new business needs help creating a logo to put on their signs and promotional products, contact the creative graphic design experts at Infinity Signs. They can help choose the right colors and design a logo to put on interior/exterior building designs as well a variety of promotional items.

Business Card Best Practices

Think about how proud a business owner must feel when handing out their first official business card to a potential customer. Business cards signify that the company is legitimate, and they have enormous potential to increase sales and referrals.

That’s why most entrepreneurs choose business cards as the first means of marketing their company. Business cards put a face to the business, make a favorable first impression, and save time when giving out contact information. Consider what happens when the owner doesn’t have a business card to hand out. He or she is left trying to scribble down important phone numbers and email addresses on random pieces of paper that are easily lost.

Even though business cards tend to stick around longer and are always accessible, they are increasingly competing with digital methods of information exchange. In order to stick out from the crowd, it’s important to follow some best practices for business card design and etiquette. Incorporating these suggestions will help to ensure that the cards will not immediately end up in the trash.

When it comes to design, less is usually more. Stick to the most important pieces of information like name, job title, company name, work phone number and email, and the physical location of the business if warranted. Make sure that this information is legible using fonts that are large enough. Avoid cluttering the card with too much information by leaving plenty of white space. Some elements, like QR codes, take up a lot of room.

A professionally designed company logo is a must for every business card. The design of the card should harness the power of color, too. Prospects will hold onto a color card 10 times longer on average than a standard black and white card. It is standard practice to leave the back of a business card blank or use it for non-essential information like the company tagline.

Some thought should be put into what material the card will be printed on. Most business cards are made out of cardstock. Cardstock is heavier and more durable than regular paper and gives business cards a quality feel. However, to make business cards stand out even more, consider crafting them out of an unconventional material like plastic, wood, vinyl, or metal.

Proper business card etiquette is also important to follow. Since business cards are small and portable, they fit neatly into wallets, purses, and briefcases. In order to keep them looking their best, consider a business card holder to protect them from wear and tear. Always be prepared to hand out business cards when the opportunity comes.

On the other hand, there is something to be said about being selective. Handing out a card to just anyone passing by is often a wasted investment. Wait until a connection is made and the other person appears to be genuinely interested. Some countries have different expectations when it comes to business card etiquette so it’s important to know what those are.

The experts at Infinity Signs want business owners to be successful. We offer professional business card design and printing services so that owners make a favorable, lasting impression every time they hand out their card.