Designing a new company logo can be a daunting task, especially if you don’t have a background in creative design work. Many of our customers contact our design team looking for suggestions on where to start. At Infinity Signs NW we are thrilled to have the opportunity to work with customers from the very beginning of logo design all of the way through to business cards and signage. Our years of experience have allowed us to come up with some tips to help you get started on your new logo design or our designers can design a new logo for you.
- Color – selecting a color pallet can be a helpful place to start, and an extremely important decision. The colors you go with will bring life to your logo, they will draw people in and catch their attention. One important note to keep in mind is that while you’re color choices will have a big impact, your design needs to also look good in grayscale and/or black and white as there will be times when that will be necessary.
- Trends – steer clear of the current design trends. Often some designs come into favor and get way overused for a short time period. Unfortunately, your logo will often far outlast the fad. Choose a logo that you can use for the long haul, not just what you currently see all over town.
- Font – a custom font is a great way to make your logo stand out from the crowd. This is the time to spend some money to buy a new font option rather than just choosing from the drop down menu.
- Simple – you don’t have to have an incredible complicated or intricate design for your logo. Consider that some of the most recognizable logos are very simple – the Nike® swish or the Apple® logo for example. If there’s a single icon or item that fits your business maybe just find a way to tweak it a bit and make it your own, this could lead to a simple but powerful statement.
- Patience – understand that more than likely you’re first attempt at a logo won’t be your final product. In most cases it takes some revisions, alterations or complete do-overs to reach the ideal logo for your company. You may go through multiple ideas before ever getting to something you would consider taking to print, and that’s ok. This is too big of a decision to rush so take your time and keep working it until you absolutely love it.