Every year certain colors top the list as being the most popular for use in homes, businesses, marketing, and signage and next year’s anticipated favorites list has already been released. Researchers study trends and put together thoughts on what colors are most likely to be selected by customers.
For 2019 there are several different color pallets that will be the most popular – classics and cravings are topping the list. What exactly does that mean? Cravings refers to colors derived from foods, the bright red of a chili pepper, the brown you see in chocolate and the purples from an eggplant are just a few examples. Classics on the other hand are your more traditionally elegant color options such as burgundy, black, dark teal, and an off white.
Some of these colors are likely to be the most popular for signage and other marketing materials as well, but at Infinity Signs NW we recognize that our customers are looking for timeless in addition to trendy. You don’t want to purchase a beautiful outdoor sign for your business in a color that’s going to be popular only for a year or two before becoming dated. We’ve got some recommendations on selecting colors that are both popular today and will represent your company well in 2025 too.
Go with that chili pepper red, but avoid the eggplant purple. Red has always been a color that carries power and motivates customers to make purchases. Purple on the other hand is generally related to more artistic venues and often falls out of style pretty quickly. The classic brown and black are both stable choices that can last for the long haul. They’re versatile for use as a dominate color or an accent and they can be used in conjunction with another color to elicit emotions of excitement, elegance, or energy depending on the look you’re going for. The dark teal and burgundy should probably be avoided. Neither really provokes a strong emotion and both are likely to fall out of favor fairly quickly.
For help with your color pallet, marketing materials and signage needs let the design team at Infinity Signs NW work with you to create something powerful and lasting. Our years of experience have brought us through many fads and allowed us to help our customers avoid the dangers of investing in trends that don’t last. Put our incredible depth of knowledge to work for your business.