A New Look – The Better Business Bureau®

Interior Office SIgns

When thinking about your office space it’s important to consider the overall flow of the lobby and building entrance.  It’s important that the images, text, color scheme, and layout fit the culture of your company and set the correct tone for your customers. Infinity Signs NW recently completed this multi-wall job at the Better Business Bureau® office. Each of the 3 different spaces is conveying unique and powerful information to customers and employees, all while maintaining continuity with the use of the logo and the color scheme.

The team working on this project made use of the solid blue wall as an accent color to really make the white text and image pop off the wall.  The large wall art with the map catches your attention and quickly indicates the size of the area served by this organization.  The logo and location are incorporated in all 3 areas and help to tie everything together nicely.  Wall art such as the map are a great way to use images to send messages without the need for text.  The 3-dimensional text on the other two walls makes the text and logo jump out, as well as adds a clean look.  The color choices convey a soothing tone and send the message that we are an organization you can trust, while the modern font and layout let people know that this organization is staying up with current trends and is not dated.

Many companies are beginning to see the value of going beyond just having the company name on the wall behind the receptionist in the lobby.  There’s so much more that can be done with that space and it can be incredibly powerful in reaching both customers and employees with the vision of the business.  The professional designers at Infinity Signs NW can work with your company to come up with the best way to get the most out of your lobby space as well. We regularly work with companies moving into new locations as well as those just in need of a facelift.  Regardless of your needs, or your budget, we’ve got options that will help you build brand awareness and gain market share.  Your business can go from a design to a completely redesigned, beautiful looking lobby in just a matter of days with the help of Infinity Signs NW professional design and installation team.  This is the perfect time to get your new look before the holiday season and the start of another new year.

BBB Lobby SIgns

BBB Lobby Sign

5 Reasons to Choose Corporate Apparel

Corporate Apparel

The attire in the office or workplace sets the tone for the environment but many managers wonder whether actually requiring corporate apparel is in the best interest of the employees or not.  No one wants to be the guy that forced uniforms on everyone and led to a revolt over uncomfortable, out-of-style shirts.  The good news is that there are some significant benefits to corporate apparel and that studies have shown that the majority of employees actually like wearing them.  The options for selecting various shirts now include materials that are comfortable, chic and flattering.

The research shows that there are some notable benefits to selecting corporate apparel, here are 5 that do more than enough to give you the push to make a change.

  1. Create a Company Culture – corporate apparel instantly creates a dress code which sets the tone for the type of company you are. It sends a subliminal message to potential employees as well as customers about what type of business this is. Studies have also shown that employees who wear corporate apparel are more likely to buy in to the company mission, goals and values and will do a better job representing the company well to customers.
  2. Build Connections – corporate apparel builds connections between employees by instantly creating an “in-crowd” of everyone working for the same corporation. Employees feel that they belong to something.  It also breaks down barriers between employees on various levels of the company by creating a visual appearance of the employees all being equal.  This has led to better communication and an increased free flow of ideas.
  3. Save Money – corporate apparel saves employees money in wardrobe costs. Many people spend a significant amount of money buying work appropriate clothes, most of which they don’t wear outside of the office. Eliminating this cost for employees is a great perk.
  4. Improve Brand Awareness – employees aren’t just putting their work clothes on at the office they’re wearing them when they buy their coffee on the way in, when they pick their kids up after school, or on their way to the gym. This increases the exposure the public has to your brand and thus increases overall brand recognition.  All of this can certainly lead to an increase in sales.
  5. Eliminate Dress Code Disputes – it seems that no matter how well your dress code policies are laid out they always get called into question at some point. There will be someone who pushes the envelope and a dispute will result.  Corporate apparel eliminates this issue entirely and allows HR, employees, and managers to focus on more important things.