Advertising with Feather Flags

Feather Flags

Feather flags can be used for a variety of advertising events and purposes. Their many benefits have helped launch them into popularity in recent years. Some of these benefits include:

  1. Transportation

The size and weight of feather flags make them easy to transport. This is a huge benefit to those who use them at multiple events throughout the year.

  1. Set Up

While transporting them is easy, setting up and taking down feather flags is even easier. They simply need to be placed and secured in the stand. Often, the stand and hardware come in a convenient carrying case as well. When used outside they can often be secured directly into the ground without a stand. This saves a lot of time and hassle before events.

  1. Affordability

When compared to other types of signage for this type of advertising, feather flags are a great low-cost option. This can help companies stay within their budget, while still making an impact.

  1. Durability

These banners are built to blow in the wind and can outlast the ever-changing, unpredictable weather Idaho often experiences. When properly secured, businesses won’t have to worry about them falling over or ripping due to weather conditions.

  1. Flexibility

Feather flags can be used for events or sales both indoors and outdoors. They can have text on one side, or both, and in a variety of colors. This flexibility of use and design makes them perfect for many advertising opportunities.

Use feather flags at trade shows, for outdoor events, large sales, advertising a new housing development, and so much more. Their large size and movement makes them stand out and attract attention wherever they are used.

Talk to the team at Infinity Signs NW about creating feather flags for an event or sale. They can create colorful, eye-catching feather flags that can be used for years to come.

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Benefits of Investing in a Pylon Sign

Business Signs

In large shopping centers or business complexes with multiple businesses and stores, trying to fit signage in for each business on the property can be difficult. That’s where pylon signs come in. These large, easily visible signs can clearly advertise several businesses at once.

Here are some of the benefits of installing a pylon sign:

Visibility

Pylon signs are generally installed up quite high and are large enough for passersby to see them from a distance. This can draw in potential customers. Pylon signs can also be illuminated for better visibility at night.

Cost-Effective

It’s much easier and less expensive to create one large sign that can advertise multiple businesses than to create multiple signs around the property. This benefits the businesses who occupy the shopping center or business complex by keeping their costs lower.

Customizable

Almost every aspect of pylon signs can be customized, such as height, style, and size. Let each business choose their own colors and logos on their section of the sign or make it uniform in font and color for a more formal look.

Minimal Maintenance

Pylon signs need very little maintenance to stay clean. Also, any maintenance needed can be performed by the staff at Infinity Signs NW, taking the burden away from the business complex.

Landmark Status

Because pylon signs are quite large in nature, they can become an unofficial landmark within the city. People will use it as a reference when giving directions or referencing a store within it.

While some could argue that pylon signs are too common to be unique or draw attention, it’s actually the opposite. So many complexes invest in them because they work well. Their visibility and cost-effective nature make them a popular and effective type of signage around Boise and throughout the Treasure Valley.

Talk to Infinity Signs NW about investing in a pylon sign for a shopping center or business complex to learn the benefits firsthand.

 

Custom Signage: Cost-Effective Marketing

Custom Business Signs

When opening a new business, or revamping an already existing one, custom signage is an important part of the process. Working with a local company, like Infinity Signs NW, to create custom signage can provide a company many benefits. One of the biggest benefits is cost-effectiveness.

A well-designed sign, that is placed for prime visibility, can translate into more revenue. It is considered the most cost-effective means of marketing a brand. This is because signs are a one-time purchase and are visible 24/7, 365 days a year. Once installed, they continue to constantly work for as long as they are visible to the public.

In many studies, it has been shown that customers come into a store simply because of the outdoor sign. Signs have also been shown to increase sales for many businesses. Even making improvements to your outdoor signage can result in an average increase of 10% in sales. Improved signage could be a newly designed sign, moving the sign for added visibility, or an additional monument or pole sign.

Many new businesses will use a banner style sign until they have enough funds for a custom, permanent sign. Although banners are effective at drawing attention to the new business, they should be replaced with a permanent sign as soon as possible. One study found that 34% of consumers associate the quality of a sign with the quality of a store or product. Investing in a quality, custom sign from Infinity Signs NW early will help a new business send the right message, build their brand and let people know they are here to stay.

Whether opening a new location, revamping a current sign, or updating your brand, Infinity Signs NW can create a unique, custom outdoor sign for your business.

 

Designing and Using Political Yard Signs

Yard Signs

As election season draws near, political yard signs will be popping up in favor of the candidates in the running. To have a successful yard sign, it needs to conform to design rules and be used strategically. Here are some tips to keep in mind while designing a political yard sign:

  • Size

The larger the sign, the easier it is to see and read, but its size will depend on where it is being placed. Consider having multiple sizes for different areas. Larger signs can be placed on busier streets, while smaller signs can be scattered throughout neighborhoods.

  • Font

Like fonts on almost all signage, it should be legible and large enough to read. Stay away from fancy fonts with lots of extras. The letters on the sign should never be smaller than 3 inches. The larger it can be, the better it is for visibility.

  • Color and Images

Bold colors can make a sign stand out, but remember to keep a contrast between the background and text. Having a headshot on the sign can be an easy way to stand out and help with recognition at the polls.

Even a sign following these tips won’t get noticed without a strategy in place. Advertising should be a deliberate, structured plan to reach the audience. Here are some tactics to get the most out of a political sign campaign:

  • Voting Area Map

Using this map, which can usually be found online, gives the candidate and their team an idea of where signs should be placed for the best visibility. Find busy intersections and areas that voters in the area are likely to pass on a daily basis.

  • Learn the Rules

Knowing the rules of the city or county is beneficial. Some have rules about how close to the road a sign can be located. If passing them out to voters, be aware of HOA’s having possible rules or limitations as well.

  • Change it Up

Seeing the same sign every day will get boring. Consider having a few different designs, and switching them out throughout the campaign. This will garner more attention from passersby.

For help designing and creating political yard signs contact Infinity Signs NW. We have experience creating many types of yard signs.

 

Questions to Ask About Signage

Business Signage

Investing in signage is a crucial step in opening a business. However, before jumping in and buying a custom outdoor business sign, business owners must ask a few questions:

  1. What are the codes and criteria for the space?

When putting up signage, city codes and the landlord’s criteria must be followed. There are likely to be rules about the type of sign, how large it can be, illumination, installation, and more. Knowing these guidelines beforehand will make the entire process easier and can prevent costly corrections later.

  1. What is the time-frame?

Infinity Signs NW can work with businesses to produce a sign within a specified time frame and within the budget. Depending on the type of signage, days or weeks may be required to prepare the sign, so be sure to contact Infinity Signs NW early in your planning process to allow plenty of time. A sign is important in getting customers to notice a new business so you will want the sign in place before the grand opening.

  1. How do I maintain the sign?

Knowing what it takes to keep the sign looking its best can be a factor in the type of sign chosen. After creating and installing the sign, Infinity Signs NW will also clean and service the sign if business owners choose that option. Having professional sign maintenance makes it easier for business owners and they can be confident their sign will stay in good condition.

These are just a few of the questions business owners should ask before and during the sign making process. The team at Infinity Signs NW can guide new business owners through the questions and any other sign concerns.

No matter the budget and criteria, Infinity Signs NW can assist businesses in creating and installing the perfect custom sign to get them noticed in the Boise area business community. Contact Infinity Signs NW today to get started on your business signs.

 

5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

Marketing a Landscaping Business

Businesses that offer services, such as landscaping, have to be a little more creative when it comes to marketing. Attracting new clientele means getting the business’s name in front of the public using a variety of methods. Some ways of promoting a landscaping business include:

  1. Yard Signage

Upon completion of a project, ask clients if they would mind having a promotional sign in their yard. The sign should include the company name and contact information. A graphic or logo also makes a nice addition. Placing signs at completed job sites spreads brand awareness and also lets people know who made the landscaping look so great. Infinity Signs NW can create and produce yard signs in a range of sizes and styles.

  1. Trade Shows

Having a booth at home and garden shows or other local events is a fantastic opportunity to let people know about the landscaping services being offered. Hand out promotional items with the business’s contact information to potential customers. Landscaping businesses can take advantage of unique promotional items such as seed bombs or other yardwork and garden-related items.  Take a look at the large range of promotional items available in the catalog on the Infinity Signs NW website.

  1. Vehicle Wraps

Landscaping requires many different types of vehicles and trailers. Wrapping the entire fleet of trucks and trailers is a great way to make impressions on potential clients when driving to a job site and while parked at the job site. It also creates uniformity in the appearance of the vehicles. Whether a full vehicle wrap or partial graphic is needed, Infinity Signs NW can design, create and install the wraps on any type of vehicle or trailer.

The team at Infinity Signs NW can help with all three of the marketing efforts listed above. Visit our website to see some of the yard signs, examples of vehicle wraps, and more.