Creating Effective Retail Signage

Retail Signs

You have a very small window of time, say about 3 seconds, with which to grab the attention of your customer and entice them to do something. In order to be effective in that limited amount of time you’ve got to have high impact signage. Not only are you fighting the short attention span your buyers have, but you’ve also got to overcome the rapidly increasing online shopping experience. You’ve got your work cut out for you, but Infinity Signs NW is here to help.

The research has proven that good signage can drive sales, and recent surveys have found both large and small businesses are planning to spend more on good signage in 2020 than ever before. Repeated studies have shown that retail signage impacts purchase decisions by navigating customers through the store in a particular traffic flow, increasing brand recognition and informing about new or different products. If all of this has you ready to increase your sign budget this year, here are some tips to make sure you get the best possible return on that investment.

Be Concise – in the era of complete conversations boiling down to a tweet or an emoji there’s no place for tons of words on your signs. Try to keep it to just 3-5 words to convey your messaging in just a glance.

Call to Action – let the customer know exactly what you want them to do after reading your sign. The best way to do this is by listing the primary benefit that you’re offering your customer. For example, “Carpet Stained? Schedule a Cleaning” or “Eliminate Flea and Tick Risk”.

Possession – just like when a real estate agent shows you a house and tries to get you to picture your kids in the backyard or your couch in the living room…you’ve got to do the same thing. Use the words “you or yours” in your sign copy to get the buyer visualizing themselves using your product or service.

Placement – where you place your sign can have a huge impact on its effectiveness. If you feel it isn’t working, try moving it to a different location. Sometimes the best place for your sign isn’t the most obvious. If you’re not sure ask a friend or family member what signs they noticed when they visited your store, and use that feedback to place new signs.

Color – the colors you use on your signs should be contrasting, not matching. The best options for color combinations that allow the words to jump off the page are: yellow on black, white on blue, black on yellow, green on white and black on white. Other color combos can leave readers struggling to make out the words.

There are many other tips and tricks for creating perfect retails signs. Contact Infinity Signs, NW to discuss the specifics of your business and come up with the perfect signage plan for 2020.

Best Uses for A-Frame Signs

A Frame Signs in Boise

A-Frame signs are popular and you’ve likely seen many around town. They’re the perfect way to attract attention from customers both walking and driving by. Their affordable price point makes them accessible to every business and makes it easy to purchase more than one for multiple marketing campaigns. A good sign shop can help you design one that’s eye-catching and effective.

In addition to being inexpensive, A-frame signs are durable. They have what it takes to survive winter snows, high winds, and big crowds of people. The design of this type of sign allows it to be filled with water or sand to keep it sturdy, but should it still get knocked over, its rigid material keeps it looking great.

Here are a few ideas for ways to utilize an A-frame sign for your business:

  • Sidewalk Advertising – this is probably what you think of as “traditional” for A-frames. Most businesses utilize them to increase foot traffic through a persuasive message and compelling design. In addition, the double sided advantage that they offer provides an opportunity to let customers know about more than one reason to come inside.
  • Safety Signs – if your HOA is looking for ways to get cars to slow down these signs can be the perfect choice. Simple messages such as “Slow Down” or “Children Playing” will get the attention of drivers and make them aware of the dangers they’re creating by speeding in your neighborhood.
  • Directional Signs – big events require signage that is highly portable and reusable for directing people to sites within the event location. A-Frames are perfect. They fold flat and stack easily for storage between events and are lightweight for easy transport.
  • Vehicle Information Signs – in construction areas or high traffic locations having proper signage is critical to keeping traffic flowing quickly and safely. A-frame signs with reflective decals keep drivers informed even in low-light areas. They’re made from a strong plastic material that protects them from damage from passing vehicles.

If you’ve never purchased an A-frame sign for your business you really should give it consideration. Their incredible versatility makes them perfect for any type of business. In addition, they’re hard to miss. When you’re walking down the sidewalk they are literally right in your path. Your eye is going to be drawn to them and, with Infinity Signs, NW helping with the design, attention is sure to zero in on your messaging. If you’re looking for signage that won’t cost a fortune but will last a lifetime – you’re looking for an A-frame sign.

3 Boise Business Types That Would Benefit From A Vehicle Wrap

Boise Vehicle Wraps

While an argument can certainly be made that every Boise business could benefit from the addition of a vehicle wrap, there are some that might see more immediate pay-offs than others. A vinyl wrapped vehicle is the ideal marketing tool for a variety of companies but here are 3 that we know are perfectly suited to take advantage of a vehicle wrap.

Trailers

You’ve certainly seen huge trailers driving down the highway with a picture of a giant hamburger on the side or some other marketing image. These companies are taking advantage of their fleet of trucks to also market their company – and you can too.

Even if you don’t own a 53’ trailer you can still capitalize on the marketing power available here. Many companies will offer one for rent that can be wrapped and placed in front of your place of business or at an event or show. Not only will everyone walking into the event increase their brand recognition for your business, but the sheer size of this type of vehicle wrap will lend immediate credibility to your company. You may be a smaller business but people will assume you’re larger and successful based on this type of statement.

Home Services

People are desperate to find good partners for work inside their home. Whether it’s chimney repair, construction work, real estate, flooring, furnace inspection, cleaning, plumbing or any other home service – they’re trying to find you. There’s a reason that so many websites exist to assist the public with finding these types of businesses, so you’ve got to get your name out there to the community.

Vehicle graphics are perfect because they spread the word and take advantage of the vehicles you’ve already got on the road. It’s like a built in referral when a potential customer sees your vehicle parked at their neighbor’s house. They grab your phone number right off the side of the truck, and you’re their next phone call.

Food Trucks

Food trucks are all the rage right now and you find them at virtually every event, but what separates the good from the bad may not always be the taste of their food. The unmarked, white food truck is far less likely to attract customers than one that’s covered in images of tacos, hotdogs, funnel cakes, or whatever other foods you serve. These images tell the consumer from far away what you offer, and get them thinking about that type of food for their lunch.

Much like the large trailer, it also lends credibility to your business. A vehicle wrap is a relatively small investment that can go a long ways towards making customers feel good about buying something from you that they’ll be putting into their body.

If you’re interested in learning how you could take advantage of vinyl vehicle graphics in 2020, reach out to Infinity Signs, NW. We’ve wrapped countless vehicles and can provide you with a quality result at a reasonable price. Don’t miss your chance to get your company name on everyone’s mind.

Table Runners Increase Branding

table runners

A table runner is a piece of fabric that goes across a table.  It can be used in conjunction with a table cloth, or all by itself.  They’re a really great option for use at tradeshows, company meetings, holiday events, weddings or other special occasions. As a business you can utilize table runners to increase brand recognition by printing your logo on fabric that fits your color pallet.  This is the perfect way to subtly market your business, in an already existing space, at a very reasonable price. Many people will print their logo in vivid colors to fully capture the attention of their target audience.

A table runner can be displayed in a variety of ways.  The traditional method is to run it down the center of the table with a logo printed in the center of the bottom third, but you could also consider using two runners and creating an “x” with them. This is particularly eye catching on round tables.  Another option for long 8’, 10’, or 12’ tables is to use more than one runner per table.  This breaks the length of the table up and allows for more unique designs to be printed on each table runner.

In a professional setting it’s recommended that the table runner go all of the way to the ground on both the front and back. That means you’ll need to determine the size of the tables you plan to use prior to ordering your runner. Within that space the logo is generally printed towards the top to keep it most visible.  The width of the table runner is entirely a personal preference.  Some customers opt for one that covers the majority of the table, while others choose a narrower option.  This can also vary depending on the number of table runners in use per table. The most standard option for a table runner is 90” long and 60” wide, but those can certainly change depending on your specific application.

Table runners are the perfect way to class up any event, while still providing a marketing value.  They’re both beautiful and functional.  Table runners are a great budget-friendly option as well.  They can be washed as needed and reused for many years to come.  They fold nicely and take up minimal storage space.  Infinity Signs NW can help you select the perfect fabric color and size and get your logo professionally printed on table runners in no time.

Stickers vs. Decals

Wall Decals

If you’ve been in the market for either of these products before you may have wondered what the difference is between a sticker and a decal.  Many people use the terms interchangeably, but in fact there are some significant differences between them.  What about stickers verses labels?  Turns out those are actually different items as well.  For the most part the #1 difference between all 3 is – application.  All 3 are comprised of two layers: an adhesive and a paper baking.  The adhesive layer is applied to the paper backing and your design is printed on the front. So if the composition of the products is the same, how do you choose?

As a business owner it’s very likely that you’ll need to purchase all 3 of these products at various times.  Using decals for marketing on your windows or walls is a great way to make use of spaces that are often left blank. They’re one of the less expensive signage options, which allows for regular updates as the needs of the business change. Stickers are great give away items at trade shows or for employees.  Many people will put stickers from their favorite companies or products on everything from their notebook to their laptop. It’s a great way to increase your brand recognition through mass distribution.  Of course depending on your product, labels may be necessary for product information, shipping, or identification.

Infinity Signs, NW can help you design all three and make sure every facet of your business marketing is intertwined and cohesive. We’ve worked with many companies to determine the appropriate placement of decals, quantity to order for stickers, and layout of labels. We can help you figure out what material type and adhesive will work best based for the surface and location on your product.  Give us a call today and we’ll get your decals, stickers or labels designed, printed, and in your hands in no time.

Stickers stickers

Sign Materials, a World of Options

Materials for Business Signs

As you consider the purchase of a new business sign you’ll likely start looking at all the different signs you see around town.  One of the first things you’ll notice is the huge variety of materials that people use.  This can be confusing.  How in the world do you know which one is the best for your company’s needs?  To get to the bottom of that decision let’s review the features and benefits of the different choices.

Acrylic Signs– these signs are made of a plastic material that is the perfect substitute for glass.  It’s durable and lightweight, making it preferred to glass, but maintains the transparent look that makes glass so desirable.  This is the ideal option when creating a backlit sign or using 3D lettering.

PVC – this type of sign is made up of several layers of “foam” fused together to make a very lightweight and economical sign, that still has a high degree of rigidity.  It has a nice smooth front that is perfect for trade show signs, menu boards and point-of-purchase displays. PVC is a good choice for both indoor and outdoor displays.

Wooden Signs – a wooden sign is a great choice for businesses that want a more natural feel, as it sets the tone for the business.  It’s not a sleek, modern choice but instead more of a rustic, stable feel.  Wooden signs are unique in that they can be cut to virtually any shape, and lettering or graphics can be routed or carved to create a 3D appearance.  They can be painted, sandblasted, stained or left completely natural which gives you a tremendous amount of choices when designing your sign.  They’re primarily used for outdoor signage.

Aluminum Signs– this is the ideal material choice for customers who want a metal sign.  It’s resistant to corrosion, affordable and relatively light weight. Aluminum can also be cut into any shape that fits your business.  It can be brushed or left shiny, can be painted or not.  It’s often the choice of those who are looking to invest in something for the long-term with a modern look.

Vinyl – this is the material you typically see for things such as window graphics, banners, vehicle wraps and other more temporary installations.  It’s incredibly versatile, can be printed in vibrant colors, often contain attention catching graphics, and can be moved to multiple locations.  It’s perfect for temporary signage, trade show displays, or mobile graphics.

There are many other material options such as corrugated plastic, fiberboard, aluminum composite, copper, stainless steel and a hundred others. In most cases its best to review your design and sign needs with the team from Infinity Signs, NW before deciding on a material.  We’ve worked with countless companies to determine the perfect material for their sign needs.

Vinyl Lettering – No project Too Small

vinyl lettering

At Infinity Signs NW we often hear from customers that they thought sign companies only did big jobs like monument signs or vehicle wraps, but we actually take on projects of all shapes and sizes.  Vinyl lettering is becoming more and more popular in a variety of applications, and Infinity Signs NW is working with customers every day on these projects.  As one of our customers said recently, “I had a very small project where I needed some vinyl lettering.  I was honestly surprised that Infinity Signs was willing to spend the time on such a small job.  Thanks again for following through on my job!” – Jarrod Clymer

For many businesses the simple addition of vinyl lettering to their walls or windows is a great way to promote their services or increase brand recognition through frequent logo placement.  Vinyl letters can be printed large enough to cover the whole wall, or small enough to be labels.  Regardless of your need, we can help.  If your business is one that wants to move customers through a process – such as a dog bathing business – vinyl letters are perfect.  You can use creative, eye-catching images and text to indicate where to start.  “Drop dog here, suds station, haircut time, shake it dry, how about a style.”

By selecting the color, size and font of your vinyl letters you can really set a tone for the type of business you’re promoting.  Bright colors and fun graphics in a child-care facility are welcoming and engaging.  They can be just for fun such as a giant giraffe, or they can be informative such as “please take your shoes off”.  Infinity Signs NW is great at helping you design vinyl lettering to fit your whole space and bring together your company culture with the information you need to present.

Vinyl letters are the perfect marketing tool for those who want something semi-permanent for their signage.  These graphics and letters will look beautiful for years, but can easily be removed and replaced at any time.  If you start to look around as you go about your day, you’ll find that people are using vinyl printing everywhere.  You probably don’t notice it but virtually every business is using it in some capacity.  Another advantage of vinyl is the price point.  It’s incredibly affordable as a signage and marketing option, which again allows for more frequent changes to fit various seasons of your business.

If you’re interested in learning how you could incorporate the use of vinyl lettering or images into your marketing plan give us a call.  We can get something designed, printed and ready for installation in no time.