In large shopping centers or business complexes with multiple businesses and stores, trying to fit signage in for each business on the property can be difficult. That’s where pylon signs come in. These large, easily visible signs can clearly advertise several businesses at once.
Here are some of the benefits of installing a pylon sign:
Pylon signs are generally installed up quite high and are large enough for passersby to see them from a distance. This can draw in potential customers. Pylon signs can also be illuminated for better visibility at night.
It’s much easier and less expensive to create one large sign that can advertise multiple businesses than to create multiple signs around the property. This benefits the businesses who occupy the shopping center or business complex by keeping their costs lower.
Almost every aspect of pylon signs can be customized, such as height, style, and size. Let each business choose their own colors and logos on their section of the sign or make it uniform in font and color for a more formal look.
Pylon signs need very little maintenance to stay clean. Also, any maintenance needed can be performed by the staff at Infinity Signs NW, taking the burden away from the business complex.
Because pylon signs are quite large in nature, they can become an unofficial landmark within the city. People will use it as a reference when giving directions or referencing a store within it.
While some could argue that pylon signs are too common to be unique or draw attention, it’s actually the opposite. So many complexes invest in them because they work well. Their visibility and cost-effective nature make them a popular and effective type of signage around Boise and throughout the Treasure Valley.
Talk to Infinity Signs NW about investing in a pylon sign for a shopping center or business complex to learn the benefits firsthand.