Brochure Design Elements

Along with a variety of signs, promotional products, and vehicle wraps, Infinity Signs can also help design and manufacture brochures for businesses, non-profits, events, and more. When designing a brochure, there are some elements that make up a good design.


Brochures come in different formats. Some formats work better than others for certain brochures and the type of information being presented. The most common format that comes to mind when people think of brochures is a tri-fold brochure. This format allows a lot of information to be presented because it is broken up by the folds. However, if big pictures and luxury products are going to be in the brochure, then a tri-fold style might not be the best choice.

White Space

While people want to include as much information in a brochure as possible, they also need to leave room for white space. Without balanced white space the brochure will look cluttered and confuse the eye.


The colors should coordinate with the company logo and color scheme. Avoid going overboard with color because too much will be off-putting. However, using no color will make the brochure boring and people will be less inclined to pay attention to it.


Because brochures are to be read, the font, its size and spacing matters. Avoid using small fonts just to cram more information on the page. Keep the text simple and easy to read. It needs to be large enough for the audience the brochure is targeting and should have sufficient spacing so it doesn’t look like the words are sitting right on top one another.

Those who plan on designing their brochure themselves before having Infinity Signs print it, should keep these elements in mind. The graphic design team at Infinity Signs can also help design brochures. Talk to them about creating the perfect brochure for the next company event.

Preventing Faded Window Signage

After spending money on signage for a business, the last thing anyone wants is for that sign to fade quickly. If the sign is in the store window, there are some ways the business can help to prevent this from happening.

  1. Window Film

A polyester coating can be applied to the inside of the window. There are many different types of window films and some of these have a UV coating that can filter out 99 percent of UV radiation. This can reduce the amount of sun hitting the sign, which will lower the chance of it fading over time.

  1. Solar Screen Shades

Solar screen shades reduce glare and block out UV rays. These protect the window signage, store merchandise, and can even lower cooling costs for the business. While available in many different tints, the clear option will allow for the best visibly so customers see inside the store and see the window signage. These shades have the option to be installed as either interior or exterior protection.

  1. Awnings

Mounting an awning above the store windows can reduce the amount of sunlight entering the store. The amount of sunlight it reduces depends on which direction the windows are facing however. For south facing windows, an awning can reduce incoming heat by 65 percent and 77 percent for eastern and western facing windows according to the Consumer Energy Center. Awnings could be a great way to prevent the bleaching effect the sun has on signage and merchandise near the windows.

Signage is a necessary investment for businesses and should be taken care of so it lasts as long as possible. Talk to Infinity Signs about their sign maintenance services, which includes repairs and cleaning. For those businesses who have faded signage, Infinity Signs can design and manufacture a new sign. Be sure to implement one of the above preventative measures to keep the new signage from fading.

Different Font Uses

When designing a sign, the choice of font matters. The right font should help the customer to read and understand the message quickly, while the wrong font will leave them confused, or could cause people to not read the sign at all. With thousands of fonts available, it can make choosing the right one difficult.

Almost every font can be put into one of five categories: Serif, San Serif, Script& Cursive, Text, and Novelty.


These fonts are the easiest to read, which is why Times New Roman is commonly used in publishing. A serif is a small angled line projecting from the upper and lower ends of the letter. When dealing with large amounts of text, like in a book, newspaper, or brochure, a serif font is the best way to go.

San Serif

The word sans means “without” in French, which means the letters in this font are missing the serifs from the top and bottom. When there are few words and a large font is needed, san serif is easy to read. This type of font is commonly used for street signs. When creating large signage for a business, this is a great type of font to use.

Script and Cursive

There is a different between these two stylish and formal fonts. Script is when the letters do not touch each other. If the letters are touching each other, the font is considered cursive. These can be difficult to read, so be careful when putting them on signage.


These are the most difficult fonts to read. Generally, these can be found on newspaper mastheads (the logo at the top) and company logos. It probably is not the best font for a sign, unless it is already part of a logo.


Novelty fonts should be used for novelty signage, such as a holiday special or important promotion. These fonts are easy to go overboard with and should never be mixed together on a sign.

Keeps these font suggestions in mind when thinking of a new sign design. Still not sure which font to use? The team at Infinity Signs NW can help find the right font for any sign they help to create and manufacture.