Effective Signage Tips for New Businesses

Exterior business signs

When opening a business in a new location, one of the most important aspects to plan for is the signage. It has been found that 50% of business for start-up companies comes from sign exposure. This means having effective signage is crucial for a new business.

An effective sign not only has to be designed well, but it needs to be implemented in the right way. Here are some tips on design and implementation of signs:

Design

When designing a sign, new businesses need to take these factors into consideration: color, materials, contrast and size. The team at Infinity Signs NW can make design process suggestions to help create the best sign possible. Many of the design decisions will depend on budget and the building constraints.

Implementation

How the sign is implemented might be even more important than the design. Even if a sign is expertly designed, if it is not properly placed or installed then the design will be ineffective. Here are some implementation tips:

  • Viewpoint

The sign needs to be seen easily for it to be effective. Retail stores often place their signs high above the building to attract customers who may be passing by on the street. Other types of businesses might be better served with signage that is at eye level.

  • Placement

It can be worth it to experiment with signage placements before making the installation permanent. Ask customers for their preferences and see where the sign is most effective.

  • Regulations

There are regulations, permits and building codes that surround business signage. These factors need to be taken into consideration before the design process even starts. City ordinances can have an enormous impact on the type of sign and how large it can be.

Signage can have a tremendous influence on attracting customers, which is important for new businesses. Talk to Infinity Signs NW about creating effective business signage for new businesses in Boise and throughout the Treasure Valley.

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.

 

Teardrop and Feather Banner Benefits

Teardrop and feather flag signs can draw a lot of attention to an event or business and can be seen pretty commonly around Boise and the Treasure Valley. Businesses and organizations are realizing that these are a great option because they are:

  1. Easy to Transport

When compared to other styles of banners, they are much easier to transport due to their size and weight. Easy transportation is essential for many businesses or events that set up on their own or move around frequently.

2. Easy to Set Up

Forget ladders and stringing a banner up on a building. With feather or teardrop flags, simply set up the easy-to-assemble banner stands and attach the flags. Or, some prefer to simply push the bottom of the feather banner pole directly into the soft ground. It’s a quick and painless process.

3. Affordable

This type of signage is very affordable, but the quality is still high. For short-term events, an affordable banner like these makes sense. They can also easily be stored and re-used for reoccurring annual or monthly events.

4. Sturdy

Since these signs wave in the wind, they are designed and made to withstand the elements that Idaho experiences. This helps them have a long lifespan and stay looking new for quite a while.

5. Customizable

Feather and teardrop flags can come in different sizes and colors for every type of event. They can also be personalized with a message to pique interest in the event.

The uses for teardrop or feather flag signs is endless. Some of the most common uses for them include sales, car dealerships, new housing developments, and flea markets. While most often used outdoors, they can also be utilized indoors as well. They are an excellent way to draw attention to a booth space at a large tradeshow.

Talk to the team at Infinity Signs NW to see if a teardrop or feather flag is the best choice for your next event.