Seasonal Vinyl Window Graphics

Vinyl window graphics have many advertising uses, but one that is often overlooked is during holiday sales. As the calendar heads into October, now is the time to start working on holiday advertising plans. Window graphics can be used for this in a variety of ways:

  1. Holiday Hours

Many stores change their hours during the holidays, but go back to regular hours right after. A window graphic is a quick and easy way to inform customers of the changing hours that can be taken down after the holidays are over. What better way to inform customers of changing hours than to put it directly on the building?

  1. Sales Promotions

Let everyone know about an upcoming or current sale or special deal with a window graphic. Most businesses have sales or specials during the holidays or close to the end of the year. Temporary window graphics can attract attention to these promotions. When installed early enough, they can entice both early bird shoppers and procrastinators.

  1. Holiday Graphics

A festive environment is likely to make customers and clients happier during the holiday season. Happy customers and clients are likely to spend more money. These festive graphics can also boost employee morale. Work with the team at Infinity Signs NW to create beautiful graphics celebrating any holiday this season.

Open window space is begging to be used for marketing purposes, especially during the holidays. Take advantage of this space to bring in new customers, inform current customers, and welcome the changing seasons.

Vinyl window graphics are a snap for Infinity Signs NW to install, and even easier to take down once the promotional is over. Visit the  Infinity Signs NW website to learn more about using vinyl graphics for advertising and see some of the pervious graphics that have been created.

Advertisements

Custom Signage: Cost-Effective Marketing

Custom Business Signs

When opening a new business, or revamping an already existing one, custom signage is an important part of the process. Working with a local company, like Infinity Signs NW, to create custom signage can provide a company many benefits. One of the biggest benefits is cost-effectiveness.

A well-designed sign, that is placed for prime visibility, can translate into more revenue. It is considered the most cost-effective means of marketing a brand. This is because signs are a one-time purchase and are visible 24/7, 365 days a year. Once installed, they continue to constantly work for as long as they are visible to the public.

In many studies, it has been shown that customers come into a store simply because of the outdoor sign. Signs have also been shown to increase sales for many businesses. Even making improvements to your outdoor signage can result in an average increase of 10% in sales. Improved signage could be a newly designed sign, moving the sign for added visibility, or an additional monument or pole sign.

Many new businesses will use a banner style sign until they have enough funds for a custom, permanent sign. Although banners are effective at drawing attention to the new business, they should be replaced with a permanent sign as soon as possible. One study found that 34% of consumers associate the quality of a sign with the quality of a store or product. Investing in a quality, custom sign from Infinity Signs NW early will help a new business send the right message, build their brand and let people know they are here to stay.

Whether opening a new location, revamping a current sign, or updating your brand, Infinity Signs NW can create a unique, custom outdoor sign for your business.

 

Designing and Using Political Yard Signs

Yard Signs

As election season draws near, political yard signs will be popping up in favor of the candidates in the running. To have a successful yard sign, it needs to conform to design rules and be used strategically. Here are some tips to keep in mind while designing a political yard sign:

  • Size

The larger the sign, the easier it is to see and read, but its size will depend on where it is being placed. Consider having multiple sizes for different areas. Larger signs can be placed on busier streets, while smaller signs can be scattered throughout neighborhoods.

  • Font

Like fonts on almost all signage, it should be legible and large enough to read. Stay away from fancy fonts with lots of extras. The letters on the sign should never be smaller than 3 inches. The larger it can be, the better it is for visibility.

  • Color and Images

Bold colors can make a sign stand out, but remember to keep a contrast between the background and text. Having a headshot on the sign can be an easy way to stand out and help with recognition at the polls.

Even a sign following these tips won’t get noticed without a strategy in place. Advertising should be a deliberate, structured plan to reach the audience. Here are some tactics to get the most out of a political sign campaign:

  • Voting Area Map

Using this map, which can usually be found online, gives the candidate and their team an idea of where signs should be placed for the best visibility. Find busy intersections and areas that voters in the area are likely to pass on a daily basis.

  • Learn the Rules

Knowing the rules of the city or county is beneficial. Some have rules about how close to the road a sign can be located. If passing them out to voters, be aware of HOA’s having possible rules or limitations as well.

  • Change it Up

Seeing the same sign every day will get boring. Consider having a few different designs, and switching them out throughout the campaign. This will garner more attention from passersby.

For help designing and creating political yard signs contact Infinity Signs NW. We have experience creating many types of yard signs.

 

Questions to Ask About Signage

Business Signage

Investing in signage is a crucial step in opening a business. However, before jumping in and buying a custom outdoor business sign, business owners must ask a few questions:

  1. What are the codes and criteria for the space?

When putting up signage, city codes and the landlord’s criteria must be followed. There are likely to be rules about the type of sign, how large it can be, illumination, installation, and more. Knowing these guidelines beforehand will make the entire process easier and can prevent costly corrections later.

  1. What is the time-frame?

Infinity Signs NW can work with businesses to produce a sign within a specified time frame and within the budget. Depending on the type of signage, days or weeks may be required to prepare the sign, so be sure to contact Infinity Signs NW early in your planning process to allow plenty of time. A sign is important in getting customers to notice a new business so you will want the sign in place before the grand opening.

  1. How do I maintain the sign?

Knowing what it takes to keep the sign looking its best can be a factor in the type of sign chosen. After creating and installing the sign, Infinity Signs NW will also clean and service the sign if business owners choose that option. Having professional sign maintenance makes it easier for business owners and they can be confident their sign will stay in good condition.

These are just a few of the questions business owners should ask before and during the sign making process. The team at Infinity Signs NW can guide new business owners through the questions and any other sign concerns.

No matter the budget and criteria, Infinity Signs NW can assist businesses in creating and installing the perfect custom sign to get them noticed in the Boise area business community. Contact Infinity Signs NW today to get started on your business signs.