Updating Business Cards

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Business cards are a great way to reach out to potential clients, spread brand awareness, and make community connections. However, out-of-date cards might send the wrong message. That’s why it is recommended to update business cards when any of your information changes or when you have new business services or a new logo.

While some people might recommend updating them yearly, that may or may not be often enough. Here are three instances when updating business cards is necessary:

  1. New Information

When information changes, so should the business card. A change in information could be any of the following:

  • New Address
  • Name Change
  • New Phone Number
  • New Email
  • New Website
  • New Social Media Networks

If any of these changes occur, the card needs to be updated to reflect the change. Someone calling the wrong number or going to the wrong office won’t be happy when they do reach the business.

  1. Design

Over the years, logos are should be updated to look more modern and clean. When there is a change to the logo, the business cards need to be redesigned to match the new logo. Also, font preferences are constantly changing. Keep cards looking modern with a font update if necessary. Lastly, consider updating the color scheme of the card, or adding color if none is currently present. This will make the new cards stand out more to current clients and prospective new clients.

  1. Materials

Business cards today look nothing like they did 20 years ago. With technology and design capabilities constantly advancing, there are more options for creating business cards than ever before. They can be finished with gold leaf, aqua foil, embossing and more. The designers at Infinity Signs NW can add many little touches to make your business cards stand out.

Updating business cards ensures the business is giving a good first impression. Learn more about the design options available through Infinity Signs NW on our website.

 

Floor Graphics

Graphics can be put almost anywhere. Windows, cars, walls, and even floors. Not sure how to incorporate them? Well there are quite a few uses for them, such as:

  • Directing customer traffic
  • Reinforcing brand identity
  • Promoting an event
  • Themed rooms
  • Point-of-purchase advertising

Floor graphics can help boost profits and reach customers in a unique way. They’ve become a popular advertising and decorating tool for many businesses for three reasons.

  1. Flexibility

Businesses can get creative with the design and use of floor graphics. They can be made in different sizes, shapes, colors, and finishes to fit with the company or event. Whether they are needed for long-term use or short-term use, Infinity Signs NW can make it happen. Graphics can be installed on a variety of flooring as well.

  1. Blank Space

Signs are suspended from the ceiling, put on walls and windows, so why not put them on the floor? It’s taking advantage of free ad space that already exists. It’s a much less expensive option than other forms of advertising, which is a huge benefit for small or new businesses.

  1. Effective

Floor graphics give the customer something new to catch their attention. It’s different, and will be noticed with the help of graphic design team at Infinity Signs NW. When used along with other advertising efforts, it will boost the brand visibility and effectiveness even more. If helping direct traffic is the goal, what better way than to post a pathway for customers to follow? Floor graphics are not just for retail stores. They can provide guidance in large medical buildings, children’s play areas and other places where some visible, easy to follow direction symbols could be helpful.

Floor graphics are slip resistant, and can hold up to heavy traffic. Infinity Signs NW can install them in a timely manner, making sure they stick well and look professional. When they are no longer needed, floor graphics can be easily removed without leaving adhesive residue or damaging the flooring in the process.

Talk to Infinity Signs NW about how floor graphics can be beneficial for advertising purposes, directing traffic, or an upcoming event. Visit our website or call us at 208.473.2913.

Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.

Exterior Sign Cleaning and Maintenance

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A dirty sign doesn’t create a good impression for customers and clients. To make sure an exterior sign is portraying a business’s image in the best way, it should be routinely cleaned.

Over time, signs can become dirty from battling the elements, birds and other animals resting or nesting on them, and more. Cleaning signs gets rid of this debris, and helps extend their life.

Because many signs are located high up on buildings or poles and can contain electrical components, sign cleaning should be left to sign professionals for safety reasons. Infinity Signs NW has the equipment and knowledge to clean signs quickly and properly as part of their sign cleaning and maintenance services.

Some materials the signs are made from can have an aversion to certain cleaning products or chemicals. If these products are used on exterior signs, it could result in permanent damage to the sign. Infinity Signs NW is aware of this, and has the proper cleaning products for every type of signage they create.

No matter the size, height, or material of the sign, Infinity Signs NW can remove the rust, dust, and other debris that accumulates so businesses can look their best. Consider scheduling a professional sign cleaning every quarter for maximum benefits.

While cleaning, the crew can inspect the sign for any wear and tear it might have sustained over the years such as loose bolts, bent frames, broken light bulbs, and more. They can recommend a course of action to fix any damage and get to work on it right away.

Regular cleaning and maintenance is crucial in keeping exterior signs looking good and having a long lifespan. Infinity Signs NW understands that signs are a big investment, and wants to help keep them looking and performing their best for as long as possible.