Are Vehicle Wraps Still Effective in Winter?

Winter Vehicle Wraps

If you’ve not yet gotten a company vehicle wrapped you might be concerned that you’ve missed peak season because summer is coming to an end.  It turns out that this is definitely not the case.  In fact getting a vehicle wrap done now in time for the winter could actually be the best marketing opportunity you’re going to have for the cold weather months.

In the winter many smaller business loose some of their primary marketing methods.  Foot traffic goes down substantially, which limits the viability of sidewalk signs or window displays significantly.  In addition, outdoor events such as festivals and shows come to a halt.  The chances to display your banners at these events is completely eliminated.  So how can you continue to get your name out there in the community when the majority of the community is staying in?  Vehicle wraps!

Whether it’s cold or not everyone has to get in their car and drive to work, drop the kids at school, or go to the grocery store.  So, while people may not be going too many other places, they are still spending time in their car out on the roads.  This means you’ve got to meet them where they are. In fact winter is the perfect time to increase the number of wrapped vehicles you’ve got out on the road.

You’ve likely heard the stats on vehicle wraps.  They are far and away the most cost effective marketing method for the number of exposures you’ll get.  People notice graphics on vehicles and at least on a subconscious level they remember the brand and images associated with it.  Many people will take a picture of the contact information from these vehicles and will result in a sales potential.

While you may now be thinking about all the great benefits you’re going to get from your vehicle wrap during the upcoming snowy months, the best part is that it won’t end when the temperature begins to rise.  Your vehicle wrap will look great for years and will continue to be your most effective marketing tool through many different seasons.  Another perk of a vehicle wrap from Infinity Signs, NW is that while it could last years, it doesn’t have to.  If you want to market something that’s only appropriate in the winter, such as snow removal services, and then change your vehicle over to marketing for lawn care in the spring, that’s easy to take care of.  Give us a call today to get your vehicles ready to drive business this winter.

The Powerful Effect of Combining Materials

Multi-layered Sign Materials

When considering your interior and exterior signage designs don’t limit yourself to the use of just one material.  In many cases combining different materials, such as wood with metal, creates a truly unique and striking look.  The metal letters stand out sharply in contrast to the wooden background and really draw the attention of the people driving past.  The same is true for many other combinations of materials.

The addition of a second material gives your sign added dimension, which is a fantastic and increasingly popular look.  You can also achieve that 3 dimensional look by layering the same material on top of itself.  Let’s say you used a brushed stainless or aluminum background material but then layered your text in the same material on top.  You could use a bright color for the letters to make them stand out from the background, while maintaining the feel of the metal.  This is also the perfect way to bring your company colors through to your signage and further increase your brand recognition in the community.  Another way of doing this is by using two different colors or types of wood all on one sign.  A lighter colored wood for the background but a dark wood for the logo is a powerful look.

By using a different material for the lettering you also have the opportunity to create spacing between letters and background, which is the perfect place to add in some halo lighting effects.  You could do white light or colored to really make the letters pop.  Lighting improves your sign’s visual effects during the day as well as increasing visibility at night.

Layering multiple materials is not just for exterior signage.  This look is a fantastic addition to your company’s lobby as well as in the production of directional signs. It gives your business a fresh, modern look in addition to being sure to be noticed by anyone walking through your hallways.  Give Infinity Signs, NW a call today to discuss how we can help you take advantage of integrating multiple materials into your next signage project and you’ll have the confidence that your sign will literally stand out from all the others.