Word Wall Vinyl

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The trend of decorating your home with wall decals is extremely popular with an ever increasing variety of options to dress things up.  Whether you want your child’s name, favorite quote, or a full mural you can get it printed on a wall decal.  What about using this same technique in your business?  There are some significant benefits to using wall vinyl in a professional setting and more and more companies are taking advantage.

Advantages of Wall Vinyl:

  • Removable: this is a great option if you’re leasing your space and need to be able to remove things easily, or if you’re looking to put something up that promotes a more temporary feature of your company. Wall vinyl is easily removed and your walls will look flawless.
  • Inexpensive: compared to more permanent sign options wall vinyl is a very affordable option. It gives a beautiful, professionally finished look at a fraction of the cost of more permanent sign options.  In many cases vinyl is even less expensive than printed banners.
  • Variety: wall vinyl is incredibly versatile with the ability to print in any color, shape or font. So getting your logo exactly right isn’t a problem.  Many customers like to use vinyl to create a word wall.  The ease of designing and laying these out allows you to reconfigure as much as you need to with different word positions, sizes, colors and more until you have it perfect.  No need to worry about the potential of getting something that you don’t love.
  • Durable: wall vinyl is designed to hold up for many years. When you purchase a high quality vinyl decal from Infinity Signs NW you can rest assured that you’re going to get a product that doesn’t fade or bleed, pucker or shrink.

One common concern we hear from customers has to do with the installation.  While it is certainly possible to install some wall vinyl yourself, often businesses and individuals are purchasing larger pieces or want the wall vinyl installed in hard to reach locations. For these we would recommend letting the professionally trained installers from Infinity Signs NW take care of it.  Our team can install in difficult to reach locations with precision and guaranteed beautiful results in a matter of a few hours. As long as you have a smooth, clean wall to work with we can get you the kind of results you want.

Signage: It Can Make or Break Your New Business

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As a business owner you have a million decisions to make, especially when opening a new location or getting a first time business off the ground.  As you wade through government red tape for permits and legal protections, contractor decisions for the set-up of your facility, and marketing choices to best get the word out, you may not be giving your sign a whole lot of thought….but you really should.  Undervaluing the power of the first impression that your sign will make could be catastrophic to your business.

While traveling recently, we came across a great example of the damage that can be done by not using good signage.  A new business had just moved in to the area and set-up a fantastic facility for kids to jump on trampolines and run through ninja courses.  They did everything right with the facility.  The inside was clean, had bright colors, was well laid out, and had many friendly employees ready to engage kids in an afternoon of fun.  They did everything right with the marketing.  They hit social media hard, promoted on local radio stations, and offered deals to get people in to check it out.  It looked like this company was set-up for success with parents throughout the area talking about taking their kids there.  Unfortunately things went downhill when parents pulled in to the parking lot.

As many of these types of places are, this one was located in a large warehouse style building at the end of a strip mall.  This means an enormous surface area on the front of the building in which to put a sign.  This business chose however to print out a small banner to hang over the door.  It wasn’t properly secured and was thus flapping in the breeze, making it difficult to even read what it said.  Sadly many people pulled into the parking lot and either couldn’t find the place, or saw the sad little banner and decided to move on.  The impression it gave to parents was that this place was a fly-by-night company which did not instill the confidence parents want before taking their children inside.  These potential customers never had the chance to see the amazing facility inside or the eager-to-please staff members.

To avoid shooting your new business in the foot before you even get it off the ground, make sure your signage sends the appropriate message to your new customers.  They’ve got to feel comfortable that your business is legitimate.  If you do an amazing job inside, but your customers never walk through the front door, you’ve lost before you’ve even started.  Infinity Signs NW can make sure you don’t end up in this situation.  Our design team will help you come up with just the right signage to market your business to the community, our manufacturing team will create something beautiful, and our installers will make sure the work is properly completed. So before your big launch contact Infinity Signs NW and make sure you hit the ground running.

The Color of 2019

the color of 2019

Every year certain colors top the list as being the most popular for use in homes, businesses, marketing, and signage and next year’s anticipated favorites list has already been released.  Researchers study trends and put together thoughts on what colors are most likely to be selected by customers.

For 2019 there are several different color pallets that will be the most popular – classics and cravings are topping the list.  What exactly does that mean?  Cravings refers to colors derived from foods, the bright red of a chili pepper, the brown you see in chocolate and the purples from an eggplant are just a few examples.  Classics on the other hand are your more traditionally elegant color options such as burgundy, black, dark teal, and an off white.

Some of these colors are likely to be the most popular for signage and other marketing materials as well, but at Infinity Signs NW we recognize that our customers are looking for timeless in addition to trendy.  You don’t want to purchase a beautiful outdoor sign for your business in a color that’s going to be popular only for a year or two before becoming dated.  We’ve got some recommendations on selecting colors that are both popular today and will represent your company well in 2025 too.

Go with that chili pepper red, but avoid the eggplant purple.  Red has always been a color that carries power and motivates customers to make purchases.  Purple on the other hand is generally related to more artistic venues and often falls out of style pretty quickly.  The classic brown and black are both stable choices that can last for the long haul.  They’re versatile for use as a dominate color or an accent and they can be used in conjunction with another color to elicit emotions of excitement, elegance, or energy depending on the look you’re going for.  The dark teal and burgundy should probably be avoided.  Neither really provokes a strong emotion and both are likely to fall out of favor fairly quickly.

For help with your color pallet, marketing materials and signage needs let the design team at Infinity Signs NW work with you to create something powerful and lasting.  Our years of experience have brought us through many fads and allowed us to help our customers avoid the dangers of investing in trends that don’t last.  Put our incredible depth of knowledge to work for your business.

Promoting Your Seasonal Business

promoting your seasonal business

As the snow begins to fly you may be switching over from a summer business, such as landscaping, to a winter one, such as snow plowing.  If this is the case you have a very short window of time for your customers to find out about you, and get locked in with you for the season.  So how do you make sure you cast the widest net possible and attract as much business for the year as you can?

Existing Customers – of course your biggest stream of potential revenue will be from previous customers.  Order some professionally printed flyers and get them in the mailboxes of all of last year’s customers.  Maybe even include a magnet with your company information that they can stick on their fridge to remind them of what you offer for both winter and summer as their needs change.

Vehicle Wraps – wrapping your vehicle is a great way to attract new customers.  People will certainly see the giant snow plow on the front of your truck, but they’ll have no way of knowing your company information.  Get your truck, or other company vehicle, wrapped with all the details on who you are and how they can reach you.  Make it easy for them to see your snow plow going down the road and get in touch with you.  Getting that first call after a big snow storm could lead to years of business with that client.  Since your truck will be out there working for you either way, you might as well get the most out of it with low cost marketing in addition to snow removal.

Lawn Signs – seasonal winter business can still be promoted effectively through the use of lawn signs.  Think of all those people driving around slowly looking at Christmas lights right now.  They could easily see your sign for snow removal and write down the phone number.  Include in your flyer to your existing customers an offer for a small discount this year if they agree to the placement of a lawn sign to help you further grow your business.  The most efficient way for you to operate your business is to get as many customers in the same geographic area as possible.  Promoting through lawn signs increases the chances of people who live in the same neighborhood reaching out to you.  No need to spend all of your time driving back and forth across town between customer locations.

There are many low-cost, easy ways to grow your seasonal business this winter.  Infinity Signs NW is here to help you promote your company and market more efficiently.  Give us a call today to get your signage taken care of.

Electronic Signs

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Are you getting the most out of your electronic signs?  Electronic signs are an incredibly powerful tool capable of providing 24/7 marketing to your potential customers, but they’re only effective if they’re utilized correctly.  Some people get stuck on just using an electronic sign for the basics – name of the company, open/closed sign, or other generic messaging such as “Come In”.  This really provides only the most basic of information, and does virtually nothing to promote your offerings or get customers in the door.  Infinity Signs, NW knows that electronic signs can offer so much more.

Electronic signs can come in both text and images and for many businesses using both can be extremely effective in getting their message across.  A pizza shop for example might have an electronic sign with an image of a pizza as well as one that says “We deliver 333-333-3333”.  That provides useful information that a customer driving by could really use.  Maybe they’re driving home thinking the last thing they want to do is start dinner.  They get the phone number right off the sign, place an order, and have food delivered when they get home.  The next thing you know you’ve got someone who has never tried your pizza before as a new customer for life.

Another great use for electronic signs is to promote new product offerings, or seasonally specific services.  During the holiday time if your business does printing and copying but also handles shipping maybe that’s the time to add an electronic sign that lets people know, “Shipping Center”.  If you’re a hair salon who has recently picked up a new line of products use an electronic sign to get the word out.  Some customers are very brand loyal and will stop in just because they see that you now sell their favorite brand.

The key to electronic signs is to think beyond the base level information and go for something that will really grab their attention.  Make sure the sign is clearly visible from a reasonable distance, has bright colors, is in good condition and is visible at night.  Beyond that, the sky’s the limit for designing your custom electronic sign.

The Power of Color

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One of the most powerful tools you have when creating brand recognition is color.  The right color selection and placement will stick with customers, and forever be associated with your name.  However it can be tricky to select the colors that best suit your business, so here are a few tips to help you get started.

First, keep it simple.  Too much color will be overwhelming and completely lose its effectiveness.  You want the customer to associate the color with your brand so limit it to 2 main colors and 1 accent color.  The 2 primary colors should have similar tones and go well together, while the accent color should be different thus causing it to really pop off the page.  Your primary colors should both be either warm or cool.  Browns, tans, blacks, golds and beige are considered warm while white, silver, gray and ivory would be cool colors.

Second, be consistent.  Once you’ve settled on the colors you’re going to use they should be everywhere.  Your signage, website, logo, literature, company shirts, and advertising should all use the exact same colors.  You don’t want to have one set of colors for your website, but a different set for your building signage if you’re trying to build brand awareness.  Keep the colors, even the hues of the colors, the same across the board.

Third, consider your personality.  There are some key areas to look at for the personality type of your business, and thus the colors that will best reflect that to your customers.  Take a look at the break down below to help you sort it all out.

Feminine (pink) vs. Masculine (dark blue/brown)

Playful (orange/yellow) vs Serious (green)

Luxurious (purple) vs. Affordable (light blue/white)

Modern (black/white) vs. Classic (brown)

Youthful (pink) vs. Mature (black/brown)

Loud (red) vs. Subdued (gray)

Finally, know your audience.  While it’s important that your colors reflect your company, it’s equally important that they speak to your potential customers.  Give some consideration to the personality type your most likely to find in your customers and whether that’s reflected in your color choice or not as well.  Choosing your color scheme is a big decision and the designers at Infinity Signs NW are here to help.  We can work with you to make sure your colors will help establish your brand, speak to your customers and reflect your business personality.  Infinity Signs NW can take you through the whole process from choosing colors to turning that into signage, literature and employee shirts.

Times Change, So Do Signs

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People and businesses are constantly changing – the average time people stay in a home = 7 years; the average time someone stays at a job = 5 years. With the only constant being that things are constantly changing, why would you want signage that never changes?  Many people think of changeable letter signs or electronic signs as the only option for something that’s easy and affordable to update, but there are many different options within printed signs as well.  Especially if you have a message that doesn’t change daily or weekly but annually or bi-annually you’ll still need the ability for a quick change.  There are a number of other reasons for purchasing changeable signs, but here are a few examples to help you see the vision for your company.

Directional – maybe you’re trying to direct customers to a specific location, or you need people to find your booth at a tradeshow, or you need interior directional signs to guide people to the correct location in a large building.  In any of these scenarios you need signage to get people to the right destination, but what if that destination changes?  Many times people change from one office to another within the same building, or the women’s clothing department relocates within a store. Being able to quickly and easily change the signs to point to the new location can be extremely helpful.

Directory – in many buildings there are multiple occupants which can change pretty frequently.  That will require regular sign changes to list the current tenants and their location.   Even within one company there may be changes necessary as services get added or dropped. In any case, having an affordable way to keep directories accurate is important.

There are several options for changeable signs.  Many A-Frame signs offer panels that can easily slide in and out, which can be very useful as directional signs.  A plastic sign channel can be useful for occupancy directories.  For a sign channel a new employee or business name is simply printed out and inserted.  Another option for directory signs that are more resilient are the plastic options.  Text can be printed on a plastic strip which can snap in or out of the directory as needed.

No matter what your budget or timeframe Infinity Signs NW has an option for an easily changeable sign that will get the job done. We’ve printed countless signs for businesses in the Boise area and continue to be their trusted supplier every time their sign needs change.