The Value of a Great Banner

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As the weather warms up, more and more events will be taking place outdoors. The best way to promote at an outdoor activity is with the use of a banner.  It’s not practical to take traditional signs to most outdoor settings but a lightweight, highly durable vinyl banner is easy to transport, weather resistant, and quick to set-up.  Banners are a budget friendly, very eye-catching way to market your business, and are exceptionally useful when promoting something short term such as an event on a specific date or a temporary discount or sale.  You can’t afford to spend a lot of money on something that won’t be relevant in a few months, but it’s got to stand out from the sea of other messages being marketed to your customers.   Our combined 30+ years of sign and graphic design experience give Infinity Signs NW the edge to help our customers stand out.

Banners are one of the oldest forms of marketing, but they’ve stood the test of time for good reason – they work! They can promote your message quickly and clearly to large numbers of people and draw customers to your company.  However, deciding what to put on your banner to really capture people’s attention can be difficult, the team of trained designers at Infinity Signs NW is happy to help.  They are available to provide advice and guidance about making the most effective banner possible.  So bring in your ideas and Infinity Signs NW will work with you to create the perfect banner to visually market your company.

For many outdoor events and festivals, a banner stand will come in handy to draw attention to your banner as well as to provide quick set-up and tear down.  Infinity Signs NW offers a whole selection of different styles of banner stands.  Many are designed to change inserts making them ideal for use with different banners throughout the year. If you would prefer to hang your banner, grommets can be added to make it easy to hang your banner from fences, a canopy or table top.

Another advantage to a banner is the longevity.  They look brand new for a long time, with proper care, so they can easily be reused at multiple events throughout the year. We utilize state of the art large format digital printing technology and color matching services to ensure the highest quality banners.  A custom banner is by far the best way to promote your company or upcoming event.  In addition to your banner being completely unique and of the highest quality materials, it can be available right away.  We understand that your business needs banners fast so we guarantee on-time delivery. Whether you’re looking for an indoor banner, outdoor banner, feather banner or retractable banner – Infinity Signs NW can help.

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Avoiding 5 Common Signage Mistakes

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Spring is the perfect time for some new signage and a fresh face for your business, but you’ll want to be sure to avoid common mistakes that can result in your sign being difficult to read or hard to understand.  You want to be certain you’re getting the most out of the money you spend, and you want to stand out to your customers. In order to make that happen, give careful consideration to every aspect of your new sign before moving forward.  The best way to do that is to work with the designers at Infinity Signs NW, they’ve seen the good, the bad, and the ugly and can provide the best in professional advice.  Here are some general guidelines to help get you started.

  1. Contrast – it’s extremely important that the color you select for your lettering be in contrast to the background that the letters will be placed on.  This can be the single biggest issue preventing your sign from standing out and catching people’s attention. If you select a light color for the font, such as yellow, go with something dark for the background, such as black.
  2. Font – regardless of what type of industry you’re in, choose a font that’s easy to read.  Just because you sell children’s clothes doesn’t mean you should have a sign with a silly unreadable font, remember readability is the #1 priority.
  3. Type of Signage – you may have the best sign in the world but if it isn’t appropriately placed, and in the correct form, it may go completely unnoticed.  For example, a large sign at the street may be ineffective if the majority of your customers come from foot traffic. In this case, proper signage in your storefront would be far more effective.
  4. Sizing – it’s critical that the size of your lettering and overall signage be appropriate for the placement.  This is again where a professional sign team from Infinity Signs NW will be helpful in providing guidance based on your specific need.  Too large of a sign will look ridiculous but something too small will go unnoticed.
  5. Material – the type of material you use for your signage should be both appropriate for the climate as well as fitting for your business type.  In certain scenarios a wooden sign fits but in others brass or plastic are far more appropriate. It’s not necessarily that the most expensive option is best but instead the one that fits the weather conditions as well as the businesses goals.  If your business is in Boise you are likely to need something that can withstand winter weather, as well as significant amounts of direct sunlight.

New signage is something most businesses invest in every few years, so it should be done with care and consideration to ensure it is effective, durable, and visually appealing.  Contact Infinity Signs NW today to discuss your needs and get a beautiful new sign installed this spring.

Placement of Monument Signs

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Monument signs are eye-catching and enhance visibility for a business. When customers can find the business with ease, it helps drive traffic to the business. These are the reasons many businesses choose to invest in a monument sign.

While there are many factors that work in sync to create an effective monument sign, like size and design, a crucial part of this is its placement on the property. If the monument sign is put in the wrong place, it could lose all effectiveness for the business.

The best place to have a monument sign installed is near the entrance of the business’s parking lot. This guides visitors into the right area, minimizing possible confusion. It also gives them enough time to slow down and turn into the parking lot safely, even if it is on impulse.

Some businesses on large campuses have multiple monument signs posted around the edges of the area. This is common for businesses such as manufacturing plants and hospitals.

If the sign is placed too far away from the parking lot entrance or building, it can create confusion for visitors, making them pull into the wrong area or miss it completely. Monument signs that are placed near the parking lot, but too far back from the road can also cause problems cue to low visibility.

The surrounding landscaping should also be taken into consideration. Bushes, trees, and other elements can end up blocking the sign. They should be planted around the sign, taking in the visibility points from the roadway. Make sure plants are regularly trimmed back enough so they don’t block the sign from view.

The team at Infinity Signs NW draws up the plans, creates, and installs monument signs for many businesses in the Boise area. They know how to take these factors into consideration for the best placement of the sign possible. Call us at 208.473.2913 to talk about creating a monument sign for your business.

Channel Letter Signs and Installation

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Channel letter signs are a popular option for businesses. They are dimensional and stand out away from the building, making quite the impact. They can be made using a wide variety of fonts, colors, and sizes.

The term channel letter signage encompasses many different styles of signs. Here’s a rundown of each type:

  • Front Lit Channel Letters

This is the most commonly seen and is also called standard channel letters. The illumination is projected through the front faces of the letters.

  • Reverse Channel Letters

In this type of sign, the illumination comes from the back of the letters. They are also commonly called halo lit or back lit letters. The light is reflected off the wall behind them, creating a halo.

  • Open Face Channel Letters

These letters have open faces, allowing for the placement of neon illumination. They’re bright and eye-catching when used in the right situation.

  • Front/Back Lit Channel Letters

Those looking for a dramatic sign should consider this type of channel lettering. These letters produce illumination from both the front and back making for a dynamic and bright sign.

Channel letter signs can be mounted in a several ways:

  • Raceway Mount

Channel letter signs are often installed on a raceway, which is a metal box that houses the electrical wiring and power supply for the letters. It reduces the number of wall penetrations required for mounting.

  • Flush Mount

In this installation technique, the letters are attached directly to the building. This creates a flawless appearance that many people favor for their business signs.

  • Backer Mount

Letters are attached to a metal cabinet or backer panel that is larger in height and width then the channel letter configuration.

Channel letter signs are popular because of their ability to make the signage unique and illuminated. Businesses interested in this type of sign should contact Infinity Signs NW.

Creating Brand Awareness with Calendars

Marketing Materials Boise

As 2017 nears its end, 2018 calendars are popping up.  While everyone has a calendar on their phone these days, sometimes a hard copy is greatly appreciated. So, for those companies looking for a useful promotional product to give out before the new year, they should consider a promotional calendar.

Branded calendars can be a great advertising tool because of their many benefits:

  1. Repeated Exposure

With a branded calendar, there’s daily, weekly, and monthly exposure for the entire year of 2018. Every time a person looks at the calendar or writes down an appointment, they will see the company logo. That’s a lot of brand exposure with just one promotional product.

  1. Cost-Effective Options

Repeated exposure and a low cost makes calendars a very cost-effective way to advertise and grow a brand through promotional products. Infinity Signs NW will work with companies to find a branded calendar option to fit their budget.

  1. Many Options

There are many types of calendars in Infinity Sign’s catalog to fit everyone’s brand. It could be a magnet calendar, a smaller flip calendar, or a large wall calendar.  Check out these options our website here.

  1. Easy Customization

It’s easy to customize a calendar with a logo and other important business information like hours of operation and contact information. There are also many choices when it comes to what pictures go into the calendar.

  1. Special Promotions

There’s another advertising opportunity within promotional calendars. Put seasonal sales, special pricing, or promotions into different months. It’s a great way to get sales and promotions out to the public and remind them that it is coming up.

Calendars are extremely useful and will continue to increase brand awareness whenever they are used. Start creating a promotional 2018 branded calendar with the help of Infinity Signs NW.

 

Benefits of Investing in a Pylon Sign

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In large shopping centers or business complexes with multiple businesses and stores, trying to fit signage in for each business on the property can be difficult. That’s where pylon signs come in. These large, easily visible signs can clearly advertise several businesses at once.

Here are some of the benefits of installing a pylon sign:

Visibility

Pylon signs are generally installed up quite high and are large enough for passersby to see them from a distance. This can draw in potential customers. Pylon signs can also be illuminated for better visibility at night.

Cost-Effective

It’s much easier and less expensive to create one large sign that can advertise multiple businesses than to create multiple signs around the property. This benefits the businesses who occupy the shopping center or business complex by keeping their costs lower.

Customizable

Almost every aspect of pylon signs can be customized, such as height, style, and size. Let each business choose their own colors and logos on their section of the sign or make it uniform in font and color for a more formal look.

Minimal Maintenance

Pylon signs need very little maintenance to stay clean. Also, any maintenance needed can be performed by the staff at Infinity Signs NW, taking the burden away from the business complex.

Landmark Status

Because pylon signs are quite large in nature, they can become an unofficial landmark within the city. People will use it as a reference when giving directions or referencing a store within it.

While some could argue that pylon signs are too common to be unique or draw attention, it’s actually the opposite. So many complexes invest in them because they work well. Their visibility and cost-effective nature make them a popular and effective type of signage around Boise and throughout the Treasure Valley.

Talk to Infinity Signs NW about investing in a pylon sign for a shopping center or business complex to learn the benefits firsthand.

 

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.