5 Tips for Compelling Retail Signage

Retail Signs

Retail signage is crucial in bringing in new business. Good retail signage tells customers what or why they should be looking at your merchandise. It draws interest and makes the customer want to know more. To help retail owners know what makes compelling retail signage, here are five tips:

  1. Concise Messages

Attention spans are short, so the message the sign is portraying needs to be as well. Get to the point with as few words are possible, while still making the message understandable. Keep the design concise too. If there’s too much surrounding the text, it can become difficult to read.

  1. Fonts

While fun fonts can match a store’s personality, they aren’t always easy to read. When trying to gain a customer’s attention through signage, use clear, easy-to-read fonts that are large enough to see from a distance. Clean fonts will get the message across much better than fancy fonts.

  1. Call to Action

Signage that gives the customer a reason to buy the product will work more effectively. Using phrases like “surprise her with flowers” is more motivating than a “fresh flowers” sign. Also including “you” and “yours” will help customers visualize themselves using the product.

  1. Use Colors

Colors, especially red, are great in a retail environment. They catch the eye faster than black and white. Just be careful not to go overboard. The text needs to contrast from its background and too many colors can confuse the eye.

  1. Test the Sign

Do a few test runs with the sign. Make sure it can be seen from a good distance, it’s noticeable, and that people can tell what it’s advertising. Ask customers or friends to help test it out. If it isn’t working, edit it using the feedback and try again.

Talk to Infinity Signs NW about creating the perfect retail signs for a display, clearance sale, store window and more.

 

Floor Graphics

Graphics can be put almost anywhere. Windows, cars, walls, and even floors. Not sure how to incorporate them? Well there are quite a few uses for them, such as:

  • Directing customer traffic
  • Reinforcing brand identity
  • Promoting an event
  • Themed rooms
  • Point-of-purchase advertising

Floor graphics can help boost profits and reach customers in a unique way. They’ve become a popular advertising and decorating tool for many businesses for three reasons.

  1. Flexibility

Businesses can get creative with the design and use of floor graphics. They can be made in different sizes, shapes, colors, and finishes to fit with the company or event. Whether they are needed for long-term use or short-term use, Infinity Signs NW can make it happen. Graphics can be installed on a variety of flooring as well.

  1. Blank Space

Signs are suspended from the ceiling, put on walls and windows, so why not put them on the floor? It’s taking advantage of free ad space that already exists. It’s a much less expensive option than other forms of advertising, which is a huge benefit for small or new businesses.

  1. Effective

Floor graphics give the customer something new to catch their attention. It’s different, and will be noticed with the help of graphic design team at Infinity Signs NW. When used along with other advertising efforts, it will boost the brand visibility and effectiveness even more. If helping direct traffic is the goal, what better way than to post a pathway for customers to follow? Floor graphics are not just for retail stores. They can provide guidance in large medical buildings, children’s play areas and other places where some visible, easy to follow direction symbols could be helpful.

Floor graphics are slip resistant, and can hold up to heavy traffic. Infinity Signs NW can install them in a timely manner, making sure they stick well and look professional. When they are no longer needed, floor graphics can be easily removed without leaving adhesive residue or damaging the flooring in the process.

Talk to Infinity Signs NW about how floor graphics can be beneficial for advertising purposes, directing traffic, or an upcoming event. Visit our website or call us at 208.473.2913.

Exterior Sign Cleaning and Maintenance

CleaningNew

A dirty sign doesn’t create a good impression for customers and clients. To make sure an exterior sign is portraying a business’s image in the best way, it should be routinely cleaned.

Over time, signs can become dirty from battling the elements, birds and other animals resting or nesting on them, and more. Cleaning signs gets rid of this debris, and helps extend their life.

Because many signs are located high up on buildings or poles and can contain electrical components, sign cleaning should be left to sign professionals for safety reasons. Infinity Signs NW has the equipment and knowledge to clean signs quickly and properly as part of their sign cleaning and maintenance services.

Some materials the signs are made from can have an aversion to certain cleaning products or chemicals. If these products are used on exterior signs, it could result in permanent damage to the sign. Infinity Signs NW is aware of this, and has the proper cleaning products for every type of signage they create.

No matter the size, height, or material of the sign, Infinity Signs NW can remove the rust, dust, and other debris that accumulates so businesses can look their best. Consider scheduling a professional sign cleaning every quarter for maximum benefits.

While cleaning, the crew can inspect the sign for any wear and tear it might have sustained over the years such as loose bolts, bent frames, broken light bulbs, and more. They can recommend a course of action to fix any damage and get to work on it right away.

Regular cleaning and maintenance is crucial in keeping exterior signs looking good and having a long lifespan. Infinity Signs NW understands that signs are a big investment, and wants to help keep them looking and performing their best for as long as possible.

Backlit Signage

When it comes to indoor signage, there are many options for customizing a space. One of those options is backlit signs. These signs are seen often in malls, office lobbies, and other locations. Generally lit from behind with LEDs, these signs stand out and make a memorable first impression.

While great for indoor use, backlit signs can be utilized outdoors as well. They are used most often on the front of business buildings. These signs stand out far better than the once popular fluorescent signage.

Here are some of the benefits of backlit signage:

  • Versatility

As stated above, these signs can be installed either indoors or outdoors. Backlit signs can promote products for short-term or long-term displays, making them a flexible sign option.

  • Visibility

The LED lighting behind the sign makes it easier to be seen from farther away. This helps the sign to be more readable, and attracts attention with the vibrant colors.

  • Customizable Materials

Backlit signs are made custom so they match a company’s brand and personality. They can be made from many different materials with different finishes to produce a one-of-a-kind look.

  • Cost-Effective

When compared to other lighted alternatives, such as incandescent lighting or compact fluorescent, an LED backlit sign might cost more initially, but it will last longer and uses significantly less energy. This can help save money offer time.

  • Color Options

There’s a wide range of colors that LEDs can produce. Just the whites can range from warm and soft to cool and bright, which has a huge impact on the feel of the sign. Some LEDs can even cycle through a pattern of multiple colors. This gives a business some options when choosing the perfect color for the backlit sign.

These benefits make a backlit sign a great investment for any business. Talk to the team at Infinity Signs NW about designing and creating a new backlit LED sign for your business today.

Park and Public Space Signage

Park-Signs
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Creating a park or other type of public space includes a lot of little details. One of these details that should not be overlooked is signage for the area. On a basic level, this signage will provide information and direction. It can also encourage learning, set and maintain an image, communicate rules, and more.

Location of these signs is key to meeting specific goals and needs set forth in the public space. Placing them near other amenities like benches, restrooms and more is a good way to achieve these goals. They have a larger impact when placed in conjunction with other features in the space.

A few different types of signs needed for parks and public spaces are:

  1. Maps

To help visitors stay oriented to their surroundings and know how to find certain locations within the area, maps are needed at the entry points as well as set distances. Maps guide visitors and highlight points of interest.

  1. Educational Signs

Inform visitors of events that happened in a certain spots or other unique aspects of the space. They can also be a way to let visitors know the rules of the area such as all pets need to be on leashes.

  1. Directional Signage

To help visitors find the right path or location, directional signage should be posted throughout the area. They can be near landmarks, where trails split off, close to restrooms, etc.

Signage in public spaces needs to be designed in a way that will catch attention while being informative and placed in the right areas. Infinity Signs NW can help figure out the types of signage needed, design and produce the signs, and install them.

They can also develop site project signs while the space is being built and designed. Visit Infinity Signs NW’s website to see some of their previous work.

Teardrop and Feather Banner Benefits

Teardrop and feather flag signs can draw a lot of attention to an event or business and can be seen pretty commonly around Boise and the Treasure Valley. Businesses and organizations are realizing that these are a great option because they are:

  1. Easy to Transport

When compared to other styles of banners, they are much easier to transport due to their size and weight. Easy transportation is essential for many businesses or events that set up on their own or move around frequently.

2. Easy to Set Up

Forget ladders and stringing a banner up on a building. With feather or teardrop flags, simply set up the easy-to-assemble banner stands and attach the flags. Or, some prefer to simply push the bottom of the feather banner pole directly into the soft ground. It’s a quick and painless process.

3. Affordable

This type of signage is very affordable, but the quality is still high. For short-term events, an affordable banner like these makes sense. They can also easily be stored and re-used for reoccurring annual or monthly events.

4. Sturdy

Since these signs wave in the wind, they are designed and made to withstand the elements that Idaho experiences. This helps them have a long lifespan and stay looking new for quite a while.

5. Customizable

Feather and teardrop flags can come in different sizes and colors for every type of event. They can also be personalized with a message to pique interest in the event.

The uses for teardrop or feather flag signs is endless. Some of the most common uses for them include sales, car dealerships, new housing developments, and flea markets. While most often used outdoors, they can also be utilized indoors as well. They are an excellent way to draw attention to a booth space at a large tradeshow.

Talk to the team at Infinity Signs NW to see if a teardrop or feather flag is the best choice for your next event.

 

Using Electronic Message Center Signage

As people drive, they take in the sights around them, including business signage. This has a tremendous impact on the success of outdoor business signage, and the rising popularity associated with electronic message center signs. These signs have moving message displays of text, graphics, or a combination of the two.

Businesses planning to upgrade their signage to an electronic message center should take into consideration these benefits that come with this type of signage:

  1. Message Versatility

In addition to promoting your business location, electronic signs can easily be updated with flashy new messages.  They can display a wide array of text and graphic combinations to relay messages to customers about sales, special events, and more.

Business owners can update the content of the messages with the click of a button and tailor certain messages to certain times of the day with scheduling. It easier and cheaper than running different commercials on radio or television each time you want to send out a new message.

  1. 24-Hour Messages

The signs can run 24/7, reaching as many potential customers as possible. They’re visible in direct sunlight, and remain illuminated throughout the night. Even though the business may only be open from 9-5, its advertising efforts will be seen at all hours.

  1. Attention Boosting

Passersby already notice business signs, but a moving, illuminated sign will grab even more attention. An electronic message center sign will increase the visibility for a business. Some businesses like to include their catch phrase for additional business branding.

If your business has a message or messages that you want to display, Infinity Signs NW can create a sign to bring your message to life. Talk to the team at Infinity Signs NW about how your business can benefit from an electronic message center sign.