Effective Signage Tips for New Businesses

Exterior business signs

When opening a business in a new location, one of the most important aspects to plan for is the signage. It has been found that 50% of business for start-up companies comes from sign exposure. This means having effective signage is crucial for a new business.

An effective sign not only has to be designed well, but it needs to be implemented in the right way. Here are some tips on design and implementation of signs:

Design

When designing a sign, new businesses need to take these factors into consideration: color, materials, contrast and size. The team at Infinity Signs NW can make design process suggestions to help create the best sign possible. Many of the design decisions will depend on budget and the building constraints.

Implementation

How the sign is implemented might be even more important than the design. Even if a sign is expertly designed, if it is not properly placed or installed then the design will be ineffective. Here are some implementation tips:

  • Viewpoint

The sign needs to be seen easily for it to be effective. Retail stores often place their signs high above the building to attract customers who may be passing by on the street. Other types of businesses might be better served with signage that is at eye level.

  • Placement

It can be worth it to experiment with signage placements before making the installation permanent. Ask customers for their preferences and see where the sign is most effective.

  • Regulations

There are regulations, permits and building codes that surround business signage. These factors need to be taken into consideration before the design process even starts. City ordinances can have an enormous impact on the type of sign and how large it can be.

Signage can have a tremendous influence on attracting customers, which is important for new businesses. Talk to Infinity Signs NW about creating effective business signage for new businesses in Boise and throughout the Treasure Valley.

Benefits of Illuminated Signs

There are many different types of business signage available. One of these options is an illuminated sign. These signs work great for any business and have many benefits. Here are some reasons businesses should consider investing in an illuminated sign:

24 Hour Advertising

For businesses open after dark, an illuminated sign is crucial. People will have a difficult time seeing a sign at night if it isn’t illuminated, which is likely to hurt the business. Even if the business isn’t open at night, people will still see the sign and remember the business later on when they need their services,

Indoor and Outdoor Usage

Illuminated signs don’t have to be used strictly outdoors. They can be used inside as well to illuminate important information, brands, and of course emergency exits.

Attention-Grabbing

People are drawn to bright and colorful things, consequently illuminated signs are more likely to grab a passerby’s attention than a non-illuminated sign. They are also easier to see and read, and will attract more interest.

Wide Range of Types

There are many ways to illuminate a sign, making each one unique. Signs can be a light box, where the entire sign is lit up from inside. Or there are signs with glowing LED behind them creating a lighted ring around the individual letters. There are also signs made completely of LED lettering.

Increase Professionalism

Installing a custom illuminated sign can help to elevate a business in the eyes of their customers. When done well, an illuminated sign will look professional and sleek. It can improve the image of the business physically while also elevating the brand.

Talk to Infinity Signs NW about creating a custom illuminated sign for any business. Our team can create one-of-a-kind signs to match and enhance the brand of the business.

5 Digital Signage Statistics

A lot of business owners are starting to wonder about digital signage and if it could help their business. These five statistics might help with this decision:
1. Digital Stands Out
A 2012 study found that 71% of people felt advertising on digital billboards stood out more than online ads. They are also more prominent than television ads according to 46% of the participants.
2. Digital Signs Reach More Customers
Seventy percent of Americans report having seen a digital video display in the past month. Another interesting fact is that 75% percent of people recall seeing a digital billboard in the past month while traveling, which means the digital signs are reaching more than just the people who live in the particular town where the sign is located.
3. Digital Holds Attention
Drivers spend significantly longer looking at digital billboards than traditional billboards as they are driving. Giving these signs more attention helps viewers recall the digital advertisement later, especially when it has an animated and colorful display. Although driver distraction was a concern when these signs first became popular, experience has proven this is not a problem.
4. People Remember the Message
Of people who have recently seen a digital billboard, 55 percent could recall the specific message displayed. Advertisers frequently find it challenging to get people to remember a specific message through an advertising campaign, but digital signage has proven to be one of the better ways to reinforce the message.
5. Drive Sales
When people see an ad, it can make them want that item immediately. Digital advertisements can do the same thing when people drive by and see them. Nineteen percent of consumers claim to have made an unplanned, impulse purchase of products they’ve seen digitally advertised.
If your business has decided to use digital signage talk to the team at Infinity Signs NW. We will work to find the right digital sign for your business needs.

3 Ways to Use T-Shirts to Grow Revenue

embroidered-apparel
Embroidered Shirts and Hats

Many companies use T-shirts as part of their company uniform without realizing some of the other benefits T-shirts can bring to business marketing. Increase revenue and brand awareness by using t-shirts in the following ways:

  1. Client Appreciation

Businesses thrive by gaining and retaining clients. One way to demonstrate your appreciation for clients is with gifts. T-shirts with the company brand show customers they are an important part of the company’s success, and how much they are valued.

  1. Brand Buildingscreen-printed-t-shirts

T-shirts can be a cost effective way to build brand awareness. Having employees wear them, passing them out at events, or selling them at your storefront, creates a mobile billboard for others to see. The more people wearing your T-shirts around town, the more eyes see your brand. Including a creative design or catchy phrase on your shirts may even stimulate conversations which will further help to promote your business. This nearly free publicity may even open doors to other companies when the shirts are worn in the workplace.

For companies with smaller marketing budgets who can’t afford large advertisements, t-shirts can really get the company name out there. Prospective clients become aware of the brand due to the t-shirts they have seen, making them more comfortable with the brand and company.

  1. Improved Employee Relationships

boise-realtors-t-shirtsAs mentioned above, one way to help brand awareness is with employee t-shirts. However, that isn’t the only benefit that can come from giving employees company–shirts. These shirts can give the employees the sense that they are part of a team, which can lead to increased productivity and a positive work environment.

Talk to Infinity Signs about designing a company t-shirt and starting a t-shirt program. The team at Infinity Signs can design t-shirts, or add your business logo almost any other type of clothing to help businesses grow.

 

Custom Mini Fridges

mini

Students have been customizing their book covers, lockers, and everything else for years. In college, this trend doesn’t disappear, so why not help them customize their dorm room by getting a custom wrap for their mini fridge.

Infinity Signs NW can wrap just about anything, even refrigerators. The vinyl wraps are easy to clean, can withstand the wear and tear that comes with college life, and can even be removed, if necessary.

Here are some fridge wrap ideas:

Sports Teams

For those dedicated to their sport and team, Infinity Signs can design a wrap that will show off their pride.  Football, baseball, soccer, hockey, you name it and they can create it. Whether it’s the team logo or their favorite player, it will be sure to show off their team pride.

School Spirit

Use a fridge wrap to show off their excitement about the college they’re attending. Use the school logo, mascot, or seal to decorate the vinyl wrap. Their room could be the envy of the whole dorm floor!

Sorority or Fraternity

Let students show off their Greek pride with a fridge wrap dedicated to their new fraternity or sorority. It can be a fun way for them to show off their letters, colors, sorority/fraternity animal, and more.

Retro

Retro designs are always in. Turn their mini fridge into an old Coca-Cola machine, or an old gas pump. It will be a blast from the past.

Outdoors

For a student who loves all things outdoors, consider a wrap that features a picturesque mountain scene, a forest, or some camo if they love hunting.

Give their college dorm room a little added customization with a vinyl wrap for the mini fridge. Or wrap the fridge at home that’s in a man cave or workshop. Either way, Infinity Signs NW can make any idea a reality.

Brochure Design Elements

Along with a variety of signs, promotional products, and vehicle wraps, Infinity Signs can also help design and manufacture brochures for businesses, non-profits, events, and more. When designing a brochure, there are some elements that make up a good design.

Format

Brochures come in different formats. Some formats work better than others for certain brochures and the type of information being presented. The most common format that comes to mind when people think of brochures is a tri-fold brochure. This format allows a lot of information to be presented because it is broken up by the folds. However, if big pictures and luxury products are going to be in the brochure, then a tri-fold style might not be the best choice.

White Space

While people want to include as much information in a brochure as possible, they also need to leave room for white space. Without balanced white space the brochure will look cluttered and confuse the eye.

Colors

The colors should coordinate with the company logo and color scheme. Avoid going overboard with color because too much will be off-putting. However, using no color will make the brochure boring and people will be less inclined to pay attention to it.

Typography

Because brochures are to be read, the font, its size and spacing matters. Avoid using small fonts just to cram more information on the page. Keep the text simple and easy to read. It needs to be large enough for the audience the brochure is targeting and should have sufficient spacing so it doesn’t look like the words are sitting right on top one another.

Those who plan on designing their brochure themselves before having Infinity Signs print it, should keep these elements in mind. The graphic design team at Infinity Signs can also help design brochures. Talk to them about creating the perfect brochure for the next company event.

Different Font Uses

When designing a sign, the choice of font matters. The right font should help the customer to read and understand the message quickly, while the wrong font will leave them confused, or could cause people to not read the sign at all. With thousands of fonts available, it can make choosing the right one difficult.

Almost every font can be put into one of five categories: Serif, San Serif, Script& Cursive, Text, and Novelty.

Serif

These fonts are the easiest to read, which is why Times New Roman is commonly used in publishing. A serif is a small angled line projecting from the upper and lower ends of the letter. When dealing with large amounts of text, like in a book, newspaper, or brochure, a serif font is the best way to go.

San Serif

The word sans means “without” in French, which means the letters in this font are missing the serifs from the top and bottom. When there are few words and a large font is needed, san serif is easy to read. This type of font is commonly used for street signs. When creating large signage for a business, this is a great type of font to use.

Script and Cursive

There is a different between these two stylish and formal fonts. Script is when the letters do not touch each other. If the letters are touching each other, the font is considered cursive. These can be difficult to read, so be careful when putting them on signage.

Text

These are the most difficult fonts to read. Generally, these can be found on newspaper mastheads (the logo at the top) and company logos. It probably is not the best font for a sign, unless it is already part of a logo.

Novelty

Novelty fonts should be used for novelty signage, such as a holiday special or important promotion. These fonts are easy to go overboard with and should never be mixed together on a sign.

Keeps these font suggestions in mind when thinking of a new sign design. Still not sure which font to use? The team at Infinity Signs NW can help find the right font for any sign they help to create and manufacture.