Why Utilize A Professional Sign Designer?

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You probably pass hundreds of signs every day – on your way to work, the gym, the grocery store, to get the kids from school – they’re literally everywhere.  Have you given any thought to the science that goes into signs?  There’s actually a tremendous amount of research that’s been conducted on all of the factors that make up effective, and ineffective, signage.  The United States Sign Council (USSC) has conducted several studies and put together recommendations for creating the ideal sign.

It’s important to partner with a sign company that is going to do more than just take an order for a sign, make it, and install it.  The sign company you work with needs to be willing to take the time to really understand your business.  It’s critical for the sign designer to understand the message you’re trying to communicate as well as the audience you’ll be targeting.  Factors such as letter size, color, and font are only a few of the factors designers will consider.  The USSC has gone well beyond these and put out recommendations based on the speed vehicles will be traveling at, the complexity of the driving situation, the amount of viewer reaction time & distance, as well as the amount of “negative” (unused space) on the sign.  With all these items impacting the effectiveness of your signage, having someone help guide the decision can be critical for the best end results.

Let’s consider just two of the areas that a sign designer will review: size and color of letters.  The size of the letters you select for your sign will vary depending on how close the sign is to the road, is it for foot traffic vs highway traffic vs city traffic, and how much time is your viewing audience going to have to take in the information.  Take a look at this chart that the USSC uses to make recommendations for letter sizing.

 

Viewing Distance – Minimum Letter Height

100’ – 4” letters

250’ – 10” letters

360’ – 16” letters

500’ – 22” letters

750’ – 33” letters

1000’ – 43” letters

1320’ – 57” letters

 

To give you a point of reference 360’ is roughly a city block.  So if you want drivers to see your signage from a block away when they’re stopped at a red light, make your letters 16” high.  Another interesting fact about sizing, that the USSC found through their research, is that letter height should be increased by 15% if the sign will be all capital letters vs a combination of capital and lower case letters, which are easier to discern.

Now let’s move into color selection for your signage. The USSC found in their research that changing the letter color and background color makes a major impact on visibility.  They found that the combination of a green background color with yellow letters was visible from the furthest distance, while the combination of a black background color with white letters had the shortest visibility distance. In both cases these were for external signs only.  Other combinations such as white background with black letters or blue backgrounds with yellow letters fell in between.

With so many things to consider, and so much research having been done, it’s worth the investment to utilize the skills of a professional designer.  Infinity Signs NW has designers who will take the time to get to know your business and make recommendations for all areas of your signage.  We value your business and don’t want to see you waste large sums of money on signs that simply won’t provide any ROI.

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Electric Signage Issues

17622113 - fish and chips led sign at take away or fast food restaurant

Electric signs are a great tool for catching the attention of passersby. Their lighting makes the sign easy to see. However, the lighting can also bring about some problems when it isn’t working properly. Here are three types of electric signs and common issues they can experience:

Fluorescent Signs

Fluorescent lighted sign issues usually have to do with it not lighting up properly. It could be not fully lit, flickering, or completely unlit. Fluorescent lights have a lifespan of about 12,000 hours or approximately three years. Eventually they will start to show signs of aging by not lighting up properly. Regular sign maintenance can catch these issues and get the bulbs replaced when necessary.

Neon Signs

Neon signs aren’t too common anymore, but there are still some in use. The neon in the sign could be burned out or broken if the sign flickers and then goes out after being turned on. If half of the sign is working, but the other part is dim or out, the gas might need to be repumped or the tube replaced. Many businesses are replacing neon signs with new LED signs.

LED Signs

LED lighting has an extremely long lifespan. They rarely have issues like an individual or string of LEDs going out. However, sometimes the power supply can fail and need repairs. While it might cost more upfront, LED lighted signage has fewer issues and lasts much longer than the other two options.

When electric signage starts failing, it can impact the business and their image to the public. People might assume the business is closed, or doesn’t take good care of its property.

Along with creating electric signage, Infinity Signs NW offers sign maintenance, repairs, and cleaning to keep signage looking is best. If any issues arise with lighted signage, give us a call to get it fixed right away.

Promotional Coffee Mugs

Promotional Products

Searching for the perfect fall promotional product? Go with custom coffee mugs! Everyone is trading in their cold brews and iced coffees for warmer drinks with the temperatures dropping. It’s the perfect time to invest in promotional coffee mugs whether they are ceramic, insulated to-go varieties, or stainless-steel tumblers.

One of the reasons coffee mugs are such a popular promotional item is their usefulness and the popularity of coffee throughout the years. Coffee is a staple in most people’s lives. They drink it to wake up in the morning, on the drive to work, and even in the afternoon for a pick-me-up. This morning brew won’t be going anywhere soon, which is why coffee mugs continue to be a great promotional product investment for many businesses.

Even those who don’t drink coffee find ways to use ceramic coffee mugs. Some other uses include: holding pens, using them as vases, candy dishes and more! To-go mugs and tumblers can be used for more than just coffee too. Their versatility is a huge advantage.

Besides their versatility in use, coffee mugs can be uniquely designed with graphics, logos, mission statements and more. They are also versatile with many styles, colors and sizes of coffee mugs available. A basic diner mug is great for home or work, and to-go mugs are great for those who are always on the go.

To use coffee mugs for increasing brand awareness, hand them out as gifts for people who purchase something from the company or include them in a gift basket with other goodies. It might seem like a small gift, but is likely to get a lot of use and brand visibility.

See some of the coffee mugs Infinity Signs NW can order and design in our catalog or give us a call at 208-473-2916 for details on coffee mugs and other Promotional Product Specials.

Questions to Ask About Signage

Business Signage

Investing in signage is a crucial step in opening a business. However, before jumping in and buying a custom outdoor business sign, business owners must ask a few questions:

  1. What are the codes and criteria for the space?

When putting up signage, city codes and the landlord’s criteria must be followed. There are likely to be rules about the type of sign, how large it can be, illumination, installation, and more. Knowing these guidelines beforehand will make the entire process easier and can prevent costly corrections later.

  1. What is the time-frame?

Infinity Signs NW can work with businesses to produce a sign within a specified time frame and within the budget. Depending on the type of signage, days or weeks may be required to prepare the sign, so be sure to contact Infinity Signs NW early in your planning process to allow plenty of time. A sign is important in getting customers to notice a new business so you will want the sign in place before the grand opening.

  1. How do I maintain the sign?

Knowing what it takes to keep the sign looking its best can be a factor in the type of sign chosen. After creating and installing the sign, Infinity Signs NW will also clean and service the sign if business owners choose that option. Having professional sign maintenance makes it easier for business owners and they can be confident their sign will stay in good condition.

These are just a few of the questions business owners should ask before and during the sign making process. The team at Infinity Signs NW can guide new business owners through the questions and any other sign concerns.

No matter the budget and criteria, Infinity Signs NW can assist businesses in creating and installing the perfect custom sign to get them noticed in the Boise area business community. Contact Infinity Signs NW today to get started on your business signs.

 

Using a Professional Graphic Design Service

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Creating a strong brand image requires quality graphic design work. Cheap, non-professional graphic design work will ultimately lead to disappointment and is unlikely to achieve the desired results. Using a professional graphic design service to help build a strong brand image will lead to benefits like:

Saving Money

Graphic designers know the most cost-effective way to design graphics and materials for businesses. Also, the more professional the design, the better response it will have from customers. A poor design can be lackluster, created in a difficult to use program, or may not print ready, all of which can cost a business extra money later.

Stand Out

A strong brand image sets a business apart from their competition. A thoughtfully designed graphic helps to accomplish this goal. Generic logos and graphics won’t get a second look. The imagery needs to provide an instant connection to the products and services offered, which Infinity Signs NW can do.

Professionalism

To be taken seriously, a company’s logo and other graphics needs to be designed well. The logo only has a fraction of a second to make a first impression. A poorly designed logo can make customers and clients feel like the business itself is unprofessional.

Consistency

A professional graphic designer can create many different graphics for multiple projects, while making them look cohesive and consistent to better represent the brand’s image.

Saving Time

Having a knowledgeable graphic designer create the design incorporating the details wanted will save the business time. Beyond giving the designer specifics of the project and approving the design, there’s not much else required from the business owner, letting them focus on the day-to-day specifics of their business instead of graphic design.

Let the graphic design team at Infinity Signs NW take care of all the graphic design needs for logos, brochures, banners, signs and more.

Updating Business Cards

BusinessCardsNew

Business cards are a great way to reach out to potential clients, spread brand awareness, and make community connections. However, out-of-date cards might send the wrong message. That’s why it is recommended to update business cards when any of your information changes or when you have new business services or a new logo.

While some people might recommend updating them yearly, that may or may not be often enough. Here are three instances when updating business cards is necessary:

  1. New Information

When information changes, so should the business card. A change in information could be any of the following:

  • New Address
  • Name Change
  • New Phone Number
  • New Email
  • New Website
  • New Social Media Networks

If any of these changes occur, the card needs to be updated to reflect the change. Someone calling the wrong number or going to the wrong office won’t be happy when they do reach the business.

  1. Design

Over the years, logos are should be updated to look more modern and clean. When there is a change to the logo, the business cards need to be redesigned to match the new logo. Also, font preferences are constantly changing. Keep cards looking modern with a font update if necessary. Lastly, consider updating the color scheme of the card, or adding color if none is currently present. This will make the new cards stand out more to current clients and prospective new clients.

  1. Materials

Business cards today look nothing like they did 20 years ago. With technology and design capabilities constantly advancing, there are more options for creating business cards than ever before. They can be finished with gold leaf, aqua foil, embossing and more. The designers at Infinity Signs NW can add many little touches to make your business cards stand out.

Updating business cards ensures the business is giving a good first impression. Learn more about the design options available through Infinity Signs NW on our website.

 

Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.