Creating Brand Awareness with Calendars

Marketing Materials Boise

As 2017 nears its end, 2018 calendars are popping up.  While everyone has a calendar on their phone these days, sometimes a hard copy is greatly appreciated. So, for those companies looking for a useful promotional product to give out before the new year, they should consider a promotional calendar.

Branded calendars can be a great advertising tool because of their many benefits:

  1. Repeated Exposure

With a branded calendar, there’s daily, weekly, and monthly exposure for the entire year of 2018. Every time a person looks at the calendar or writes down an appointment, they will see the company logo. That’s a lot of brand exposure with just one promotional product.

  1. Cost-Effective Options

Repeated exposure and a low cost makes calendars a very cost-effective way to advertise and grow a brand through promotional products. Infinity Signs NW will work with companies to find a branded calendar option to fit their budget.

  1. Many Options

There are many types of calendars in Infinity Sign’s catalog to fit everyone’s brand. It could be a magnet calendar, a smaller flip calendar, or a large wall calendar.  Check out these options our website here.

  1. Easy Customization

It’s easy to customize a calendar with a logo and other important business information like hours of operation and contact information. There are also many choices when it comes to what pictures go into the calendar.

  1. Special Promotions

There’s another advertising opportunity within promotional calendars. Put seasonal sales, special pricing, or promotions into different months. It’s a great way to get sales and promotions out to the public and remind them that it is coming up.

Calendars are extremely useful and will continue to increase brand awareness whenever they are used. Start creating a promotional 2018 branded calendar with the help of Infinity Signs NW.

 

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Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.