Are you getting the most out of your electronic signs? Electronic signs are an incredibly powerful tool capable of providing 24/7 marketing to your potential customers, but they’re only effective if they’re utilized correctly. Some people get stuck on just using an electronic sign for the basics – name of the company, open/closed sign, or other generic messaging such as “Come In”. This really provides only the most basic of information, and does virtually nothing to promote your offerings or get customers in the door. Infinity Signs, NW knows that electronic signs can offer so much more.
Electronic signs can come in both text and images and for many businesses using both can be extremely effective in getting their message across. A pizza shop for example might have an electronic sign with an image of a pizza as well as one that says “We deliver 333-333-3333”. That provides useful information that a customer driving by could really use. Maybe they’re driving home thinking the last thing they want to do is start dinner. They get the phone number right off the sign, place an order, and have food delivered when they get home. The next thing you know you’ve got someone who has never tried your pizza before as a new customer for life.
Another great use for electronic signs is to promote new product offerings, or seasonally specific services. During the holiday time if your business does printing and copying but also handles shipping maybe that’s the time to add an electronic sign that lets people know, “Shipping Center”. If you’re a hair salon who has recently picked up a new line of products use an electronic sign to get the word out. Some customers are very brand loyal and will stop in just because they see that you now sell their favorite brand.
The key to electronic signs is to think beyond the base level information and go for something that will really grab their attention. Make sure the sign is clearly visible from a reasonable distance, has bright colors, is in good condition and is visible at night. Beyond that, the sky’s the limit for designing your custom electronic sign.