3 Boise Business Types That Would Benefit From A Vehicle Wrap

Boise Vehicle Wraps

While an argument can certainly be made that every Boise business could benefit from the addition of a vehicle wrap, there are some that might see more immediate pay-offs than others. A vinyl wrapped vehicle is the ideal marketing tool for a variety of companies but here are 3 that we know are perfectly suited to take advantage of a vehicle wrap.

Trailers

You’ve certainly seen huge trailers driving down the highway with a picture of a giant hamburger on the side or some other marketing image. These companies are taking advantage of their fleet of trucks to also market their company – and you can too.

Even if you don’t own a 53’ trailer you can still capitalize on the marketing power available here. Many companies will offer one for rent that can be wrapped and placed in front of your place of business or at an event or show. Not only will everyone walking into the event increase their brand recognition for your business, but the sheer size of this type of vehicle wrap will lend immediate credibility to your company. You may be a smaller business but people will assume you’re larger and successful based on this type of statement.

Home Services

People are desperate to find good partners for work inside their home. Whether it’s chimney repair, construction work, real estate, flooring, furnace inspection, cleaning, plumbing or any other home service – they’re trying to find you. There’s a reason that so many websites exist to assist the public with finding these types of businesses, so you’ve got to get your name out there to the community.

Vehicle graphics are perfect because they spread the word and take advantage of the vehicles you’ve already got on the road. It’s like a built in referral when a potential customer sees your vehicle parked at their neighbor’s house. They grab your phone number right off the side of the truck, and you’re their next phone call.

Food Trucks

Food trucks are all the rage right now and you find them at virtually every event, but what separates the good from the bad may not always be the taste of their food. The unmarked, white food truck is far less likely to attract customers than one that’s covered in images of tacos, hotdogs, funnel cakes, or whatever other foods you serve. These images tell the consumer from far away what you offer, and get them thinking about that type of food for their lunch.

Much like the large trailer, it also lends credibility to your business. A vehicle wrap is a relatively small investment that can go a long ways towards making customers feel good about buying something from you that they’ll be putting into their body.

If you’re interested in learning how you could take advantage of vinyl vehicle graphics in 2020, reach out to Infinity Signs, NW. We’ve wrapped countless vehicles and can provide you with a quality result at a reasonable price. Don’t miss your chance to get your company name on everyone’s mind.

Are Vehicle Wraps Still Effective in Winter?

Winter Vehicle Wraps

If you’ve not yet gotten a company vehicle wrapped you might be concerned that you’ve missed peak season because summer is coming to an end.  It turns out that this is definitely not the case.  In fact getting a vehicle wrap done now in time for the winter could actually be the best marketing opportunity you’re going to have for the cold weather months.

In the winter many smaller business loose some of their primary marketing methods.  Foot traffic goes down substantially, which limits the viability of sidewalk signs or window displays significantly.  In addition, outdoor events such as festivals and shows come to a halt.  The chances to display your banners at these events is completely eliminated.  So how can you continue to get your name out there in the community when the majority of the community is staying in?  Vehicle wraps!

Whether it’s cold or not everyone has to get in their car and drive to work, drop the kids at school, or go to the grocery store.  So, while people may not be going too many other places, they are still spending time in their car out on the roads.  This means you’ve got to meet them where they are. In fact winter is the perfect time to increase the number of wrapped vehicles you’ve got out on the road.

You’ve likely heard the stats on vehicle wraps.  They are far and away the most cost effective marketing method for the number of exposures you’ll get.  People notice graphics on vehicles and at least on a subconscious level they remember the brand and images associated with it.  Many people will take a picture of the contact information from these vehicles and will result in a sales potential.

While you may now be thinking about all the great benefits you’re going to get from your vehicle wrap during the upcoming snowy months, the best part is that it won’t end when the temperature begins to rise.  Your vehicle wrap will look great for years and will continue to be your most effective marketing tool through many different seasons.  Another perk of a vehicle wrap from Infinity Signs, NW is that while it could last years, it doesn’t have to.  If you want to market something that’s only appropriate in the winter, such as snow removal services, and then change your vehicle over to marketing for lawn care in the spring, that’s easy to take care of.  Give us a call today to get your vehicles ready to drive business this winter.

Vehicle Graphics to Spruce Up Your Look

Are your company vehicles starting to look a little sad?  Getting a new paint job can cost quite a bit, but adding some graphics to the vehicle is an affordable way to get a whole new look.  It’s a great way of making sure your fleet of vehicles gives a great first impression when showing up at a client’s site, without buying all new transportation.  For many customers it’s the perfect way to get a few more years out of their service and sales vehicles.

Vehicle graphics are also a great option if you’ve got a car that’s going to be carrying all of your supplies to trade shows, festivals, or even the county fair.  It makes it easy to identify in a crowd, which means your customers will know that your company is somewhere inside that show, and they’ll be sure to look for you.  It’s also the perfect way of marketing to potential customers who may have arrived intending to look for one of your competitors.  You can be sure they don’t make a buying decision before checking out your inventory simply by catching their attention out in the parking lot.

Vehicle graphics aren’t just for cars, trucks and vans our customers have been putting them on anything and everything:  Boats, ATV’s, Jet Skis, Motorcycles, Airplanes, Dirt Bikes, 3-Wheelers, Helicopters, and much, much more! You can apply these durable, vinyl graphics to virtually anything with a smooth surface.  If it’s window glass, acrylic, or paint, and has a smooth spot, we’re good to go.  Infinity Signs, NW has thousands of different design options to choose from, or we can help you create your own custom look.  There are hundreds of color combinations to ensure that your creation will stand out against the crowd.

Vinyl graphics are the perfect way to create a new look, at an affordable price, without making a lifetime commitment.  Graphics typically look amazing for 4-6 years depending on weather conditions and storage, but they’re easily removed at any point should you decide to change your look again.  Our professional installation team will put them on for you and can also remove and replace them as needed down the road.

Still not sure if vehicle graphics will look good in your situation?  We’re happy to do a mock up for you so you can fully visualize the final result ahead of time.  We want you to be absolutely certain that you’ll love it.  Start putting your different types of transportation to work for you, they could easily be your most effective marketing tool.

Magnetic Signs

Are you looking for an inexpensive way to market your company to the community?  Not sure you’re ready to commit to a full vehicle wrap?  Magnetic car signs are for you!  These signs can be completely customized, are removable and reusable, and are extremely affordable.  Magnetic signs can attach to any passenger car or van, look great on the side of a company truck, and are very attention grabbing on a tailgate.  No matter what your vehicle situation is Infinity Signs NW can create a magnetic sign to fit the available size and shape you’ve got.

Many businesses have employees traveling around in their personal vehicles during the day, such as cleaners, technicians or installers, which is a great chance to attach a magnetic sign indicating that this person works for an official company. These magnetic signs can be removed at the end of the day when the employee goes home.  This adds credibility to your employees and reassures your customers that the person knocking on their door actually works for you.  This can save you a substantial amount of money over buying a fleet of company vehicles to get that same degree of professional appearance.

Magnetic signs can also be used to indicate what the vehicle is being used for other things such as school transportation, transporting hazardous waste, or the final vehicle in a funeral procession.  There are other times where you may need to cover up company logos and other advertising on a vehicle, such as when parking overnight in an area with HOA restrictions, blank magnetic signs can be used for this as well.

Advertising on the back of trucks and SUV’s has become extremely popular recently as it offers plenty of space and will be seen by every vehicle traveling behind them during the day.  Magnetic signs from Infinity Signs NW can be printed in larger sizes to fully utilize this the available space on your vehicle.  The back of the vehicle will definitely get more views in traffic than the side, so take full advantage.

The advantages to using magnetic signs are endless.  You can print any design or color you want, or add an image or logo to really catch people’s attention.  Print signs up advertising a specific seasonal offer or special and you’ll really drum up new business. Contact Infinity Signs NW today to get your magnetic signs ordered.

Out of Home Advertising

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Out of Home advertising refers to marketing directed at hitting consumers when they’re “on the go”.  This can include billboards, vehicle wraps, transit signs, and anything else that a consumer may come in contact with when away from their home.  As a business owner are you aware of the benefits of out of home advertising?  The numbers put out by the Outdoor Advertising Association of America make a pretty compelling argument for the value of this type of investment.

  • Consumers are traveling record numbers of flight and driving miles which has made out of home advertising the second fastest growing ad medium in the U.S.
  • Consumers spend 70% of their waking hours away from home.
  • Out of Home marketing is especially effective for local businesses with 7 out of 10 ads promoting a local company.
  • For every $1 spent on out of home marketing approximately $5.97 in sales is generated which is better than digital display, print and radio.
  • 83% of consumers believe that the out of home advertising that they consume is informative.
  • There are currently over 7,800 digital billboards in the U.S. which is more than double the number in 2011.

So with all of these great reasons to use out of home advertising why are most businesses spending only an average of 5% of their advertising budget on these mediums?  As the shift has gone to online marketing many companies have lost sight of the value of out of home advertising.  Consider though that it works 24 hours a day, 7 days a week generating revenue; it can’t be blocked or skipped, it often gets viewed multiple times a day by the same consumer, and it can be highly targeted based on location and demographics.

Maybe it’s time to take a look at where your company is spending it’s advertising dollars and what type of ROI you’re really getting for each dollar you spend. You may be surprised how affordable many of these forms of advertising actually are.  Infinity Signs can help select the right medium for your business and help you take full advantage of this powerful tool.

Are Vehicle Wraps for Small Businesses?

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Many people think of advertising on vehicles as something done by large companies with a whole fleet of cars on the road, but a vehicle wrap can be an incredibly effective tool for small businesses as well.  Vehicle wraps are a very affordable way of reaching a large number of people in a relatively small geographic area.  For small businesses this type of targeted marketing is invaluable.

A vehicle wrap has one of the best returns on investment available with an average cost of around 4 cents per thousand impressions.  Compare that with a newspaper ad which costs roughly $19.70 to reach a thousand impressions, and a vehicle wrap is a no brainer.  In addition, most vehicle wraps last 5+ years with no signs of aging.  There are very few marketing options that have that type of long term range.

Have doubts about a vehicle wrap being effective for your small business?  The good news is it’s very easy to track how effective a wrap is for your company.  Try getting a different phone number to put on the wrap so you’ll know exactly where customers saw your information.  Another idea is to advertise a special deal or discount only on the vehicle wrap.  When customers contact you regarding that deal you’ll know they’ve seen the car around town.  Another option is to create a special landing page on your website and put that address on the vehicle wrap.  By tracking the traffic to that page you’ll get an idea of the effectiveness of the vehicle wrap.

Of course it’s critical that your wrap look good to the public, so you’ll want to be sure to use a professional to print and install it.  Infinity Signs NW has been doing vehicle wraps for businesses in the Boise area for years and our team of professionals gets the job done right every time.  A good wrap installer will protect the paint on the vehicle from any potential damage from the wrap as well as potential scratches during installation.

Infinity Signs NW uses only premium vinyl materials designed specifically for vehicle wraps.  We offer vinyl laminates that are formulated to protect printed graphics from both abrasion and UV fading.  In addition, Infinity Signs NW offers a quick turnaround to ensure your vehicles are on the road as soon as possible. Contact Infinity Signs NW today to get more information, tell us about your project and get a quote!

Benefits of Vinyl Wrapping a Boat

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Vinyl wrapping boats is a fun new trend that’s really going to be hot this summer.  While it’s certainly a great way to advertise for upcoming events or boat friendly clubs and restaurants, it’s also incredibly practical for the everyday boat owner as well.  Owning a boat can be high maintenance and expensive but a vinyl wrap can help with both of those issues. Take a look at some of the great benefits of getting your boat wrapped and consider giving Infinity Signs a call to get started designing your beautiful new boat look.

  1. Cost – the cost for a vinyl wrap is generally about a third of the cost of a professional paint spray job!
  2. Low Maintenance – no more buffing and polishing, simply use soap and water to clean. If the boat gets scratched or dented there’s no need to replace the entire wrap, in most cases a simple patch can be used to restore the original look.  A common question from customers has been whether the vinyl will lift or peel at all.  This should not be an issue for professionally installed vinyl wraps.
  3. Fast – most wraps can be completed in just a day or two which will reduce yard time and thus total cost for the project.
  4. Eco-Friendly – unlike toxic marine paints vinyl wraps use no chemicals or solvents, making it a much eco-friendlier option.
  5. Longevity – most wraps last up to 7 years, similar to a marine paint job. Vinyl has the added benefit of being more fade resistant than paint as well, meaning it will look great for all 7 years.
  6. Appearance – when your boat’s in the water no one will be able to tell whether you have a vinyl wrap or a new paint job, so why pay more? The wrap is also completely reversible.  If you try a new design and decide you’re not crazy about it, we can simply remove it.  In fact, a side benefit to the wrap is that it will preserve the original paint job on the boat and improve the resale value.
  7. Totally Unique – you can completely customize the look of your boat with a vinyl wrap. Virtually anything your imagination comes up with can be created!

Now is a great time to get started on your custom vinyl boat wrap.  As the summer season approaches our professional installers are going to start getting booked so beat the rush and get started today.