The Value of a Great Banner

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As the weather warms up, more and more events will be taking place outdoors. The best way to promote at an outdoor activity is with the use of a banner.  It’s not practical to take traditional signs to most outdoor settings but a lightweight, highly durable vinyl banner is easy to transport, weather resistant, and quick to set-up.  Banners are a budget friendly, very eye-catching way to market your business, and are exceptionally useful when promoting something short term such as an event on a specific date or a temporary discount or sale.  You can’t afford to spend a lot of money on something that won’t be relevant in a few months, but it’s got to stand out from the sea of other messages being marketed to your customers.   Our combined 30+ years of sign and graphic design experience give Infinity Signs NW the edge to help our customers stand out.

Banners are one of the oldest forms of marketing, but they’ve stood the test of time for good reason – they work! They can promote your message quickly and clearly to large numbers of people and draw customers to your company.  However, deciding what to put on your banner to really capture people’s attention can be difficult, the team of trained designers at Infinity Signs NW is happy to help.  They are available to provide advice and guidance about making the most effective banner possible.  So bring in your ideas and Infinity Signs NW will work with you to create the perfect banner to visually market your company.

For many outdoor events and festivals, a banner stand will come in handy to draw attention to your banner as well as to provide quick set-up and tear down.  Infinity Signs NW offers a whole selection of different styles of banner stands.  Many are designed to change inserts making them ideal for use with different banners throughout the year. If you would prefer to hang your banner, grommets can be added to make it easy to hang your banner from fences, a canopy or table top.

Another advantage to a banner is the longevity.  They look brand new for a long time, with proper care, so they can easily be reused at multiple events throughout the year. We utilize state of the art large format digital printing technology and color matching services to ensure the highest quality banners.  A custom banner is by far the best way to promote your company or upcoming event.  In addition to your banner being completely unique and of the highest quality materials, it can be available right away.  We understand that your business needs banners fast so we guarantee on-time delivery. Whether you’re looking for an indoor banner, outdoor banner, feather banner or retractable banner – Infinity Signs NW can help.

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Trade Show Signage

Trade Show Signs BoiseTrade shows are very important for small businesses to grow. They allow a business to promote themselves to hundreds of potential clients, forge new contracts, and market their products and services. For trade shows to be beneficial, businesses need a good booth exhibit and that starts with signage.

What makes a good trade show sign? Here are some guidelines to consider while working with Infinity Signs NW to create trade show signage:

  1. Size

A small sign isn’t going to attract as many people as a larger sign simply because it’s less noticeable. A large sign, such as a banner, that stretches across the length of the booth is a good size.

  1. Position

Some booths have multiple signs, which can affect how they are positioned. However, the sign that the company wants to be the primary focus should be positioned high above the booth or in front of the booth space. This will make it stand out among the crowds and other displays.

  1. Typography

Signs need to be easily readable from both far away and close up. This means using a clear, concise font. Avoid elaborate fonts with tails and swirls. Sans Serif fonts are the best for most types of signage.

  1. Colors

It is important to have contrast between the text and background so the sign can be read without straining the eyes.  Avoid two dark colors or two light colors together. This includes the business logo.

  1. Message

You will want the message on your sign or banner to be short and to the point. Frequently, a large sign with the company name, logo, and tagline is enough to interest potential clients.

Talk to the team at Infinity Signs NW about creating dynamic, interesting signage for upcoming trade shows.