5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.

 

Marketing a Landscaping Business

Businesses that offer services, such as landscaping, have to be a little more creative when it comes to marketing. Attracting new clientele means getting the business’s name in front of the public using a variety of methods. Some ways of promoting a landscaping business include:

  1. Yard Signage

Upon completion of a project, ask clients if they would mind having a promotional sign in their yard. The sign should include the company name and contact information. A graphic or logo also makes a nice addition. Placing signs at completed job sites spreads brand awareness and also lets people know who made the landscaping look so great. Infinity Signs NW can create and produce yard signs in a range of sizes and styles.

  1. Trade Shows

Having a booth at home and garden shows or other local events is a fantastic opportunity to let people know about the landscaping services being offered. Hand out promotional items with the business’s contact information to potential customers. Landscaping businesses can take advantage of unique promotional items such as seed bombs or other yardwork and garden-related items.  Take a look at the large range of promotional items available in the catalog on the Infinity Signs NW website.

  1. Vehicle Wraps

Landscaping requires many different types of vehicles and trailers. Wrapping the entire fleet of trucks and trailers is a great way to make impressions on potential clients when driving to a job site and while parked at the job site. It also creates uniformity in the appearance of the vehicles. Whether a full vehicle wrap or partial graphic is needed, Infinity Signs NW can design, create and install the wraps on any type of vehicle or trailer.

The team at Infinity Signs NW can help with all three of the marketing efforts listed above. Visit our website to see some of the yard signs, examples of vehicle wraps, and more.

Advertise at Festivals and Fairs with Promotional Items

Festival and fair season is just around the corner, which gives local businesses a whole new way to market themselves. Take advantage of these opportunities with promotional items geared toward these events. Here are some ideas for festival and fair promotional items that Infinity Signs NW can help create:

  1. Water Bottles

With the weather warming up, it’s even more important to stay hydrated. Hand out branded water bottles to help attendees stay hydrated while advertising your company. Infinity Signs NW has many different styles of water bottles to choose from and can customize them too.

  1. Sunglasses

You can never have enough sunglasses, especially when attending an outdoor event. With a large variety of styles to choose from, Infinity Signs NW can make sure the sunglass style fits the business’s brand or the target audience’s style perfectly.

  1. Cooling Scarf

It can get hot out in the Boise sun, so help event attendees cool off with the CooLoop Active Water Scarf. It is put around the neck and cools the body down to reduce heat stress. There are many colors to pick from and the cooling scarf can be customized with a message or business logo.

  1. Coolie

Keep beverages cool with a branded coolie. In Infinity Sign’s promotional products catalog there are numerous different coolies to choose from, a wide range of colors, and each can be customized with a logo.

  1. Drawstring Bag

With all of the awesome promotional items they get, fair or festival attendees will need something to put them all in. Hand out drawstring bags to help out with this. When people wear them around to carry everything, it’s free advertising for your business.

Festivals and fairs draw huge crowds, making them a great advertising opportunity. Let Infinity Signs NW help maximize advertising potential with some customized promotional items. Visit the website or contact Kyle at 208.473.2916.

5 Reasons To Use Promotional Products

embroidered-apparel

Promotional products are considered a traditional form of advertising, and some people have decided traditional advertising is down for the count. However, promotional products are still an incredibly powerful marketing tool. Here’s why:

  1. Brand Awareness

Promotional products allow for businesses to share their brand, and spread awareness of it. This leads to more sales as people learn to associate and recognize that brand.

  1. Target Markets

Businesses try to reach out to their specific audience or niche. They can do that with promotional products targeting those specific people. For example, gyms may choose t-shirts or gym bags, because their customers are interested in these items and use them regularly.

  1. Variety of Usage

Promotional products can be used in a variety of ways to reach customers. They can be sent as a free gift, distributed during a trade show, given to new customers as they purchase something, and more.

  1. Customizable

The catalog on the Infinity Signs NW website offers so many promotional products that there’s something for everyone. Customize these products with the company name or logo, or include a website and contact information.

  1. Long-Lasting

Radio and television ads have a limited run time. Promotional products help businesses stay in people’s minds longer because they notice they logo every time they use that product. The more someone uses a promotional product, the more that business or company will stay top of mind.

People aren’t going to stop loving free stuff anytime soon, which is why promotional products are still a great marketing tool. When promotional products are implemented properly, they can be hugely successful for sales, as well as the company’s reputation.

Talk to the team at Infinity Signs NW about creating the perfect promotional product for a marketing strategy, grand opening, or trade show. Or visit our website to see the wide variety of products that Infinity Signs NW can customize.

5 Promotional Products for Real Estate Agents

Promotional products can be used by almost any type of business to increase brand awareness and increase sales. Real estate agents can really take advantage of promotional items to spread the word about their company and get buyers or sellers interested in using them as their agent. Here are five promotional items real estate agents should have for marketing purposes:

  1. House-Shaped MagnetsHouse-Shaped Magnets

These magnets are unique because of their shape, and can be used for many things. Real estate agents can simply add their contact information on them. Magnets can be made more useful by putting a yearly calendar on them as well.

  1. Pens

Pens are one of the most popular promotional products because they are extremely useful. There are many different options and styles available. Infinity Signs NW can personalize the pens with a real estate agent’s information, so clients or potential clients will see it when they use the pen.

  1. Key Chains

When someone buys a home, they receive the keys and will need something to keep them on. That’s where branded keychains come in. They’re practical, but also a nice gesture when handing someone the keys to their new home.

  1. Coffee Cups

Real estate agents often have coffee brewing during an open house. Offer potential buyers a cup of coffee in a to-go mug or even a normal ceramic coffee mug with the real estate company’s info. If they don’t end up buying that house, they might still use your company down the road for buying or selling.

  1. Notepad

Another useful promotional item is a notepad. Often they have a magnetic strip on the back so they can be put on the fridge for grocery lists. Real estate agents can put their information on the header of the notepad to keep their name in front of potential buyers and sellers.

Talk to the team at Infinity Signs NW about creating the promotional products to spread brand awareness and draw in potential customers. Visit our website to see the full catalog of promotional items.

Outdoor Sign Maintenance

Outdoor business signs are an important investment. Keeping these signs maintained with some regular upkeep will help the business get its money’s worth. Keep outdoor signage lasting for years to come with these sign maintenance tips:

  1. Lighting

If the sign is illuminated, check on the lighting regularly whether it’s an LED sign or lit from the inside. It’s pretty easy to tell if a bulb has gone out in a sign. Partially or dimly lit signs can give customers a bad impression, so fix any lighting issues as soon as possible.

  1. Cleaning

With all of the different weather conditions in Boise and the Treasure Valley like rain, snow, and even sunshine, outdoor signs can get dirty or faded over time. Clean the signage monthly, or more depending on how dirty it gets. During cleaning is a great time to check for cracks, and chipped or peeling paint, which Infinity Signs NW may be able to repair.

  1. Interior

If the sign has an interior, it will also need some maintenance. Check for clogged drain holes due to leaves, dirt, and even insects or animals. Birds frequently like to nest in signage, which could create some electrical problems.

Business signage is often the first impression a customer has of a business, so it should be in top shape all the time, but not every business owner has the time or resources to do regular sign maintenance. Infinity Signs NW can help. We offer sign maintenance and repairs for our customers. If the sign has become faded, chipped, or rusted, we can get it back to looking like new, or replace it with a new sign if it is beyond its lifetime.

Contact Infinity Signs NW today for sign services and repairs, or to get the ball rolling on creating a brand new sign.