Why Salespeople Love Brochures

52979613 - salesman showing brochure to couple

As more and more customers come into the sales process already thoroughly educated on the product they’re looking to purchase, thanks largely to the plethora of information available on the internet, it changes the sales process some.  The customer is no longer looking for the basics, they already have that, instead they’re looking for your salesperson to be an “expert”.  Having a high quality, print brochure can help your salesperson immensely in striving to meet this demand and earn business.  Here are a 5 reasons why:

  1. Legitimacy – customers realize that virtually anyone can put up a website that can appear authentic, while in fact they may be a fly by night business. Having a well-designed brochure gives the impression of a solid, stable company that’s invested in their industry and will be around long after the sale is complete. It immediately improves the impression that person has of your salesperson.
  2. Messaging – your brochure is a great way to make sure all of your salespeople are delivering the same message to your prospects. Encouraging, or requiring, the use of this tool will make sure the most critical points about your product or company are covered in every sales discussion.  It allows you to have some control over the messaging that’s being delivered in the field.
  3. Talking Point – the brochure actually makes life easier for the salesperson by providing images they can reference during a discussion, fast facts that answer many questions that the customer is likely to ask, and creating an easy flow through the conversation. For many salespeople a good brochure is all they need to walk a client through their entire sales presentation.
  4. Notepad – most sales calls require pricing discussions and many salespeople love to use the brochure to note price options, available discounts, and pricing for add-ons. It keeps all of the most critical information in one place for the prospect to reference after the salesperson leaves, and in many instances it can give the impression that this pricing is special, just for this client and just for this window of time, which encourages the prospect to move quicker in the sales process.
  5. Images – in many cases the salesperson won’t have the actual product or service they’re selling with them so having good images is critical. The images in the brochure will draw people in, break up the stream of words, and explain complex concepts.  In the end the image is what is most likely to stick with someone after they close the brochure.

While it may seem that printed literature is a dated concept, it actually remains incredibly relevant in the sales process.  If you ask your sales team they’ll tell you that there are very few more effective marketing tools for them to have in their toolbox then a well-designed, eye-catching, quality brochure.  The professional designers at Infinity Signs NW are available to work with you and your team to create your perfect brochure.       

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Current Trends for Promotional Items

Technology Promo Products

Many of our customer’s gravitate towards the same promotional items year after year, but that may be keeping you from reaching the full potential of the power a promotional item has.  It’s important to recognize that your customer demographic is changing – you need to be targeting millennials and gen X buyers if you’re going to stay in business.  The feedback from that group has helped shape the current trends in promotional products.  Here are some tips to help you target this younger group of buyers.

  1. Think Technology – the biggest trend in promotional items over the last few years has been the demand for technology related items. The reason these items are so popular is because they’re so useful.  Customer feedback says that how useful a promotional item is determines how long a prospect holds on to it.  Things like ear buds and power adaptors are great tech give away items.
  2. Think High Value – more than ever customers are making judgement calls about businesses based on the quality of their giveaway items. A cheap item indicates a lack of time and effort.  Higher quality items are far more likely to be held on to, and attract legit customers.  Research has shown that you’re better off to buy lower quantities but higher quality.  If you only hand out 100 items rather than 500 but customers value those 100 items, you’ll be far happier with you’re your sales results.
  3. Rethink Trade Shows – in the past most companies have brought large quantities of cheap items to hand out at trade shows, but that trend is fading. Most companies are reducing the number of lower priced give away items and instead adding some high quality items to their display.  Those high quality items are reserved for prospects that spend some time in your booth and provide contact information for follow-up after the show.  At which point you want to be sure they remember you above the competition, so give them something worth keeping.
  4. Think Name Brand – more and more companies are shifting to purchasing name brand items, such as CamelBak water bottles, to print their company logo on. These items are especially attractive to millennials and gen Xers.  They often hit every category – useful, high quality, and techy.

So before you order your next round of promotional items consider speaking with a product expert at Infinity Signs NW.  We can help make sure your businesses is attracting customers from every demographic, and ensure you’re staying current with today’s marketing and promotional trends.

Promotional Products for Dental Offices

Business Marketing Materials

Almost everyone dreads going to the dentist. However, getting free things after a trip to the dentist can make it a little better for both kids and adults. Dentists have a great opportunity to increase their patient’s dental health, improve visits, and increase brand awareness by handing out branded promotional products.

Here are some fun ideas for branded promotional products:

  • Stress Ball

The dentist brings out all kinds of stress and anxiety. A branded stress ball will help patients keep their anxieties under control during the visit and after. Both children and adults will get use out of it. There are many different shapes of stress balls like lips or a tooth that relate back to dentistry.

  • Lip Balm

After dental work, sometimes the patients’ lips can get dry. Relieve that issue with some branded lip balm. They’ll continue using it long after leaving, which could possibly remind them to take better care of their teeth and recommend the dentist to friends.

  • Toothbrush

Everyone needs an extra toothbrush or two at home in their bathroom. Whether the patient uses it themselves, or gives it to a guest who forgot to pack one, it can help increase brand awareness. It may not be the most exciting promotional product, but a practical, useful one.

  • Compact Mirror

Compacts are generally used for adjusting makeup, but they can also be useful for flossing after a meal. Every time the compact is pulled out and used, it can be seen by others, increasing exposure.

  • Water Bottle

Part of dental health is staying hydrated. Make it easier for patients to stay hydrated with a branded water bottle. There are tons of styles and sizes to choose from.

Talk to Infinity Signs NW about investing in these and other promotional products for dentist offices. Learn how they can be beneficial for bringing in new patients and maintaining a better relationship with current patients.

 

Creating Brand Awareness with Calendars

Marketing Materials Boise

As 2017 nears its end, 2018 calendars are popping up.  While everyone has a calendar on their phone these days, sometimes a hard copy is greatly appreciated. So, for those companies looking for a useful promotional product to give out before the new year, they should consider a promotional calendar.

Branded calendars can be a great advertising tool because of their many benefits:

  1. Repeated Exposure

With a branded calendar, there’s daily, weekly, and monthly exposure for the entire year of 2018. Every time a person looks at the calendar or writes down an appointment, they will see the company logo. That’s a lot of brand exposure with just one promotional product.

  1. Cost-Effective Options

Repeated exposure and a low cost makes calendars a very cost-effective way to advertise and grow a brand through promotional products. Infinity Signs NW will work with companies to find a branded calendar option to fit their budget.

  1. Many Options

There are many types of calendars in Infinity Sign’s catalog to fit everyone’s brand. It could be a magnet calendar, a smaller flip calendar, or a large wall calendar.  Check out these options our website here.

  1. Easy Customization

It’s easy to customize a calendar with a logo and other important business information like hours of operation and contact information. There are also many choices when it comes to what pictures go into the calendar.

  1. Special Promotions

There’s another advertising opportunity within promotional calendars. Put seasonal sales, special pricing, or promotions into different months. It’s a great way to get sales and promotions out to the public and remind them that it is coming up.

Calendars are extremely useful and will continue to increase brand awareness whenever they are used. Start creating a promotional 2018 branded calendar with the help of Infinity Signs NW.

 

Promotional Coffee Mugs

Promotional Products

Searching for the perfect fall promotional product? Go with custom coffee mugs! Everyone is trading in their cold brews and iced coffees for warmer drinks with the temperatures dropping. It’s the perfect time to invest in promotional coffee mugs whether they are ceramic, insulated to-go varieties, or stainless-steel tumblers.

One of the reasons coffee mugs are such a popular promotional item is their usefulness and the popularity of coffee throughout the years. Coffee is a staple in most people’s lives. They drink it to wake up in the morning, on the drive to work, and even in the afternoon for a pick-me-up. This morning brew won’t be going anywhere soon, which is why coffee mugs continue to be a great promotional product investment for many businesses.

Even those who don’t drink coffee find ways to use ceramic coffee mugs. Some other uses include: holding pens, using them as vases, candy dishes and more! To-go mugs and tumblers can be used for more than just coffee too. Their versatility is a huge advantage.

Besides their versatility in use, coffee mugs can be uniquely designed with graphics, logos, mission statements and more. They are also versatile with many styles, colors and sizes of coffee mugs available. A basic diner mug is great for home or work, and to-go mugs are great for those who are always on the go.

To use coffee mugs for increasing brand awareness, hand them out as gifts for people who purchase something from the company or include them in a gift basket with other goodies. It might seem like a small gift, but is likely to get a lot of use and brand visibility.

See some of the coffee mugs Infinity Signs NW can order and design in our catalog or give us a call at 208-473-2916 for details on coffee mugs and other Promotional Product Specials.

Designing and Using Political Yard Signs

Yard Signs

As election season draws near, political yard signs will be popping up in favor of the candidates in the running. To have a successful yard sign, it needs to conform to design rules and be used strategically. Here are some tips to keep in mind while designing a political yard sign:

  • Size

The larger the sign, the easier it is to see and read, but its size will depend on where it is being placed. Consider having multiple sizes for different areas. Larger signs can be placed on busier streets, while smaller signs can be scattered throughout neighborhoods.

  • Font

Like fonts on almost all signage, it should be legible and large enough to read. Stay away from fancy fonts with lots of extras. The letters on the sign should never be smaller than 3 inches. The larger it can be, the better it is for visibility.

  • Color and Images

Bold colors can make a sign stand out, but remember to keep a contrast between the background and text. Having a headshot on the sign can be an easy way to stand out and help with recognition at the polls.

Even a sign following these tips won’t get noticed without a strategy in place. Advertising should be a deliberate, structured plan to reach the audience. Here are some tactics to get the most out of a political sign campaign:

  • Voting Area Map

Using this map, which can usually be found online, gives the candidate and their team an idea of where signs should be placed for the best visibility. Find busy intersections and areas that voters in the area are likely to pass on a daily basis.

  • Learn the Rules

Knowing the rules of the city or county is beneficial. Some have rules about how close to the road a sign can be located. If passing them out to voters, be aware of HOA’s having possible rules or limitations as well.

  • Change it Up

Seeing the same sign every day will get boring. Consider having a few different designs, and switching them out throughout the campaign. This will garner more attention from passersby.

For help designing and creating political yard signs contact Infinity Signs NW. We have experience creating many types of yard signs.

 

Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.