Promotional Coffee Mugs

Promotional Products

Searching for the perfect fall promotional product? Go with custom coffee mugs! Everyone is trading in their cold brews and iced coffees for warmer drinks with the temperatures dropping. It’s the perfect time to invest in promotional coffee mugs whether they are ceramic, insulated to-go varieties, or stainless-steel tumblers.

One of the reasons coffee mugs are such a popular promotional item is their usefulness and the popularity of coffee throughout the years. Coffee is a staple in most people’s lives. They drink it to wake up in the morning, on the drive to work, and even in the afternoon for a pick-me-up. This morning brew won’t be going anywhere soon, which is why coffee mugs continue to be a great promotional product investment for many businesses.

Even those who don’t drink coffee find ways to use ceramic coffee mugs. Some other uses include: holding pens, using them as vases, candy dishes and more! To-go mugs and tumblers can be used for more than just coffee too. Their versatility is a huge advantage.

Besides their versatility in use, coffee mugs can be uniquely designed with graphics, logos, mission statements and more. They are also versatile with many styles, colors and sizes of coffee mugs available. A basic diner mug is great for home or work, and to-go mugs are great for those who are always on the go.

To use coffee mugs for increasing brand awareness, hand them out as gifts for people who purchase something from the company or include them in a gift basket with other goodies. It might seem like a small gift, but is likely to get a lot of use and brand visibility.

See some of the coffee mugs Infinity Signs NW can order and design in our catalog or give us a call at 208-473-2916 for details on coffee mugs and other Promotional Product Specials.

Advertisements

Designing and Using Political Yard Signs

Yard Signs

As election season draws near, political yard signs will be popping up in favor of the candidates in the running. To have a successful yard sign, it needs to conform to design rules and be used strategically. Here are some tips to keep in mind while designing a political yard sign:

  • Size

The larger the sign, the easier it is to see and read, but its size will depend on where it is being placed. Consider having multiple sizes for different areas. Larger signs can be placed on busier streets, while smaller signs can be scattered throughout neighborhoods.

  • Font

Like fonts on almost all signage, it should be legible and large enough to read. Stay away from fancy fonts with lots of extras. The letters on the sign should never be smaller than 3 inches. The larger it can be, the better it is for visibility.

  • Color and Images

Bold colors can make a sign stand out, but remember to keep a contrast between the background and text. Having a headshot on the sign can be an easy way to stand out and help with recognition at the polls.

Even a sign following these tips won’t get noticed without a strategy in place. Advertising should be a deliberate, structured plan to reach the audience. Here are some tactics to get the most out of a political sign campaign:

  • Voting Area Map

Using this map, which can usually be found online, gives the candidate and their team an idea of where signs should be placed for the best visibility. Find busy intersections and areas that voters in the area are likely to pass on a daily basis.

  • Learn the Rules

Knowing the rules of the city or county is beneficial. Some have rules about how close to the road a sign can be located. If passing them out to voters, be aware of HOA’s having possible rules or limitations as well.

  • Change it Up

Seeing the same sign every day will get boring. Consider having a few different designs, and switching them out throughout the campaign. This will garner more attention from passersby.

For help designing and creating political yard signs contact Infinity Signs NW. We have experience creating many types of yard signs.

 

Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.

5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.

 

Marketing a Landscaping Business

Businesses that offer services, such as landscaping, have to be a little more creative when it comes to marketing. Attracting new clientele means getting the business’s name in front of the public using a variety of methods. Some ways of promoting a landscaping business include:

  1. Yard Signage

Upon completion of a project, ask clients if they would mind having a promotional sign in their yard. The sign should include the company name and contact information. A graphic or logo also makes a nice addition. Placing signs at completed job sites spreads brand awareness and also lets people know who made the landscaping look so great. Infinity Signs NW can create and produce yard signs in a range of sizes and styles.

  1. Trade Shows

Having a booth at home and garden shows or other local events is a fantastic opportunity to let people know about the landscaping services being offered. Hand out promotional items with the business’s contact information to potential customers. Landscaping businesses can take advantage of unique promotional items such as seed bombs or other yardwork and garden-related items.  Take a look at the large range of promotional items available in the catalog on the Infinity Signs NW website.

  1. Vehicle Wraps

Landscaping requires many different types of vehicles and trailers. Wrapping the entire fleet of trucks and trailers is a great way to make impressions on potential clients when driving to a job site and while parked at the job site. It also creates uniformity in the appearance of the vehicles. Whether a full vehicle wrap or partial graphic is needed, Infinity Signs NW can design, create and install the wraps on any type of vehicle or trailer.

The team at Infinity Signs NW can help with all three of the marketing efforts listed above. Visit our website to see some of the yard signs, examples of vehicle wraps, and more.

Advertise at Festivals and Fairs with Promotional Items

Festival and fair season is just around the corner, which gives local businesses a whole new way to market themselves. Take advantage of these opportunities with promotional items geared toward these events. Here are some ideas for festival and fair promotional items that Infinity Signs NW can help create:

  1. Water Bottles

With the weather warming up, it’s even more important to stay hydrated. Hand out branded water bottles to help attendees stay hydrated while advertising your company. Infinity Signs NW has many different styles of water bottles to choose from and can customize them too.

  1. Sunglasses

You can never have enough sunglasses, especially when attending an outdoor event. With a large variety of styles to choose from, Infinity Signs NW can make sure the sunglass style fits the business’s brand or the target audience’s style perfectly.

  1. Cooling Scarf

It can get hot out in the Boise sun, so help event attendees cool off with the CooLoop Active Water Scarf. It is put around the neck and cools the body down to reduce heat stress. There are many colors to pick from and the cooling scarf can be customized with a message or business logo.

  1. Coolie

Keep beverages cool with a branded coolie. In Infinity Sign’s promotional products catalog there are numerous different coolies to choose from, a wide range of colors, and each can be customized with a logo.

  1. Drawstring Bag

With all of the awesome promotional items they get, fair or festival attendees will need something to put them all in. Hand out drawstring bags to help out with this. When people wear them around to carry everything, it’s free advertising for your business.

Festivals and fairs draw huge crowds, making them a great advertising opportunity. Let Infinity Signs NW help maximize advertising potential with some customized promotional items. Visit the website or contact Kyle at 208.473.2916.