The most common sizes for posters are 24” x 36”, 18” x 24”, 11” x 17”, and 8.5” x 11” but how do you know which size to choose for your upcoming need? There are several factors to consider such as where you’ll be placing the poster, who your target audience is, how much information you’ll need to convey, and how long the poster is expected to hang. Here are some recommendations with regards to the different sizes.
The 24” x 36” large poster size is actually the standard for posters. If you contacted virtually any size company and ordered a large poster, this is the size you would receive. It’s the most versatile size, and the perfect choice for many applications. This size is large enough to be used in outdoor applications, such as a menu posted outside a restaurant, but is also appropriate for indoor use. If you picture your favorite poster hanging on your bedroom wall when you were a teenager, it was likely this size. It gives you plenty of space for powerful graphics as well as thorough information. You can use a large font size to increase long-distance visibility while still having enough space for more detailed information. This size can also be a great way to improve the look of your office as it’s perfect for décor.
A medium size poster, 18” x 24”, is most commonly used in storefront promotions. It’s not so large that it will dominate the space and prevent customers from seeing inside, but large enough to grab the attention of people walking by. This is the size used when looking to promote an upcoming event such as a concert, boat show, or non-profit event. Most business owners are willing to allow posters this size to be hung in their window for a period of time. While not as much space as the large poster, you’ll still have enough room to get your message across while keeping your font large enough to read.
The 11” x 17” small sized poster is ideal for promoting upcoming events in areas that have limited space. This size is often hanging in employee breakrooms to promote safety notices, upcoming company events, or community activities. It’s recommended that you keep posters this size simple. Minimal graphics, large letters, simple message. You simply don’t have enough space to get into too many details but you can certainly put contact information or a QR code to show people where they can learn more.
The final size is the standard sheet of paper, 8.5” x 11”. As the smallest size poster it’s really more of a flyer. This is often the size chosen for mass distribution such as at school or church. It’s also a good size to keep next to a cash register if you’re looking to promote something to customers. Because this size is not intended to be seen from a distance you can really make it as simple or detailed as you prefer. Generally, a larger font with key information at the top then leading to smaller font and more detailed information at the bottom is effective.
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