Beautiful Window Graphics

Boise Window Graphics

Recently Infinity Signs, NW had the pleasure of working on a project to complete a large series of window graphics in a downtown Boise area.  Window graphics are a great way to, not only promote an existing business, but also to let customers know about what’s going to be coming soon.  As you complete renovations or construction on your new location consider adding some colorful window graphics.  Not only will they hide everything that’s going on inside, but they also get people excited about what’s coming.  There’s nothing better for a new business then to have people spreading the word about what’s coming before it even opens.

An additional benefit to window graphics is the ability to keep them or remove them after your business does open.  In many cases keeping a few panels up is a great way to continue your marketing efforts and draw attention to your business, but other panels can be taken down to entice people to come inside and see all that you have to offer.  Window graphics from Infinity Signs, NW are designed to last for many years, but are also easy to remove when the time is right.

Window graphics are one of the most affordable ways for new businesses to advertise.  Compared to more traditional signage, they’re far less expensive and can have an even more powerful effect on customers because of their large colorful graphics. The team at Infinity Signs, NW will complete the installation process quickly and professionally freeing you up to focus on the thousands of other details that go in to opening a new location.

Not sure what to put on your windows? Let our design team go to work for you.  We have years of experience coming up with window displays that are both unique and beautiful. We can work with the style of your company, your logo, color scheme and graphics to create something you will absolutely love. In addition, you’ll be able to go from an initial phone call to Infinity Signs NW to a stunning, finished window in just days. We offer a variety of styles to fit any window set-up and we can tie your window graphics in with all of your other interior signage and marketing efforts to ensure a successful launch for your business. Give us a call today to get started changing the whole look of your business.

The Color of 2019

the color of 2019

Every year certain colors top the list as being the most popular for use in homes, businesses, marketing, and signage and next year’s anticipated favorites list has already been released.  Researchers study trends and put together thoughts on what colors are most likely to be selected by customers.

For 2019 there are several different color pallets that will be the most popular – classics and cravings are topping the list.  What exactly does that mean?  Cravings refers to colors derived from foods, the bright red of a chili pepper, the brown you see in chocolate and the purples from an eggplant are just a few examples.  Classics on the other hand are your more traditionally elegant color options such as burgundy, black, dark teal, and an off white.

Some of these colors are likely to be the most popular for signage and other marketing materials as well, but at Infinity Signs NW we recognize that our customers are looking for timeless in addition to trendy.  You don’t want to purchase a beautiful outdoor sign for your business in a color that’s going to be popular only for a year or two before becoming dated.  We’ve got some recommendations on selecting colors that are both popular today and will represent your company well in 2025 too.

Go with that chili pepper red, but avoid the eggplant purple.  Red has always been a color that carries power and motivates customers to make purchases.  Purple on the other hand is generally related to more artistic venues and often falls out of style pretty quickly.  The classic brown and black are both stable choices that can last for the long haul.  They’re versatile for use as a dominate color or an accent and they can be used in conjunction with another color to elicit emotions of excitement, elegance, or energy depending on the look you’re going for.  The dark teal and burgundy should probably be avoided.  Neither really provokes a strong emotion and both are likely to fall out of favor fairly quickly.

For help with your color pallet, marketing materials and signage needs let the design team at Infinity Signs NW work with you to create something powerful and lasting.  Our years of experience have brought us through many fads and allowed us to help our customers avoid the dangers of investing in trends that don’t last.  Put our incredible depth of knowledge to work for your business.

Promoting Your Seasonal Business

promoting your seasonal business

As the snow begins to fly you may be switching over from a summer business, such as landscaping, to a winter one, such as snow plowing.  If this is the case you have a very short window of time for your customers to find out about you, and get locked in with you for the season.  So how do you make sure you cast the widest net possible and attract as much business for the year as you can?

Existing Customers – of course your biggest stream of potential revenue will be from previous customers.  Order some professionally printed flyers and get them in the mailboxes of all of last year’s customers.  Maybe even include a magnet with your company information that they can stick on their fridge to remind them of what you offer for both winter and summer as their needs change.

Vehicle Wraps – wrapping your vehicle is a great way to attract new customers.  People will certainly see the giant snow plow on the front of your truck, but they’ll have no way of knowing your company information.  Get your truck, or other company vehicle, wrapped with all the details on who you are and how they can reach you.  Make it easy for them to see your snow plow going down the road and get in touch with you.  Getting that first call after a big snow storm could lead to years of business with that client.  Since your truck will be out there working for you either way, you might as well get the most out of it with low cost marketing in addition to snow removal.

Lawn Signs – seasonal winter business can still be promoted effectively through the use of lawn signs.  Think of all those people driving around slowly looking at Christmas lights right now.  They could easily see your sign for snow removal and write down the phone number.  Include in your flyer to your existing customers an offer for a small discount this year if they agree to the placement of a lawn sign to help you further grow your business.  The most efficient way for you to operate your business is to get as many customers in the same geographic area as possible.  Promoting through lawn signs increases the chances of people who live in the same neighborhood reaching out to you.  No need to spend all of your time driving back and forth across town between customer locations.

There are many low-cost, easy ways to grow your seasonal business this winter.  Infinity Signs NW is here to help you promote your company and market more efficiently.  Give us a call today to get your signage taken care of.

Electronic Signs

electronic-signs

Are you getting the most out of your electronic signs?  Electronic signs are an incredibly powerful tool capable of providing 24/7 marketing to your potential customers, but they’re only effective if they’re utilized correctly.  Some people get stuck on just using an electronic sign for the basics – name of the company, open/closed sign, or other generic messaging such as “Come In”.  This really provides only the most basic of information, and does virtually nothing to promote your offerings or get customers in the door.  Infinity Signs, NW knows that electronic signs can offer so much more.

Electronic signs can come in both text and images and for many businesses using both can be extremely effective in getting their message across.  A pizza shop for example might have an electronic sign with an image of a pizza as well as one that says “We deliver 333-333-3333”.  That provides useful information that a customer driving by could really use.  Maybe they’re driving home thinking the last thing they want to do is start dinner.  They get the phone number right off the sign, place an order, and have food delivered when they get home.  The next thing you know you’ve got someone who has never tried your pizza before as a new customer for life.

Another great use for electronic signs is to promote new product offerings, or seasonally specific services.  During the holiday time if your business does printing and copying but also handles shipping maybe that’s the time to add an electronic sign that lets people know, “Shipping Center”.  If you’re a hair salon who has recently picked up a new line of products use an electronic sign to get the word out.  Some customers are very brand loyal and will stop in just because they see that you now sell their favorite brand.

The key to electronic signs is to think beyond the base level information and go for something that will really grab their attention.  Make sure the sign is clearly visible from a reasonable distance, has bright colors, is in good condition and is visible at night.  Beyond that, the sky’s the limit for designing your custom electronic sign.

For-Sale-By-Owner like a Professional

for sales sign

More and more sellers are considering selling their home themselves, and with an average cost savings of just over $14,000, it’s easy to see why.  While many buyers are quick to make great use of the internet, various apps, and even the MLS they forget about the value of printed material.  Making a small investment in professionally printed signage and brochures can help you sell what is often your largest investment.. For a minimal cost you can market your home just like a professional real estate agent.  The print professionals at Infinity Signs NW are here to help.

First let’s consider outdoor signage.  You’ll want a nice sign in your yard with your contact information and possibly a fact or two about the house.  You’ll also need some signs to put at major cross roads to get the word out to the public that you have a property for sale in the area.  Both of these can be done with excellence by utilizing a professional designer.

Second, you’ll definitely need flyers or brochures to hand out to offer the full background on your home.  This is an opportunity to provide the basic information as well as much more.  Photos printed professionally on flyers makes a huge visual difference verses photos printed from your home printer.  Given that these images are likely to be referred back to by potential buyers many times, it seems worth the time and money to make sure they’re high quality.  For most people selling a home is something they only do a few times in a lifetime so having the expertise to properly layout a flyer is not something you’re likely to specialize in.  The design and layout can be overwhelming if far too much information is provided, and completely disorganized if not done correctly.  You want to make sure the most critical information, the high points of the home, and details that are important to buyers are displayed in the most clear and concise manner possible.

With quick turnaround available, Infinity Signs NW can sit down with you right away to design everything you’ll need to sell your home professionally but without the hefty realtor fees.  If you want to get the most money for your home then your home needs to command that price, and it starts with a professional presentation of everything it has to offer.

The Power of Color

choosing a color

One of the most powerful tools you have when creating brand recognition is color.  The right color selection and placement will stick with customers, and forever be associated with your name.  However it can be tricky to select the colors that best suit your business, so here are a few tips to help you get started.

First, keep it simple.  Too much color will be overwhelming and completely lose its effectiveness.  You want the customer to associate the color with your brand so limit it to 2 main colors and 1 accent color.  The 2 primary colors should have similar tones and go well together, while the accent color should be different thus causing it to really pop off the page.  Your primary colors should both be either warm or cool.  Browns, tans, blacks, golds and beige are considered warm while white, silver, gray and ivory would be cool colors.

Second, be consistent.  Once you’ve settled on the colors you’re going to use they should be everywhere.  Your signage, website, logo, literature, company shirts, and advertising should all use the exact same colors.  You don’t want to have one set of colors for your website, but a different set for your building signage if you’re trying to build brand awareness.  Keep the colors, even the hues of the colors, the same across the board.

Third, consider your personality.  There are some key areas to look at for the personality type of your business, and thus the colors that will best reflect that to your customers.  Take a look at the break down below to help you sort it all out.

Feminine (pink) vs. Masculine (dark blue/brown)

Playful (orange/yellow) vs Serious (green)

Luxurious (purple) vs. Affordable (light blue/white)

Modern (black/white) vs. Classic (brown)

Youthful (pink) vs. Mature (black/brown)

Loud (red) vs. Subdued (gray)

Finally, know your audience.  While it’s important that your colors reflect your company, it’s equally important that they speak to your potential customers.  Give some consideration to the personality type your most likely to find in your customers and whether that’s reflected in your color choice or not as well.  Choosing your color scheme is a big decision and the designers at Infinity Signs NW are here to help.  We can work with you to make sure your colors will help establish your brand, speak to your customers and reflect your business personality.  Infinity Signs NW can take you through the whole process from choosing colors to turning that into signage, literature and employee shirts.

Why Salespeople Love Brochures

52979613 - salesman showing brochure to couple

As more and more customers come into the sales process already thoroughly educated on the product they’re looking to purchase, thanks largely to the plethora of information available on the internet, it changes the sales process some.  The customer is no longer looking for the basics, they already have that, instead they’re looking for your salesperson to be an “expert”.  Having a high quality, print brochure can help your salesperson immensely in striving to meet this demand and earn business.  Here are a 5 reasons why:

  1. Legitimacy – customers realize that virtually anyone can put up a website that can appear authentic, while in fact they may be a fly by night business. Having a well-designed brochure gives the impression of a solid, stable company that’s invested in their industry and will be around long after the sale is complete. It immediately improves the impression that person has of your salesperson.
  2. Messaging – your brochure is a great way to make sure all of your salespeople are delivering the same message to your prospects. Encouraging, or requiring, the use of this tool will make sure the most critical points about your product or company are covered in every sales discussion.  It allows you to have some control over the messaging that’s being delivered in the field.
  3. Talking Point – the brochure actually makes life easier for the salesperson by providing images they can reference during a discussion, fast facts that answer many questions that the customer is likely to ask, and creating an easy flow through the conversation. For many salespeople a good brochure is all they need to walk a client through their entire sales presentation.
  4. Notepad – most sales calls require pricing discussions and many salespeople love to use the brochure to note price options, available discounts, and pricing for add-ons. It keeps all of the most critical information in one place for the prospect to reference after the salesperson leaves, and in many instances it can give the impression that this pricing is special, just for this client and just for this window of time, which encourages the prospect to move quicker in the sales process.
  5. Images – in many cases the salesperson won’t have the actual product or service they’re selling with them so having good images is critical. The images in the brochure will draw people in, break up the stream of words, and explain complex concepts.  In the end the image is what is most likely to stick with someone after they close the brochure.

While it may seem that printed literature is a dated concept, it actually remains incredibly relevant in the sales process.  If you ask your sales team they’ll tell you that there are very few more effective marketing tools for them to have in their toolbox then a well-designed, eye-catching, quality brochure.  The professional designers at Infinity Signs NW are available to work with you and your team to create your perfect brochure.