5 Tips for Compelling Retail Signage

Retail Signs

Retail signage is crucial in bringing in new business. Good retail signage tells customers what or why they should be looking at your merchandise. It draws interest and makes the customer want to know more. To help retail owners know what makes compelling retail signage, here are five tips:

  1. Concise Messages

Attention spans are short, so the message the sign is portraying needs to be as well. Get to the point with as few words are possible, while still making the message understandable. Keep the design concise too. If there’s too much surrounding the text, it can become difficult to read.

  1. Fonts

While fun fonts can match a store’s personality, they aren’t always easy to read. When trying to gain a customer’s attention through signage, use clear, easy-to-read fonts that are large enough to see from a distance. Clean fonts will get the message across much better than fancy fonts.

  1. Call to Action

Signage that gives the customer a reason to buy the product will work more effectively. Using phrases like “surprise her with flowers” is more motivating than a “fresh flowers” sign. Also including “you” and “yours” will help customers visualize themselves using the product.

  1. Use Colors

Colors, especially red, are great in a retail environment. They catch the eye faster than black and white. Just be careful not to go overboard. The text needs to contrast from its background and too many colors can confuse the eye.

  1. Test the Sign

Do a few test runs with the sign. Make sure it can be seen from a good distance, it’s noticeable, and that people can tell what it’s advertising. Ask customers or friends to help test it out. If it isn’t working, edit it using the feedback and try again.

Talk to Infinity Signs NW about creating the perfect retail signs for a display, clearance sale, store window and more.

 

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Designing Yard Signs

Many businesses can benefit from lawn signs. These are generally installed in customers’ yards, or outside of a business to give more information about the business services. The key to making a good impression on passersby is a well-crafted yard sign. To be effective, a sign needs to be informative and attention-grabbing.

The team at Infinity Signs can help design an effective sign for any type of business in Boise and throughout the Treasure Valley. To create an effective yard sign, it first needs to have the basic information about the business.

This includes:

  • Name and Logo
  • Phone Number
  • Physical Address (if appropriate)
  • Website URL

If the sign is for a special promotion, here are a few more items to add:

  • Call to Action
  • Slogan
  • Text or SMS Code

Color

Yard signs must stand out since they aren’t tall and at eye level. Making them stand out requires smart color choices. Use bold colors that complement one another. The text and the background colors should contrast each other, so the text is easier to read.

Text

Text needs to be readable. A mix of capital and lower-case letters is best for accomplishing this clarity. A sign full of capital letters can be difficult to read. Usually you will want to use the same font throughout the sign, and make sure it is simple. Sometimes a different font or font color will be used for one or two words to really make them stand out.

Graphics

Adding graphics on a sign can help it stand out. Generally, the graphic on a yard sign is the company’s logo. However, it could also be a drawing or photo relating to the sign. The graphic should not clash with the colors of the text and background.

Talk to Infinity Signs about creating the perfect yard sign for any business. Their graphic design team will work with the customer to design a sign that they can be proud of and that customers will want to display in their yard.