5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

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Trade Show Signage

Trade Show Signs BoiseTrade shows are very important for small businesses to grow. They allow a business to promote themselves to hundreds of potential clients, forge new contracts, and market their products and services. For trade shows to be beneficial, businesses need a good booth exhibit and that starts with signage.

What makes a good trade show sign? Here are some guidelines to consider while working with Infinity Signs NW to create trade show signage:

  1. Size

A small sign isn’t going to attract as many people as a larger sign simply because it’s less noticeable. A large sign, such as a banner, that stretches across the length of the booth is a good size.

  1. Position

Some booths have multiple signs, which can affect how they are positioned. However, the sign that the company wants to be the primary focus should be positioned high above the booth or in front of the booth space. This will make it stand out among the crowds and other displays.

  1. Typography

Signs need to be easily readable from both far away and close up. This means using a clear, concise font. Avoid elaborate fonts with tails and swirls. Sans Serif fonts are the best for most types of signage.

  1. Colors

It is important to have contrast between the text and background so the sign can be read without straining the eyes.  Avoid two dark colors or two light colors together. This includes the business logo.

  1. Message

You will want the message on your sign or banner to be short and to the point. Frequently, a large sign with the company name, logo, and tagline is enough to interest potential clients.

Talk to the team at Infinity Signs NW about creating dynamic, interesting signage for upcoming trade shows.

Advertise at Festivals and Fairs with Promotional Items

Festival and fair season is just around the corner, which gives local businesses a whole new way to market themselves. Take advantage of these opportunities with promotional items geared toward these events. Here are some ideas for festival and fair promotional items that Infinity Signs NW can help create:

  1. Water Bottles

With the weather warming up, it’s even more important to stay hydrated. Hand out branded water bottles to help attendees stay hydrated while advertising your company. Infinity Signs NW has many different styles of water bottles to choose from and can customize them too.

  1. Sunglasses

You can never have enough sunglasses, especially when attending an outdoor event. With a large variety of styles to choose from, Infinity Signs NW can make sure the sunglass style fits the business’s brand or the target audience’s style perfectly.

  1. Cooling Scarf

It can get hot out in the Boise sun, so help event attendees cool off with the CooLoop Active Water Scarf. It is put around the neck and cools the body down to reduce heat stress. There are many colors to pick from and the cooling scarf can be customized with a message or business logo.

  1. Coolie

Keep beverages cool with a branded coolie. In Infinity Sign’s promotional products catalog there are numerous different coolies to choose from, a wide range of colors, and each can be customized with a logo.

  1. Drawstring Bag

With all of the awesome promotional items they get, fair or festival attendees will need something to put them all in. Hand out drawstring bags to help out with this. When people wear them around to carry everything, it’s free advertising for your business.

Festivals and fairs draw huge crowds, making them a great advertising opportunity. Let Infinity Signs NW help maximize advertising potential with some customized promotional items. Visit the website or contact Kyle at 208.473.2916.

Do Business Cards Still Matter?

With all of the technology in the world today, it might seem a little strange that people are still swapping business cards. Almost everything in the business world is digital and online today, so why do business cards still matter? Here are five reasons:

  1. Personal

Digitally exchanging information is often cold and impersonal. When physically handing someone a business card, there is a conversation and the chance to make a connection. Being able to talk to someone, putting a face to the name, makes that information more memorable.

  1. Direct Marketing

Potential leads, contacts, or clients are everywhere. Having a business card on hand to give people is a much simpler and effective way to market the business than telling them about it. With the contact information on a business card, the recipient can then go visit the business’s web page and social media sites, working in tandem with Internet marketing efforts.

  1. Branding

The sky is the limit when designing businesses cards. There are so many ways for a business to put their brand on a card. A creative business card can make a big impact and can further a conversation. Let the brand speak through the design, size, or style of the business card.

  1. Continued Marketing

When someone receives a business card, they might pass it on to another person in need of those services. Business cards continue to market that company each time they are passed on to another potential client.

  1. Professional and Prepared

In the business world, being prepared is everything. Writing down contact information on a scrap of paper or a napkin is a great way for it to get lost. Having business cards on hand at all times shows potential clients you are prepared and professional.

Business cards won’t be making their exit anytime soon. Let the team at Infinity Signs NW create the perfect memorable business card for your business.

5 Reasons To Use Promotional Products

embroidered-apparel

Promotional products are considered a traditional form of advertising, and some people have decided traditional advertising is down for the count. However, promotional products are still an incredibly powerful marketing tool. Here’s why:

  1. Brand Awareness

Promotional products allow for businesses to share their brand, and spread awareness of it. This leads to more sales as people learn to associate and recognize that brand.

  1. Target Markets

Businesses try to reach out to their specific audience or niche. They can do that with promotional products targeting those specific people. For example, gyms may choose t-shirts or gym bags, because their customers are interested in these items and use them regularly.

  1. Variety of Usage

Promotional products can be used in a variety of ways to reach customers. They can be sent as a free gift, distributed during a trade show, given to new customers as they purchase something, and more.

  1. Customizable

The catalog on the Infinity Signs NW website offers so many promotional products that there’s something for everyone. Customize these products with the company name or logo, or include a website and contact information.

  1. Long-Lasting

Radio and television ads have a limited run time. Promotional products help businesses stay in people’s minds longer because they notice they logo every time they use that product. The more someone uses a promotional product, the more that business or company will stay top of mind.

People aren’t going to stop loving free stuff anytime soon, which is why promotional products are still a great marketing tool. When promotional products are implemented properly, they can be hugely successful for sales, as well as the company’s reputation.

Talk to the team at Infinity Signs NW about creating the perfect promotional product for a marketing strategy, grand opening, or trade show. Or visit our website to see the wide variety of products that Infinity Signs NW can customize.

5 Promotional Products for Real Estate Agents

Promotional products can be used by almost any type of business to increase brand awareness and increase sales. Real estate agents can really take advantage of promotional items to spread the word about their company and get buyers or sellers interested in using them as their agent. Here are five promotional items real estate agents should have for marketing purposes:

  1. House-Shaped MagnetsHouse-Shaped Magnets

These magnets are unique because of their shape, and can be used for many things. Real estate agents can simply add their contact information on them. Magnets can be made more useful by putting a yearly calendar on them as well.

  1. Pens

Pens are one of the most popular promotional products because they are extremely useful. There are many different options and styles available. Infinity Signs NW can personalize the pens with a real estate agent’s information, so clients or potential clients will see it when they use the pen.

  1. Key Chains

When someone buys a home, they receive the keys and will need something to keep them on. That’s where branded keychains come in. They’re practical, but also a nice gesture when handing someone the keys to their new home.

  1. Coffee Cups

Real estate agents often have coffee brewing during an open house. Offer potential buyers a cup of coffee in a to-go mug or even a normal ceramic coffee mug with the real estate company’s info. If they don’t end up buying that house, they might still use your company down the road for buying or selling.

  1. Notepad

Another useful promotional item is a notepad. Often they have a magnetic strip on the back so they can be put on the fridge for grocery lists. Real estate agents can put their information on the header of the notepad to keep their name in front of potential buyers and sellers.

Talk to the team at Infinity Signs NW about creating the promotional products to spread brand awareness and draw in potential customers. Visit our website to see the full catalog of promotional items.

Custom Embroidered Hats

Custom Embroidered Hats

There’s a lot of promotional apparel companies to choose from for items like t-shirts, scarves, sweaters and more. One piece of apparel that can be worn by everyone year-round is a hat. Company logo-embroidered hats can be used for many things such as:

  • Promotional gifts
  • Uniform attire
  • Tradeshow promotions
  • Contest prizes
  • Merchandise to sell

Companies don’t have to choose just one style of hat either. Infinity Signs has a catalog full of hats that are different styles, materials, and colors for every need. They even have youth sizes. Create ball caps for summer and beanies for winter so people can wear the company logo during all seasons while staying protected from the elements.

People of all ages walk around with hats sporting logos of different companies, sports organizations, schools, and more. When others see these hats, they don’t view them as an advertisement. It’s seen more as the person wearing it showing their support for that company or organization.

When someone wears a hat with a company logo, more people are exposed to that brand and will be able to recall it later on when they need those specific services.

Embroidered hats can also be a great gift for employees, especially if they wear them outside of work. Other people who support the company might inquire about purchasing a hat or other company products or services, which could lead to more revenue for the company.

Screen printed t-shirts can fade or shrink over time when washed over and over, but hats are more durable, especially with embroidering. They’ll last for years to come, giving the company lasting brand exposure.

Talk to Infinity Signs NW about creating a custom embroidered hat. For the month of November, they have a special on a hat & mug combo for $18.99. It could be a great giveaway prize this holiday season.