One of the most powerful tools you have when creating brand recognition is color. The right color selection and placement will stick with customers, and forever be associated with your name. However it can be tricky to select the colors that best suit your business, so here are a few tips to help you get started.
First, keep it simple. Too much color will be overwhelming and completely lose its effectiveness. You want the customer to associate the color with your brand so limit it to 2 main colors and 1 accent color. The 2 primary colors should have similar tones and go well together, while the accent color should be different thus causing it to really pop off the page. Your primary colors should both be either warm or cool. Browns, tans, blacks, golds and beige are considered warm while white, silver, gray and ivory would be cool colors.
Second, be consistent. Once you’ve settled on the colors you’re going to use they should be everywhere. Your signage, website, logo, literature, company shirts, and advertising should all use the exact same colors. You don’t want to have one set of colors for your website, but a different set for your building signage if you’re trying to build brand awareness. Keep the colors, even the hues of the colors, the same across the board.
Third, consider your personality. There are some key areas to look at for the personality type of your business, and thus the colors that will best reflect that to your customers. Take a look at the break down below to help you sort it all out.
Feminine (pink) vs. Masculine (dark blue/brown)
Playful (orange/yellow) vs Serious (green)
Luxurious (purple) vs. Affordable (light blue/white)
Modern (black/white) vs. Classic (brown)
Youthful (pink) vs. Mature (black/brown)
Loud (red) vs. Subdued (gray)
Finally, know your audience. While it’s important that your colors reflect your company, it’s equally important that they speak to your potential customers. Give some consideration to the personality type your most likely to find in your customers and whether that’s reflected in your color choice or not as well. Choosing your color scheme is a big decision and the designers at Infinity Signs NW are here to help. We can work with you to make sure your colors will help establish your brand, speak to your customers and reflect your business personality. Infinity Signs NW can take you through the whole process from choosing colors to turning that into signage, literature and employee shirts.