Out of Home Advertising

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Out of Home advertising refers to marketing directed at hitting consumers when they’re “on the go”.  This can include billboards, vehicle wraps, transit signs, and anything else that a consumer may come in contact with when away from their home.  As a business owner are you aware of the benefits of out of home advertising?  The numbers put out by the Outdoor Advertising Association of America make a pretty compelling argument for the value of this type of investment.

  • Consumers are traveling record numbers of flight and driving miles which has made out of home advertising the second fastest growing ad medium in the U.S.
  • Consumers spend 70% of their waking hours away from home.
  • Out of Home marketing is especially effective for local businesses with 7 out of 10 ads promoting a local company.
  • For every $1 spent on out of home marketing approximately $5.97 in sales is generated which is better than digital display, print and radio.
  • 83% of consumers believe that the out of home advertising that they consume is informative.
  • There are currently over 7,800 digital billboards in the U.S. which is more than double the number in 2011.

So with all of these great reasons to use out of home advertising why are most businesses spending only an average of 5% of their advertising budget on these mediums?  As the shift has gone to online marketing many companies have lost sight of the value of out of home advertising.  Consider though that it works 24 hours a day, 7 days a week generating revenue; it can’t be blocked or skipped, it often gets viewed multiple times a day by the same consumer, and it can be highly targeted based on location and demographics.

Maybe it’s time to take a look at where your company is spending it’s advertising dollars and what type of ROI you’re really getting for each dollar you spend. You may be surprised how affordable many of these forms of advertising actually are.  Infinity Signs can help select the right medium for your business and help you take full advantage of this powerful tool.

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Are Vehicle Wraps for Small Businesses?

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Many people think of advertising on vehicles as something done by large companies with a whole fleet of cars on the road, but a vehicle wrap can be an incredibly effective tool for small businesses as well.  Vehicle wraps are a very affordable way of reaching a large number of people in a relatively small geographic area.  For small businesses this type of targeted marketing is invaluable.

A vehicle wrap has one of the best returns on investment available with an average cost of around 4 cents per thousand impressions.  Compare that with a newspaper ad which costs roughly $19.70 to reach a thousand impressions, and a vehicle wrap is a no brainer.  In addition, most vehicle wraps last 5+ years with no signs of aging.  There are very few marketing options that have that type of long term range.

Have doubts about a vehicle wrap being effective for your small business?  The good news is it’s very easy to track how effective a wrap is for your company.  Try getting a different phone number to put on the wrap so you’ll know exactly where customers saw your information.  Another idea is to advertise a special deal or discount only on the vehicle wrap.  When customers contact you regarding that deal you’ll know they’ve seen the car around town.  Another option is to create a special landing page on your website and put that address on the vehicle wrap.  By tracking the traffic to that page you’ll get an idea of the effectiveness of the vehicle wrap.

Of course it’s critical that your wrap look good to the public, so you’ll want to be sure to use a professional to print and install it.  Infinity Signs NW has been doing vehicle wraps for businesses in the Boise area for years and our team of professionals gets the job done right every time.  A good wrap installer will protect the paint on the vehicle from any potential damage from the wrap as well as potential scratches during installation.

Infinity Signs NW uses only premium vinyl materials designed specifically for vehicle wraps.  We offer vinyl laminates that are formulated to protect printed graphics from both abrasion and UV fading.  In addition, Infinity Signs NW offers a quick turnaround to ensure your vehicles are on the road as soon as possible. Contact Infinity Signs NW today to get more information, tell us about your project and get a quote!

Types of Signs

Have you thought about getting a new sign for your business but felt like you didn’t know the lingo of the sign world enough to even know what to ask for?  Well here is a breakdown of the most common types of signs to help you feel confident in determining what type of signage you’re looking for.

monument sign

Monument Signs – these are permanent signs that are not attached to a wall or building.  They have a base or support structure made from a permanent material such as concrete, wood, or brick.  They are often found at the entrance to a parking lot or building.

Pylon Signs – these are the big, tall signs that you see in front of shopping plazas or along the highway.  Often times they will have the names of all of the businesses in that shopping area. The difference between a pylon sign and a monument sign is height.  Typically, monument signs are no higher than about 5’ in order to be at eye height, while a pylon sign is much taller with the intention to be seen from the street.

Pole Signs – this refers to any sign mounted on a single pole. In most cases they are tall, much like the pylon signs, but advertise only a single business name.  They are permanent, self-supporting, and not attached to any building or wall.

wall sign

Wall Signs – this refers to the signs seen on a building which indicate the name of the business located within.  They are made up of individual letters that are mounted directly to the building.  Many include lighting either from behind, in front or within the letters.  These are permanent signs and one of the most commonly seen types of sign.

sidewalk sign

Sidewalk Signs – These are the signs you see sitting in front of a business as you walk through the front door.  Often they feature information that changes frequently such as upcoming events, daily specials, or current sales.  They generally have a frame and the ability to change out the sign quickly and easily.

window graphics

Window Graphics – these are the signs you see on windows as store front advertising.  They can be decals, stickers or clings depending on the type of adhesive used.  This type of sign is easy to change more frequently as well.

Blade Signs – these are the signs that project out from the side of a building.  They are mounted perpendicular to the building or wall and are most common in a more downtown setting where walking customers are trying to locate a specific business.

Infinity Signs NW can help you with any of these sign choices through a comprehensive offering of material types, professional designers, and qualified installers.

Why Utilize A Professional Sign Designer?

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You probably pass hundreds of signs every day – on your way to work, the gym, the grocery store, to get the kids from school – they’re literally everywhere.  Have you given any thought to the science that goes into signs?  There’s actually a tremendous amount of research that’s been conducted on all of the factors that make up effective, and ineffective, signage.  The United States Sign Council (USSC) has conducted several studies and put together recommendations for creating the ideal sign.

It’s important to partner with a sign company that is going to do more than just take an order for a sign, make it, and install it.  The sign company you work with needs to be willing to take the time to really understand your business.  It’s critical for the sign designer to understand the message you’re trying to communicate as well as the audience you’ll be targeting.  Factors such as letter size, color, and font are only a few of the factors designers will consider.  The USSC has gone well beyond these and put out recommendations based on the speed vehicles will be traveling at, the complexity of the driving situation, the amount of viewer reaction time & distance, as well as the amount of “negative” (unused space) on the sign.  With all these items impacting the effectiveness of your signage, having someone help guide the decision can be critical for the best end results.

Let’s consider just two of the areas that a sign designer will review: size and color of letters.  The size of the letters you select for your sign will vary depending on how close the sign is to the road, is it for foot traffic vs highway traffic vs city traffic, and how much time is your viewing audience going to have to take in the information.  Take a look at this chart that the USSC uses to make recommendations for letter sizing.

 

Viewing Distance – Minimum Letter Height

100’ – 4” letters

250’ – 10” letters

360’ – 16” letters

500’ – 22” letters

750’ – 33” letters

1000’ – 43” letters

1320’ – 57” letters

 

To give you a point of reference 360’ is roughly a city block.  So if you want drivers to see your signage from a block away when they’re stopped at a red light, make your letters 16” high.  Another interesting fact about sizing, that the USSC found through their research, is that letter height should be increased by 15% if the sign will be all capital letters vs a combination of capital and lower case letters, which are easier to discern.

Now let’s move into color selection for your signage. The USSC found in their research that changing the letter color and background color makes a major impact on visibility.  They found that the combination of a green background color with yellow letters was visible from the furthest distance, while the combination of a black background color with white letters had the shortest visibility distance. In both cases these were for external signs only.  Other combinations such as white background with black letters or blue backgrounds with yellow letters fell in between.

With so many things to consider, and so much research having been done, it’s worth the investment to utilize the skills of a professional designer.  Infinity Signs NW has designers who will take the time to get to know your business and make recommendations for all areas of your signage.  We value your business and don’t want to see you waste large sums of money on signs that simply won’t provide any ROI.

Benefits of Vinyl Wrapping a Boat

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Vinyl wrapping boats is a fun new trend that’s really going to be hot this summer.  While it’s certainly a great way to advertise for upcoming events or boat friendly clubs and restaurants, it’s also incredibly practical for the everyday boat owner as well.  Owning a boat can be high maintenance and expensive but a vinyl wrap can help with both of those issues. Take a look at some of the great benefits of getting your boat wrapped and consider giving Infinity Signs a call to get started designing your beautiful new boat look.

  1. Cost – the cost for a vinyl wrap is generally about a third of the cost of a professional paint spray job!
  2. Low Maintenance – no more buffing and polishing, simply use soap and water to clean. If the boat gets scratched or dented there’s no need to replace the entire wrap, in most cases a simple patch can be used to restore the original look.  A common question from customers has been whether the vinyl will lift or peel at all.  This should not be an issue for professionally installed vinyl wraps.
  3. Fast – most wraps can be completed in just a day or two which will reduce yard time and thus total cost for the project.
  4. Eco-Friendly – unlike toxic marine paints vinyl wraps use no chemicals or solvents, making it a much eco-friendlier option.
  5. Longevity – most wraps last up to 7 years, similar to a marine paint job. Vinyl has the added benefit of being more fade resistant than paint as well, meaning it will look great for all 7 years.
  6. Appearance – when your boat’s in the water no one will be able to tell whether you have a vinyl wrap or a new paint job, so why pay more? The wrap is also completely reversible.  If you try a new design and decide you’re not crazy about it, we can simply remove it.  In fact, a side benefit to the wrap is that it will preserve the original paint job on the boat and improve the resale value.
  7. Totally Unique – you can completely customize the look of your boat with a vinyl wrap. Virtually anything your imagination comes up with can be created!

Now is a great time to get started on your custom vinyl boat wrap.  As the summer season approaches our professional installers are going to start getting booked so beat the rush and get started today.

Business Card Etiquette

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Business cards have been an effective way for people to market themselves for decades. To make sure business cards achieve the desired effect, there are some rules of etiquette and tips everyone should follow when handing them out or receiving them.

  1. Never Run Out

Business people should never leave home without a good amount of business cards. Running out can be seen as unprofessional and detrimental to making a business connection. If heading to a networking event, make sure to stock up and pack extra.

  1. Stay Updated

Correct contact information is essential. As soon as something changes, the cards need to be reprinted. Infinity Signs NW can help with this. Having to correct an aspect of a business card looks bad and can cause contact confusion.

  1. Don’t Be Aggressive

Being overly aggressive in handing out business cards isn’t good. Wait to be asked for a card, or when it is appropriate in the conversation. If contacting each other comes up, or someone seems interested in the product/service, then offer it. If the person isn’t asking, ask for theirs first, and they might reciprocate.

  1. Proper Storage

Protect business cards from wear and tear by keeping them in a protective case. This keeps them looking fresh and nice. Make sure you can easily access your business cards. Digging around in bags, briefcases, and pockets for business cards makes the person look disorganized.

  1. Be Considerate

Just because you collected a business card does not give you permission to begin spamming the person with phone calls or emails. Use the information on the card to contact them either to learn more about their business or to send business their way.

By following these simple business card guidelines, you can represent yourself and your business in a professional manner. The team at Infinity Signs NW can help create unique, well-designed business cards sure to grab everyone’s attention. There are many options to choose from regarding finishes, colors, shapes, and special touches.

Using a Professional Graphic Design Service

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Creating a strong brand image requires quality graphic design work. Cheap, non-professional graphic design work will ultimately lead to disappointment and is unlikely to achieve the desired results. Using a professional graphic design service to help build a strong brand image will lead to benefits like:

Saving Money

Graphic designers know the most cost-effective way to design graphics and materials for businesses. Also, the more professional the design, the better response it will have from customers. A poor design can be lackluster, created in a difficult to use program, or may not print ready, all of which can cost a business extra money later.

Stand Out

A strong brand image sets a business apart from their competition. A thoughtfully designed graphic helps to accomplish this goal. Generic logos and graphics won’t get a second look. The imagery needs to provide an instant connection to the products and services offered, which Infinity Signs NW can do.

Professionalism

To be taken seriously, a company’s logo and other graphics needs to be designed well. The logo only has a fraction of a second to make a first impression. A poorly designed logo can make customers and clients feel like the business itself is unprofessional.

Consistency

A professional graphic designer can create many different graphics for multiple projects, while making them look cohesive and consistent to better represent the brand’s image.

Saving Time

Having a knowledgeable graphic designer create the design incorporating the details wanted will save the business time. Beyond giving the designer specifics of the project and approving the design, there’s not much else required from the business owner, letting them focus on the day-to-day specifics of their business instead of graphic design.

Let the graphic design team at Infinity Signs NW take care of all the graphic design needs for logos, brochures, banners, signs and more.