Updating Business Cards

BusinessCardsNew

Business cards are a great way to reach out to potential clients, spread brand awareness, and make community connections. However, out-of-date cards might send the wrong message. That’s why it is recommended to update business cards when any of your information changes or when you have new business services or a new logo.

While some people might recommend updating them yearly, that may or may not be often enough. Here are three instances when updating business cards is necessary:

  1. New Information

When information changes, so should the business card. A change in information could be any of the following:

  • New Address
  • Name Change
  • New Phone Number
  • New Email
  • New Website
  • New Social Media Networks

If any of these changes occur, the card needs to be updated to reflect the change. Someone calling the wrong number or going to the wrong office won’t be happy when they do reach the business.

  1. Design

Over the years, logos are should be updated to look more modern and clean. When there is a change to the logo, the business cards need to be redesigned to match the new logo. Also, font preferences are constantly changing. Keep cards looking modern with a font update if necessary. Lastly, consider updating the color scheme of the card, or adding color if none is currently present. This will make the new cards stand out more to current clients and prospective new clients.

  1. Materials

Business cards today look nothing like they did 20 years ago. With technology and design capabilities constantly advancing, there are more options for creating business cards than ever before. They can be finished with gold leaf, aqua foil, embossing and more. The designers at Infinity Signs NW can add many little touches to make your business cards stand out.

Updating business cards ensures the business is giving a good first impression. Learn more about the design options available through Infinity Signs NW on our website.

 

Floor Graphics

Graphics can be put almost anywhere. Windows, cars, walls, and even floors. Not sure how to incorporate them? Well there are quite a few uses for them, such as:

  • Directing customer traffic
  • Reinforcing brand identity
  • Promoting an event
  • Themed rooms
  • Point-of-purchase advertising

Floor graphics can help boost profits and reach customers in a unique way. They’ve become a popular advertising and decorating tool for many businesses for three reasons.

  1. Flexibility

Businesses can get creative with the design and use of floor graphics. They can be made in different sizes, shapes, colors, and finishes to fit with the company or event. Whether they are needed for long-term use or short-term use, Infinity Signs NW can make it happen. Graphics can be installed on a variety of flooring as well.

  1. Blank Space

Signs are suspended from the ceiling, put on walls and windows, so why not put them on the floor? It’s taking advantage of free ad space that already exists. It’s a much less expensive option than other forms of advertising, which is a huge benefit for small or new businesses.

  1. Effective

Floor graphics give the customer something new to catch their attention. It’s different, and will be noticed with the help of graphic design team at Infinity Signs NW. When used along with other advertising efforts, it will boost the brand visibility and effectiveness even more. If helping direct traffic is the goal, what better way than to post a pathway for customers to follow? Floor graphics are not just for retail stores. They can provide guidance in large medical buildings, children’s play areas and other places where some visible, easy to follow direction symbols could be helpful.

Floor graphics are slip resistant, and can hold up to heavy traffic. Infinity Signs NW can install them in a timely manner, making sure they stick well and look professional. When they are no longer needed, floor graphics can be easily removed without leaving adhesive residue or damaging the flooring in the process.

Talk to Infinity Signs NW about how floor graphics can be beneficial for advertising purposes, directing traffic, or an upcoming event. Visit our website or call us at 208.473.2913.

5 Reasons To Use Promotional Products

embroidered-apparel

Promotional products are considered a traditional form of advertising, and some people have decided traditional advertising is down for the count. However, promotional products are still an incredibly powerful marketing tool. Here’s why:

  1. Brand Awareness

Promotional products allow for businesses to share their brand, and spread awareness of it. This leads to more sales as people learn to associate and recognize that brand.

  1. Target Markets

Businesses try to reach out to their specific audience or niche. They can do that with promotional products targeting those specific people. For example, gyms may choose t-shirts or gym bags, because their customers are interested in these items and use them regularly.

  1. Variety of Usage

Promotional products can be used in a variety of ways to reach customers. They can be sent as a free gift, distributed during a trade show, given to new customers as they purchase something, and more.

  1. Customizable

The catalog on the Infinity Signs NW website offers so many promotional products that there’s something for everyone. Customize these products with the company name or logo, or include a website and contact information.

  1. Long-Lasting

Radio and television ads have a limited run time. Promotional products help businesses stay in people’s minds longer because they notice they logo every time they use that product. The more someone uses a promotional product, the more that business or company will stay top of mind.

People aren’t going to stop loving free stuff anytime soon, which is why promotional products are still a great marketing tool. When promotional products are implemented properly, they can be hugely successful for sales, as well as the company’s reputation.

Talk to the team at Infinity Signs NW about creating the perfect promotional product for a marketing strategy, grand opening, or trade show. Or visit our website to see the wide variety of products that Infinity Signs NW can customize.

Designing Yard Signs

Many businesses can benefit from lawn signs. These are generally installed in customers’ yards, or outside of a business to give more information about the business services. The key to making a good impression on passersby is a well-crafted yard sign. To be effective, a sign needs to be informative and attention-grabbing.

The team at Infinity Signs can help design an effective sign for any type of business in Boise and throughout the Treasure Valley. To create an effective yard sign, it first needs to have the basic information about the business.

This includes:

  • Name and Logo
  • Phone Number
  • Physical Address (if appropriate)
  • Website URL

If the sign is for a special promotion, here are a few more items to add:

  • Call to Action
  • Slogan
  • Text or SMS Code

Color

Yard signs must stand out since they aren’t tall and at eye level. Making them stand out requires smart color choices. Use bold colors that complement one another. The text and the background colors should contrast each other, so the text is easier to read.

Text

Text needs to be readable. A mix of capital and lower-case letters is best for accomplishing this clarity. A sign full of capital letters can be difficult to read. Usually you will want to use the same font throughout the sign, and make sure it is simple. Sometimes a different font or font color will be used for one or two words to really make them stand out.

Graphics

Adding graphics on a sign can help it stand out. Generally, the graphic on a yard sign is the company’s logo. However, it could also be a drawing or photo relating to the sign. The graphic should not clash with the colors of the text and background.

Talk to Infinity Signs about creating the perfect yard sign for any business. Their graphic design team will work with the customer to design a sign that they can be proud of and that customers will want to display in their yard.