As the snow begins to fly you may be switching over from a summer business, such as landscaping, to a winter one, such as snow plowing. If this is the case you have a very short window of time for your customers to find out about you, and get locked in with you for the season. So how do you make sure you cast the widest net possible and attract as much business for the year as you can?
Existing Customers – of course your biggest stream of potential revenue will be from previous customers. Order some professionally printed flyers and get them in the mailboxes of all of last year’s customers. Maybe even include a magnet with your company information that they can stick on their fridge to remind them of what you offer for both winter and summer as their needs change.
Vehicle Wraps – wrapping your vehicle is a great way to attract new customers. People will certainly see the giant snow plow on the front of your truck, but they’ll have no way of knowing your company information. Get your truck, or other company vehicle, wrapped with all the details on who you are and how they can reach you. Make it easy for them to see your snow plow going down the road and get in touch with you. Getting that first call after a big snow storm could lead to years of business with that client. Since your truck will be out there working for you either way, you might as well get the most out of it with low cost marketing in addition to snow removal.
Lawn Signs – seasonal winter business can still be promoted effectively through the use of lawn signs. Think of all those people driving around slowly looking at Christmas lights right now. They could easily see your sign for snow removal and write down the phone number. Include in your flyer to your existing customers an offer for a small discount this year if they agree to the placement of a lawn sign to help you further grow your business. The most efficient way for you to operate your business is to get as many customers in the same geographic area as possible. Promoting through lawn signs increases the chances of people who live in the same neighborhood reaching out to you. No need to spend all of your time driving back and forth across town between customer locations.
There are many low-cost, easy ways to grow your seasonal business this winter. Infinity Signs NW is here to help you promote your company and market more efficiently. Give us a call today to get your signage taken care of.