Updating Business Cards

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Business cards are a great way to reach out to potential clients, spread brand awareness, and make community connections. However, out-of-date cards might send the wrong message. That’s why it is recommended to update business cards when any of your information changes or when you have new business services or a new logo.

While some people might recommend updating them yearly, that may or may not be often enough. Here are three instances when updating business cards is necessary:

  1. New Information

When information changes, so should the business card. A change in information could be any of the following:

  • New Address
  • Name Change
  • New Phone Number
  • New Email
  • New Website
  • New Social Media Networks

If any of these changes occur, the card needs to be updated to reflect the change. Someone calling the wrong number or going to the wrong office won’t be happy when they do reach the business.

  1. Design

Over the years, logos are should be updated to look more modern and clean. When there is a change to the logo, the business cards need to be redesigned to match the new logo. Also, font preferences are constantly changing. Keep cards looking modern with a font update if necessary. Lastly, consider updating the color scheme of the card, or adding color if none is currently present. This will make the new cards stand out more to current clients and prospective new clients.

  1. Materials

Business cards today look nothing like they did 20 years ago. With technology and design capabilities constantly advancing, there are more options for creating business cards than ever before. They can be finished with gold leaf, aqua foil, embossing and more. The designers at Infinity Signs NW can add many little touches to make your business cards stand out.

Updating business cards ensures the business is giving a good first impression. Learn more about the design options available through Infinity Signs NW on our website.

 

Do Business Cards Still Matter?

With all of the technology in the world today, it might seem a little strange that people are still swapping business cards. Almost everything in the business world is digital and online today, so why do business cards still matter? Here are five reasons:

  1. Personal

Digitally exchanging information is often cold and impersonal. When physically handing someone a business card, there is a conversation and the chance to make a connection. Being able to talk to someone, putting a face to the name, makes that information more memorable.

  1. Direct Marketing

Potential leads, contacts, or clients are everywhere. Having a business card on hand to give people is a much simpler and effective way to market the business than telling them about it. With the contact information on a business card, the recipient can then go visit the business’s web page and social media sites, working in tandem with Internet marketing efforts.

  1. Branding

The sky is the limit when designing businesses cards. There are so many ways for a business to put their brand on a card. A creative business card can make a big impact and can further a conversation. Let the brand speak through the design, size, or style of the business card.

  1. Continued Marketing

When someone receives a business card, they might pass it on to another person in need of those services. Business cards continue to market that company each time they are passed on to another potential client.

  1. Professional and Prepared

In the business world, being prepared is everything. Writing down contact information on a scrap of paper or a napkin is a great way for it to get lost. Having business cards on hand at all times shows potential clients you are prepared and professional.

Business cards won’t be making their exit anytime soon. Let the team at Infinity Signs NW create the perfect memorable business card for your business.