Signage for House Selling Season

Real Estate Signage

Spring is almost here and along with the warmer weather and beautiful flowers comes house selling season.  Are you a realtor who wants to be ready when the market gets hot?  Have you taken a look at your signs recently?  If your signage is old or has had a rough winter, maybe it’s time for a fresh, new look.  You certainly want your signs to stand out against the crowd and grab the attention of potential buyers and the creative design team at Infinity Signs NW can get the job done for you.

There are a variety of options when it comes to real estate signs, and we’ve got experience with them all.  Of course most real estate agents use some type of yard sign both to indicate that a home is for sale as well as to let people know when an open house is being held, but there is still a lot of variety within these yard signs.  Many people opt for the durable and lower priced option of the traditional metal sign.  These signs can withstand the elements and last a long time, all while getting the job done of providing your contact information and letting the public know which house is for sale.  Our team can help you put together various layouts to determine which look is right for you.  This includes consideration of logo placement, graphics, color scheme, photos of the realtor, and many more options.

Looking for something different than the metal yard sign?  Wooden-framed signs are a great choice for those looking to take it up a notch.  These signs provide all of the same information as the metal signs, but with the additional features of a brochure box and rider sign.  They also add a touch of class that can really send a message to buyers that this is a high-end home.  Infinity Signs can even assist with the installation of these signs.  Just like the metal version, the wooden-framed sign can be completely customized for your business and can come in a variety of colors.

Are you looking to sell your home yourself?  For-sale-by-owner can make buyers uneasy about whether the process will be smooth and professional, but you can put those fears at bay by using professional signage to promote your property.  We have options to help you get a beautiful sign for your hard as well as directional signs to place at the major road intersections to direct buyers to your home.

If you want to be ready for the busy spring season it’s time to get your new signage ordered today to make sure it’s ready when you are.  Don’t wait until the daffodils start coming up to give your presentation a face-lift.

For-Sale-By-Owner like a Professional

for sales sign

More and more sellers are considering selling their home themselves, and with an average cost savings of just over $14,000, it’s easy to see why.  While many buyers are quick to make great use of the internet, various apps, and even the MLS they forget about the value of printed material.  Making a small investment in professionally printed signage and brochures can help you sell what is often your largest investment.. For a minimal cost you can market your home just like a professional real estate agent.  The print professionals at Infinity Signs NW are here to help.

First let’s consider outdoor signage.  You’ll want a nice sign in your yard with your contact information and possibly a fact or two about the house.  You’ll also need some signs to put at major cross roads to get the word out to the public that you have a property for sale in the area.  Both of these can be done with excellence by utilizing a professional designer.

Second, you’ll definitely need flyers or brochures to hand out to offer the full background on your home.  This is an opportunity to provide the basic information as well as much more.  Photos printed professionally on flyers makes a huge visual difference verses photos printed from your home printer.  Given that these images are likely to be referred back to by potential buyers many times, it seems worth the time and money to make sure they’re high quality.  For most people selling a home is something they only do a few times in a lifetime so having the expertise to properly layout a flyer is not something you’re likely to specialize in.  The design and layout can be overwhelming if far too much information is provided, and completely disorganized if not done correctly.  You want to make sure the most critical information, the high points of the home, and details that are important to buyers are displayed in the most clear and concise manner possible.

With quick turnaround available, Infinity Signs NW can sit down with you right away to design everything you’ll need to sell your home professionally but without the hefty realtor fees.  If you want to get the most money for your home then your home needs to command that price, and it starts with a professional presentation of everything it has to offer.

Avoiding 5 Common Signage Mistakes

redcouch-creative

Spring is the perfect time for some new signage and a fresh face for your business, but you’ll want to be sure to avoid common mistakes that can result in your sign being difficult to read or hard to understand.  You want to be certain you’re getting the most out of the money you spend, and you want to stand out to your customers. In order to make that happen, give careful consideration to every aspect of your new sign before moving forward.  The best way to do that is to work with the designers at Infinity Signs NW, they’ve seen the good, the bad, and the ugly and can provide the best in professional advice.  Here are some general guidelines to help get you started.

  1. Contrast – it’s extremely important that the color you select for your lettering be in contrast to the background that the letters will be placed on.  This can be the single biggest issue preventing your sign from standing out and catching people’s attention. If you select a light color for the font, such as yellow, go with something dark for the background, such as black.
  2. Font – regardless of what type of industry you’re in, choose a font that’s easy to read.  Just because you sell children’s clothes doesn’t mean you should have a sign with a silly unreadable font, remember readability is the #1 priority.
  3. Type of Signage – you may have the best sign in the world but if it isn’t appropriately placed, and in the correct form, it may go completely unnoticed.  For example, a large sign at the street may be ineffective if the majority of your customers come from foot traffic. In this case, proper signage in your storefront would be far more effective.
  4. Sizing – it’s critical that the size of your lettering and overall signage be appropriate for the placement.  This is again where a professional sign team from Infinity Signs NW will be helpful in providing guidance based on your specific need.  Too large of a sign will look ridiculous but something too small will go unnoticed.
  5. Material – the type of material you use for your signage should be both appropriate for the climate as well as fitting for your business type.  In certain scenarios a wooden sign fits but in others brass or plastic are far more appropriate. It’s not necessarily that the most expensive option is best but instead the one that fits the weather conditions as well as the businesses goals.  If your business is in Boise you are likely to need something that can withstand winter weather, as well as significant amounts of direct sunlight.

New signage is something most businesses invest in every few years, so it should be done with care and consideration to ensure it is effective, durable, and visually appealing.  Contact Infinity Signs NW today to discuss your needs and get a beautiful new sign installed this spring.

Designing and Using Political Yard Signs

Yard Signs

As election season draws near, political yard signs will be popping up in favor of the candidates in the running. To have a successful yard sign, it needs to conform to design rules and be used strategically. Here are some tips to keep in mind while designing a political yard sign:

  • Size

The larger the sign, the easier it is to see and read, but its size will depend on where it is being placed. Consider having multiple sizes for different areas. Larger signs can be placed on busier streets, while smaller signs can be scattered throughout neighborhoods.

  • Font

Like fonts on almost all signage, it should be legible and large enough to read. Stay away from fancy fonts with lots of extras. The letters on the sign should never be smaller than 3 inches. The larger it can be, the better it is for visibility.

  • Color and Images

Bold colors can make a sign stand out, but remember to keep a contrast between the background and text. Having a headshot on the sign can be an easy way to stand out and help with recognition at the polls.

Even a sign following these tips won’t get noticed without a strategy in place. Advertising should be a deliberate, structured plan to reach the audience. Here are some tactics to get the most out of a political sign campaign:

  • Voting Area Map

Using this map, which can usually be found online, gives the candidate and their team an idea of where signs should be placed for the best visibility. Find busy intersections and areas that voters in the area are likely to pass on a daily basis.

  • Learn the Rules

Knowing the rules of the city or county is beneficial. Some have rules about how close to the road a sign can be located. If passing them out to voters, be aware of HOA’s having possible rules or limitations as well.

  • Change it Up

Seeing the same sign every day will get boring. Consider having a few different designs, and switching them out throughout the campaign. This will garner more attention from passersby.

For help designing and creating political yard signs contact Infinity Signs NW. We have experience creating many types of yard signs.

 

Marketing a Landscaping Business

Businesses that offer services, such as landscaping, have to be a little more creative when it comes to marketing. Attracting new clientele means getting the business’s name in front of the public using a variety of methods. Some ways of promoting a landscaping business include:

  1. Yard Signage

Upon completion of a project, ask clients if they would mind having a promotional sign in their yard. The sign should include the company name and contact information. A graphic or logo also makes a nice addition. Placing signs at completed job sites spreads brand awareness and also lets people know who made the landscaping look so great. Infinity Signs NW can create and produce yard signs in a range of sizes and styles.

  1. Trade Shows

Having a booth at home and garden shows or other local events is a fantastic opportunity to let people know about the landscaping services being offered. Hand out promotional items with the business’s contact information to potential customers. Landscaping businesses can take advantage of unique promotional items such as seed bombs or other yardwork and garden-related items.  Take a look at the large range of promotional items available in the catalog on the Infinity Signs NW website.

  1. Vehicle Wraps

Landscaping requires many different types of vehicles and trailers. Wrapping the entire fleet of trucks and trailers is a great way to make impressions on potential clients when driving to a job site and while parked at the job site. It also creates uniformity in the appearance of the vehicles. Whether a full vehicle wrap or partial graphic is needed, Infinity Signs NW can design, create and install the wraps on any type of vehicle or trailer.

The team at Infinity Signs NW can help with all three of the marketing efforts listed above. Visit our website to see some of the yard signs, examples of vehicle wraps, and more.

Designing Yard Signs

Many businesses can benefit from lawn signs. These are generally installed in customers’ yards, or outside of a business to give more information about the business services. The key to making a good impression on passersby is a well-crafted yard sign. To be effective, a sign needs to be informative and attention-grabbing.

The team at Infinity Signs can help design an effective sign for any type of business in Boise and throughout the Treasure Valley. To create an effective yard sign, it first needs to have the basic information about the business.

This includes:

  • Name and Logo
  • Phone Number
  • Physical Address (if appropriate)
  • Website URL

If the sign is for a special promotion, here are a few more items to add:

  • Call to Action
  • Slogan
  • Text or SMS Code

Color

Yard signs must stand out since they aren’t tall and at eye level. Making them stand out requires smart color choices. Use bold colors that complement one another. The text and the background colors should contrast each other, so the text is easier to read.

Text

Text needs to be readable. A mix of capital and lower-case letters is best for accomplishing this clarity. A sign full of capital letters can be difficult to read. Usually you will want to use the same font throughout the sign, and make sure it is simple. Sometimes a different font or font color will be used for one or two words to really make them stand out.

Graphics

Adding graphics on a sign can help it stand out. Generally, the graphic on a yard sign is the company’s logo. However, it could also be a drawing or photo relating to the sign. The graphic should not clash with the colors of the text and background.

Talk to Infinity Signs about creating the perfect yard sign for any business. Their graphic design team will work with the customer to design a sign that they can be proud of and that customers will want to display in their yard.