3 Great Ways to Market your Boise Business in 2020

Marketing in 2020

As we launch in to 2020, many businesses are reevaluating their marketing strategy and looking for ways to drive new business for the coming year and the new decade. This may mean a logo redesign, a face-lift for old outdoor signage or an eye-catching new vehicle wrap to grab the attention of busy customers on the road.

Every brick-and-mortar business knows that staying competitive in an increasingly on-line world has its challenges, but one of the biggest advantages you have is your physical presence in the community. Take full advantage of it by gaining brand recognition through increased local marketing efforts utilizing modern signage methods. Here are 3 great ways you can increase traffic this year – without breaking the bank.

Banners – banners are an inexpensive way to launch a new marketing message. They’re easy to install, can be moved to various locations, can be fabricated quickly, and can have a big impact on sales. The versatility of banners makes them the perfect tool for every business owner. They can be printed in virtually any size meaning you can hang one on the side of your building, or simply over the cash register. They can be printed in bright, vivid colors or classy more restrained color pallets. Infinity Signs, NW has helped many companies throughout the Boise area create effective banners that catch people’s attention and increase sales.

Vehicle Graphics – if you’ve not yet tried adding graphics to your business vehicle you really don’t know what you’re missing. The increase in brand recognition that a vehicle wrap brings is simply unbelievable. Whether that vehicle is parked at a customer site, driving around downtown, or even parked for the night in front of your business – it’s still working hard to promote your company. Literally thousands of people each and every day will see the stunning graphics, design, and colors you’ve selected for your vehicle wrap. Even your website doesn’t generate that kind of traffic.

Indoor Signs – the signage in your building can provide a lot of value to your business. Of course it can keep you in compliance with various local laws and ADA requirements, but it can also create a powerful effect for new customers entering your lobby, improve company moral with employees, and promote company initiatives. Consider adding a professionally-designed and installed dimensional sign. Infinity Signs, NW has come up with some incredible 3D signs that look amazing when installed in a business lobby. Your indoor signage can go a long way towards creating the look and feel of your business, it’s worth investing in.

If you’re looking to start 2020 off running contact Infinity Signs, NW today and get your new signage project underway. Our many years of experience make us the perfect partner in the sign industry.

Vinyl Lettering – No project Too Small

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At Infinity Signs NW we often hear from customers that they thought sign companies only did big jobs like monument signs or vehicle wraps, but we actually take on projects of all shapes and sizes.  Vinyl lettering is becoming more and more popular in a variety of applications, and Infinity Signs NW is working with customers every day on these projects.  As one of our customers said recently, “I had a very small project where I needed some vinyl lettering.  I was honestly surprised that Infinity Signs was willing to spend the time on such a small job.  Thanks again for following through on my job!” – Jarrod Clymer

For many businesses the simple addition of vinyl lettering to their walls or windows is a great way to promote their services or increase brand recognition through frequent logo placement.  Vinyl letters can be printed large enough to cover the whole wall, or small enough to be labels.  Regardless of your need, we can help.  If your business is one that wants to move customers through a process – such as a dog bathing business – vinyl letters are perfect.  You can use creative, eye-catching images and text to indicate where to start.  “Drop dog here, suds station, haircut time, shake it dry, how about a style.”

By selecting the color, size and font of your vinyl letters you can really set a tone for the type of business you’re promoting.  Bright colors and fun graphics in a child-care facility are welcoming and engaging.  They can be just for fun such as a giant giraffe, or they can be informative such as “please take your shoes off”.  Infinity Signs NW is great at helping you design vinyl lettering to fit your whole space and bring together your company culture with the information you need to present.

Vinyl letters are the perfect marketing tool for those who want something semi-permanent for their signage.  These graphics and letters will look beautiful for years, but can easily be removed and replaced at any time.  If you start to look around as you go about your day, you’ll find that people are using vinyl printing everywhere.  You probably don’t notice it but virtually every business is using it in some capacity.  Another advantage of vinyl is the price point.  It’s incredibly affordable as a signage and marketing option, which again allows for more frequent changes to fit various seasons of your business.

If you’re interested in learning how you could incorporate the use of vinyl lettering or images into your marketing plan give us a call.  We can get something designed, printed and ready for installation in no time.

Word Wall Vinyl

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The trend of decorating your home with wall decals is extremely popular with an ever increasing variety of options to dress things up.  Whether you want your child’s name, favorite quote, or a full mural you can get it printed on a wall decal.  What about using this same technique in your business?  There are some significant benefits to using wall vinyl in a professional setting and more and more companies are taking advantage.

Advantages of Wall Vinyl:

  • Removable: this is a great option if you’re leasing your space and need to be able to remove things easily, or if you’re looking to put something up that promotes a more temporary feature of your company. Wall vinyl is easily removed and your walls will look flawless.
  • Inexpensive: compared to more permanent sign options wall vinyl is a very affordable option. It gives a beautiful, professionally finished look at a fraction of the cost of more permanent sign options.  In many cases vinyl is even less expensive than printed banners.
  • Variety: wall vinyl is incredibly versatile with the ability to print in any color, shape or font. So getting your logo exactly right isn’t a problem.  Many customers like to use vinyl to create a word wall.  The ease of designing and laying these out allows you to reconfigure as much as you need to with different word positions, sizes, colors and more until you have it perfect.  No need to worry about the potential of getting something that you don’t love.
  • Durable: wall vinyl is designed to hold up for many years. When you purchase a high quality vinyl decal from Infinity Signs NW you can rest assured that you’re going to get a product that doesn’t fade or bleed, pucker or shrink.

One common concern we hear from customers has to do with the installation.  While it is certainly possible to install some wall vinyl yourself, often businesses and individuals are purchasing larger pieces or want the wall vinyl installed in hard to reach locations. For these we would recommend letting the professionally trained installers from Infinity Signs NW take care of it.  Our team can install in difficult to reach locations with precision and guaranteed beautiful results in a matter of a few hours. As long as you have a smooth, clean wall to work with we can get you the kind of results you want.

Steps to Remove a Decal

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15669589 – marion, wi – september 16: rear window decal on 1980 blue ford mustang car at the 3rd annual not just another car show on september 16, 2012 in marion, wisconsin.

While adding decals to your vehicle or business window is a great way of messaging to your customer base, there may come a time when you need to remove those decals.  In some cases, the decal is simply promoting something that’s no longer relevant or maybe you’ve rebranded with a new logo and want to make sure that’s the image hitting your customer when they walk through the door.  Either way the first step is to remove the existing decals without leaving any marks or scratches, and prep the surface for your new one.

This may seem odd but to begin the removal process start by cleaning the decal and the area around it.  This can be done by simply using a sponge, warm water, and some liquid dish detergent.  Soak the sponge in the soapy water and scrub the area well to remove any built up dirt or grim.   Use clean water to rinse off the bubbles and then a cloth to dry the area.  Make sure the decal is completely dry before moving to the next step.

Look over the decal and identify if there are any weak spots.  In many cases the corner or edge is likely to be the best spot to start.  If you don’t see anything obvious pick a little at the edges until you find an area that seems more ready to peel off.  Next get a hair dryer and use some heat to loosen the adhesive.  Begin by pointing the hair dryer at the center of the decal and then moving out in slow circles.  The hair dryer should be just a few inches off the surface of the decal.  You’ll need to move slowly, holding the heat over each surface of the decal for several seconds.  The decal should feel warm to the touch upon completion of this step.

To further loosen the corners or edges apply rubbing alcohol or WD-40.  At this point it’s time to start scrapping the decal off.  This can be done using anything with a soft edge.  Avoid using a metal blade as this is likely to scratch the surface of the material underneath the decal.  Your fingernail, an old credit card, or a plastic spatula are all good options.  Began your scraping at the previously identified weak spots.

Once the sticker has been completely removed use a glue removal product to clean the surface area.  This can be done by applying it to a cloth and rubbing it over the area formerly covered by the decal until the area is completely clean.  Clean the area again with your sponge and warm, soapy water.  If the decal was located on a vehicle, apply a fresh coat of wax as a final step.  Now you’re ready to start promoting the next phase of your business.

Out of Home Advertising

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Out of Home advertising refers to marketing directed at hitting consumers when they’re “on the go”.  This can include billboards, vehicle wraps, transit signs, and anything else that a consumer may come in contact with when away from their home.  As a business owner are you aware of the benefits of out of home advertising?  The numbers put out by the Outdoor Advertising Association of America make a pretty compelling argument for the value of this type of investment.

  • Consumers are traveling record numbers of flight and driving miles which has made out of home advertising the second fastest growing ad medium in the U.S.
  • Consumers spend 70% of their waking hours away from home.
  • Out of Home marketing is especially effective for local businesses with 7 out of 10 ads promoting a local company.
  • For every $1 spent on out of home marketing approximately $5.97 in sales is generated which is better than digital display, print and radio.
  • 83% of consumers believe that the out of home advertising that they consume is informative.
  • There are currently over 7,800 digital billboards in the U.S. which is more than double the number in 2011.

So with all of these great reasons to use out of home advertising why are most businesses spending only an average of 5% of their advertising budget on these mediums?  As the shift has gone to online marketing many companies have lost sight of the value of out of home advertising.  Consider though that it works 24 hours a day, 7 days a week generating revenue; it can’t be blocked or skipped, it often gets viewed multiple times a day by the same consumer, and it can be highly targeted based on location and demographics.

Maybe it’s time to take a look at where your company is spending it’s advertising dollars and what type of ROI you’re really getting for each dollar you spend. You may be surprised how affordable many of these forms of advertising actually are.  Infinity Signs can help select the right medium for your business and help you take full advantage of this powerful tool.

Are Vehicle Wraps for Small Businesses?

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Many people think of advertising on vehicles as something done by large companies with a whole fleet of cars on the road, but a vehicle wrap can be an incredibly effective tool for small businesses as well.  Vehicle wraps are a very affordable way of reaching a large number of people in a relatively small geographic area.  For small businesses this type of targeted marketing is invaluable.

A vehicle wrap has one of the best returns on investment available with an average cost of around 4 cents per thousand impressions.  Compare that with a newspaper ad which costs roughly $19.70 to reach a thousand impressions, and a vehicle wrap is a no brainer.  In addition, most vehicle wraps last 5+ years with no signs of aging.  There are very few marketing options that have that type of long term range.

Have doubts about a vehicle wrap being effective for your small business?  The good news is it’s very easy to track how effective a wrap is for your company.  Try getting a different phone number to put on the wrap so you’ll know exactly where customers saw your information.  Another idea is to advertise a special deal or discount only on the vehicle wrap.  When customers contact you regarding that deal you’ll know they’ve seen the car around town.  Another option is to create a special landing page on your website and put that address on the vehicle wrap.  By tracking the traffic to that page you’ll get an idea of the effectiveness of the vehicle wrap.

Of course it’s critical that your wrap look good to the public, so you’ll want to be sure to use a professional to print and install it.  Infinity Signs NW has been doing vehicle wraps for businesses in the Boise area for years and our team of professionals gets the job done right every time.  A good wrap installer will protect the paint on the vehicle from any potential damage from the wrap as well as potential scratches during installation.

Infinity Signs NW uses only premium vinyl materials designed specifically for vehicle wraps.  We offer vinyl laminates that are formulated to protect printed graphics from both abrasion and UV fading.  In addition, Infinity Signs NW offers a quick turnaround to ensure your vehicles are on the road as soon as possible. Contact Infinity Signs NW today to get more information, tell us about your project and get a quote!

Seasonal Vinyl Window Graphics

Vinyl window graphics have many advertising uses, but one that is often overlooked is during holiday sales. As the calendar heads into October, now is the time to start working on holiday advertising plans. Window graphics can be used for this in a variety of ways:

  1. Holiday Hours

Many stores change their hours during the holidays, but go back to regular hours right after. A window graphic is a quick and easy way to inform customers of the changing hours that can be taken down after the holidays are over. What better way to inform customers of changing hours than to put it directly on the building?

  1. Sales Promotions

Let everyone know about an upcoming or current sale or special deal with a window graphic. Most businesses have sales or specials during the holidays or close to the end of the year. Temporary window graphics can attract attention to these promotions. When installed early enough, they can entice both early bird shoppers and procrastinators.

  1. Holiday Graphics

A festive environment is likely to make customers and clients happier during the holiday season. Happy customers and clients are likely to spend more money. These festive graphics can also boost employee morale. Work with the team at Infinity Signs NW to create beautiful graphics celebrating any holiday this season.

Open window space is begging to be used for marketing purposes, especially during the holidays. Take advantage of this space to bring in new customers, inform current customers, and welcome the changing seasons.

Vinyl window graphics are a snap for Infinity Signs NW to install, and even easier to take down once the promotional is over. Visit the  Infinity Signs NW website to learn more about using vinyl graphics for advertising and see some of the pervious graphics that have been created.