As I drove around town recently I noticed something about the majority of construction and commercial real estate signs – they were hidden by weeds or brush that have overtaken the area. It got me thinking that it might be a good idea to remind our customers to check on your signage every now and again. You made a substantial financial investment in having good signage because you know the impact it can have in attracting the attention of your customers, but it’s all lost if it’s hidden in overgrown landscaping.
In many situations customers select a beautiful, durable wooden-framed sign for real estate or construction needs. The advantage is that these signs will look nice for a very long time and can withstand the elements, however they don’t come with a built in weed Wacker. So while your sturdy sign may look amazing you’ll still need to revisit the site periodically to take care of whatever may have grown up and surrounded it, or trash that may have blown and gotten stuck around it, or clean off random bird poop that has fallen on it.
Your sign is a representation of your company, and you want to be sure it’s looking its best. Not only could you be losing business simply because the sign has gotten swallowed up in the surroundings, but you could also be making a poor first impression for those that do see the sign. We strongly recommend that our customers visit their various signs every few weeks to make sure they’re still looking their best. This will also help you address any minor maintenance needs for your sign before too much time goes by and the issue becomes more substantial.
Both real estate and construction are long term projects that will require signage to look its best for many months, or years, to come. If you notice that one of your signs is really in need of a facelift contact the design team at Infinity Signs NW for an upgrade. We can create a beautiful full-color architectural sign that incorporates your graphics and messaging in an eye-catching way. Our team of professional installers can get it put in place for you in no time and can walk you through the best way to maintain both your amazing new sign, as well as the landscape around it.