5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

Trade Show Signage

Trade Show Signs BoiseTrade shows are very important for small businesses to grow. They allow a business to promote themselves to hundreds of potential clients, forge new contracts, and market their products and services. For trade shows to be beneficial, businesses need a good booth exhibit and that starts with signage.

What makes a good trade show sign? Here are some guidelines to consider while working with Infinity Signs NW to create trade show signage:

  1. Size

A small sign isn’t going to attract as many people as a larger sign simply because it’s less noticeable. A large sign, such as a banner, that stretches across the length of the booth is a good size.

  1. Position

Some booths have multiple signs, which can affect how they are positioned. However, the sign that the company wants to be the primary focus should be positioned high above the booth or in front of the booth space. This will make it stand out among the crowds and other displays.

  1. Typography

Signs need to be easily readable from both far away and close up. This means using a clear, concise font. Avoid elaborate fonts with tails and swirls. Sans Serif fonts are the best for most types of signage.

  1. Colors

It is important to have contrast between the text and background so the sign can be read without straining the eyes.  Avoid two dark colors or two light colors together. This includes the business logo.

  1. Message

You will want the message on your sign or banner to be short and to the point. Frequently, a large sign with the company name, logo, and tagline is enough to interest potential clients.

Talk to the team at Infinity Signs NW about creating dynamic, interesting signage for upcoming trade shows.

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.

 

Teardrop and Feather Banner Benefits

Teardrop and feather flag signs can draw a lot of attention to an event or business and can be seen pretty commonly around Boise and the Treasure Valley. Businesses and organizations are realizing that these are a great option because they are:

  1. Easy to Transport

When compared to other styles of banners, they are much easier to transport due to their size and weight. Easy transportation is essential for many businesses or events that set up on their own or move around frequently.

2. Easy to Set Up

Forget ladders and stringing a banner up on a building. With feather or teardrop flags, simply set up the easy-to-assemble banner stands and attach the flags. Or, some prefer to simply push the bottom of the feather banner pole directly into the soft ground. It’s a quick and painless process.

3. Affordable

This type of signage is very affordable, but the quality is still high. For short-term events, an affordable banner like these makes sense. They can also easily be stored and re-used for reoccurring annual or monthly events.

4. Sturdy

Since these signs wave in the wind, they are designed and made to withstand the elements that Idaho experiences. This helps them have a long lifespan and stay looking new for quite a while.

5. Customizable

Feather and teardrop flags can come in different sizes and colors for every type of event. They can also be personalized with a message to pique interest in the event.

The uses for teardrop or feather flag signs is endless. Some of the most common uses for them include sales, car dealerships, new housing developments, and flea markets. While most often used outdoors, they can also be utilized indoors as well. They are an excellent way to draw attention to a booth space at a large tradeshow.

Talk to the team at Infinity Signs NW to see if a teardrop or feather flag is the best choice for your next event.

 

Marketing a Landscaping Business

Businesses that offer services, such as landscaping, have to be a little more creative when it comes to marketing. Attracting new clientele means getting the business’s name in front of the public using a variety of methods. Some ways of promoting a landscaping business include:

  1. Yard Signage

Upon completion of a project, ask clients if they would mind having a promotional sign in their yard. The sign should include the company name and contact information. A graphic or logo also makes a nice addition. Placing signs at completed job sites spreads brand awareness and also lets people know who made the landscaping look so great. Infinity Signs NW can create and produce yard signs in a range of sizes and styles.

  1. Trade Shows

Having a booth at home and garden shows or other local events is a fantastic opportunity to let people know about the landscaping services being offered. Hand out promotional items with the business’s contact information to potential customers. Landscaping businesses can take advantage of unique promotional items such as seed bombs or other yardwork and garden-related items.  Take a look at the large range of promotional items available in the catalog on the Infinity Signs NW website.

  1. Vehicle Wraps

Landscaping requires many different types of vehicles and trailers. Wrapping the entire fleet of trucks and trailers is a great way to make impressions on potential clients when driving to a job site and while parked at the job site. It also creates uniformity in the appearance of the vehicles. Whether a full vehicle wrap or partial graphic is needed, Infinity Signs NW can design, create and install the wraps on any type of vehicle or trailer.

The team at Infinity Signs NW can help with all three of the marketing efforts listed above. Visit our website to see some of the yard signs, examples of vehicle wraps, and more.

Advertise at Festivals and Fairs with Promotional Items

Festival and fair season is just around the corner, which gives local businesses a whole new way to market themselves. Take advantage of these opportunities with promotional items geared toward these events. Here are some ideas for festival and fair promotional items that Infinity Signs NW can help create:

  1. Water Bottles

With the weather warming up, it’s even more important to stay hydrated. Hand out branded water bottles to help attendees stay hydrated while advertising your company. Infinity Signs NW has many different styles of water bottles to choose from and can customize them too.

  1. Sunglasses

You can never have enough sunglasses, especially when attending an outdoor event. With a large variety of styles to choose from, Infinity Signs NW can make sure the sunglass style fits the business’s brand or the target audience’s style perfectly.

  1. Cooling Scarf

It can get hot out in the Boise sun, so help event attendees cool off with the CooLoop Active Water Scarf. It is put around the neck and cools the body down to reduce heat stress. There are many colors to pick from and the cooling scarf can be customized with a message or business logo.

  1. Coolie

Keep beverages cool with a branded coolie. In Infinity Sign’s promotional products catalog there are numerous different coolies to choose from, a wide range of colors, and each can be customized with a logo.

  1. Drawstring Bag

With all of the awesome promotional items they get, fair or festival attendees will need something to put them all in. Hand out drawstring bags to help out with this. When people wear them around to carry everything, it’s free advertising for your business.

Festivals and fairs draw huge crowds, making them a great advertising opportunity. Let Infinity Signs NW help maximize advertising potential with some customized promotional items. Visit the website or contact Kyle at 208.473.2916.

Do Business Cards Still Matter?

With all of the technology in the world today, it might seem a little strange that people are still swapping business cards. Almost everything in the business world is digital and online today, so why do business cards still matter? Here are five reasons:

  1. Personal

Digitally exchanging information is often cold and impersonal. When physically handing someone a business card, there is a conversation and the chance to make a connection. Being able to talk to someone, putting a face to the name, makes that information more memorable.

  1. Direct Marketing

Potential leads, contacts, or clients are everywhere. Having a business card on hand to give people is a much simpler and effective way to market the business than telling them about it. With the contact information on a business card, the recipient can then go visit the business’s web page and social media sites, working in tandem with Internet marketing efforts.

  1. Branding

The sky is the limit when designing businesses cards. There are so many ways for a business to put their brand on a card. A creative business card can make a big impact and can further a conversation. Let the brand speak through the design, size, or style of the business card.

  1. Continued Marketing

When someone receives a business card, they might pass it on to another person in need of those services. Business cards continue to market that company each time they are passed on to another potential client.

  1. Professional and Prepared

In the business world, being prepared is everything. Writing down contact information on a scrap of paper or a napkin is a great way for it to get lost. Having business cards on hand at all times shows potential clients you are prepared and professional.

Business cards won’t be making their exit anytime soon. Let the team at Infinity Signs NW create the perfect memorable business card for your business.