You’ve seen those signs “I was addicted to the hokey pokey, but I turned myself around” or “Free car wash – yesterday!” or “Free cookie when you donate $1 for diabetes”. Signs that make you chuckle or even laugh out loud. Maybe you end up telling your spouse that night about it or you snap a picture to post on Facebook. It catches your attention, lightens your mood and makes you want to pass it on to others. So as a business owner could you be using humor in your signage to help increase sales? Absolutely!
Humor is an incredibly powerful emotion that you, as a business owner, should use to connect with your customers. When people are running through their busy day they’re stressed, frustrated, bored, etc and if they drive by your business and it engages them in a positive way through a joke that gets implanted in their subconscious and you now have done something for them. They may not realize it but they now have a feeling of loyalty towards your business. You’ve created joy in their world and that positive thought will return to them every time they remember the sign or tell someone else about it.
In addition to that powerful subconscious connection that the consumer now has with you, you’ve also given yourself an opportunity to plant a seed about your product. If you can come up with a clever sign that relates to your business – such as “Free car wash – yesterday” it has now got that person thinking about whether they need a car wash. That can lead to an impulse buy where they turn in to your car wash immediately, or a longer term sale when that person next thinks of getting a car wash and your funny signs pops in to their head and reminds them where to go.
You can use your signage to incorporate humor in all sorts of ways. Of course message boards outside your business are the ones most often seen with funny sayings on them, but you can use A-frame sidewalk signs, event banners, or even a chalkboard inside your business. You don’t have to spend a bunch of money to take advantage of the power of humor. If you make humor a regular part of your business signage people will begin checking your sign to see what new joke you’ve posted. Get creative, spend some time brainstorming ideas, and you can come with all sorts of clever signs to get customers giving your business a second look.