Table Runners Increase Branding

table runners

A table runner is a piece of fabric that goes across a table.  It can be used in conjunction with a table cloth, or all by itself.  They’re a really great option for use at tradeshows, company meetings, holiday events, weddings or other special occasions. As a business you can utilize table runners to increase brand recognition by printing your logo on fabric that fits your color pallet.  This is the perfect way to subtly market your business, in an already existing space, at a very reasonable price. Many people will print their logo in vivid colors to fully capture the attention of their target audience.

A table runner can be displayed in a variety of ways.  The traditional method is to run it down the center of the table with a logo printed in the center of the bottom third, but you could also consider using two runners and creating an “x” with them. This is particularly eye catching on round tables.  Another option for long 8’, 10’, or 12’ tables is to use more than one runner per table.  This breaks the length of the table up and allows for more unique designs to be printed on each table runner.

In a professional setting it’s recommended that the table runner go all of the way to the ground on both the front and back. That means you’ll need to determine the size of the tables you plan to use prior to ordering your runner. Within that space the logo is generally printed towards the top to keep it most visible.  The width of the table runner is entirely a personal preference.  Some customers opt for one that covers the majority of the table, while others choose a narrower option.  This can also vary depending on the number of table runners in use per table. The most standard option for a table runner is 90” long and 60” wide, but those can certainly change depending on your specific application.

Table runners are the perfect way to class up any event, while still providing a marketing value.  They’re both beautiful and functional.  Table runners are a great budget-friendly option as well.  They can be washed as needed and reused for many years to come.  They fold nicely and take up minimal storage space.  Infinity Signs NW can help you select the perfect fabric color and size and get your logo professionally printed on table runners in no time.

Stickers vs. Decals

Wall Decals

If you’ve been in the market for either of these products before you may have wondered what the difference is between a sticker and a decal.  Many people use the terms interchangeably, but in fact there are some significant differences between them.  What about stickers verses labels?  Turns out those are actually different items as well.  For the most part the #1 difference between all 3 is – application.  All 3 are comprised of two layers: an adhesive and a paper baking.  The adhesive layer is applied to the paper backing and your design is printed on the front. So if the composition of the products is the same, how do you choose?

As a business owner it’s very likely that you’ll need to purchase all 3 of these products at various times.  Using decals for marketing on your windows or walls is a great way to make use of spaces that are often left blank. They’re one of the less expensive signage options, which allows for regular updates as the needs of the business change. Stickers are great give away items at trade shows or for employees.  Many people will put stickers from their favorite companies or products on everything from their notebook to their laptop. It’s a great way to increase your brand recognition through mass distribution.  Of course depending on your product, labels may be necessary for product information, shipping, or identification.

Infinity Signs, NW can help you design all three and make sure every facet of your business marketing is intertwined and cohesive. We’ve worked with many companies to determine the appropriate placement of decals, quantity to order for stickers, and layout of labels. We can help you figure out what material type and adhesive will work best based for the surface and location on your product.  Give us a call today and we’ll get your decals, stickers or labels designed, printed, and in your hands in no time.

Stickers stickers

Make Them Laugh a Little

Funny Signs

You’ve seen those signs “I was addicted to the hokey pokey, but I turned myself around” or “Free car wash – yesterday!” or “Free cookie when you donate $1 for diabetes”.  Signs that make you chuckle or even laugh out loud.  Maybe you end up telling your spouse that night about it or you snap a picture to post on Facebook.  It catches your attention, lightens your mood and makes you want to pass it on to others.  So as a business owner could you be using humor in your signage to help increase sales?  Absolutely!

Humor is an incredibly powerful emotion that you, as a business owner, should use to connect with your customers.  When people are running through their busy day they’re stressed, frustrated, bored, etc and if they drive by your business and it engages them in a positive way through a joke that gets implanted in their subconscious and you now have done something for them.  They may not realize it but they now have a feeling of loyalty towards your business.  You’ve created joy in their world and that positive thought will return to them every time they remember the sign or tell someone else about it.

In addition to that powerful subconscious connection that the consumer now has with you, you’ve also given yourself an opportunity to plant a seed about your product.  If you can come up with a clever sign that relates to your business – such as “Free car wash – yesterday” it has now got that person thinking about whether they need a car wash.  That can lead to an impulse buy where they turn in to your car wash immediately, or a longer term sale when that person next thinks of getting a car wash and your funny signs pops in to their head and reminds them where to go.

You can use your signage to incorporate humor in all sorts of ways.  Of course message boards outside your business are the ones most often seen with funny sayings on them, but you can use A-frame sidewalk signs, event banners, or even a chalkboard inside your business.  You don’t have to spend a bunch of money to take advantage of the power of humor.  If you make humor a regular part of your business signage people will begin checking your sign to see what new joke you’ve posted.  Get creative, spend some time brainstorming ideas, and you can come with all sorts of clever signs to get customers giving your business a second look.

Outdoor Message Boards

Message boards

Many companies are looking to display information for those walking by in a format that allows for regular, easy updating.  Sidewalk signs are a great way to promote an upcoming sale or event, but they tend to hold a limited amount of information, and are not something that can be updated and reused.  Outdoor message boards are the perfect solution.  These boards are like having a physical Facebook page for your business front.  They create a space to post notices, share details about upcoming activities and events, display a new menu and generally post anything you want to let the public know about your business.

For many customers these boards function like an information center.  They use them not only to promote the business but also to post job postings, company announcements, and more detailed descriptions of the business.  Think of a spa that wants to post all of their available services – 5 different types of massages, various manicure and pedicure options, facials, etc.  Then they want to be able to describe each of those different massages in greater detail so that a customer can choose what fits them best and also to sell them on coming inside for a time of relaxation.  This is the perfect place for a message board.  For a lot of companies the message board provides similar information to that which is on their website.

These outdoor message boards are made from materials that can withstand the elements – rain, snow, and insects and continue to look great for years.  Most people select one that is made from high density polyethylene that will not rot or crack over time.  They come in a variety of styles and colors depending on the size you’re looking for, and how you want to access them.  Some can be free standing to allow for messages to be placed on both sides, while others attach to the building with single sided message access. Some have one or two hinged doors that open to insert information, while others are top loading.  The doors are made from shatter-resistant materials and are lockable to keep your information safe.

Message boards are an incredibly cost effective way to draw people to your storefront, entice them with thorough information, and get them to come inside to make a purchase.  They’re easy to install and available quickly.  Contact Infinity Signs, NW today to get one for your business before you miss all that summer foot traffic.

Choosing the Correct Size for Your Banner

banner signs

With the festival season upon us many people are looking to purchase banners to promote their event, booth, or goods and services.  Unfortunately, most people have little experience designing a banner and thus are very unsure about what to purchase. Infinity Signs NW has helped many of our customers talk through the objective for their banner, the location it will be hung in, and the features it needs to have to help them determine exactly what they should order.  It’s important that your sign be large enough to be read from a distance, but not ridiculously big where it’s intended to hang on the side of the building, not the front of a trade show booth.

Banners are the absolutely perfect way to stay within your marketing budget, while doing an excellent job promoting your business.  The standard size for an outdoor vinyl banner that will hang horizontally is 2’ x 6’ or 3’ x 10’ while one intended to hang vertically is often 4’ x 10’ or 4’ x 6’. A banner of this size can easily be seen by hundreds of people walking around at an event or driving by in their car.  Smaller size banners are also available if you’re intending to promote an individual product within your store or only to foot traffic.

If you’ve got a special occasion coming up – birthday, graduation party, family reunion, wedding, baby shower, etc. then you may want a banner to announce the location and promote the event.  Typically these banners are 3’ x 6’ up to 4’ x 8’.  This is the appropriate size if you want to hang the banner on a wall or over the celebrant’s table.  If you’re an organization looking to make a big announcement such as the opening of a new location, a ground breaking ceremony or even an upcoming Vacation Bible School you’ll want to look at a larger vinyl banner.  10’ x 8’ would be considered a medium size banner for this type of promotion, but you can certainly go larger.

Regardless of the event, business or product you’re looking to promote a banner is a great way to get the information out there and bring the customers in.  Infinity Signs NW is ready and willing to help you come up with the perfect banner.  We can customize your banner for your color preferences, graphics and images, as well as font and texts.  Give us a call today and let us get the word out!

Vehicle Graphics to Spruce Up Your Look

Are your company vehicles starting to look a little sad?  Getting a new paint job can cost quite a bit, but adding some graphics to the vehicle is an affordable way to get a whole new look.  It’s a great way of making sure your fleet of vehicles gives a great first impression when showing up at a client’s site, without buying all new transportation.  For many customers it’s the perfect way to get a few more years out of their service and sales vehicles.

Vehicle graphics are also a great option if you’ve got a car that’s going to be carrying all of your supplies to trade shows, festivals, or even the county fair.  It makes it easy to identify in a crowd, which means your customers will know that your company is somewhere inside that show, and they’ll be sure to look for you.  It’s also the perfect way of marketing to potential customers who may have arrived intending to look for one of your competitors.  You can be sure they don’t make a buying decision before checking out your inventory simply by catching their attention out in the parking lot.

Vehicle graphics aren’t just for cars, trucks and vans our customers have been putting them on anything and everything:  Boats, ATV’s, Jet Skis, Motorcycles, Airplanes, Dirt Bikes, 3-Wheelers, Helicopters, and much, much more! You can apply these durable, vinyl graphics to virtually anything with a smooth surface.  If it’s window glass, acrylic, or paint, and has a smooth spot, we’re good to go.  Infinity Signs, NW has thousands of different design options to choose from, or we can help you create your own custom look.  There are hundreds of color combinations to ensure that your creation will stand out against the crowd.

Vinyl graphics are the perfect way to create a new look, at an affordable price, without making a lifetime commitment.  Graphics typically look amazing for 4-6 years depending on weather conditions and storage, but they’re easily removed at any point should you decide to change your look again.  Our professional installation team will put them on for you and can also remove and replace them as needed down the road.

Still not sure if vehicle graphics will look good in your situation?  We’re happy to do a mock up for you so you can fully visualize the final result ahead of time.  We want you to be absolutely certain that you’ll love it.  Start putting your different types of transportation to work for you, they could easily be your most effective marketing tool.

Selecting The Right Size For Your Poster

printed posters

The most common sizes for posters are 24” x 36”, 18” x 24”, 11” x 17”, and 8.5” x 11” but how do you know which size to choose for your upcoming need?  There are several factors to consider such as where you’ll be placing the poster, who your target audience is, how much information you’ll need to convey, and how long the poster is expected to hang.  Here are some recommendations with regards to the different sizes.

The 24” x 36” large poster size is actually the standard for posters.  If you contacted virtually any size company and ordered a large poster, this is the size you would receive.  It’s the most versatile size, and the perfect choice for many applications.  This size is large enough to be used in outdoor applications, such as a menu posted outside a restaurant, but is also appropriate for indoor use.  If you picture your favorite poster hanging on your bedroom wall when you were a teenager, it was likely this size.  It gives you plenty of space for powerful graphics as well as thorough information.  You can use a large font size to increase long-distance visibility while still having enough space for more detailed information.  This size can also be a great way to improve the look of your office as it’s perfect for décor.

A medium size poster, 18” x 24”, is most commonly used in storefront promotions.  It’s not so large that it will dominate the space and prevent customers from seeing inside, but large enough to grab the attention of people walking by. This is the size used when looking to promote an upcoming event such as a concert, boat show, or non-profit event. Most business owners are willing to allow posters this size to be hung in their window for a period of time. While not as much space as the large poster, you’ll still have enough room to get your message across while keeping your font large enough to read.

The 11” x 17” small sized poster is ideal for promoting upcoming events in areas that have limited space.  This size is often hanging in employee breakrooms to promote safety notices, upcoming company events, or community activities.  It’s recommended that you keep posters this size simple.  Minimal graphics, large letters, simple message.  You simply don’t have enough space to get into too many details but you can certainly put contact information or a QR code to show people where they can learn more.

The final size is the standard sheet of paper, 8.5” x 11”.  As the smallest size poster it’s really more of a flyer.  This is often the size chosen for mass distribution such as at school or church.  It’s also a good size to keep next to a cash register if you’re looking to promote something to customers.  Because this size is not intended to be seen from a distance you can really make it as simple or detailed as you prefer.  Generally, a larger font with key information at the top then leading to smaller font and more detailed information at the bottom is effective.