Custom Signage: Cost-Effective Marketing

Custom Business Signs

When opening a new business, or revamping an already existing one, custom signage is an important part of the process. Working with a local company, like Infinity Signs NW, to create custom signage can provide a company many benefits. One of the biggest benefits is cost-effectiveness.

A well-designed sign, that is placed for prime visibility, can translate into more revenue. It is considered the most cost-effective means of marketing a brand. This is because signs are a one-time purchase and are visible 24/7, 365 days a year. Once installed, they continue to constantly work for as long as they are visible to the public.

In many studies, it has been shown that customers come into a store simply because of the outdoor sign. Signs have also been shown to increase sales for many businesses. Even making improvements to your outdoor signage can result in an average increase of 10% in sales. Improved signage could be a newly designed sign, moving the sign for added visibility, or an additional monument or pole sign.

Many new businesses will use a banner style sign until they have enough funds for a custom, permanent sign. Although banners are effective at drawing attention to the new business, they should be replaced with a permanent sign as soon as possible. One study found that 34% of consumers associate the quality of a sign with the quality of a store or product. Investing in a quality, custom sign from Infinity Signs NW early will help a new business send the right message, build their brand and let people know they are here to stay.

Whether opening a new location, revamping a current sign, or updating your brand, Infinity Signs NW can create a unique, custom outdoor sign for your business.

 

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Questions to Ask About Signage

Business Signage

Investing in signage is a crucial step in opening a business. However, before jumping in and buying a custom outdoor business sign, business owners must ask a few questions:

  1. What are the codes and criteria for the space?

When putting up signage, city codes and the landlord’s criteria must be followed. There are likely to be rules about the type of sign, how large it can be, illumination, installation, and more. Knowing these guidelines beforehand will make the entire process easier and can prevent costly corrections later.

  1. What is the time-frame?

Infinity Signs NW can work with businesses to produce a sign within a specified time frame and within the budget. Depending on the type of signage, days or weeks may be required to prepare the sign, so be sure to contact Infinity Signs NW early in your planning process to allow plenty of time. A sign is important in getting customers to notice a new business so you will want the sign in place before the grand opening.

  1. How do I maintain the sign?

Knowing what it takes to keep the sign looking its best can be a factor in the type of sign chosen. After creating and installing the sign, Infinity Signs NW will also clean and service the sign if business owners choose that option. Having professional sign maintenance makes it easier for business owners and they can be confident their sign will stay in good condition.

These are just a few of the questions business owners should ask before and during the sign making process. The team at Infinity Signs NW can guide new business owners through the questions and any other sign concerns.

No matter the budget and criteria, Infinity Signs NW can assist businesses in creating and installing the perfect custom sign to get them noticed in the Boise area business community. Contact Infinity Signs NW today to get started on your business signs.

 

Removing Vinyl Window Graphics

Vinyl Graphics

Has your vinyl window graphic’s life come to an end? When it comes time to remove the design, the graphic could be a bit stubborn, which is a testament to how well it was installed. Follow these tips to make the process as easy and quick as possible:

Gather Tools

Lifting up the edges will likely require some tools. Find a plastic razor blade or something similar to help with the process. After it’s off, there might be some adhesive residue on the window. Purchase a cleaner that is formulated for tackling adhesive residue.

Loosen the Graphic

If the vinyl has been on the window for a long time, it can be brittle and could come off in small pieces. Use a heat gun or hair dryer to loosen its grip from the window. This will make the vinyl graphic more pliable and easier to remove in larger pieces.

Peel and Scrape

Once loosened, use the plastic razor blade to lift up the edges and begin peeling the graphic off of the window. Once this is started, it should be easy to peel it completely off.

Remove Residue

Use the residue cleaner to get as much of the adhesive off as possible. It might take some time and elbow grease, but eventually all of the residue will come off.

Clean the Window

After all that work, there’s likely to be some smudges and fingerprints. Use a window cleaning solution to get rid of any remaining smudges. Now it’s ready for another window graphic to be applied!

Not all business owners have the time or patience to remove a window graphic themselves, or they might be worried about damaging the window. In that case, call the sign experts at Infinity Signs NW. We know all the tips and tricks when it comes to applying and removing vinyl window graphics.

5 Tips for Compelling Retail Signage

Retail Signs

Retail signage is crucial in bringing in new business. Good retail signage tells customers what or why they should be looking at your merchandise. It draws interest and makes the customer want to know more. To help retail owners know what makes compelling retail signage, here are five tips:

  1. Concise Messages

Attention spans are short, so the message the sign is portraying needs to be as well. Get to the point with as few words are possible, while still making the message understandable. Keep the design concise too. If there’s too much surrounding the text, it can become difficult to read.

  1. Fonts

While fun fonts can match a store’s personality, they aren’t always easy to read. When trying to gain a customer’s attention through signage, use clear, easy-to-read fonts that are large enough to see from a distance. Clean fonts will get the message across much better than fancy fonts.

  1. Call to Action

Signage that gives the customer a reason to buy the product will work more effectively. Using phrases like “surprise her with flowers” is more motivating than a “fresh flowers” sign. Also including “you” and “yours” will help customers visualize themselves using the product.

  1. Use Colors

Colors, especially red, are great in a retail environment. They catch the eye faster than black and white. Just be careful not to go overboard. The text needs to contrast from its background and too many colors can confuse the eye.

  1. Test the Sign

Do a few test runs with the sign. Make sure it can be seen from a good distance, it’s noticeable, and that people can tell what it’s advertising. Ask customers or friends to help test it out. If it isn’t working, edit it using the feedback and try again.

Talk to Infinity Signs NW about creating the perfect retail signs for a display, clearance sale, store window and more.

 

Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.

5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

Trade Show Signage

Trade Show Signs BoiseTrade shows are very important for small businesses to grow. They allow a business to promote themselves to hundreds of potential clients, forge new contracts, and market their products and services. For trade shows to be beneficial, businesses need a good booth exhibit and that starts with signage.

What makes a good trade show sign? Here are some guidelines to consider while working with Infinity Signs NW to create trade show signage:

  1. Size

A small sign isn’t going to attract as many people as a larger sign simply because it’s less noticeable. A large sign, such as a banner, that stretches across the length of the booth is a good size.

  1. Position

Some booths have multiple signs, which can affect how they are positioned. However, the sign that the company wants to be the primary focus should be positioned high above the booth or in front of the booth space. This will make it stand out among the crowds and other displays.

  1. Typography

Signs need to be easily readable from both far away and close up. This means using a clear, concise font. Avoid elaborate fonts with tails and swirls. Sans Serif fonts are the best for most types of signage.

  1. Colors

It is important to have contrast between the text and background so the sign can be read without straining the eyes.  Avoid two dark colors or two light colors together. This includes the business logo.

  1. Message

You will want the message on your sign or banner to be short and to the point. Frequently, a large sign with the company name, logo, and tagline is enough to interest potential clients.

Talk to the team at Infinity Signs NW about creating dynamic, interesting signage for upcoming trade shows.