Make Them Laugh a Little

Funny Signs

You’ve seen those signs “I was addicted to the hokey pokey, but I turned myself around” or “Free car wash – yesterday!” or “Free cookie when you donate $1 for diabetes”.  Signs that make you chuckle or even laugh out loud.  Maybe you end up telling your spouse that night about it or you snap a picture to post on Facebook.  It catches your attention, lightens your mood and makes you want to pass it on to others.  So as a business owner could you be using humor in your signage to help increase sales?  Absolutely!

Humor is an incredibly powerful emotion that you, as a business owner, should use to connect with your customers.  When people are running through their busy day they’re stressed, frustrated, bored, etc and if they drive by your business and it engages them in a positive way through a joke that gets implanted in their subconscious and you now have done something for them.  They may not realize it but they now have a feeling of loyalty towards your business.  You’ve created joy in their world and that positive thought will return to them every time they remember the sign or tell someone else about it.

In addition to that powerful subconscious connection that the consumer now has with you, you’ve also given yourself an opportunity to plant a seed about your product.  If you can come up with a clever sign that relates to your business – such as “Free car wash – yesterday” it has now got that person thinking about whether they need a car wash.  That can lead to an impulse buy where they turn in to your car wash immediately, or a longer term sale when that person next thinks of getting a car wash and your funny signs pops in to their head and reminds them where to go.

You can use your signage to incorporate humor in all sorts of ways.  Of course message boards outside your business are the ones most often seen with funny sayings on them, but you can use A-frame sidewalk signs, event banners, or even a chalkboard inside your business.  You don’t have to spend a bunch of money to take advantage of the power of humor.  If you make humor a regular part of your business signage people will begin checking your sign to see what new joke you’ve posted.  Get creative, spend some time brainstorming ideas, and you can come with all sorts of clever signs to get customers giving your business a second look.

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Outdoor Message Boards

Message boards

Many companies are looking to display information for those walking by in a format that allows for regular, easy updating.  Sidewalk signs are a great way to promote an upcoming sale or event, but they tend to hold a limited amount of information, and are not something that can be updated and reused.  Outdoor message boards are the perfect solution.  These boards are like having a physical Facebook page for your business front.  They create a space to post notices, share details about upcoming activities and events, display a new menu and generally post anything you want to let the public know about your business.

For many customers these boards function like an information center.  They use them not only to promote the business but also to post job postings, company announcements, and more detailed descriptions of the business.  Think of a spa that wants to post all of their available services – 5 different types of massages, various manicure and pedicure options, facials, etc.  Then they want to be able to describe each of those different massages in greater detail so that a customer can choose what fits them best and also to sell them on coming inside for a time of relaxation.  This is the perfect place for a message board.  For a lot of companies the message board provides similar information to that which is on their website.

These outdoor message boards are made from materials that can withstand the elements – rain, snow, and insects and continue to look great for years.  Most people select one that is made from high density polyethylene that will not rot or crack over time.  They come in a variety of styles and colors depending on the size you’re looking for, and how you want to access them.  Some can be free standing to allow for messages to be placed on both sides, while others attach to the building with single sided message access. Some have one or two hinged doors that open to insert information, while others are top loading.  The doors are made from shatter-resistant materials and are lockable to keep your information safe.

Message boards are an incredibly cost effective way to draw people to your storefront, entice them with thorough information, and get them to come inside to make a purchase.  They’re easy to install and available quickly.  Contact Infinity Signs, NW today to get one for your business before you miss all that summer foot traffic.

Choosing the Correct Size for Your Banner

banner signs

With the festival season upon us many people are looking to purchase banners to promote their event, booth, or goods and services.  Unfortunately, most people have little experience designing a banner and thus are very unsure about what to purchase. Infinity Signs NW has helped many of our customers talk through the objective for their banner, the location it will be hung in, and the features it needs to have to help them determine exactly what they should order.  It’s important that your sign be large enough to be read from a distance, but not ridiculously big where it’s intended to hang on the side of the building, not the front of a trade show booth.

Banners are the absolutely perfect way to stay within your marketing budget, while doing an excellent job promoting your business.  The standard size for an outdoor vinyl banner that will hang horizontally is 2’ x 6’ or 3’ x 10’ while one intended to hang vertically is often 4’ x 10’ or 4’ x 6’. A banner of this size can easily be seen by hundreds of people walking around at an event or driving by in their car.  Smaller size banners are also available if you’re intending to promote an individual product within your store or only to foot traffic.

If you’ve got a special occasion coming up – birthday, graduation party, family reunion, wedding, baby shower, etc. then you may want a banner to announce the location and promote the event.  Typically these banners are 3’ x 6’ up to 4’ x 8’.  This is the appropriate size if you want to hang the banner on a wall or over the celebrant’s table.  If you’re an organization looking to make a big announcement such as the opening of a new location, a ground breaking ceremony or even an upcoming Vacation Bible School you’ll want to look at a larger vinyl banner.  10’ x 8’ would be considered a medium size banner for this type of promotion, but you can certainly go larger.

Regardless of the event, business or product you’re looking to promote a banner is a great way to get the information out there and bring the customers in.  Infinity Signs NW is ready and willing to help you come up with the perfect banner.  We can customize your banner for your color preferences, graphics and images, as well as font and texts.  Give us a call today and let us get the word out!

Vehicle Graphics to Spruce Up Your Look

Are your company vehicles starting to look a little sad?  Getting a new paint job can cost quite a bit, but adding some graphics to the vehicle is an affordable way to get a whole new look.  It’s a great way of making sure your fleet of vehicles gives a great first impression when showing up at a client’s site, without buying all new transportation.  For many customers it’s the perfect way to get a few more years out of their service and sales vehicles.

Vehicle graphics are also a great option if you’ve got a car that’s going to be carrying all of your supplies to trade shows, festivals, or even the county fair.  It makes it easy to identify in a crowd, which means your customers will know that your company is somewhere inside that show, and they’ll be sure to look for you.  It’s also the perfect way of marketing to potential customers who may have arrived intending to look for one of your competitors.  You can be sure they don’t make a buying decision before checking out your inventory simply by catching their attention out in the parking lot.

Vehicle graphics aren’t just for cars, trucks and vans our customers have been putting them on anything and everything:  Boats, ATV’s, Jet Skis, Motorcycles, Airplanes, Dirt Bikes, 3-Wheelers, Helicopters, and much, much more! You can apply these durable, vinyl graphics to virtually anything with a smooth surface.  If it’s window glass, acrylic, or paint, and has a smooth spot, we’re good to go.  Infinity Signs, NW has thousands of different design options to choose from, or we can help you create your own custom look.  There are hundreds of color combinations to ensure that your creation will stand out against the crowd.

Vinyl graphics are the perfect way to create a new look, at an affordable price, without making a lifetime commitment.  Graphics typically look amazing for 4-6 years depending on weather conditions and storage, but they’re easily removed at any point should you decide to change your look again.  Our professional installation team will put them on for you and can also remove and replace them as needed down the road.

Still not sure if vehicle graphics will look good in your situation?  We’re happy to do a mock up for you so you can fully visualize the final result ahead of time.  We want you to be absolutely certain that you’ll love it.  Start putting your different types of transportation to work for you, they could easily be your most effective marketing tool.

Selecting The Right Size For Your Poster

printed posters

The most common sizes for posters are 24” x 36”, 18” x 24”, 11” x 17”, and 8.5” x 11” but how do you know which size to choose for your upcoming need?  There are several factors to consider such as where you’ll be placing the poster, who your target audience is, how much information you’ll need to convey, and how long the poster is expected to hang.  Here are some recommendations with regards to the different sizes.

The 24” x 36” large poster size is actually the standard for posters.  If you contacted virtually any size company and ordered a large poster, this is the size you would receive.  It’s the most versatile size, and the perfect choice for many applications.  This size is large enough to be used in outdoor applications, such as a menu posted outside a restaurant, but is also appropriate for indoor use.  If you picture your favorite poster hanging on your bedroom wall when you were a teenager, it was likely this size.  It gives you plenty of space for powerful graphics as well as thorough information.  You can use a large font size to increase long-distance visibility while still having enough space for more detailed information.  This size can also be a great way to improve the look of your office as it’s perfect for décor.

A medium size poster, 18” x 24”, is most commonly used in storefront promotions.  It’s not so large that it will dominate the space and prevent customers from seeing inside, but large enough to grab the attention of people walking by. This is the size used when looking to promote an upcoming event such as a concert, boat show, or non-profit event. Most business owners are willing to allow posters this size to be hung in their window for a period of time. While not as much space as the large poster, you’ll still have enough room to get your message across while keeping your font large enough to read.

The 11” x 17” small sized poster is ideal for promoting upcoming events in areas that have limited space.  This size is often hanging in employee breakrooms to promote safety notices, upcoming company events, or community activities.  It’s recommended that you keep posters this size simple.  Minimal graphics, large letters, simple message.  You simply don’t have enough space to get into too many details but you can certainly put contact information or a QR code to show people where they can learn more.

The final size is the standard sheet of paper, 8.5” x 11”.  As the smallest size poster it’s really more of a flyer.  This is often the size chosen for mass distribution such as at school or church.  It’s also a good size to keep next to a cash register if you’re looking to promote something to customers.  Because this size is not intended to be seen from a distance you can really make it as simple or detailed as you prefer.  Generally, a larger font with key information at the top then leading to smaller font and more detailed information at the bottom is effective.

Summer Banner Season

banner signs

Now is the time to start preparing for summer, and while you may think all things digital are the way to go it turns out that studies continue to show that signage is critical.  In fact adding a banner to the front of your business can increase sales dramatically.  One study found that 68% of American consumers said they recently purchased a product or service based entirely on a sign catching their eye and getting them to go inside the store.  Those are sales that would never have happened without a good sign, or banner.  This same survey found that nearly 80% of people entered a store that they’d never been to before simply because the sign was so intriguing. That gives you a lot of power to influence your customers by choosing a well-designed sign.

It’s important that you do more than just hang something in front of your business.  Two thirds of those surveyed believe that the quality of the sign is a direct reflection on the quality of the products or services found inside. Infinity Signs NW understands how critical sign quality is and we make sure that our customers have a beautiful, professionally installed sign or banner every time they partner with us.  50% of the people surveyed said that they’ve decided not to go into a store because of poorly-made signage.

Sign quality is of the utmost importance, but placement and readability are equally critical.  A cluttered, difficult-to-read sign is just as bad as a low-quality sign, or one that’s hung in a difficult to see location.  Before Infinity Signs NW goes to work on your sign we’ll help you make sure that you’ve included only vital information, aesthetically appropriate graphics, and lettering that is the correct size and color for easy reading.  By working together we can make sure you’re getting your message across in the most concise manner possible.  Your customers will only spend a few seconds glancing at your banner or sign, we have to make each one count.

If you want to grab those summer strollers this year and get them to give you a closer look consider updating your signage and adding a banner.  More people will be out-and-about now that the weather’s improving so there’s no better time to take advantage of that additional exposure.

Signage for House Selling Season

Real Estate Signage

Spring is almost here and along with the warmer weather and beautiful flowers comes house selling season.  Are you a realtor who wants to be ready when the market gets hot?  Have you taken a look at your signs recently?  If your signage is old or has had a rough winter, maybe it’s time for a fresh, new look.  You certainly want your signs to stand out against the crowd and grab the attention of potential buyers and the creative design team at Infinity Signs NW can get the job done for you.

There are a variety of options when it comes to real estate signs, and we’ve got experience with them all.  Of course most real estate agents use some type of yard sign both to indicate that a home is for sale as well as to let people know when an open house is being held, but there is still a lot of variety within these yard signs.  Many people opt for the durable and lower priced option of the traditional metal sign.  These signs can withstand the elements and last a long time, all while getting the job done of providing your contact information and letting the public know which house is for sale.  Our team can help you put together various layouts to determine which look is right for you.  This includes consideration of logo placement, graphics, color scheme, photos of the realtor, and many more options.

Looking for something different than the metal yard sign?  Wooden-framed signs are a great choice for those looking to take it up a notch.  These signs provide all of the same information as the metal signs, but with the additional features of a brochure box and rider sign.  They also add a touch of class that can really send a message to buyers that this is a high-end home.  Infinity Signs can even assist with the installation of these signs.  Just like the metal version, the wooden-framed sign can be completely customized for your business and can come in a variety of colors.

Are you looking to sell your home yourself?  For-sale-by-owner can make buyers uneasy about whether the process will be smooth and professional, but you can put those fears at bay by using professional signage to promote your property.  We have options to help you get a beautiful sign for your hard as well as directional signs to place at the major road intersections to direct buyers to your home.

If you want to be ready for the busy spring season it’s time to get your new signage ordered today to make sure it’s ready when you are.  Don’t wait until the daffodils start coming up to give your presentation a face-lift.