5 Tips for Compelling Retail Signage

Retail Signs

Retail signage is crucial in bringing in new business. Good retail signage tells customers what or why they should be looking at your merchandise. It draws interest and makes the customer want to know more. To help retail owners know what makes compelling retail signage, here are five tips:

  1. Concise Messages

Attention spans are short, so the message the sign is portraying needs to be as well. Get to the point with as few words are possible, while still making the message understandable. Keep the design concise too. If there’s too much surrounding the text, it can become difficult to read.

  1. Fonts

While fun fonts can match a store’s personality, they aren’t always easy to read. When trying to gain a customer’s attention through signage, use clear, easy-to-read fonts that are large enough to see from a distance. Clean fonts will get the message across much better than fancy fonts.

  1. Call to Action

Signage that gives the customer a reason to buy the product will work more effectively. Using phrases like “surprise her with flowers” is more motivating than a “fresh flowers” sign. Also including “you” and “yours” will help customers visualize themselves using the product.

  1. Use Colors

Colors, especially red, are great in a retail environment. They catch the eye faster than black and white. Just be careful not to go overboard. The text needs to contrast from its background and too many colors can confuse the eye.

  1. Test the Sign

Do a few test runs with the sign. Make sure it can be seen from a good distance, it’s noticeable, and that people can tell what it’s advertising. Ask customers or friends to help test it out. If it isn’t working, edit it using the feedback and try again.

Talk to Infinity Signs NW about creating the perfect retail signs for a display, clearance sale, store window and more.

 

Logo Glassware for Breweries

Logo GlasswareIn the beverage industry, promotional products can play a huge role in boosting marketing efforts. While there are many promotional products breweries and bars can use, this article will focus on glassware.

Many breweries have custom glassware they use when serving beer. The most basic form of this is a pint glass with the brewery logo on it. It might be simple, but it reinforces the company brand each time a patron looks at or picks up their glass.

Some breweries take it a step further. They make glasses for each of their year-round beers. That brew gets poured in its corresponding glass. The goal of this is to not only reinforce the brand, but also the specific brew.

An even bigger branding impact can be created when breweries design glassware for a specialty beer and then turn this into a promotion or event. They may promote the event and have the customer take the glass home when they order this specialty brew. Now the glassware isn’t just creating brand awareness in one location, but it goes with the customer when they are sharing a beer at home with their friends and family.

An extension of glassware is the growler. This huge trend to hit breweries has made increasing brand awareness much easier. Customers fill it up and take with them for an event, or just to share with friends. The logo on the growler is seen by many other people as it is being used.

For both pint glasses and growlers with a logo, check out the logo glassware in our catalog on the website. The pint glasses allow for printing in six spot colors with a second side imprint included. The growler features deep amber glass to protect 64 ounces of beer. Both the pint glass and the growler have dishwasher-safe print so they will last a long time.

Talk to Infinity Signs NW about creating the perfect pint glass or growler logo for a special event or everyday use.

5 Characteristics of Effective Promotional Products

Promotional products are great tools for many businesses, but not just any promotional product will make the right impact. At Infinity Signs NW we offer nearly endless possibilities for promotional products, but to be effective, the right promotional product needs to be given to the right person at the right time.

Here are five characteristics that effective promotional products can have:

  1. Sentimental

Emotions are powerful, and when connected to a promotional item, that item serves as a reminder to those who received it.  These types of promotional products have more meaning, because of the event at which they were received. In this case they promotional item has less to do with the product itself, but the event attached to it, such as a charity event.

  1. Well Designed

Something that looks nice will always be desirable and valued more than something that doesn’t look quite as nice. The graphic design team at Infinity Signs creates beautifully-designed promotional items so they look their best.

  1. Useful

Practical items are more likely to be kept and used. That’s why pens are still such a huge promotional product. Find something useful to the audience and they will pull it out more often, keeping your business name in front of them more often and increasing brand awareness.

  1. Desirable

Not everyone is going to want a certain promotional product. The item needs to be desirable to your specific target audience. Consider their specific needs and interests when choosing the perfect promotional product.

  1. High Quality

Poor quality products can give a negative impression of the company. Talk to Infinity Signs NW about the variety of quality promotional items they have available. Promotional items don’t have to be expensive to be high quality.

A promotional item can have one or more of these qualities. Finding the right product for an event can be difficult, but Infinity Signs NW is here to help. Ask about their monthly promotional product specials and look at the entire promotional products catalog.

Trade Show Signage

Trade Show Signs BoiseTrade shows are very important for small businesses to grow. They allow a business to promote themselves to hundreds of potential clients, forge new contracts, and market their products and services. For trade shows to be beneficial, businesses need a good booth exhibit and that starts with signage.

What makes a good trade show sign? Here are some guidelines to consider while working with Infinity Signs NW to create trade show signage:

  1. Size

A small sign isn’t going to attract as many people as a larger sign simply because it’s less noticeable. A large sign, such as a banner, that stretches across the length of the booth is a good size.

  1. Position

Some booths have multiple signs, which can affect how they are positioned. However, the sign that the company wants to be the primary focus should be positioned high above the booth or in front of the booth space. This will make it stand out among the crowds and other displays.

  1. Typography

Signs need to be easily readable from both far away and close up. This means using a clear, concise font. Avoid elaborate fonts with tails and swirls. Sans Serif fonts are the best for most types of signage.

  1. Colors

It is important to have contrast between the text and background so the sign can be read without straining the eyes.  Avoid two dark colors or two light colors together. This includes the business logo.

  1. Message

You will want the message on your sign or banner to be short and to the point. Frequently, a large sign with the company name, logo, and tagline is enough to interest potential clients.

Talk to the team at Infinity Signs NW about creating dynamic, interesting signage for upcoming trade shows.

5 Misconceptions About Promotional Products

PromoProductsCertain misconceptions are often circulated about marketing with promotional products. Here we will clarify some of the more common concerns.

  1. Will They Get Used?

People always love free stuff. Think about the number of branded pens at everyone’s desk. These are found in purses, kitchen drawers, car cubbies and desks because they are used constantly. According to the Promotional Products Association, 53% of consumers use a promotional item at least once a week.

  1. Will Promotional Products Work for My Business?

With the wide range of promotional products available, there is certain to be a product out there for every type of business. Get creative, think out of the box, and talk to Infinity Signs NW. We will help find something that’s right for any objective, whether it is increasing brand awareness or bringing attention to a tradeshow booth.

  1. Promotional Products Are Expensive

When it comes to marketing of any kind, budget is important. Promotional products are often seen as expensive and frivolous when creating that budget. However, they have been proven to be one of the most cost-effective forms of advertising. The average cost-per-impression of a promotional product is only $.005 according to the Advertising Specialty Institute.

  1. All Promotional Product Companies are the Same

Google “promotional products” and there will be an entire page of companies that will take your order without providing any guidance or assistance. Often these orders end up being unacceptable because the printing is the wrong size or color or has typos. Infinity Signs NW cares about the local community and wants to help build up businesses in Boise and throughout the Treasure Valley. They work with customers to help find and create the best promotional products for that company or organization and they will make sure the images and printing are correct.

  1. Are their new products available?

Promotional products have been around forever, but that doesn’t mean they aren’t evolving. Thousands of new products hit the market each year for this $19.83 billion industry. There’s always something new available.

Don’t believe the misconceptions about promotional products. Talk to Infinity Signs NW and see how we work.

 

Teardrop and Feather Banner Benefits

Teardrop and feather flag signs can draw a lot of attention to an event or business and can be seen pretty commonly around Boise and the Treasure Valley. Businesses and organizations are realizing that these are a great option because they are:

  1. Easy to Transport

When compared to other styles of banners, they are much easier to transport due to their size and weight. Easy transportation is essential for many businesses or events that set up on their own or move around frequently.

2. Easy to Set Up

Forget ladders and stringing a banner up on a building. With feather or teardrop flags, simply set up the easy-to-assemble banner stands and attach the flags. Or, some prefer to simply push the bottom of the feather banner pole directly into the soft ground. It’s a quick and painless process.

3. Affordable

This type of signage is very affordable, but the quality is still high. For short-term events, an affordable banner like these makes sense. They can also easily be stored and re-used for reoccurring annual or monthly events.

4. Sturdy

Since these signs wave in the wind, they are designed and made to withstand the elements that Idaho experiences. This helps them have a long lifespan and stay looking new for quite a while.

5. Customizable

Feather and teardrop flags can come in different sizes and colors for every type of event. They can also be personalized with a message to pique interest in the event.

The uses for teardrop or feather flag signs is endless. Some of the most common uses for them include sales, car dealerships, new housing developments, and flea markets. While most often used outdoors, they can also be utilized indoors as well. They are an excellent way to draw attention to a booth space at a large tradeshow.

Talk to the team at Infinity Signs NW to see if a teardrop or feather flag is the best choice for your next event.

 

Properly Cleaning Vehicle Wraps

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Proper cleaning and care of your Vehicle wrap  will protect your investment. It also prolongs their life and maintains a high quality of appearance. Read on to learn how to properly take care of vehicle graphics.

Do:

  • Wash with a mixture of water and a mild wash or detergent
  • Test the cleaning solution on a small spot before washing the entire area
  • Read warning labels on car care products

Don’t

  • Allow fuels to stay in contact with the wrap for extended periods of time
  • Use mechanical brush washing as it could dull, scratch, or lift the edges of the graphic
  • Use automated car washes that use caustic cleaners or pressure washers

If normal cleaning procedures fail to get difficult pollutants or debris off of the vehicle wrap, try these two options:

  1. Spot clean the area with Isopropyl Alcohol and a microfiber cloth, or
  2. Moisten the cloth with a citric-based cleaner and naphtha before wiping down the area. Rinse with water and soap immediately afterward.

The best way to wash vehicle wraps or graphics is as follows:

  1. Rinse with water to wash away any loose sediments or debris with a spray nozzle
  2. Mix the mild detergent and water in a large bucket
  3. Soak the sponge in the mixture and begin working from top to bottom
  4. Rinse with clean water again using the spray nozzle
  5. Allow the vehicle to air dry or use a microfiber cloth

Although hand washing is the preferred method, pressure washing the vehicle can be done following these instructions:

  • Water pressure is kept below 2000 psi
  • Water temperature is below 180 degrees Fahrenheit
  • Use a spray nozzle with a 40-degree wide angle spray pattern
  • Keep the nozzle at least one foot away from and perpendicular to the graphic

Talk to the team at Infinity Signs NW about creating a vehicle graphic, or repairing an existing one.